Analysis on Magazine Advertisements of Fashion Brands which Replaced Creative Directors - Focused on 'Saint Laurent', 'Louis Vuitton', and 'Gucci' -
Comparative Analysis of Consumer‘s Impulse Buying Behavior with Different Household Incomes: Empirical Evidence from Faisalabad
What Kind of Fun Food Marketing Do Customers Want?*
Effect of Special Order Products and Mobile SNS Promotions on Perceived Brand Luxury and Brand Relationship
The impact of Marketing Communication Content Distributed on Social Networks on Electronic Word-of-Mouth
The Relationships among Brand Assets, Customer Satisfaction, Brand Trust, and Brand Loyalty related to Golf Products
Suggestions for Korea's Corporate Image, Product Image, and Purchase Intention with Consumer Hostility: Focusing on Korean Wave and Satisfaction Variables
Study on the Tasting of Distributors*
Effects of Shopping Motives and Apps Browsing on Mobile Impulse Buying of Fashion Products
Electronic Word of Mouth and User Generated Content
강의자료실 - 자료실 - 언장광장(삼척) - KNU광장 - 강원대학교
Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention
The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity
The Effect of Fashion Brand Apps on Smartphones Flow and Consumer Satisfaction in Mobile Shopping
Effects of Loyalty Program Values of Beauty Services on Store Loyalty through Customer Satisfaction and Switching Barrier
A Study on the Image Types and User's Preference on Image-based Fashion Curation of Domestic and Foreign SPA Brands
The Relationship between Type of Ad Framing and Brand Attachment
Brand Marketing Strategy of Live Streaming in Mobile Era : A Case Study of Tmall Platform
Global Pricing Strategy of the SPA Brand: Comparison with GDP and Big Mac Index
Segmentation of Chinese Fashion Product Consumers according to Internet Shopping Values and Their Online Word-of-Mouth and Purchase Behavior
Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall
The Relationship between Brand Personality and Brand Preference of Casual Apparel Brands - Focusing on the University Students in Korea -
TheManagementofInternational DistributionChannels: Focusing onthe Perspective Korean Exporting Companies
Study on Recognitions of Luxury Brands by Using Social Big Data
