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Lesson 6 Colorful World!
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Rethinking of Self-Organizing Maps for Market Segmentation in Customer Relationship Management
Social Network : A Novel Approach to New Customer Recommendations
Social Network Analysis for New Product Recommendation
Knowledge as Marketing Message : Design and Analysis of Human-Reader Based Personal Experience Management Business Model
The Study on the Network Targeting Using the Non-financial Value of Customer
Product Value Evaluation Models based on Itemset Association Chain
The Prediction of Purchase Amount of Customers Using Support Vector Regression with Separated Learning Method
Personalized Exhibition Booth Recommendation Methodology Using Sequential Association Rule
Design and Analysis of Online Advertising Expenditure Model based on Coupon Download
Managing Duplicate Memberships of Websites : An Approach of Social Network Analysis
Does Online Social Network Contribute to WOM Effect on Product Sales?
The Brand Personality Effect: Communicating Brand Personality on Twitter and its Influence on Online Community Engagement
Response Modeling for the Marketing Promotion with Weighted Case Based Reasoning Under Imbalanced Data Distribution
Hot spot DBC: Location based information diffusion for marketing strategy in mobile social networks
Designing an Intelligent Advertising Business Model in Seoul's Metro Network
Word-of-Mouth Effect for Online Sales of K-Beauty Products: Centered on China SINA Weibo and Meipai
Real-time CRM Strategy of Big Data and Smart Offering System: KB Kookmin Card Case
Analysis of Research Trends of 'Word of Mouth (WoM)' through Main Path and Word Co-occurrence Network
The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic
A Design of Advertisement Contents System Considering Preference of the User
The Role of Virtual Community Participation and Engagement in Building Brand Trust: Evidence from Pakistan Business Schools
