Your Gateway to Global Business Success
KOTRA, the National Trade and Investment Promotion Organization of Korea
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Overview
Overview
Initiated export drive with the launch of KOTRA
Overcame the IMF crisis as a national in- vestment agency and
led the nation as it became a trade giant Laid the foundation
to become a major exporter through KOTRA exhibitions
Joined the $1 trillion trade club through con-
tinued innovation in management The Export Informa-
tion Center entered the global market
[$100 million in exports]
[$10 billion in exports] [$50 billion in exports]
[$100 billion in exports] [$500 billion in exports]
1960’s 1970’s 1980’s 1990’s 2000’s~
KOTRA (Korea Trade-Investment Promotion Agency) , the Center of Economic Development in Korea!
with 59 years of experience
+
NEW
Markets
Exploration of overseas market opportunities and Diversifica-
tion of exporting goods and markets
NEW
Jobs
Global Job Creation
NEW
Opportunities
Search for various Economic Cooperation
+
KOTRA (Korea Trade-Investment Promotion Agency) , the Center of Economic Development in Korea!
with 58 years of experience
Organization
President
& CEO Comp- toller
Auditors’ Office Office of the ForeignInvestment Ombuds- man
Korea Defense Indus- try
Trade Support Center
&
GtoG Trade Support Center
KOTRA Global Acad- emy
Office of the President Public Relations Office
SENIOR EXECUTIVE VICE PRESIDENT FOR MANAGEMANET SUPPORT -PLANNING & COORDINATION DEPARTMENT -GENERAL SERVICES DEPARTMENT
-HUMAN RESOURCES DEVELOPMENT &
MANAGEMENT DEPARTMENT -EMERGENCY PLANNING OFFICE
EXECUTIVE VICE PRESIDENT FOR SMALL & MEDIUM ENTERPRISE -SMALL & MEDIUM ENTERPRISE DEPART- MENT-MIDDLE-STANDING ENTERPRISE DEPART- MENT-GLOBAL JOB CREATION DEPARTMENT -CUSTOMER RELATIONS OFFICE
EXECUTIVE VICE PRESIDENT FOR INNOVATIVE GROWTH -MAIN INDUSTRY DEPARTMENT -SERVICE INDUSTRY DEPARTMENT -CONSUMER GOODS & E-COMMERCE OF- FICE
-ICT & GROWING INDUSTRY OFFICE
EXECUTIVE VICE PRESIDENT FOR ECONOMIC COOPERATION & TRADE AF-
FAIRS
-ECONOMIC COOPERATION DEPARTMENT -TRADE COOPERATION DEPARTMENT -DEVELOPMENT COOPERATION OFFICE -OVERSEAS INTELLECTUAL PROPERTY PRO- TECTION OFFICE
EXECUTIVE VICE PRESIDENT FOR TRADE SUPPORT INFRASTRUCTURE -OVERSEAS MARKET INFORMATION DE- PARTMENT
-DIGITAL INNOVATION DEPARTMENT -EXHIBITION & CONVENTION DEPARTMENT -OVERSEAS BUSINESS CONSULTING CEN- TER
HEAD OF INVEST KOREA
-INVESTMENT PLANNING DEPARTMENT -INVESTMENT PROMOTION DEPARTMENT -OVERSEAS INVESTMENT DEPARTMENT Foreign Investor After-
care Office
Corporate Social Value Office
Foreign Investor Sup- port Center
Inbound Investment Consulting Depart-
ment
Located worldwide
10 local head offices, 125 Korea Business Centers (KBCs) in 84 countries
Europe
23 China
21
North America
9
Central / South America
12 Japan
4
SE Asia 15 CIS
10
Middle East
13
Africa 9
SW Asia 9
AMSTERDAM ATHENS BEOGRAD BRATISLAVA BRUSSELS BUCHAREST BUDAPEST COPENHAGEN FRANKFURT HAMBURG HELSINKI LONDON MADRID MILANO MUNICH PARIS PRAGUE SOFIA STOCKHOLM VIENNA WARSAW ZAGREB ZURICH
Europe [23]
ALGER AMMAN BAGHDAD CAIRO CASABLANCA DOHA DUBAI ISTANBUL KUWAIT MUSCAT RIYADH TEHRAN TEL AVIV
Middle East [13]
ACCRA ADDIS ABABA DAR ES SALAAM JOHANNESBURG KHARTOUM LAGOS MAPUTO NAIROBI ABIDJAN
Africa [9]
AUCKLAND BANGKOK DANANG HANOI HO CHI MINH JAKARTA KUALA LUMPUR MANILA MELBOURNE PHNOM PENH SINGAPORE SURABAYA SYDNEY VIENTIANE YANGON
Southeast Asia [15]
BEIJING CHANGCHUN CHANGSHA CHENGDU CHONGQING DALIAN GUANGZHOU HANGZHOU HARBIN HONG KONG NANJING QINGDAO SHANGHAI SHENYANG SHIJIAZHUANG*
TAIPEI WUHAN XIAMEN XIAN ZHENGZHOU TIANJIN SHENZHEN
China [21]
ALMATY BAKU KIEV MINSK MOSCOW NOVOSIBIRSK SAINT PETERSBURG TASHKENT ULAANBAATAR VLADIVOSTOK
CIS [10]
FUKUOKA NAGOYA OSAKA TOKYO
Japan [4]
CHICAGO DALLAS DETROIT LOS ANGELES NEW YORK SILICON VALLEY TORONTO VANCOUVER WASHINGTON D.C
North America [9]
ASUNCIN BOGOTA BUENOS AIRES GUATEMALA HAVANA LIMA MEXICO PANAMA QUITO SANTIAGO SANTO DOMINGO SAO PAULO
Central &
South America [12]
Located worldwide
10 local head offices, 125 Korea Business Centers (KBCs) in 84 countries
AHMEDABAD BENGALURU CHENNAI COLOMBO DHAKA KARACHI KOLKATA MUMBAI NEW DELHI
Southwest Asia [9]
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Major Businesses
Major Businesses
KOTRA delivers customized marketing services and opportunities to Korean SMEs for the global Market.
Global Marketing
Global Marketing
Participate in international professional/comprehensive exhibitions as a group by organizing Ko- rean Pavilions
TAMAS Korean
Exhibitions SEOUL FOOD
Exhibitions and Conventions
BIE-EXPO Korean Pavilion
Overseas Exhi- bitions
Trade Delegation
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• Form and dispatch trade delegations consisting of SMEs wishing to engage in overseas business
• Export consulting is provided for foreign buyers by KOTRA’s overseas offices Trade Delegation
Exhibitions and Conven- tions
Business Matchmaking
Global Marketing
Utilizing our global network, KOTRA arranges business meetings between Korean companies and foreign buyers.
Business Matchmaking
As a global e-marketplace, it allows foreign buyers to easily find Korean products and partners
buyKOREA(www.buykorea.org)
buyKOREA
KOTRA finds the ideal partners to strengthen your global value chain
Global Partners
Global Partners
Development of various cooperative businesses between global and domestic companies in the field of R&D
Exhibitions of superior Korean autoparts that are held around the world to help establish business Partnerships between Korean SMEs and global automobile manufacturers
An exhibition focused on the ICT industry that is held in major technological hotspots like Silocon Valley and features B2B meetings, technical conferences, investment forums and start-ups pitches
K-Global – ICT business supports Korean Autoparts Plaza(KAP) Global Partnering(GP)
GP
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Connecting demandwith global companies Operating business development programs Pinpoint seminars
on global companies
Global Partners
Comprehensive seminars on identifying demand
KAP KBEE
KBEE is held in foreign countries and is actively supported by Korean celebrities in order to pro- mote
Korean Culture(i.e.’Hallyu’, The Korean Wave) and business between Korea and foreign countries
Korea Brand & Entertainment Expo(KBEE)
The premier business platform in the consumer goods industry, which strengthens trade partner relationships between Korean and foreign entrepreneurs
Consumer Goods Showcase Korea(CGSK)
CGSK K-Global
KOTRA plays a central role in making Korea the center of global business.
By creating an attractive investment environment and supporting domestic investments by foreign companies, we will raise the value of Korea as a successful global business partner.
Inbound Investment Promotion
Inbound Investment Promotion
Invest in Korea, Global Link to Success
Support the settlement of foreign-invested companies in Korea through the Foreign Investment Ombudsman, Home Doctor service and much more
Aftercare Service for Foreign Invested Companies One-stop Service for the Entire Investment Process
Korea’s largest global investment forum with the purpose of promoting Korea’s investment environ- ment, as well as providing business meetings ans site visits opportunites to prospective investors
www.investkorea.org
Through its one-stop service, Invest Korea(IK) Provides customized investor supports from pre-investment consultation, and investment execution, to post-investment process
One-stop Service
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IKW
IKP
Invest Korea Week(IKW)
Invest Korea Plaza(IKP)
Invest Korea Market Place(IKMP)
The first facility dedicated to foreign investors in Korea, offering space and administrative service to support their early settlement
The first facility dedicated to foreign investors in Korea, offering space and administrative service to support their early settlement
IKMP
Aftercare Service
Based on overseas investment information gathered from KBCs around the world, KOTRA supports Korean companies by making their advancement overseas easier and more convenient.
Outbound Investment Support
Outbound Investment Support
Outbound Investment Support
By working closely with foreign governments, IPAs (Investment Promotion Agency) and consult- ing firms, KOTRA provides outbound investment information to Korean companies.
KOTRA supports Korean startups and those preparing to start a business overseas through col- laboration with foreign companies, venture capital (VC) and accelerators
Globalization of Startups and Born Global Cross-border M&A Support
Seminars and Consultations
Seminars and Consulta- tions
Cross-border M&A Sup- port
Globalization of Startups and Born Global
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KOTRA introduces local companies that wish to attract foreign investment to potential Korean buyers, primarily for small and medium-sized deals.
KOTRA conducts various activities so our society can grow together, in harmony.
We create jobs, give hope to youth and lead the effort to create a friendly global village through global CSR activities.
Sustainable Growth
Sustainable Growth
Supports the international exchange of human resources equipped with global capabilities and competitiveness.
Intergovernmental Partnerships
Public Parterships Global HR Partner
Global HR Partner
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Sustainable Growth
• Overseas employment – Seoul Career Vision, Overseas Job Fair
• Job fairs for foreign-invested companies
• Support recruitment of global human resources for domestic companies – Contact Korea
• Infrastructure Projects (Global Project Plaza)
• Global Public Procurement Cooperation Economic and Trade Co-
operation
- Invergovernmental Partnerships - Public Partnerships
• Business Partnership – KOTRA develops economic cooperation agendas and host the eco- nomic partnership events(one-on-one meetings, seminars etc) for summit diplomacy
• FTA Support
• Knowledge Sharing Program
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Based on the market information collected by its global networks, KOTRA serves as a global business think tank in Korea.
Global Market Information
Global Market Information
Based on the market information collected by its global networks, KOTRA serves as a global business think tank in Korea.
Seminars and Education Global Market information
Global Market information
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Global Market News Customized Market Research
Trade and Investment In- formation Portal
• Overseas market seminars are held to provide information on market trends in different countries, products/marketing and the investment environment/ process. KOTRA’s over- seas market consulting service enables Korean companies to form overseas business strategies and supports their marketing activities.
• KOTRA provides global business education and training programs to Korean companies and organizations.
Seminars and Education
