Exploration on factors to affect continuance intention of collegian subscribing YouTube: Focused on Post-adoption Model
The Impact of SNS Advertising Attribute on Advertising Likeability and Purchase Intention: A Comparison of Difference According to Use Motive and Use Intensity of SNS
Study on the differences in the beauty shop selection attributes between Koreans and Chinese Consumers
The Analysis of Fashion Trend Cycle using Big Data
The Effect of Art Infusion Advertising in Digital Signage on Attitude and Recall depending on Media Engagement
제주지역 전통시장 활성화 방안
마케팅학의 심리학적 기반
A Study on the Activation Plan for Regional Industry Ecosystem Using AHP Technique -Focused on the Automobile Industry in Gwangju-
A Study on the Effect of Trust on the Delivery App. Service to Emotional & Rational Factor & User's Word of Mouth
전단계 소비자 의사결정에 관한 소고
소비자의 구매동기와 관여
The audience's reaction effect based on vicarious emotional experiences and creative rhetorical expressions of the networking media platforms
The effects on resources of friendly-environment on the marketing for agriculture of chinese cabbage
저작자표시
The Influence of Convergence Characteristics of Social Economy Internet Shopping Malls on Customer Trust and Loyalty
Recycled Clothes and Its Characters Impact on Consumers' Consumption
A Comparison of Government and Public Institutions Advertising Appeals in Collectivistic and Individualistic Cultures
Size Recommendation Technology Convergence in e-Shopping: Roles of Service Quality Information Credibility and Satisfaction on Purchase Intention
AI-based Digital Advertising Effects : focus on Customization Advertising and Personalization Advertising
• 해외시장 개척
Analysis of the Fashion Customization Platform Design Cases
Effects of Ad Message Framing By Chinese Personal Traits: Based Upon Applicability to Producing Digital Contents Reflecting Korean Wave
A Study of Improving the Marketing System of Major Non-Timber Forest Products : Using an Analysis of Distribution Channel
