목 차
제 장 연구의 개요1 ··························································································································3 제 절 연구배경 및 목적1 ·············································································································3
연구배경
1. ·························································································································3 연구목적
2. ·························································································································5 제 절 연구내용 및 방법2 ·············································································································5
연구내용
1. ·························································································································5 연구방법
2. ·························································································································6 연구
3. flow ························································································································7
제 장 소셜 네트워크 서비스의 개념2 ································································································11 제 절 소셜 네트워크 서비스의 이론적 배경1 ···············································································11
네트워크 이론
1. ················································································································11 소셜 네트워크의 활성화
2. ·································································································15 의 이론적 배경
3. SNS ·········································································································20 제 절2 SNS의 개념····················································································································24
의 정의
1. SNS ···················································································································24 의 기능
2. SNS ···················································································································25 의 종류
3. SNS ···················································································································28 의 발달과정
4. SNS ·············································································································30 제 절3 SNS개념의 포괄적 이해·································································································32
유사개념 정리
1. SNS ·········································································································32
과 에서의
2. Web2.0 Gov2.0 SNS ························································································35
제 장3 SNS 동향분석·····················································································································41 제 절 민간부문 현황1 ················································································································41
시장동향
1. ·······················································································································41 업계 동향
2. ······················································································································49 를 활용한 다양한 비즈니스 모델
3. SNS ···············································································58
