제 2부
제 1장 제 2장 제 3장
Global Business English 수출입절차도
Business Proposal Credit Inquired & Credit Information
최낙복 저
도서 두남
출판
제1장 : OPERATIONAL CHART OF FOREIGN TRADE
제1절 수출절차
1. 수출의 정의(대외무역법)
• 매매, 교환, 임대차, 사용대차, 증여 등 원인으로 국내 에서 외국으로의 물품의 이동과 유상으로 외국에서 외 국으로 물품을 인도
• 거주자가 비거주자에게 전자적 형태의 무체물(SW, 영
상물, 음향/음성물, 전자서적, DB등) 을 정보통신망을 통한 전송 기타 지식경제부장관이 정하여 고시하는 방 법으로 인도
• 지식서비스(컨설팅, 법무, 회계, 세무, 엔지니어링, 디 자인, 컴퓨터 시스템 설계 및 자문, 문화콘텐츠, 산업 재산권 등)를 해외에 제공
제1절 수출절차
2. 수출절차의 단계
제1절 수출절차
2. 수출절차의 단계
제2절 수입절차
1. 수입의 정의
• 외국으로부터 국내로 물품이 이동
• 유상으로 외국에서 외국으로 물품을 인수한 행위
• 우리나라 선박에 의해 채취나 포획된 수산물 등을 제
외하고는 수출과 반대되는 물품의 이동
제2절 수입절차
2. 수입절차의 단계
제2장 제1절 거래처의 선정
• 시장조사(market research)
• 거래제의 서한(Business Proposal)
– 원래는 신용조사, 거래처 선정 후 거래제의, 실제는 거래제의와 신용조사 병행
• 거래처 알선기관
– 국내외 상업회의소(Chamber of Commerce) – 외국환은행(Foreign Exchange Bank)
– 무역협회(Korea International Trade Association)
– 해외대사관, 주한외국영사관
– 대한무역투자진흥공사(KOTRA)의 해외무역관
– 상공인명부(directory) 등
제2절 거래제의서한에 포함되는 내용
① 상대방을 알게 된 경위
② 거래개시희망
③ 업종, 취급상품
④ 자기회사소개(경험, 규모)
⑤ 거래조건(결재)
⑥ 신용조회처
⑦ Home Page(Web Site)
1.가전제품 수출제의 제3절 Model Letter
We have learned from Kelly's Directory that you are one of large importers of Home Electric Appliances in California.
We have long been engaged in① exporting Color TVs and other Home Electric Appliances to all parts of the world and are now writing to ask you if we can enter into business relations with you.
Enclosed are our latest catalog and price list covering the complete line of our products. The prices in the list are all on a FOB Pusan basis but CIF prices are also available upon request.
For any information as to our credit standing②, please refer to Woori Bank, Head Office, Seoul.
We are looking forward to③ hearing from you soon.
2.장난감 수출제의 제3절 Model Letter
Your firm has been recommended to us by The Consulate General of Korea in this city.
We have been importing General Merchandise from Korea for many years and are now interested in the Toys of Korean make, as the demand for them has been so large in our market.
Therefore, we shall be glad if you will send us your latest catalogue, informing us of prices and best terms. If your prices are reasonable and terms are satisfactory, we shall soon place a large order① with you.
Our banking reference is the Hongkong and Shanghai Banking Corporation, Rangoon, who will furnish you with② every information you desire.
Your early reply will be appreciated.
2.가전제품 수입제의 제3절 Model Letter
We understand from The Korean Consulate here that you are one of the leading exporters of Electronic Machinery and Appliances.
We are interested in importing these items from your country, and are particularly interested in Portable TV Receiving Sets and Porket-size MP3.
As you may be aware, there is a growing demand for these two items in our market, and we expect to be able to place substantial orders① with you if you can quote fully competitive prices②. Will you please send us by return airmail your latest catalog together with full details of your export prices, delivery and other terms of business.
We look forward to hearing from you soon.
1. 판매제휴선 제의 제4절 Home Page
I visited your company's home page the other day① and was intrigued② by your company and your position in the U.S.
market. If possible, I would like to discuss the prospect③ of your company distributing our products in the U.S.
My name is Kook-hong Choi and I manage④ Daewoo's overseas sales. Daewoo Co. Ltd is the leading manufacturer of animal toys in Korea. In particular, our Mechanical Animal Toy model is enjoying very strong sales⑤ in Korea. Based on this success we would like to market⑥ the product in the U.S.
and are looking for potential distribution partners.
I am planning a business trip to the U.S. around⑦ the end of next month. hopefully we can get together then. I am looking forward to your reply.
2. 거래제의 승낙 제4절 Home Page
Thank you for your interest in our company. I am very interested in meeting you to discuss a distribution relationship with your company. I am aware① of the Mechanical Animal Toy model's success in Korea and I am sure that together② we can make it a success in the U. S. as well.
Once your travel plans③ are set, please let me know the day you would be available to meet. I am looking forward to meeting you soon.
제5절 신제품 Sales Circular E-Mail
We are pleased to announce our newly developed SUN cellular phone, which incorporates the latest technology① and is extremely compact.②
Because this product will be released on the market next month, we are not yet able to provide tangible figures on sales performance③; however we are confident that with its compact and fashionable body style, comfortable feel,④ durability, and economical price, this cellular phone will become a best-selling item. We have sent you a unit of this product for you to use on a trial basis by air flight, and we are certain that you will be impressed with its superior function.
Please find the price list attached with this e-mail, and note that considerable discounts are available if the phones are purchased in volume.
제6절 Useful Expression
• We have heard from The Chamber of Commerce and Industry in our city that you are in the market for Audio and Electronic Equipment.
• We hear from KOTRA that you have put a computerized camera on the market recently and should appreciate it very much if you would send us full details by return mail.
• We have seen your advertisement on gas lighters in the August edition of The Oriental Exporters. Would you please send us further details of your lighters together with a delivery schedule and your CIF export prices.
제3장 제1절 신용조회의 의의 및 필요성
• 국제무역거래는 신용 거래, 무역거래에서 생기는 불평 과 손해배상청구 등 클레임은 사전에 철저한 신용조회
• 거래 중 발생할 수 있는 모든 분쟁은 신용조회를 완전 하게 행함으로써 상당부분 미연에 방지
• 신용조사 요건
① 수신자의 지급에 관한 선의
② 수신자의 지급능력
③ 지급불능 시 지급을 강제할 수 있는 자산의 보유
④ 일반 경제상태의 보장
※ Credit Inquiry의 3C's : Character, Capital, Capacity
제2절 Model Letter
1. The Chase Manhattan Bank에 거래제의 상사 신용조사의 뢰
Brown Trading Company, Ltd., 150, Broadway 7, New York has recently proposed to start business with us and given us your name as a reference
①.
We would very much appreciate your informing us of your experience with this firm and giving us your frank opinion
②as to their financial standing and the scope of their transactions.
Any information you may give us will be treated as strictly confidential.
③When a similar opportunity comes for us to serve you,
we will be more than glad to reciprocate
④your kindness.
2. The Chase Manhattan Bank의 신용조사보고
In response to your inquiry of May 15 about Brown Trading Company, Ltd. we are pleased to inform you as follows :
We have had transactions of a large scale with this firm for more than 10 years and during these years they have always been prompt and punctual in their payment① and have never failed to meet their obligations.
Their business results are so excellent that they are now planning to enlarge the scope of their activities.
We, trade circles②, speak very highly of them and put fullest confidence③ in this firm.
We are, therefore, of the opinion that you may safely have transactions with them and will, no doubt, be satisfied with their manner of doing business.
You will please note, however, that this information is furnished without any responsibility on our part④.
3 . 거래처에 신용조사의뢰
We have received a request from Messrs. Pierre Rocheford et Cie of Rabat for supplies of our products on open-account terms. They state that they have regularly traded with you over the past 2 years and have given us your name as a reference.
We should be obliged if you would kindly tell us in confidence whether you have found this company to be thoroughly reliable in their dealings with you and prompt in setting their accounts.
We understand their requirements may amount to approximately① ￡4,500,000 a quarter②, and should be glad to know if you feel they are able to meet commitments of this size. Any other information you can provide would be very welcome.
Your reply for which we enclose an international postal reply coupon, will of course be treated in strict confidence③.
4 . 신용조사보고(Favourable reply)
We have now received from the National Bank of Nigeria the information requested in your letter of 18 September.
The company you mention is a private company① run as a family concern② by three brothers, and
was founded 15 years ago. It enjoys a good
reputation. Our information shows that the company is punctually meeting its commitments and a credit in the sum you mention would seem to be safe.
This information is strictly confidential and is given without any responsibility③ on our part.
5 . 신용조사보고(Unfavourable reply)
We have now received from the National Bank of Nigeria information concerning① the company
referred to in your letter of 18 September.
This is a private company run as a family concern and operating on a small scale②.
More detailed information we have received
suggests that is a case in which we would advise caution. You will of course treat this advice as
strictly confidential.
3 . 거래처에 신용조사의뢰
Dear Sir/Madam
We have received a request from Messrs. Pierre Rocheford et Cie of Rabat for supplies of our products on open-account terms. They state that they have regularly traded with you over the past 2 years and have given us your name as a reference.
We should be obliged if you would kindly tell us in confidence whether you have found this company to be thoroughly reliable in their dealings with you and prompt in setting their accounts.
We understand their requirements may amount to approximately① ￡4,500,000 a quarter②, and should be glad to know if you feel they are able to meet commitments of this size.
Any other information you can provide would be very welcome.
Your reply for which we enclose an international postal reply coupon, will of course be treated in strict confidence③.
Yours faithfully,
제3절 Useful Expression
1) 신용조회
• Messrs. Brown & Co want /wish to open an account/ enter into business relations with us.
• Messrs. Brown & Co. have referred us to you.
• Your name has been given as a reference by Messrs. Brown & Co.
• Messrs. Brown & Co. have given us your name
as a trade reference.
제3절 Useful Expression
2) 유리한 회답
• With regard to your enquiry of May 7, we are glad to supply you with the following information.
• The firm enjoys an excellent reputation among the business circles here.
• We are pleased to inform you that the references you named in your application were completely satisfactory.
제3절 Useful Expression
3) 애매한 회답
• We are sorry that we cannot give you sufficient
information regarding the credit standing of the firm.
• It would be advisable for you to instruct an inquiry agency to investigate the matter.
• We hope to be better able to assist you on the occasion of your next inquiry.
제3절 Useful Expression
4) 불리한 회답
• We regret that we have to give you unfavourable information about the firm.
• If the report in circulation is true, they are losing much reputation.
• He has caused us considerable trouble with respect to his payment.
• In response to your inquiry about Mr. Brown as a credit risk, we regret to inform you that our reply must be in the nature of a warning.
