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본 연구의 限界點을 극복하고, 향후 보다 深度있는 後續硏究를 위하여 다 음과 같이 미래의 연구방향을 제시한다.

첫째, 유통정보시스템의 도입과 관련하여 行態的인 側面에 부가하여 시스 템적인 측면에서 보다 구체적이고 현실적인 시스템의 導入促進 方案과 그와 관련된 影響要因에 대한 實證硏究가 필요하다.

둘째, 연구대상이 되는 유통업체들을 업태별로 다양화하고, 표본의 수도 대폭 증가시켜 각 業態에서 표출되어지는 유통정보시스템과 관련된 現狀들 을 비교, 파악, 분석해 보는 후속연구가 필요할 것으로 본다.

셋째, 본 연구에서 有意性이 매우 낮아 기각이 된 행태적 특성 중의 경로 갈등과 경로의 구조적 특성간의 관계, 또는 경로성과관의 관계를 다른 다양

한 測定道具를 이용하여 다른 방향에서 조망해 보는 연구가 필요하다고 본 다.

넷째, 유통시장의 경쟁력강화를 위한 巨視的인 측면에서의 유통정보시스 템에 대한 정책연구와 유통생산성 극대화를 위한 微視的인 측면에서의 시스 템 活用方案에 대한 硏究가 있어야 할 것으로 본다.

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