The Influence of Store VM and Shopping Values on Male University Students' Clothing Purchase Behavior
A Study on On-line Consumer's Shopping Propensity and Satisfaction based on Apparel Product Attributes and Price Attributes
The Effect of Star Marketing on Clothing Purchase Behavior of Adolescents
The Effects of Perceived Experiential Marketing Activity on Consumers' Attitude toward Apparel Brands
The Effects of Market Orientation and Learning Orientation on Business Performance in the Textile Firms: Focusing on Moderating Effect of Company Innovativeness
Relationship between Store Image Evaluation, Customer Satisfaction, and Repurchase Intention according to the Types of Internet Fashion Shopping Malls
A Design Marketing System using Social Big-Data
The Effect of Internet Shopping Mall Characteristics, Consumer Shopping Propensity on Perceived Shopping Values and Satisfaction
Branding Program Connected with the Traditional Culture in Andong: Consumer's Evaluation
The Influence of Control and Friendliness-Perception of Apparel Brand on the Consumption Behavior
The Effect of Awareness of DM in Beauty art on Satisfaction and Intention of Word-of-Mouth - On Women in Their Twenties to Forties -
Demographic Characteristics, Consumer Values and Personalization Strategies of Apparel Brands
A Study on Solo Consumers' Shopping Orientation
마케팅전략
An Investigation of the Multiple Effects of Personalization in Shopping Apparel Products
Marketing Strategies of Fashion Brands -Focused on the British, French, Italian Luxury Fashion Brands-
Internal Service Quality, Employee Satisfaction, and Organizational Performance of Apparel Retailers
Core 3
The Relationship Among Relationship Quality, Loyalty for Perceived Service Quality on Department Stores
The Effect of Shopping Values and VM Information on Consumer Purchase Behavior - Basis on a Under Wear Store -
The Difference of Goods Attribute, Brand Awareness by Fashion Brand Type
포지셔닝의 개념
Purchasing Intentions toward Originals and Counterfeits - Foreign Fashion Luxury Brands -
Market Segmentation and Purchase Behavior for Consumers Purchasing Korean Cultural Fashion Items - Focused on Inbound Japanese Tourists -