Factors influencing the purchase behavior of Vietnamese consumers towards Korean ginseng root products: The case of Da Nang and Hue
Local Brand Love Based On Product, Price, Promotion, Online Distribution
KCI Candidate Review Assessment and internationalization strategy by JEMM(The Journal of Economics, Marketing, and Management) of The International Convergence Management Association
Psychological contract-based Consumer Repurchase behavior On Social commerce platform: An Empirical study
The Role of Virtual Community Participation and Engagement in Building Brand Trust: Evidence from Pakistan Business Schools
A Design of Advertisement Contents System Considering Preference of the User
The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic
Analysis of Research Trends of 'Word of Mouth (WoM)' through Main Path and Word Co-occurrence Network
Real-time CRM Strategy of Big Data and Smart Offering System: KB Kookmin Card Case
Word-of-Mouth Effect for Online Sales of K-Beauty Products: Centered on China SINA Weibo and Meipai
Designing an Intelligent Advertising Business Model in Seoul's Metro Network
Hot spot DBC: Location based information diffusion for marketing strategy in mobile social networks
Response Modeling for the Marketing Promotion with Weighted Case Based Reasoning Under Imbalanced Data Distribution
The Brand Personality Effect: Communicating Brand Personality on Twitter and its Influence on Online Community Engagement
Does Online Social Network Contribute to WOM Effect on Product Sales?
Managing Duplicate Memberships of Websites : An Approach of Social Network Analysis
Design and Analysis of Online Advertising Expenditure Model based on Coupon Download
Personalized Exhibition Booth Recommendation Methodology Using Sequential Association Rule
The Prediction of Purchase Amount of Customers Using Support Vector Regression with Separated Learning Method
Product Value Evaluation Models based on Itemset Association Chain
The Study on the Network Targeting Using the Non-financial Value of Customer
Knowledge as Marketing Message : Design and Analysis of Human-Reader Based Personal Experience Management Business Model
The Effects of the Type of Online Chatting Service Interface : Focusing on Company Status
Social Network : A Novel Approach to New Customer Recommendations
