Marketing Activation Strategy of Personalized Hair Products
Context-Aware Ad Contents Scheduling over DOOH Networks based on Factorization Machine
Antecedents and Consequence of Key Account Management Success: a Review, Framework and Research Agenda
Analysis of Web-Site Utilization on Fashion Brands
The Effects of Word-of-Mouth Information on Visiting Intention of Hairshop Customers
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Empirical Data Analysis of a Social Network Name-Directory Service with Advertisements
A Study of Fashion Brand Experience and Consumer Behavior
Purchasing Behaviors of Budget-priced Cosmetics According to the Shopping Orientation and Demographics
A Case Study on the Marketing Strategy of Fermented Vinegar Drink
Adolescents' Shopping Orientation and Price Perception According to Their Experience on Internet Shopping Mall
제2절 수직적 마케팅 시스템
A Study on the Logotype Symbolism for the Improvement of Brand Recognition
The Effects of Photo Decoration Cues on Online Consumers’ Affective Responses in Distribution Science
The Effect of Marketing Activities to Apparel Brand Online Community on Interaction of Apparel Brand Community
제 3장 마케팅 기회의 파악
Purchasing Intentions toward Originals and Counterfeits - Foreign Fashion Luxury Brands -
의류 브랜드 온라인 커뮤니티의 상호작용성과 욕구충족의 관계
The Difference of Goods Attribute, Brand Awareness by Fashion Brand Type
The Relationship Among Relationship Quality, Loyalty for Perceived Service Quality on Department Stores
The Effect of Cause Marketing towards Purchasing Intention and Purchasing Attitudes
Internal Service Quality, Employee Satisfaction, and Organizational Performance of Apparel Retailers
고객생애가치
Marketing Strategies of Fashion Brands -Focused on the British, French, Italian Luxury Fashion Brands-
