The Difference of Goods Attribute, Brand Awareness by Fashion Brand Type
포지셔닝의 개념
Purchasing Intentions toward Originals and Counterfeits - Foreign Fashion Luxury Brands -
Market Segmentation and Purchase Behavior for Consumers Purchasing Korean Cultural Fashion Items - Focused on Inbound Japanese Tourists -
제 3장 마케팅 기회의 파악
The Effect of Marketing Activities to Apparel Brand Online Community on Interaction of Apparel Brand Community
제2절 수직적 마케팅 시스템
Adolescents' Shopping Orientation and Price Perception According to Their Experience on Internet Shopping Mall
A Study on the Relationship Marketing Process Model for Fashion Stores
A Study on Purchasing Behaviors of Budget-priced Cosmetic
Purchasing Behaviors of Budget-priced Cosmetics According to the Shopping Orientation and Demographics
Effects of Consumer's Characteristics on Trust and Purchase Intention of On-line Shopping Mall -Focusing on Chinese Users of Internet Shopping Mall-
The Influence of Brand Previous Knowledge, Previous Brand Attitude, Perceived Quality on VMD Cognition and Attitude
Design and Implementation of a Design Consultancy System for Brand Management
The Effects of Word-of-Mouth Information on Visiting Intention of Hairshop Customers
Analysis of Web-Site Utilization on Fashion Brands
A Study on the Brand Personality according to G Sensibility - Centered on the Casual Brand of Levi's -
The Effects of Personal Value Orientation on the Purchasing Behavior of Natural Dyes
제품믹스 전략 제품믹스 전략 제품믹스 전략 제품믹스 전략
A Study on the Application Modeling of SNS Big-data for a Micro-Targeting using K-Means Clustering
마케팅활동의 조정 11 장 : 글로벌제품개발과 글로벌경영
Marketing Activation Strategy of Personalized Hair Products
전략적 마케팅계획
A Study of the Effects of the Internal Characteristics of Fashion Brand Salespeople on Core Sales Tasks
