A Study on Internal Environment of an Organization for an Effective Market and Customer Knowledge Acquirement
아세안 시장 공략을 위한 문화마케팅 전략 (디지털자료)
A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries
농산물 온라인마케팅 실태와 개선과제
An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries
Exploring the role of referral efficacy in the relationship between consumer innovativeness and intention to generate word of mouth
The Impact of Buzz Marketing on Customer E-WOM Intention: An Empirical Study in Vietnam*
The Influence of Experience in Well-being branding on Brand Attitude and Repurchase Intent
The Effects of Photo Decoration Cues on Online Consumers’ Affective Responses in Distribution Science
A Case Study on the Marketing Strategy of Fermented Vinegar Drink
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Antecedents and Consequence of Key Account Management Success: a Review, Framework and Research Agenda
Shopping Mall Business Process Modeling Using IDEF3 Part 1 - Front office view point
The Effect of Market Orientation on Speed-to-market in International Markets
Consumer Choice Model in No-frills Airline Industry
* 중국의 인터넷 쇼핑몰 품질이 고객 만족 및 재구매 의향에 미치는 영향
A Study on Regulation of Video on Demand Advertisements
The Impact of Omnichannel Shopping Experience and Channel Integration on Customer Retention: Empirical Evidence from China*
A Content Analysis for Website Usefulness Evaluation: Utilizing Text Mining Technique
Companies of Cross-Cultural Communication in Jakarta Multinational Adaptation
기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에 미치는 영향
Effects of Purchasing Factors through Social-commerce of Beauty Service on the Consumer Satisfaction and the Repurchasing Intention
Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity
Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China