The Effect of Uncertainty Avoidance on Purchase Deferral Intention in Online Shopping : The Moderating Effect of Consumption Values
Empirical Study on the Impact of China Mobile Phone Market Origin Image on Consumers' Purchasing Intention
A Study on the Purchase Intention of Ginseng Products based on the theory of Perceived Value and TPB
Research on Brand Identification in the Airline Industry
Aesthetic's Influence on Ad Text for Hyper Connection Media and Consumers' Thinking Tendency
The Analysis and Design of Online K-pop Shopping Mall using cafe24 smart design
Developing Room Pricing Marketing Strategy of the National Recreation Forest Using Price-Sensitivity Measurement
A Study on the Innovation of Advertising Education According to the Change of Corporate recruitment methods in the 4th Industrial Revolution
Analysis on Influence of Service Quality on the Visitor Satisfaction and Loyalty toward a Mountainous Local Festival : A Case of Juwangsan Sudalrae Festival
저작자표시
A Study on the Analysis of Market Efficiency of Agricultural Products in E-Commerce B2C Platform -Based on the Consumers' Price Fairness Perceptions-
The Effects of Mid-program Advertising on Audience's Preference of Television Program
The Relationship among Personality Traits, Brand Tribalism, and Brand Commitment: Mediating Effects of Brand Trust and Perceived Switching Cost
A study on the Domestic Consumer's Perception of
Research on E-commerce Live Broadcast Based on Interaction Ritual Chain Theory
An analysis on the Factors of the Consumption Expenditure on K-beauty Service Industry
중국시장에서 한국산과 일본산 화장품에 대한 소비자 속성지각이
The Advertising Effect on A.I. as an Endorser: Focusing on Innovativeness and Anthropomorphism of Consumer
A Study on the Effect of Personal Innovativeness on a Combined Book Store's Service Design Factor & User's Word of Mouth
Confirmation Bias on Public Advertising & Public Relations Performance: Comparing simultaneous vs. sequential information
The Effects of the Environmental Adaptation Pattern of the Railway Public Enterprises on the Marketing Capabilities: A Comparative Study on Korail and Subway Firms
Development of a Prediction Model for Advertising Effects of Celebrity Models using Big data Analysis
The Effect of Motivational Factors and Information Search Types on Waxing Care Intention
A Study on the Visual Attention of Sexual Appeal Advertising Image Utilizing Eye Tracking
