Perceptions of Visual Merchandising in the Department Stores: The Employee versus Consumer Perspectives
A management information system for beauty business based on social influencer marketing using hot topic
Analysis of Wedding Behavior of Chinese Women in their 20's to 30's in Shanghai and Neighboring Cities
A study on the Purchase Appraisal Standard and Post-purchase Satisfaction of Natural Dyeing Products
The Effect of Consumer's Prosumer Propensity on the WOM Effect of Fashion Website
A Study on the Game Marketing Strategy Using Internet Broadcasting
The Influences of Consumer Behavior according to their Perceived Suitability toward the Type of Corporate Social Responsibility Activities
The Effect of New Luxury Fashion Brand's Product Benefit on Brand Loyalty and Brand Commitment - Focus on dual path model by brand Attitude and brand Attachment -
多段階販賣에 대한 態度와 經驗이 行動意圖에 미치는 影響에 관한 硏究
Influence of the Brand Equity of Exclusive Imported Brands by Department Stores on the Performance
Consumers' Type According to Narcissistic Orientation and Consumption Value of Apparel Products and Cosmetics
A Study of Social Responsibility and Cultural Marketing of Korean Casual Brands
The Relationship between Difference of Evaluation of the Brand Equity from Consumers and Retailers toward Exclusive Imported Brands at Department Stores and the Performance
A Study on Visual Merchandising Effectiveness: Focused on the Differences in Effectiveness according to Merchandise Class
Effect of Internet Clothing Soho Mall Attributes on Attitude Toward Site and Revisit Intention: Focusing on the Difference By On- and Off-line Clothing Shopping Dependence
The Study on Customer Loyalty Programs of Retailers
A Study on How Chemyon Influence Consuming Behaviors for the Luxury Brands
The Effects of Consumption Values and Well-being Attitude on Well-being Oriented Behavior
A Study on Persuasion Effects of Online Cosmetic Advertising -Focused on Types of Social Proof Message and Product-
The Effects of Visual Merchandising on Solo Shopping Consumers' Store Satisfaction and Revisiting Intention - A Comparative Study of College Students in Korea and American -
A Qualitative Study on Attracting and Hindering Factors for Fashion Browsing
A Study of Visual Merchandising Effectiveness: A Cross-cultural Study of Korean and Chinese Consumers
The Relationships of Shopping Orientation, Price Perception, and Purchase Satisfaction of Internet Buying Agent Service Users
Predicting Variables of E-loyalty for Fashion Products according to E-promotion Interests
