A Study on the Logotype Symbolism for the Improvement of Brand Recognition
The Role of Online Social Recommendation and Similarity of Preferences: In Two Stage Purchase Decision Making Process
Empirical Study on the Impact of China Mobile Phone Market Origin Image on Consumers' Purchasing Intention
Effect of Influencers' Product-Usage Videos upon Brand Attitude and Purchase Intention
이러닝 사용자 러닝몰입 촉진을 위한 e-CRM 도입에 관한 연구
인터넷 쇼핑몰의 효과적인 e-CRM 구축
Antecedents and Outcomes of Types of Impulsive Buying: Focused on Apparel Products
초고속 모바일 서비스 유형별 가입 영향요인 비교 연구
A Study on the Behavior of the Free Surface in a Moving Cup of Different Shape
제 1장 마케팅 개념의 이해
Easy Bond의 적용방식이 인산으로 처리된 상아질의 결합강도에 미치는 영향
Analytical Learning
Advertising effects depending on picture types of the sights and Facebook user's public self-consciousness
제1장 기업경영철학으로서의 마케팅:
의류 브랜드 온라인 커뮤니티의 상호작용성과 욕구충족의 관계
Understanding Electric Vehicle Consumer in Korea Market Based Upon User and Prospective Survey
Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience Goods
Introduction
Experimental Investigation of Flow Boiling Heat Transfer of R-410A and R-134a in Horizontal Small Tubes
Suggestion of a Social Significance Research Model for User Emotion -Focused on Conversational Agent and Communication-
Effect of Ginseng Saponin on Adrenaline-Induced Hyperglycemia and Hyperlipidemia
Chapter 5. Batching and Other Flow Interruptions: Setup Times and the EOQ Model
Factors Influencing Participation of Online Community and Intention of Joint Purchasing in Korea and China
The Effects of the Type of Online Chatting Service Interface : Focusing on Company Status