A Comparative Analysis of Virtual Advertising and PPL: Focusing on Consumer Evaluation of Advertising Attributes and Ad Effectiveness
An analysis of farm stay visitors' purchase behavior on the agricultural product for improving rural life
제 9 장
Exploration on factors to affect continuance intention of collegian subscribing YouTube: Focused on Post-adoption Model
A Study on the Visual Attention of Sexual Appeal Advertising Image Utilizing Eye Tracking
The Effect of Motivational Factors and Information Search Types on Waxing Care Intention
영어영역제3교시
The Effects of the Environmental Adaptation Pattern of the Railway Public Enterprises on the Marketing Capabilities: A Comparative Study on Korail and Subway Firms
Study on the Influence of Evaluation of Brain Psychological Distance by Brand Memory Types
A Study on the Effect of Personal Innovativeness on a Combined Book Store's Service Design Factor & User's Word of Mouth
A Study on Blog users' Response to Blog Marketing
A Study on the Logotype Symbolism for the Improvement of Brand Recognition
The Role of Online Social Recommendation and Similarity of Preferences: In Two Stage Purchase Decision Making Process
Effect of Influencers' Product-Usage Videos upon Brand Attitude and Purchase Intention
이러닝 사용자 러닝몰입 촉진을 위한 e-CRM 도입에 관한 연구
인터넷 쇼핑몰의 효과적인 e-CRM 구축
Antecedents and Outcomes of Types of Impulsive Buying: Focused on Apparel Products
초고속 모바일 서비스 유형별 가입 영향요인 비교 연구
A Study on the Behavior of the Free Surface in a Moving Cup of Different Shape
제 1장 마케팅 개념의 이해
Easy Bond의 적용방식이 인산으로 처리된 상아질의 결합강도에 미치는 영향
Developing Room Pricing Marketing Strategy of the National Recreation Forest Using Price-Sensitivity Measurement
Analytical Learning
제1장 기업경영철학으로서의 마케팅:
