신성장동력 발굴을 위한 원예·특작산업 발전 전략(2/2차연도)

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(1)연구보고. R 704 | 2013. 12.. 신성장동력 발굴을 위한 원예‧특작산업 발전 전략(2/2차연도) - 화훼‧인삼‧녹차산업 중심. 박 전 박 허 이. 기 창 문 성 동. 환 곤 호 윤 소. 연 구 위 원 선임연구위원 연 구 위 원 초청연구원 초청연구원.

(2) 연구 담당 박 전 박 허 이. 기 창 문 성 동. 환 곤 호 윤 소. 연구위원 선임연구위원 연구위원 초청연구원 초청연구원. 연구총괄‚ 제1장‚ 제2장‚ 제3장‚ 제4장‚ 제5장‚ 제6장‚ 제7장‚ 제8장‚ 부록1‚ 부록2 제4장‚ 제7장 제5장‚ 제7장 자료 분석 및 정리 콜롬비아 화훼 자료 수집.

(3) i 머 리 말. 농업부문은 농가의 고령화, 농산물 시장개방 확대 등의 영향으로 지속적. 으로 위축되고 있으나, 화훼 인삼 녹차는 국민소득 향상, 건강에 대한 관. 심과 웰빙 트렌드 등의 소비패턴 변화, 고소득 작목이라는 인식 확산 등으 로. 2000년대. 중후반까지 성장을 지속하였다. 더욱이 이들 품목은 수출이. 크게 늘면서 수출산업화에도 적합한 품목으로 평가받았다. 이 때문에 화훼. 인삼 녹차산업은 농업부문의 대표적인 성장산업으로서 많은 관심을 받아왔 다. 이처럼 순조롭게 성장을 지속하였던 화훼 인삼 녹차산업은 최근 국제유 가와 인건비 상승에 따른 경영비 증가, 경기침체에 의한 소비 부진, 자유무 역협정(FTA) 협상 추진으로 인한 시장개방 확대와 수출경쟁 심화 등 대내. 외 환경이 급격히 변화하고 있다. 이로 인해 화훼 인삼 녹차의 재배면적이 최근 들어 감소 추세로 전환되는 등 산업의 위축 현상이 뚜렷하게 나타나 고 있다. 이에 따라 이 연구는 화훼 인삼 녹차산업이 재도약하는 계기를 마. 련하고, 향후에도 이들 산업이 농업발전을 견인할 수 있는 새로운 동력산 업 중의 하나로 구축될 수 있도록 발전 전략을 제시하고자 수행되었다.. 연구를 위해 아낌없는 조언을 해주신 자문위원과 한국화훼협회, 한국절. 화협회, 한국백합생산자연합회, 한국난재배자협회, 한국인삼생산자협의회, 보성차생산자조합, 하동차생산자협의회, 한국차생산자연합회 등의 관계자, 설문조사에 적극 협조해 주신 재배농가와 한 일 소비자분들께 감사를 드 린다. 아무쪼록 이 연구 결과가 정부의 화훼 인삼 녹차산업 정책 수립의 기초 자료로 활용되기를 바라며, 현재 이들 산업이 처한 어려움을 극복하 여 농업 발전에 지속적으로 기여할 수 있기를 기대한다.. 2013. 12. 한국농촌경제연구원장 최 세 균.

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(5) iii 요. 약. 연구의 배경 화훼 인삼 녹차산업은 농업부문의 위축에도 불구하고 그동안 계속적인 성장이 이루어졌으며, 수출도 크게 늘어 수출 효자품목으로 각광받았다.. 그러나 최근 경영비 증가, 소비 감소, 수출 부진 등 이들 산업을 둘러싼 대 내외 여건이 크게 악화되면서 생산 축소현상이 뚜렷이 나타나고 있다. 따 라서 화훼 인삼 녹차산업의 부문별(생산, 가공 유통, 소비, 수출입, 제도. 등) 현황과 당면문제를 진단한 후 이를 기초로 발전 전략을 제시함으로써 향후 이들 산업이 재도약하는 계기를 마련할 필요가 있다. 이러한 전략 수 립을 통해 앞으로도 화훼 인삼 녹차산업이 농업 발전을 견인하는 새로운 동력산업으로 자리 잡도록 해야 한다.. 연구방법 화훼 인삼 녹차산업과 관련된 기초 통계 파악을 위해 농림축산식품부 등의 자료 및 선행 연구 등을 활용하였으며, 전문가 간담회 개최(6회)를 통 해 현재 이들 업계의 애로사항과 중점적으로 다루어야 할 핵심과제를 도출 하였다. 생산농가의 경영실태는 총. 1,345명의. 농가 조사를 기초로 파악하. 였으며, 소비패턴 분석을 위해 통계청 원데이터를 구입 분석하였을 뿐만 아니라 국내 소비자(화훼 인삼 녹차 각. 1,000명)는 물론, 일본 소비자에 대 한 설문조사(화훼 녹차 각 1,000명)도 병행하였다. 또한, 해외 선진시스템 과 수출 경쟁국의 현황 파악을 위해 네덜란드, 콜롬비아, 중국, 홍콩의 현 지조사를 실시하였다. 중장기 수급전망을 위해 화훼 및 녹차의 수급모형을 구축하였으며, 소비부문은 Habit Formation Model, 서열로짓모형(ordered logistic regression model) 등 다양한 모형을 활용하였다..

(6) iv. 연구결과 및 시사점 본 연구에서는 화훼 인삼 녹차산업을 둘러싼 각 부문별 현황과 당면문제 의 실증적 실태조사 및 수급전망을 통해 현안 과제를 도출하였으며, 이를 기초로 각 부문별 문제점들을 극복할 수 있는 방안을 제시하였다.. 화훼산업 발전의 최종 비전으로는 ‘안정적 지속적인 화훼산업 발전’을. 설정하였으며, 이러한 비전 달성을 위한 기본방향으로 첫째, 고품질 저비 용 생산기반 조성, 둘째, 유통 선진화 시스템 구축, 셋째, 안정 안심 소비 정착, 넷째, 수출산업화 체계 마련의 4가지를 설정하였다.. 설정된 기본방향을 기준으로 다음과 같은 각각의 세부 추진 전략을 수 립하였다. 화훼의 고품질 저비용 생산기반 조성을 위해서는 생산시설의 개 보수 추진과 함께 저비용 생산구조 전환으로 농가경영을 안정시킬 필요가 있다. 또한, 친환경적인 화훼생산인증제도인. MPS를 적극 도입함으로써 환 경부하 저감을 통하여 소비자 니즈를 충족시키고, 데이터 기입으로 인한 생산효율 제고로 비용을 절감하도록 한다. 화훼유통 선진화 시스템 구축은 거점 화훼도매시장 조성을 통해 공영시 장이 화훼 유통을 주도할 수 있도록 하며, 습식저온유통의 적극 추진 등으 로 선진시스템을 달성하도록 한다. 또한, 변화하는 시장 환경에 적극 대응 할 수 있도록 다양한 거래 형태를 도입해야 하며, 화훼인증제도를 마련할 필요가 있다.. 안정 안심 화훼 소비 정착의 세부 추진 전략으로는 화육(. 花育) 실시와. 함께 수입화훼에 대한 원산지표시 단속 강화 및 국내화훼 산지표시제도의 도입을 고려해야 한다. 또한, 소비자의 접근성 제고를 위한 화훼 전문 대형 원예점 개설과 화환 재사용 금지나 생화 이용 계도를 통한 소비자의 신뢰 향상을 도모해 나가야 한다. 화훼의 수출산업화 체계 마련은 안정적인 수출물량 확보가 가능한 수출 전용단지 지정 제도 도입과 수출물류비 부담 완화, 주력 수출시장의 점유 율 회복, 수출시장 다변화와 철저한 시장 조사, 극 대응 등으로 달성할 수 있다.. FTA 협상국의 움직임에 적.

(7) v 인삼산업은 크게 재배 생산부문, 경영부문, 수삼과 제품의 유통부문, 수. 출부문의 4가지로 구분하여 경쟁력 제고를 위한 발전 전략을 제시하였다. 재배 생산부문에서는 기존 경작지의 휴면기간 단축과 새로운 초작지 확보 에 대한 제도적 지원 강화가 요구된다. 기존 경작지의 휴면기간 단축을 위 해서는 토양소독, 토양훈증제 사용 등에 대한 정부의 적극적인 지원책이. 필요하다. 초작지는 주산지의 야산 및 한계농지 개발 등으로 확보하도록 하며, 전문 인력의 지속적인 확보를 위해서는 신규 참여자와 영농 승계자 에 대한 맞춤형 지원이 요구된다.. 인삼 농가의 경영부문 개선을 위해서는 무엇보다도 수매가의 현실화가 필요한데, 이를 위해 미계약재배 물량은 수급을 반영하는 공정하고 투명한 가격형성 시스템이 구축되어야 한다. 또한, 인삼재배의 생산비 절감을 위. 해서는 노동집약적인 인삼재배 과정을 최대한 기계화로 대체하여 노동생 산성을 높여야 된다.. 수삼유통 개선을 위해서는 수삼거래의 투명성, 공정성, 정보의 공개성. 확보뿐만 아니라 다양한 거래제도의 도입 운용이 필요하며, 가격 형성의. 효율성과 물류효율성 제고가 필요한 시점이다. 인삼 제품유통의 신뢰성 구 축을 위해서는 제품의 표준화와 관련 정보의 공개, 그리고 안전성 확인시 스템과 인증시스템 구축이 필요하다. 동시에 중소 가공업체와 동조합의 조직화와 공동화가 우선적으로 추진되어야 된다.. 12개 인삼협. 인삼 수출과 개방화 부문에서는 먼저, 저년근을 중심으로 한 생산자단체. 의 수출 대표 브랜드 집중 육성과 차별화 전략 수립이 요구된다. 또한, 인. 삼 수출시장 개척 확대를 위한 정부의 역할이 강화되어야 하며, 현재 진행 중인 한 중. FTA. 협상의 전략적 활용과 합리적 타결이 반드시 필요하다.. 녹차산업의 경우 발전 목표로는 ‘녹차산업 발전을 위한 산업 경쟁력 제. 고 및 소비기반 구축’으로 설정하였으며, 이러한 목표 달성을 위한 기본. 방향으로 첫째, 가격 및 품질경쟁력 제고, 둘째, 소비자의 니즈에 대응한. ·. 다양한 상품개발 및 유통시스템 구축, 셋째, 교육 홍보강화 및 차문화 창조,. ·. 넷째, 차산업 육성 관련 제도 정책지원 체계의 확립 4가지를 설정하였다..

(8) vi 기본방향을 기준으로 다음과 같은 각각의 세부 추진 전략을 수립하였다.. 첫째, 소비자는 안전성과 가격에 주안점을 두고 있으므로 현지 다원의 홍. 보나 체험 등을 통해 소비자 신뢰 회복에 노력해야 한다. 가격 문제는 결 국 생산기반의 조건과 관련성이 깊기 때문에 생산비가 과다 소요되는 경사 지 다원의 계단식 개량 및 평지다원의 확보, 수량성 및 품질이 보장되는 육성 품종의 보급 확대 등이 이루어져야 할 것이다.. 둘째, 소비자의 기호에 맞는 품질 개선 및 다양한 제품을 개발하기 위해. 서는 주산지별로 공동가공공장과 연구소가 중심이 되어 이를 추진할 필요 가 있다. 또한, 소비자의 접근성을 제고할 수 있도록 소비지에 주산지별 직 매장과 시음장을 개설하고, 인지도 높은 브랜드 등의 개발이 요구된다.. 셋째, 소비계층의 확대를 위해서는 차 생산자연합회와 차인회가 협력하. 여 녹차교실 등을 통한 차 문화 홍보인력의 다양한 활동을 지원하고, 세계 차 박람회의 개최, 차 문화진흥 활동을 통해 잎차 수요 확대를 도모해야. ·. 한다. 특히, 주산지에서는 로컬푸드 운동과 연계하여 차산업 문화 홍보의 거점으로서의 역할과 기능을 수행하여야 할 것이다.. 넷째, 차산업 문화 전반의 육성을 체계적으로 추진하기 위해서는 차 산. 업 및 문화를 포괄하는 육성책을 법제화하여 체계적인 지원이 이루어지도 록 해야 한다..

(9) vii ABSTRACT. Strategy for Developing Horticulture and Special Crop Industry as New Growth Engine(2nd yr of 2-yr project) Research Background Despite the downswing of agriculture, the floricultural, ginseng, and green tea industries have been continuously developed. They have also been regarded as the most profitable items because of the significant increase of export. Recently, however, the production of these industries has notably decreased due to the exacerbated domestic and global circumstances such as the recent increase of management cost, dwindling consumption, and sluggish export. Thus, for the resurgence of floricultural, ginseng, and green tea industries it is needed to suggest the development strategies based on the diagnosis of the current status and problems of each component (e.g., production, processing/distribution, consumption, import/export, and policy) in these industries. Through the establishment of the strategies, the floricultural, ginseng, and green tea industries should play a leading role as new growth engines for the development of agriculture.. Research Method In order to understand the basic statistical data regarding the floricultural, ginseng, and green tea industries, this study used the data including the resources and previous study data from the Ministry of Agriculture, Food and Rural Affairs. The problems and the major issues in the current business were explored through hosting expert symposiums (6 times). The current status of production management was investigated based on the total of 1,345 farmers. In order to analyze the consumption patterns, the raw data from Statistics Korea was purchased and analyzed. The surveys were.

(10) viii also carried out for domestic consumers (1,000 participants for floriculture, ginseng, and green tea respectively) and Japanese consumers (1,000 participants for floriculture and green tea respectively). Moreover, field surveys in the Netherlands, Colombia, China, and Hongkong were carried out to understand the advanced systems abroad and the current status of rival countries in export markets. For the prospect of the supply and demand for the medium and long-term period, the supply and demand models for flowering plants and green tea were developed. With regard to the consumption part, diverse models were employed, including the Habit Formation Model and Ordered logistic regression model.. Results and Discussion This study draws emerging problems and issues through empirical investigation of the current status and problems in each area of the floricultural industry and through the prospect of the supply and demand. Based on these results, this study suggests measures to address diverse problems. The final vision of the floricultural industry development is stable and constant development of floricultural industry. In order to achieve the vision, four basic directions are suggested: (1) development of production infrastructure for high quality and low cost, (2) establishment of advanced distribution system, (3) settlement of stable and assured consumption, and (4) preparation for the systems of export industrialization. Based on aforementioned basic directions, the detailed development strategies are established as follows. For the development of production infrastructure for high quality and low cost flowering plants, it is required to make the management of farms stable by converting it into low cost production system as well as by renovating the production facility. Moreover, the active adoption of the eco-friendly flower production certification system, MPS Certification, can reduce the environmental loads, leading to meeting consumer's needs. Also, understanding effects of production efficiency through data recording can reduce the cost. The establishment of an advanced distribution system for flowers can make the public markets play a leading role in the distribution system through developing hub wholesale markets for flowers. It can also be ach-.

(11) ix ieved by actively adopting a wet and cold distribution system. In addition, diverse dealing methods should be introduced to meet the changing environment of markets, and flower production certification system should also be prepared. The detailed developmental strategies for the settlement of stable and assured consumption include the implementation of flower education, the reinforcement of a place-of-origin indication system for imported flowers, and the introduction of the place-of-origin indication system for domestic flowers. Moreover, the consumers' trust can be established by opening easily accessible large-scale horticultural stores, prohibiting garland recycling, and encouraging the use of real flowers. The preparation for the systems of export industrialization can be achieved by introducing the designation system of a dedicated export complex which can secure the stable export volume, reducing the distribution costs, restoring the major export market share, diversifying the export markets, investigating the market thoroughly, and actively responding to the movement of FTA countries. On the ginseng industry, the current issues and challenges in each sector were derived through the surveys and analysis of the domestic ginseng industry. Based on the results, the development strategies were suggested. The development strategies to increase the competitiveness of the domestic ginseng industry were divided into four areas including cultivation/production, management, distribution of fresh ginseng and products, and export. With regard to the cultivation/production area, it is required to reinforce the institutional support for shortening the dormancy period of the existing farmland and for securing first planted fields. In order to shorten the dormancy period of the existing farmland, the active support from the government is needed, such as the use of soil sterilization and soil fumigants. The first planted fields should be secured by developing hills and marginal farms of main producing places. In order to secure professional workforce constantly, the personalized support for new participants and farming successors is required. To improve the management of ginseng farmers, the rationalization of purchase price of ginseng is needed. For example, on the products culti-.

(12) x vated under the non-contract cultivation, the fair and transparent pricing system which reflects the supply and demand should be established. Moreover, in order to reduce the production cost for cultivating ginseng, the labor-intensive cultivation process should be replaced with mechanization to increase productivity. For the improvement of fresh ginseng distribution, it is required not only to secure the transparency, fairness, and openness of information for the fresh ginseng trade, but also to introduce and operate diverse transaction systems. The efficiency of price formation and product distribution should also be enhanced. In order to establish the reliability of ginseng product distribution, it is required to open the relevant information regarding the standardization of products and to establish the systems for the safety assurance and certification. At the same time, small and medium processing companies and 12 ginseng cooperatives should be organized and cooperate with one another first. For the export and in preparation for the liberalization of ginseng, first of all, the representative brands for export by the producer organizations, based on young ginseng, should be intensively developed and the differentiated strategies should be established as well. In addition, the role of the government should be strengthened to develop and expand the export markets for ginseng. It is also required to use the ongoing FTA between Korea and China strategically and to reach the reasonable conclusion. On the green tea industry, this study draws emerging problems and issues through empirical investigation of the current status and problems in each area of the industry and through the prospect of the supply and demand. Based on these results, this study suggests measure to address diverse problems. The developmental plan for the green tea industry is to improve industry competitiveness and establish consumption culture for the development of the industry. In order to achieve the plan, four basic directions are suggested: (1) improvement of the competitiveness in price and quality, (2) development of diverse products to meet consumer's needs and establishment of distribution system, (3) reinforcement of education and promotion and creation of tea culture, and (4) establishment of institutional support systems for developing the tea industry. Based on aforementioned basic directions, the detailed development.

(13) xi strategies are established as follows. Firstly, as consumers are mainly interested in safety and price, more effort should be put into restoring consumer trust through the promotion or experience of tea gardens. Since the price issues are closely related to the conditions of production infrastructure, it is required to improve the tea gardens in slope area, of which production cost is high, to make them terraced or to secure flatland tea gardens. Also, the distribution of improved varieties of which quantity and quality is assured, should be expanded. Secondly, when it comes to the quality improvement and the development of a wide range of products to meet consumer's preferences, the aforementioned objectives should be pursued by cooperative processing plants and institutes in each main producing place. Moreover, it is suggested to develop popular brands and to open direct sales stores and tasting places in each main producing place in order to increase the accessibility of consumers. Thirdly, for the purpose of expanding the range of consumers, it is needed to support diverse activities to promote tea culture such as green tea class in collaboration with the Cooperative Tea-Producers Association and Korean Tea Masters Society. The demand of the tea leaves should be promoted through hosting World Tea Expo and encouraging the tea culture promotion activities. In particular, the main producing places should perform the role as a hub of the tea industry and culture in conjunction with the local food movement. Fourthly, in order to promote the systematic development of overall culture in the tea industry, the promotion plans including the tea industry and culture should be legislated to provide systematic support.. Researchers: Ki-Hwan Park, Chang-Gon Jeon, Moon-Ho Park, Seong-Yoon Heo, Dong-So Lee E-mail address: [email protected].

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(15) xiii 차. 제1장 서 론. 례. ·········································································· 1 선행연구 검토 ························································································ 4 주요 연구내용 ······················································································ 14 연구범위와 방법 ·················································································· 15 제2장 화훼 특작산업의 성장과 최근의 침체 전환 1. 화훼 인삼 녹차산업의 성장과정과 분류 ·········································· 25 2. 화훼 인삼 녹차의 고도성장과 농업부문의 위상 ····························· 36 3. 화훼 인삼 녹차산업을 둘러싼 여건 변화 ········································ 39 4. 최근 화훼 인삼 녹차산업의 위축 전환 ············································ 48 5. 현 상황 지속 시 중장기 수급 전망 ·················································· 52 제3장 화훼산업의 진단과 현안 문제 1. 생산 현황과 소득 감소 실태 ····························································· 57 2. 유통 현황과 민간시장 거래 중심 실태 ············································ 66 3. 소비동향과 안정적 소비의 미정착 ···················································· 71 4. 수출입 현황과 특정시장 의존도 심화 ·············································· 81 5. 각 부문별 현안 문제 ·········································································· 87 제4장 인삼산업의 실태와 당면과제 1. 생산 현황과 신규면적 감소 실태 ······················································ 93 2. 가공 유통 현황과 폐쇄적 유통구조 ·················································· 99 3. 소비동향과 소비자의 안전성 신뢰 정도 ········································ 106 4. 수출입 동향과 주요 수출시장 내 한국산 판매 실태 ···················· 112 1. 2. 3. 4.. 연구의 필요성과 목적.

(16) xiv. ·········································································· 116 제5장 녹차산업의 동향과 취약 구조 1. 생산 현황과 최근의 지속적인 면적 감소 ······································ 121 2. 가공 유통 현황과 시장 미형성 실태 ·············································· 129 3. 소비동향과 대용차(커피) 소비확대 ················································· 135 4. 수출입 동향과 수출부진 ··································································· 142 5. 각 부문별 취약점 ·············································································· 144 제6장 화훼 특작산업의 해외 동향과 시사점 1. 주요국의 화훼산업 동향 ··································································· 147 2. 주요국의 인삼 및 녹차산업 현황 ···················································· 158 3. 해외 동향 검토를 통한 시사점 ······················································· 169 제7장 화훼 특작산업의 재도약을 위한 발전 전략 1. 목표와 기본방향 ················································································ 173 2. 신성장동력을 위한 세부 발전 전략 ················································ 176 제8장 요약 및 결론 ················································································· 203 5.. 부록 부록. 각 부문별 당면과제. 1: 2:. 참고문헌. ····························································· 215 화훼 인삼 녹차의 소비습관형성모형 분석 ····························· 233 화훼 및 녹차 수급모형. ······································································································ 249.

(17) xv 표 차례. 제1장 표 표 표 표 표 표 표 표. 1 -1 . 1 -2 . 1 -3 . 1 -4 . 1 -5 . 1 -6 . 1 -7 . 1 -8 .. 제2장 표 표 표 표 표 표 표 표 표 표 표 표 표 표. 2 -1 . 2 -2 . 2 -3 . 2 -4 . 2 -5 . 2 -6 . 2 -7 . 2 -8 . 2 -9 . 2-10. 2-11. 2-12. 2-13. 2-14.. ············································ 13 본 과제의 해당 산업별 연구 범위 ······································ 16 본 과제의 해당 산업별 비교대상 국가 범위 ······················ 18 화훼 인삼 녹차 전문가 간담회 개최 개요 ························· 19 화훼 인삼 녹차 재배농가 조사 개요 ··································· 20 화훼 인삼 녹차 관련 소비자 조사 개요 ····························· 21 인삼 녹차 관련 해외 전문가 원고 의뢰 개요 ···················· 21 화훼 인삼 관련 해외 현지조사 개요 ··································· 22 각 산업별 관련 선행연구 종합. ················································ 26 한 일간 화훼의 분류체계 비교 ············································ 27 우리나라의 인삼 품목별 정의 및 분류기준 ······················· 29 중국의 인삼 분류체계 ··························································· 30 우리나라 차의 발효 정도에 의한 분류 ······························· 32 우리나라 차의 채취시기 및 크기에 의한 분류 ·················· 32 중국차의 분류 체계 ······························································· 34 일본의 녹차 분류 ··································································· 36 화훼 인삼 녹차 재배면적의 총 경지면적 대비 비중 ········ 37 주요 농산물과 화훼 인삼의 소득 비교 ······························· 37 화훼 인삼 녹차 생산액의 농업생산액 대비 비중 ·············· 38 화훼 인삼 녹차의 신선농산물 수출액 대비 비중 ·············· 38 화훼 인삼 녹차의 고용인건비 단가 변화 ··························· 41 화훼 인삼 녹차 농가의 소득률 추이 ··································· 41 화훼산업의 시대별 변천과정.

(18) xvi 표 표. 2-15. 2-16.. 녹차의 1인당 추정 소비량. ···················································· 43. 가구당 화훼 인삼 녹차의 지출액 및 가계 소비지출. ················································································ 43 한 콜롬비아 FTA 절화류 양허안 ········································ 46 우리나라의 중국 화훼 인삼 녹차 수입 실적 ······················ 47 우리나라의 콜롬비아 절화 수입 실적 ································· 47 화훼 인삼 녹차의 실질 가격 추이 ······································· 51 화훼 인삼 녹차의 최근 수출실적 ········································ 52 화훼류 중장기 수급 전망 ······················································ 53 화훼 조사농가의 재배면적 확대 축소 의향 ······················· 54 인삼 재배면적 중장기 전망 ·················································· 55 인삼 조사농가의 재배면적 확대 축소 의향 ······················· 55 녹차 중장기 수급 전망 ························································· 56 녹차 조사농가의 재배면적 확대 축소 의향 ······················· 56 대비 비중. 표 표 표 표 표 표 표 표 표 표 표. 2-17. 2-18. 2-19. 2-20. 2-21. 2-22. 2-23. 2-24. 2-25. 2-26. 2-27.. 제3장 표 표 표 표 표 표 표 표 표 표 표. 3 -1 . 3 -2 . 3 -3 . 3 -4 . 3 -5 . 3 -6 . 3 -7 . 3 -8 . 3 -9 . 3-10. 3-11.. ······················································ 58 분화의 주요 품목별 생산 비중 변화 ··································· 59 난의 주산지 변화 ··································································· 61 조사대상 화훼 재배농가 개요 ·············································· 62 장미 국화 백합 농가의 경영비 및 소득 변화 ···················· 63 화훼 조사농가의 시설 개보수 필요성 여부 ······················· 64 화훼 조사농가의 재배품종 원산지 비중 ····························· 65 화훼 공영시장 및 민간시장 운영체계 비교 ······················· 66 절화 조사농가의 저온저장고 보유 현황 ····························· 69 절화 조사농가의 습식유통 출하 경험 ································· 70 화훼의 부류별 생산 추이. 가구당 화훼관련용품 지출액 및 가계 소비지출. ················································································ 72 한 일 소비자의 화훼 인식 상황 ·········································· 73 대비 비중. 표. 3-12..

(19) xvii 표 표 표 표 표 표 표 표 표 표 표 표 표 표 표. 3-13. 3-14. 3-15. 3-16. 3-17. 3-18. 3-19. 3-20. 3-21. 3-22. 3-23. 3-24. 3-25. 3-26. 3-27.. ····························· 74 한 일 소비자의 난류 및 초화류 구입 목적 ······················· 75 한 일 소비자의 연간 품목별 화훼 구입 빈도 ···················· 76 한 일 소비자의 화훼 품목별 주요 구입처 ························· 77 한 일 소비자의 선호 절화 및 주구입 절화 품목 ·············· 78 한 일 소비자의 선호 난 및 주구입 난 종류 ····················· 79 한 일 소비자의 절화 품목별 선호 색상 ····························· 80 한 일 소비자의 외국산 화훼 구매 경험 ····························· 80 화훼 수출입 실적 추이 ························································· 81 화훼의 국별 수출 실적 추이 ················································ 82 화훼 주력 수출품목의 국별 수출 비중(2012년 기준) ······· 83 일본시장 내 수입 장미의 국별 단가 ··································· 85 일본시장 내 수입 국화의 국별 단가 ··································· 85 일본시장 내 수입 백합의 국별 단가 ··································· 85 한 일 소비자의 품목별 화훼 구매 경험. 엔화 환율 하락 이후 주요 절화 품목의 대일. ················································································ 86 장미의 유통경로별 농가수취율 비교 ··································· 88 수출 실적. 표. 3-28.. 제4장 표 표 표 표 표 표 표 표 표 표. 4 -1 . 4 -2 . 4 -3 . 4 -4 . 4 -5 . 4 -6 . 4 -7 . 4 -8 . 4 -9 . 4-10.. ······················································ 93 인삼의 재배형태별 경작면적 및 생산량 추이 ···················· 94 인삼의 지역별 재배면적 및 생산실적(2012년 기준) ········· 95 인삼의 용도별 이용 비중 ······················································ 95 인삼 재배농가 조사 개요 ······················································ 96 인삼농가의 경영비 및 소득 변화 ········································ 97 인삼 조사농가 관내의 최근 신규면적 증감 여부 ·············· 98 인삼 면적 감소 원인의 조사농가 의견 ······························· 98 인삼 조사농가의 계약재배 대상 업체 비중 ······················· 99 인삼제품 가공업체의 지역별 분포 현황(2011년) ············· 100 인삼의 총 경작면적 추이.

(20) xviii 표 표 표 표 표 표 표 표 표 표 표 표 표 표 표 표. 4-11. 4-12. 4-13. 4-14. 4-15. 4-16. 4-17. 4-18. 4-19. 4-20. 4-21. 4-22. 4-23. 4-24. 4-25. 4-26.. 제5장 표 표 표 표 표 표 표 표 표 표 표. 5 -1 . 5 -2 . 5 -3 . 5 -4 . 5 -5 . 5 -6 . 5 -7 . 5 -8 . 5 -9 . 5-10. 5-11.. ······························· 103 인삼 조사농가의 수삼 판매 시 애로사항 ························· 104 인삼 조사농가의 수삼 가공제품별 비중 ··························· 104 인삼 조사농가의 가공제품 판매처별 비중 ······················· 105 인삼 조사농가의 가공제품 판매 시 애로사항 ·················· 105 소비자의 수삼 구입처 비중 ················································ 108 소비자의 수삼 구입 시 고려사항 ······································ 108 소비자의 국산 수삼 안전성 신뢰도 ··································· 109 소비자의 인삼제품 구입 목적 ············································ 110 소비자의 인삼제품 구입처 비중 ········································ 110 소비자의 인삼제품 구입 시 고려사항 ······························· 110 소비자의 국산 홍삼제품 가격 및 안전성 평가 ················ 111 소비자의 중국 백두삼 및 백두삼제품 구입 의향 ············ 112 인삼의 품목별 수출 실적 ···················································· 112 인삼의 유형별 수출 실적 ···················································· 113 인삼의 국별 수출 비중 추이 ·············································· 113 인삼 조사농가의 수삼 판매처별 비중. ·········································· 122 주산지별 녹차 재배동향(2012년 기준) ······························ 123 녹차 재배농가 조사개요 ····················································· 125 녹차 농가의 경영비 및 소득 변화 ···································· 125 한 일 차잎의 10a당 생산비 및 소득 비교 ······················· 126 녹차 조사농가의 주산지별 채엽 횟수 변화 ····················· 127 녹차 조사농가의 주산지별 재배품종 원산지 ···················· 128 녹차 조사농가의 주산지별 친환경재배 여부 ···················· 128 녹차 조사농가의 가공품별 생산비중 및 변화 추이 ········ 130 녹차 조사농가의 생엽 용도별 판매처 비중 ····················· 133 녹차 조사농가의 생엽 판매 시 애로사항 ························· 134 녹차 재배면적 및 생산량 동향.