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1-1다음 빈칸에 들어갈 말로 가장 적절한 것을 고르시오.1
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Therefore,
___________________________________. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① marketing is a battle between consumers and marketers
② buying the product is a good way to spend their money
③ sellers should know the right time to meet consumers
④ marketers should advertise their product to all consumers
⑤ it is money that depends on whether a couple buy another house
다음 글에서 전체 흐름과 관계 없는 문장을 고르시오.2
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money. ① While others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. ② Marketers need to be aware of these stages and be prepared to act at the appropriate time. ③ Also, they must check the price amount and quality of every product that they deal with thoroughly for their various customers. ④ For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money. ⑤ Thus, contacting customers at the proper time when they are considering another purchase is helpful for the marketers’ success.
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다음 글의 제목으로 가장 적절한 것은?3
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to act at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① Sell Products at the Right Time ② The Need for Marketing in Businesses ③ The Appropriate Time for Buying Things ④ Grab Consumers’ Attention through Marketing ⑤ Factors Influencing Consumer’s Buying Decision
다음 글의 요지로 가장 적절한 것은?4
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so
forth.Marketers need to be aware of these stages and be prepared to act at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① 물품의 품질이 구매력을 좌우한다. ② 소비자와 판매자 사이에는 갈등이 존재한다. ③ 물품구입 시 소비자는 판매자에게 많이 의존한다. ④ 상품을 홍보하기에 가장 좋은 방법은 온라인 광고이다. ⑤ 판매자는 소비자들이 구매할 준비가 되었을 때 접근해 야 한다.
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다음 빈칸에 들어갈 말로 가장 적절한 것을 고르시오.5
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and _____________________________. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① begin work immediately for their company ② be prepared to prove them with creative ideas ③ contact consumers when they are ready to buy ④ present reasons for not supporting their opinions ⑤ look for the way to improve their selling skills
글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절 한 곳은?6
Marketers need to be aware of these stages and be prepared to act at the appropriate time.
(①) Some people may be on the verge of buying the product, whereas others may never have heard of it. (②) Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested. (③) Others might be interested but do not at present have a need for the product, and so forth. (④) For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money. (⑤)
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[서술형] 주어진 <조건>에 맞추어 밑줄 친 (A)를 완성하시 오.7
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth.
Marketers should know (A) [appropriate / make /
at / to / act / themselves / and / stages / ready / time / these / the]. For example, a couple who
have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
<조건>
(A)에 주어진 단어를 모두 사용할 것
아래에 주어진 우리말과 같은 의미가 되도록 할 것 어형 변경 및 추가 금지
다음 빈칸에 들어갈 말로 가장 적절한 것은?8
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to ____________________. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① make a better product ② change advertisers’ mind ③ come up with a new idea ④ act at the appropriate time ⑤ compete with the rival company
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다음 글을 읽고, <보기>에 주어진 단어를 모두 배열하여 글
의 제목을 만드시오.9
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to act at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years' time, when perhaps they have stared a family or are earning more money.
<보기>
are / buy / contact / consumers / ready / they / when / to
다음 글을 잘 읽고 물음에 답하시오.
(A) Some people may be on the verge of buying the product, whereas others may never have heard of it. (B) Still others may have an interest in the product but do not have any money, while others might be aware of the product but do not yet interested: (C) others might be interested but do not at present have a need for the product, and so forth. (D) For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years time, when perhaps they have started a family or are earing more money. (E)
위 글에서 다음 주어진 문장이 들어갈 가장 알맞은 곳은?10
Marketers need to be aware of these stages and be prepared to act at the appropriate time.
① A ② B ③ C ④ D ⑤ E
위 글의 제목을 아래에 주어진 단어를 모두 사용하여 배열 하시오.11
they / buy / when / to / consumers / ready / contact / are
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다음 글의 빈칸에 들어갈 말로 가장 적절한 것은?12
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to _____________________. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money. Contacting people at the wrong time (when they are not ready to buy) is irritating for the consumer and a waste of resources for the company, whereas contacting people at the right time (when they are considering another purchase) is helpful and productive in terms of generating business.
① manipulate consumers ② act at the appropriate time ③ reflect their diverse lifestyles ④ accept a greater part of the risk ⑤ make everything else look affordable
다음 글의 흐름으로 보아, 주어진 문장이 들어가기에 가장 적절한 곳은?13
Marketers need to be aware of these stages and be prepared to act at the appropriate time.
(①) Some people may be on the verge of buying the product, whereas others may never have heard of it. (②) Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested. (③) And others might be interested but do not at present have a need for the product, and so forth. (④) For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years time, when perhaps they have started a family or are earning more money. (⑤)
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[서술형] 다음 글을 읽고 <조건>에 맞게 글의 주제문을 완 성하시오.14
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to act at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
<조건> 영어로 된 하나의 완전한 문장으로 작성할 것 <보기>에 주어진 단어를 반드시 모두 사용할 것 필요한 경우 여형을 변형시킬 것 다른 단어를 절대 추가하지 말 것 <보기>
to notice / the product / for / about / aware / marketers / the consumer’s
주제문: It is important
___________________________.
다음 글의 빈칸 (A), (B)에 들어갈 말로 가장 적절한 것은?15
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth.
Marketers need to (A)___________________ and be prepared to act at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money. That is, contacting people at the wrong time (when they are not ready to buy) is irritating for the customer and a waste of resources for the company, whereas contacting people at the right time (when they are ready to buy and considering another purchase) is (B)_________________ in terms of generating business.
① recognize these stages / helpful and productive ② arouse purchasing needs / risky and exclusive ③ follow time line analysis / excessively competitive ④ avoid marketing strategies / useful and valuable ⑤ confirm the readiness stages / valueless but definite
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다음 글의 빈칸 (A), (B)에 들어갈 말로 가장 적절한 것은?16
Some people may be on the verge of buying the product, whereas others may never have heard of it. (A)________ others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to act at the appropriate time.
(B)________, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① Thus / For example ② Thus / However ③ Still / However ④ Still / For example ⑤ Still / In addition
다음 빈칸에 들어갈 말로 가장 적절한 것은?17
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and _______________________________. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① try to maintain the product safety regulations ② be ready to sell when the customers want to get ③ change their marketing items as quickly as possible
④ not lose the customers’ trust in the brand recognition
⑤ advertise the product with a series of fancy promotions
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다음 빈칸에 들어갈 말로 가장 적절한 것은?18
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and ___________________________. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① be satisfied with the demand ② be interested in helping consumers ③ get ready to act at the appropriate time ④ be concerned about consumers’ complaints ⑤ be ready to persuade consumers to get in the market
빈칸에 들어갈 말로 가장 적절한 것은?19
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Therefore,
________________________________. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① marketing is a battle between consumers and marketers
② buying the product is good way to spend their money
③ sellers should know the right time to meet consumers
④ marketers should advertise their product to all consumers
⑤ it is money that depends on whether a couple buy another house
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주어진 글 다음에 이어질 글의 순서로 알맞은 것은?20
Some people may be on the verge of buying the product, whereas others may never have heard of it.
(A) Marketers need to be aware of these stages and be prepared to act at the appropriate time.
(B) Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth.
(C) For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years' time, when perhaps they have started a family or are earning more money.
① (A)―(B)―(C) ② (A)―(C)―(B) ③ (B)―(C)―(A) ④ (B)―(A)―(C) ⑤ (C)―(B)―(A)
다음 글의 주제로 가장 적절한 것은?21
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to act at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① the significance of price value to consumers ② the importance of quality in buying products ③ the importance of product design in marketing ④ the worth of public interests in product development
⑤ the significance of knowing consumers’ buying readiness state in marketing
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다음 글의 제목으로 가장 적절한 것은?22
Some people may be on the verge of buying the product, whereas others may never have heard of it. Still others may have an interest in the product but do not have any money, while others might be aware of the product but are not yet interested; others might be interested but do not at present have a need for the product, and so forth. Marketers need to be aware of these stages and be prepared to act at the appropriate time. For example, a couple who have just bought their first house will not currently be in the market to buy another larger house, but very well might be in five to seven years’ time, when perhaps they have started a family or are earning more money.
① 구매력은 제품의 질에 달려있다.
② 소비자들은 항상 마음을 바꿀 준비가 되어 있다. ③ 마케팅: 소비자들과 마케팅 담당자들 간의 전투 ④ 광고를 하는 것이 제품을 홍보하는 유일한 방법일까? ⑤ 소비자들이 구매할 준비가 되었을 때 그들과 접촉해라.
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정답 ③ 1 ③ 2 ① 3 ⑤ 4 ③ 5 ④ 6these stages and make themselves ready to act at the appropriate time
7
④
8
Contact Consumers When They Are Ready to Buy
9
④
10
•
Contact consumers when they are ready to buy
11
②
12
④
13
for marketers to notice the consumer’s awareness about the product
14 ① 15 ④ 16 ② 17 ③ 18 ③ 19 ④ 20 ⑤ 21 ⑤ 22
