Social Capital, Knowledge Quality, and Online Brand Community Success
Factors Affecting Viral Marketing Effectiveness in Social Network Sites
A Study on User's Voluntary Behavior in Company Social Networks(CSN)
Developing Performance Indicator for Smart-Exhibition
Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition
The Influence of Awareness and Shopping Experience about Social Commerce on Intention to Purchase Attitude(Satisfaction)
The Role of Site Stickiness and Its Antecedents in a Social Commerce Environment
The Impact of Life Satisfaction, Quality Consciousness, and Religiosity on Customer Switching Intention to Halal Cosmetic*
Influences of Consumer Perceived Risks and Valence of Word of Mouth Information on Purchase Intention in Social Commerce
Agglomeration Patterns of Advertising Industries and Spatial Networks of Advertisement Production
An Empirical Study on Individual and Social Commerce Factors Impacting Shopping Value and Intention to Repurchase in Social Commerce and Moderating Effects of Perceived Security
A Study on Antecedents of WOM in the Context of Internet E-Commerce
A Theoretical Review on Place Branding as a Major Toolkit of Soft Regional Development
The Effect of Shopping Value on Fashion Shopping Satisfaction and Future Behavioral Intention in Fashion Social Commerce
Who Can be the Target of SNS Review Marketing? : A Study on the SNS Based Marketing Strategy
Identifying Influencing Factors on the Price Per Click of Keyword Advertising : Focusing on Keyword Type, Search Number and Competition
A Study on the Cultural Concept and Methodology of the Place Marketing Strategy
A Study on Knowledge Service R&D Management Process Innovation : Through Marketing Intelligence Solution Development Case
The Introduction of Art Festivals in Small Cities and the Creation of Placeness
An Analysis on the Purchasing Behavior of the User through the Characteristics of Social Commerce
DIMENSIONS OF INTEGRATED MARKETING COMMUNICATION (IMC) AND THEIR IMPACT IN CREATING BRAND EQUITY IN THE QUICK SERVICE RESTAURANT (QSR) INDUSTRY IN COIMBATORE CITY
1.First Author&Corresponding Author
Effect of Influencers' Product-Usage Videos upon Brand Attitude and Purchase Intention
The Effect of Online Community's Interactivity, Reward, Commitment and Loyalty on Purchase Intention in Portal Sites
