The Influence of Visual Merchandising Congruity Perception on Brand Attitude and Purchase Intention: Focusing on Mediation Effect of Perceived Risk
Characteristics of Clothing Purchase Behavior in Korean Consumers of Living in America - Focusing on the Aspect of Size -
The Effect of Purchase Reviews of Internet Shopping mall on Benefits Sought of Sales Promotion, Fashion Customer's Purchase Satisfaction, Repurchase Intention, and Word-of-Mouth Intention
A Study on the Purchasing Practice and Size Fitness of Ready-made Clothes for Male College Students according to Body Types
Teens and College Students' Purchasing Decision Factors of Denim Jeans In the United States
The Uncertainty, Regret Experience, and Negative Behavior Intention of Fashion Consumers According to the Types of Internet Shopping Malls
Appearance-Related Consumption Behavior according to Interpersonal Relations and Masculinity - Mediated effect of Appearance Concern -
Fashion Market Analysis and Consumer Research for Expansion of Korean Wave Fashion into the Singapore Market
The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types
A Cultural Comparison of Sex Role Identity and Attitude toward Grooming and Recreational Apparel Shopping Behavior among Male Consumers
The Influence of Consumer's Relationship Benefit Perception on the Relationship output in Internet Shopping Mall
The Effects of Internet Fashion Consumer Characteristics, Shopping Motivation, and Price Sensitivity on Negative Purchasing Behavior
Business Intelligence and Marketing Insights in an Era of Big Data: The Q-sorting Approach
The Effect of Luxury Fashion Brand Customer Equity Drivers on Customer Loyalty - Differences among Segmented Markets based on Purchasing Patterns -
Segmenting the Plus-size Women's Apparel Consumers using Store Patronage
Consumers' Characteristics according to Patronage Online Shopping Mall
The Effect of Presentation of Apparel Products on Consumers' Approach Behavior using 3D Avatar Model
The Effects of Luxury Brand Marketing Mix on the Formation of Customer Equity - Focusing on Luxury Brand's Product Consumers in 20~40's -
A Content Analysis of Success Factors for Fashion Brand Franchise Stores as Published in Fashion Magazine Articles
Influence of Consumer Self-confidence and Self-confidence in Fashion Coordination on Attitude toward Secondhand Fashion Goods and Purchase Intention of Secondhand Fashion Goods
Differences in Advertising Responses and WOM Communication by Consumption Orientation
The Effects of Salesperson's Nonverbal Communication on Consumer Emotions and Service Quality in Fashion Shopping
A Study on the Purchasing Practice and Satisfaction of Down-aging Clothes for the Female in their 40s-50s
Design and Implementation of Marketing System for Traditional Markets based on Big-data
