The Process
가격관리 기본적인 가격결정법
Identifying Key Factors Affecting Mobile Market-Platform Attractiveness
제 8 장
An Empirical Study on the Impact of Blogs and Online News on the Success of Film : Focusing on Before and After Film Release
7차 강의 •
Interest-based Customer Segmentation Methodology Using Topic Modeling
The Influence of Social Supports on Intention to Use of Brands' SNS Page
Exploring a Way to Overcome Multicollinearity Problems by Using Hierarchical Construct Model in Structural Equation Model
A Study on the Impact of the SNS-Based Virtual Brand Community Identity on Brand Loyalty
지난
The Influence of Scarcity Message on Customers' Perceived Value, Satisfaction, and Repurchase Intention in the Context of Group-Buying Social Commerce
제 2장기업전략과마케팅전략장기업전략과마케팅전략
A Study on Influencing Factors of Channel Preference
마케팅젂략 계획 수립
<경영학 원론>
The Effect of Regulatory Focus on the Consumer Trust to a Web Site : Moderating Effect of Consumers' Purchasing Experience Toward Online Shopping
A Study on Customized Brand Recommendation based on Customer Behavior for Off-line Shopping Malls
Influencing Factors of Purchase Intention on Social Commerce in Cambodia : The Moderating Roles of Experience
3. 유통경로 조직
Characteristics of Social Network Service (SNS) on Brand Equity and Consumers' Purchase Intention : Focusing on a Chinese Case
Big Data Analysis of Weather Condition and Air Quality on Cosmetics Marketing
제 7장 브랜드 관리
Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy
