Psychological contract-based Consumer Repurchase behavior On Social commerce platform: An Empirical study
KCI Candidate Review Assessment and internationalization strategy by JEMM(The Journal of Economics, Marketing, and Management) of The International Convergence Management Association
Local Brand Love Based On Product, Price, Promotion, Online Distribution
Factors influencing the purchase behavior of Vietnamese consumers towards Korean ginseng root products: The case of Da Nang and Hue
Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China
Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity
Effects of Purchasing Factors through Social-commerce of Beauty Service on the Consumer Satisfaction and the Repurchasing Intention
기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에 미치는 영향
Companies of Cross-Cultural Communication in Jakarta Multinational Adaptation
A Content Analysis for Website Usefulness Evaluation: Utilizing Text Mining Technique
The Impact of Omnichannel Shopping Experience and Channel Integration on Customer Retention: Empirical Evidence from China*
A Study on Regulation of Video on Demand Advertisements
* 중국의 인터넷 쇼핑몰 품질이 고객 만족 및 재구매 의향에 미치는 영향
Consumer Choice Model in No-frills Airline Industry
The Effect of Market Orientation on Speed-to-market in International Markets
Shopping Mall Business Process Modeling Using IDEF3 Part 1 - Front office view point
Antecedents and Consequence of Key Account Management Success: a Review, Framework and Research Agenda
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A Case Study on the Marketing Strategy of Fermented Vinegar Drink
The Effects of Photo Decoration Cues on Online Consumers’ Affective Responses in Distribution Science
The Influence of Experience in Well-being branding on Brand Attitude and Repurchase Intent
The Impact of Buzz Marketing on Customer E-WOM Intention: An Empirical Study in Vietnam*
Exploring the role of referral efficacy in the relationship between consumer innovativeness and intention to generate word of mouth
An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries
