The Effects of Perceived Experiential Marketing Activity on Consumers' Attitude toward Apparel Brands
The Effect of Star Marketing on Clothing Purchase Behavior of Adolescents
A Study on On-line Consumer's Shopping Propensity and Satisfaction based on Apparel Product Attributes and Price Attributes
The Influence of Store VM and Shopping Values on Male University Students' Clothing Purchase Behavior
A Study on Evaluation toward Salesperson Attributes and Consumer's Relationship Continuity
Purchasing Behavior of Apparel Products of Consumers with Solo Shopper Orientation
Effect of Attitude towards Parent Brand on Extended Fashion Product in Fashion Brand Extension
The Relations between Brand Attachment and Brand Loyalty with regard to Symbolic Consumption Propensity toward Fashion Goods
The Effect of the Service Quality, WOM(aternote), and Ruputation of On-line Shopping-Mall on the Trust and Loyalty
The Market Segmentation by the Mixture Model and Characteristics of the Segmented Home-Shoppers Market
The Effects of Customers' Chemyeon and Relationship Benefits on Switching Behavior for Apparel Purchases
The Relationship between Department Store Sales Person's Perception of Ethical Management and Their Job Performance
Importance of Store Attribute, VM factors, and Store Loyalty by Consumers' G Sensibility Types for Apparel Store Choice
A Study on the Consumer's Return Behavior Type in Internet Clothing Purchase
The Influence of Female University Students' Cosmetic Purchase Motivation on Cosmetic Attribute Evaluation and Brand Repurchase Intention
The Effect of Store Characteristics of Outlet on Consumption Emotion, Relationship Quality, and Loyalty
Male Market Segmeotation: A Comparative Analysis of Retail Choice Behavior According to Fashion Involvement and Store Attributes
Questionnaire Study for Commercialization of Souvenir T-shirts
An Exploratory Study of Textile and Fashion Trade Show Exhibiting Management
The Qualitative Study on Consumers' Price Related Response in Clothing Purchase Decision-Making Process
The Effect of Trust and Distrust on the Purchase Intention at Internet Shopping Malls - Focusing on the Chinese Users -
A Study on the Clothing Purchasing Behavior and the Recognition of Care Label of the Chinese Students
A Qualitative Study on Information Quality Recognition of Fashion Designers & Merchandisers : Focused on Satisfaction/Dissatisfaction Factors
Effect of Shopping Value, Customer Satisfaction, Switching Barrier on Consumer Royalty of The Website
