웹 2.0 시대의 브랜드 살아남기
Exploring the role of referral efficacy in the relationship between consumer innovativeness and intention to generate word of mouth
A Study on Solo Consumers' Shopping Orientation
企業廣告 遡求類型에 따른 企業이미지가 廣告態度와 購買意圖에 미치는 影響
Demographic Characteristics, Consumer Values and Personalization Strategies of Apparel Brands
多段階販賣에 대한 態度와 經驗이 行動意圖에 미치는 影響에 관한 硏究
An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries
The Effect of Online Community's Interactivity, Reward, Commitment and Loyalty on Purchase Intention in Portal Sites
The Influence of Control and Friendliness-Perception of Apparel Brand on the Consumption Behavior
Branding Program Connected with the Traditional Culture in Andong: Consumer's Evaluation
A Design Marketing System using Social Big-Data
Relationship between Store Image Evaluation, Customer Satisfaction, and Repurchase Intention according to the Types of Internet Fashion Shopping Malls
The Effects of Market Orientation and Learning Orientation on Business Performance in the Textile Firms: Focusing on Moderating Effect of Company Innovativeness
외식업 선택속성에 대한 구전방향성이 재구매의도에 미치는 영향 연구
The Effects of Perceived Experiential Marketing Activity on Consumers' Attitude toward Apparel Brands
The Effect of Star Marketing on Clothing Purchase Behavior of Adolescents
항공사의 서비스 속성이 고객의 편의성 지각과 만족에 미치는 영향
A Review on the Change of Telecommunication Market in Perspective of Customer
OnlineMarketing 00.
A Study on Evaluation toward Salesperson Attributes and Consumer's Relationship Continuity
판매촉진이 지각된 가치와 소비자 태도에 미치는 영향
The Market Segmentation by the Mixture Model and Characteristics of the Segmented Home-Shoppers Market
A Study on Internal Environment of an Organization for an Effective Market and Customer Knowledge Acquirement
The Relationship between Department Store Sales Person's Perception of Ethical Management and Their Job Performance