외식업 선택속성에 대한 구전방향성이 재구매의도에 미치는 영향 연구
항공사의 서비스 속성이 고객의 편의성 지각과 만족에 미치는 영향
Proposal of Brand Evaluation Map through Big Data : Focus on The Hyundai Motor's Product Evaluation
AMAZON SHOPPING EVENTS CALENDAR FOR BRAND OWNERS
전략적 마케팅계획
Customer Classification and Market Basket Analysis Using K-Means Clustering and Association Rules: Evidence from Distribution Big Data of Korean Retailing Company
Marketing Activation Strategy of Personalized Hair Products
판매촉진이 지각된 가치와 소비자 태도에 미치는 영향
The Effects of RMO and PMO on SMEs' New Product Performance: The Moderating Role of Foreign Market Environment
The Differential Impact of Bulk Text Message Advertising on Consumer Attention
Analysis of Web-Site Utilization on Fashion Brands
The Effects of Word-of-Mouth Information on Visiting Intention of Hairshop Customers
The Impact of Exhibition and Event Experience Type on MICE Quality and Loyalty
Purchasing Behaviors of Budget-priced Cosmetics According to the Shopping Orientation and Demographics
Branding and Product Decisions in Global Marketing
한류, 대중문화를 넘어 국가 브랜드로의 확장
Adolescents' Shopping Orientation and Price Perception According to Their Experience on Internet Shopping Mall
제2절 수직적 마케팅 시스템
Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
The Effect of Marketing Activities to Apparel Brand Online Community on Interaction of Apparel Brand Community
제 3장 마케팅 기회의 파악
Purchasing Intentions toward Originals and Counterfeits - Foreign Fashion Luxury Brands -
The Relationship between Interdependence on Relational Satisfaction in Cosmetics Distribution Channels: Moderating Effect of Communication and Mediating Effect of Non-coercive Power
An Analysis of Internal Marketing Activities affecting on Nurse's Motivation;Based on Herzberg's Motivation-Hygiene Factor Theory
