Research on Enterprise Poverty Alleviation Service Model Focus on Aesthetic Education
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(2) Research on Enterprise Poverty Alleviation Service Model Focus on Aesthetic Education - Take Aihe Village as an Example 심미 교육을 목표로 하는 기업의 빈민구제 서비스 모델 연구-Aihe마을을 사례로 Gao, Lin_Graduate School of Techno Design, Kookmin University / Pan, Young-Hwan(Corresponding author)_Graduate School of Techno Design, Kookmin University. 고림_국민대학교 테크노디자인전문대학원 / 반영환(교신저자)_국민대학교 테크노전문대학원. 요약 중심어 기업의 빈곤 지원 미학 교육 액션 리서치 서비스 모델. 후진국에는 교육 자원 불평등 문제가 존재한다. 빈곤 지역의 예술교육 인력 부족 현상도 매우 심각하다. Aihe마 을 사례를 통해 우리는 문화 기업이 자체적인 특성에 따라 빈곤 초등학교 6곳에 미술 교실을 개설하고 직원을 파견하여 빈곤층 학생들을 대상으로 미술수업을 진행했으나 정규 미술 수업 시수를 채우기에는 부족했다는 사 실을 알 수 있다. 본 연구는 기업의 교육형 빈곤 구제 모델을 재설계하고 기업이 자체적인 이점을 기반으로 교 육형 빈곤 구제에 참여하는 서비스 모델을 구축하여 교육형 빈곤 구제의 지속가능성을 보장하는 데에 그 목적 이 있다. 연구는 행동 연구를 통해 진행한다. 전문가 인터뷰, 실사, 설문조사로 이루어진다. 우선, 기업의 빈곤 구제와 관련된 이해관계자를 분석한다. 다음으로는 5개 why와 AT-ONE 모형을 통해 이해관계자의 수요를 분 석하여 교육형빈곤 구제 실현을 가로막은 문제점을 파헤친다. 마지막으로 빈곤 구제의 예약, 원격 구제, 컨텐츠 구제, 1:1 구제를 실현할 수 있는 교육형 빈곤 구제 네트워크플랫폼 모델을 제시한다. 새로운 서비스 모델에서 기업은 교육형 빈곤 구제 수업 활동에 직접적으로 참여하지 않는다. 예술가의 창작을 지원하고 예술가가 대학생 을 멘토링하여 대학생이 온라인 플랫폼을 통해 빈곤층 초등학생에게 교육을 실시하도록 돕는다. 결론: 첫째, 교 육형 빈곤 구제 네트워크 플랫폼의 사용 데이터와 빈곤층 학생을 대상으로 진행한 설문조사 피드백을 통해 빈 곤 초등학교 6곳의 미술 수업이 규정 시수를 달성했다는 사실을알 수 있다. 둘째, 새로운 모델은 기업의 빈곤 구제비용을 대폭 절감하여 이해관계자의 이익을 극대화했다. 이 같은 결론은 새로운 모델의 유효성을 증명하며 다른 후진국 문화 기업의 교육형 빈곤 구제 참여에 참고할만한 자료가 된다.. All undeveloped countries have problems with unequal educational resources and art education teachers in poor areas are seriously inadequate. According to the characteristics of their cultural Keyword enterprises, the case Aihe town donated 6 art classes to the poor elementary schools and arranged employees to teach art classes for the poor students in the 6 schools. However, they enterprise poverty still could not meet the prescribed hours of fine arts. The purpose of this paper is to redesign the model of poverty alleviation through education in enterprises, to help enterprises build a alleviation service mode relying on their advantages and participating in poverty alleviation through aesthetic education education, so as to ensure the sustain ability of poverty alleviation through education. The action research research method is action research. Through expert interviews, field observations and service model questionnaire statistics, the stakeholders related to enterprise poverty alleviation are first analyzed; secondly, 5 why and AT-ONE models are used to analyze stakeholder needs, and to find the pain points that cannot complete education poverty alleviation. Finally, it proposes a model for education poverty alleviation network platform to realize appointment poverty alleviation, remote poverty alleviation, content poverty alleviation, and one-to-one poverty alleviation. In the new service model, enterprises are no longer directly involved in teaching poverty alleviation. Instead, enterprises support artists to create, artists guide college students to help the poor, and college students through the online platform to educate and help poor elementary school students. Conclusion: first, through the use of data of education poverty alleviation network platform and questionnaire feedback from poor students, all the 6 poor elementary schools have reached the standard of art hours. Second, the new model has greatly reduced the investment of poverty alleviation funds and maximized the interests of stakeholders. The conclusion proves the validity of the new model and provides suggestions for other This paper has been conducted with the support underdeveloped cultural enterprises to participate in poverty alleviation through education.. ABSTRACT. of the "Design Engineering Postgraduate Schools" program, a R&D project initiated by the Ministry of Trade, Industry and Energy of the Republic of Korea. (N0001436) 28.
(3) 1. Introduction 1.1. Research Background and Purpose Service design is a model of design thinking. It is an effective design activity for planning and organizing people, infrastructure, communication and material involved in a service to improve user experience and service quality. China still has 30 million poor people who need to escape poverty, and an average of more than 10 million are escaping poverty every year. By 2018, 300 state-owned enterprises were involved in poverty alleviation, and there was also a high rate of participation of private enterprises in poverty alleviation. At present, more than 50 thousand private enterprises participated in a campaign called “a million companies help a million villages”. This improved 62.8 thousand villages’ financial condition, invested nearly 60 billion yuan in industry, and relocated more than 500 thousand unemployed people.1) A massive amount of poverty alleviation enterprises as well as the need for a rationally designed and precise poverty alleviation service model will ensure the long-term effectiveness of these efforts. 1.2. Research Scope and Method This research subject mainly focuses on the service model design of regional cultural enterprises that participate in aesthetic and precise poverty alleviation. To produce Tang Tri-Color pottery, an enterprise focused on Tang Tri-Color pottery, Tri-Color glazing, and cultural products - Tri-Color Glazing Art Company - was chosen as the research object. This research used action research methods to survey 1057 poor local students. It analyzed the problem of Tri-Color Glazing Art Company’s original poverty alleviation model, and used an analysis of its pain points to find the problems with the original poverty alleviation method. It used the 5 Whys model to understand the fundamental reasons for an inability to reasonably alleviate poverty, and also used the AT-ONE model to analyze each stakeholder’s needs. It redesigned the original service model, optimized the original model, and formed a long-acting and positive form of service. At the same time, multiple on-site investigations were conducted to research the six primary schools that Tri-Color Glazing Art Company is currently helping to alleviate poverty, along with pottery enterprises in Ruzhou City, Henan Province as well as two primary schools in Dayu Town, Ruzhou City. Extensive research used service design to improve ways for enterprises to precisely increase their efficacy of alleviating poverty.. 2. Theoretical Background Focusing on opening fully developed courses, a new batch of experimental counties for art education in rural schools throughout China has been set up. In addition, numerous innovative and excellent examples for the reform of aesthetic education in rural schools have been announced2) Furthermore, several students' art practice workshops have been set up. Moreover, multiple kinds of high-quality resources for information-based aesthetic education courses have been promoted. The ‘Standards for the Equipment of Music and Art Teaching in Ordinary High Schools’ have also been developed. 1) Zhong Hongwu,. 『China Enterprises Poverty Alleviation Research Report』, Social Science Literature Publishing. House, 2016, p.7 2). 『Sports Keys of the Department of Physical Education and Art Education of the Ministry of Education in 2018』, Department of Physical Education and Art Education, Ministry of Education, 2018, p.11 기초조형학연구 20권 5호 (통권95호). 29.
(4) 2.1. A Study on the Present Situation of Aesthetic Education in Poor Primary Schools in China In primary schools in rural areas of China, due to geographical location, there is a great lack of aesthetic education teachers. Many aesthetic education teachers attended poverty-stricken primary schools. Due to a lack of teachers in schools’ main courses, literature and mathematics courses are commonly used to replace them. The teaching rate is insufficient, the teaching quality is not high, and student art activities cannot be implemented, which has mainly restricted the development of aesthetic education in rural primary schools. In a certain sense, the lack of primary school teachers in rural areas is a social problem. South Korea, a member of the OECD, has faced a similar problem, which was partly addressed by the government's establishment of a teacher rotation system implemented in 1974 due to an education balance policy. In March 2019, the author conducted a questionnaire survey of 12 schools in three poverty-stricken counties in Henan Province, China, and obtained 951 valid questionnaires. The analysis data are as follows: 2.2. Research on the Status Quo of China's Enterprises' Participation in Precise Poverty Alleviation 2.2.1. The Ability of Enterprises to Perform Their Duties in Poverty Alleviation is Improving The number of CSR reports released increased from 1908 during 2016 to 2027 during 2017, an increase of 5% year-on-year.. A. detailed. analysis of the report found that the performance level of <Figure 1> Survey of current education in 12schools. state-owned enterprises and state-controlled enterprises. maintained a high level of steady development, while the performance level of foreign-funded enterprises and private enterprises increased significantly during the 13th Five-Year Plan (2016-2020). This included the introduction of the ‘Report on better identifying objects of poverty alleviation according to different causes of poverty while combining the actual formulation of planning and using different funding levels as well as the implementation of different projects’.3) 2.2.2. The Pattern of Poverty Alleviation in Enterprises is Taking Shape The ‘Report on Chinese Enterprises' Participation in Precise Poverty Alleviation in 2016’ explains that central enterprises’ participation in the pattern of precision poverty alleviation mainly consists of the following types: (1) Industry support, which aims at building large-scale industry projects according to the industrial advantage of local poor villages through mobilizing resources such as talent, technology, market channels, etc.; (2) Providing employment opportunities for poor areas, which aims at building factories in poor areas to absorb the local labor force, especially the poor households with 3) Enterprises participate in poverty alleviation: poverty alleviation into the mainstream The effect still needs to be improved June 27, 2018, the People's Political Consultative Conference Network 30.
(5) registration documents; and (3) Labor skills training, which aims at supporting local public welfare projects and activities to help build people's livelihood, improving the fundamental appearance of poor villages, and increasing welfare supply. GoldenBee’s CSR Index found that while participating in precise poverty alleviation, enterprises involved in poverty alleviation have a precise object, a precise project arrangement, precisely use funds and have a relatively high level of precision regarding their current measures, with percentages of 50%, 48.36%, 50% and 50.41%, respectively. GoldenBee explained that "This demonstrates enterprises’ improved ability to identify how to alleviate poverty based on its causes while implementing planning, adjusting to funding differences, and carrying out various projects.". <Figure 2> The company's precision poverty alleviation. <Figure 3> Precision poverty alleviation mode and. alleviation ratio. 2.2.3. The Proportion of Enterprises with Poverty Alleviation Management According to the ‘Report on the Development of Poverty Alleviation by Chinese Enterprises’ (2016), Henan Province has 7 designated poverty alleviation enterprises, and central China has a total of 17 of these enterprises. In addition, in terms of the management of 63 designated poverty alleviation enterprises in China, 28 enterprises selected personnel to work in villages in the medium-and long-term, accounting for 44.44%. Combining enterprises' main business with their advantage, the proportion is 30.16%. Only 9 enterprises, or 14.29%, have formulated poverty alleviation strategies or annual plans. Only 8 enterprises, accounting for 12.70%4), have specialized departments in charge of poverty alleviation. In general, enterprises gradually pay attention to poverty alleviation. However, there is a lack of planning and organization, along with a shortage of systematic service design. We aim to start with the service design for poverty alleviation in Tri-Color Glazing Art Aihe Village, study cultural enterprises’ poverty alleviation model, and provide a good example for other similar cultural enterprises. Aihe Village has been established for 30 years. It has become a cultural and creative industry base and a Chinese cultural symbol. Aihe is a cultural and artistic village founded by the Tri-Color Art brand. This village is located in Luoling Township, Luoning County, and is a poverty-stricken county with 18 townships, 389 villages and a population of 450 thousand people.. 4). 『Zhong Hongwu, China Enterprises Poverty Alleviation Research Repor』, Social Science Literature Publishing House, 2016, p.8 기초조형학연구 20권 5호 (통권95호). 31.
(6) 3. User Research 3.1. Tri-Color Glazing Art Aihe Village The Tri-Color (Sancai) Glazing Art brand is devoted to the research of Tri-Color Glazing Art in Luoyang along with the inheritance and development of this art form. Guo Aihe, a master of Chinese ceramic art, founded the Tri-Color Glazing Art brand 30 years ago. Its team includes several national and provincial masters of handicrafts and hundreds of craftsmen. Tri-Color Glazing Art has been passed down for thousands of years, and represents culture and art in Luoyang. The “Tri-Color Glazing Art” brand was founded by Guo Aihe, a master of Chinese ceramic art. The team includes several national and provincial masters of arts and crafts and hundreds of craftsmen. The “Tri-Color Glazing Art” brand has been established for 30 years. It has become a cultural and creative industry base and has become a symbol of Chinese culture. Aihe village is a cultural and artistic village founded by the 3colour art brand, The location of Tri-Color Glazing Art village Aihe is located in Luoling villageship, Luoning county, China's state-level poverty-stricken county, with 18 villageships (villages),389 administrative villages and 450 thousand.. <Figure 4> AIHE village landscape picture. 3.2. Research on Enterprises’Original Model of Poverty Alleviation Tri-Color Glazing Art is an important cultural enterprise in Henan Province. It mainly focuses on the research and production of Tang Tri-Color Glazing Art that reflects the cultural characteristics of the Luoyang region. Luoyang has four large-scale Tri-Color Glazing Art museums to display this cultural aspect. Tri-Color Glazing Art has devoted human, material and financial resources to poverty alleviation since 2015. There are four types of enterprises’ original models of poverty alleviation: educational, art, tourism, and job creation. Poverty alleviation reshapes the company’s brand image. Through the annual one-day Chinese Art Exhibit, Aihe Village invites artists to paint all on the same day, participate in an auction all on the same day, make donations all on the same day, give money to the six local primary schools to build classrooms for aesthetic education, and send the enterprises’ craftsmen to attend once-weekly classes. However, the number of classes cannot meet the requirements of poor primary schools. The Tri-Color Glazing Art brand has been part of Aihe Village based on its own cultural and enterprise characteristics. It has also donated money to precisely alleviate the poverty of six local poor primary schools. Regarding the classrooms for aesthetic education, the company sent art teachers to these six primary schools to teach weekly aesthetic education courses. On the morning of the 2017 International Children's Day, the ‘Small Hand Painting of Tri-Color Glazing Art’ of the Fifth National Children's Tri-Color Glazing Art Grand Prix was presented at China's Tri-Color Glazing Art Museum. 32.
(7) 3.2.1. Education + Poverty Alleviation Tri-Color. Glazing. Art. Aihe. Village. currently provides self-help services to six poor primary schools that are within 5 kilometers of the village. Going there requires a 15-minute drive or an hour’s walk. The six primary schools are Luoling township Qianhe Village Central Primary School, Luoling Township Central Primary School, Wang Village Primary School in <Figure 5> Classification of Aihe Village’s Enterprise Poverty Alleviation Model. Shangge. Village,. Zhuangziping. Primary. School in Shangge Village, Wangxi Hui National Primary School and Wangdong Hui National Primary School. At present, none of these six primary schools have any art teachers or music teachers, and the largest one only has 11 teachers. In addition to attending classes during the day, these teachers also take care of their students by making sure that they go to bed at night. With the help of Tri-Color Glazing Art Aihe Village, only one class per week is allowed to attend art classes, but this is still far from fulfilling China’s Ministry of Education's requirement of taking these classes four or more times per week.. <Figure 6> The ratio of teachers and students and the status quo of aesthetic education in poverty-stricken primary schools. 3.2.2. Art + Poverty Alleviation The one-day Chinese Art Exhibition in Aihe village that was launched in 2015 has become increasingly influential over the years. In the past three years, nearly 500 primary and middle school students in Luoning have received donations from this exhibition.. <Figure 7> Poverty Alleviation Model for the Aihe Village One-Day Chinese Art Exhibition. The three consecutive one-day Chinese Art Exhibitions have received 223 carefully crafted works from nearly 200 artists for the poor mountainous areas. The entire amount 기초조형학연구 20권 5호 (통권95호). 33.
(8) of 348 thousand yuan in donations is used to enhance the aesthetic education of children from these areas, and the influence of domestic and foreign enterprises has gradually expanded. In addition, the aesthetic education level of these areas as well as the influence of these enterprises has slowly increased. The enterprises’ donation of a classroom for aesthetic education has been completed, its facilities have been prepared, and it is hoped that the next donations from the one-day art exhibition will be used to further develop the education service system. 3.2.3. Tourism + Poverty Alleviation In 2013, Guo Aihe, the founder of Tri-Color Glazing Art, began to renovate Huashu’ao Village in Luoning County, and relocated the original 11 households in the village. In this village, he implemented the overall design by using aspects such as a large art installation, a color design based on the four seasons, and cave culture to transform Huashu’ao Village into Aihe Village, an international ceramic culture and tourism village. In addition, the Tri-Color Glazing Art museum was established in Aihe Village, creating tourism value for this impoverished mountain village and displaying corporate culture and products. The profit model of Tri-Color Art Aihe Village is mainly based on sales of ceramic products and the tickets purchased to view this village. These tickets cost 30 yuan for about 3 hours. These tickets can also be exchanged for a promotional item. This village attracts tourists due to its beautiful scenery during all four seasons. It also encourages tourists to come there and understand more about Tri-Color Glazing Art's enterprise culture. The company can use this village to promote its cultural brand, and many tourists have enjoyed their visit to this attraction. 3.2.4. Job Creation + Poverty Alleviation Tri-Color Glazing Art Village will donate a Loving Bookstore to the impoverished primary school at the annual one-day art exhibition, and will host the Small Hand Painting Tri-Color Glazing Competition and the Tri-Color Glazing Cup College Creative Competition. A competition can help collect additional new ideas and add vitality to the company’s innovation. At the same time, a college innovation practice base will be established in Aihe Village, which can involve four colleges and universities in the Luoyang region. A practice base can also be established in Aihe Village that can be used for an annual three-week practical course each year related to art creation. The existing mode of social service has formed the cultural brand of Luoning County, and has also helped provide the local poor people with spiritual guidance.. 4. Redesign Enterprises’ Original Model of Poverty Alleviation 4.1. Problems and Bottlenecks of Existing Models Kurt Lewin defined action research as a way to combine the wisdom and power of scientific researchers with that of practitioners to solve specific facts.5). In the future, it is important to understand the actual situation of workers. Therefore, through action research, our design team visited Aihe Village and six poor primary schools. We interviewed two headmasters of these primary schools, along with Aihe Village’s managers, teachers, and art practice college students to provide feedback on the weakness 5) Marrow & Alfred J,. 『The Practical Theorist: The Life and Work of Kurt Lewin』, ISBN 0-934698-22-8 (Marrow. studied as one of Lewin's students), 1984 34.
(9) of the original model. Bottleneck analysis: Bottlenecks are concentrated in aesthetic education courses where there are no teachers, when companies do not effectively use resources, and in cases where there is no link between existing anti-poverty participants, which leads to a service disruption.. <Figure 8> Model problems and pain points of the existing model. CEO: Poverty alleviation of enterprises is only a part of their development. Enterprises have certain expectations for the sustainable development of poverty alleviation, but do not have the energy to invest too much manpower. Enterprises recruit personnel mainly to design products, and these craftsmen do not feel professional enough when they attend an aesthetic course because they do not have teacher training. Our enterprises do not have the ability to fully implement the aesthetic education curriculum for poverty alleviation. Artist: The one-day Art Exhibition is a very good activity. I would like to do something to contribute to the aesthetic education for precise poverty alleviation at poor primary schools. However, that art exhibition is held on only one day of the year, and I usually do not have enough time to teach. I hope that there is a way to solve this problem by doing something such as guiding students remotely through an online platform.. <Figure 9> Action Research and Interviews. Art college student: I hope to help the poor through the college student’s practice base at Aihe Village. As an art student at a normal school, I have the ability to provide aesthetic education for students in poor primary schools. I hope to have a platform through which I can sign up and arrange my time so I can help the poor while also gaining practical experience. Poor student: I am very homesick during my life at school. Both of my parents work in 기초조형학연구 20권 5호 (통권95호). 35.
(10) the city. I like watching movies but have no chance to watch them while attending school. I hope to get help through homework, extra-curricular books and special classes. Headmaster: The pressure of teaching is so great that almost all the special teachers assigned by the government have left. They usually work less than a year before they leave. Now the teachers at our school are very old and unable to teach aesthetic education. The classroom for aesthetic education that was donated by Aihe Village is rarely used, and only one grade of schoolchildren can attend classes once a week. I feel that this is a waste of resources and hope that college students will be able to teach to ensure the development of aesthetic education courses. 4.2. Using the 5 Whys Model to Explain the Nature of the Problem Using the 5 Whys model, it is possible to understand the essential problem in detail to explain why it is not possible to expand aesthetic education in rural areas and promote poverty alleviation. The reason is because enterprises do not sustainably develop the model of alleviating educational poverty.. <Figure 10> Schematic diagram of the 5 Whys model. 4.3. Using the AT-ONE Discussion Model to Analyze Problems In. recent. services. years,. are. the. source of over 70% of total value added in OECD countries. Market-based services. (except. for those usually provided. by. public. the. sector,. including education, health <Figure 11> Analysis chart of the AT-ONE discussion model. care,. government). and have. become the main sources of productivity and economic growth, especially with the increasing prevalence of IT services.. 6).. We used the AT-ONE discussion model to analyze the current. problems in the model of poverty alleviation in aesthetic education. We also provided a symposium for a CEO, artist, art college student, poor student, and headmaster of 6) http://www.service-innovation.org/about/ 36.
(11) Tri-Color Glazing Art to analyze the causes of their pain points, and proposed some suggestions on how to solve the problem of poverty alleviation in aesthetic education. 4.4. Construction of a Platform Framework for Poverty Alleviation through Aesthetic Education Through a model of efforts for service focused on aiding the poor, and due to the existing bottleneck and unsolved problems, a new model is designed. This model can bring together college students involved in aesthetic education in order to re-plan the people, events, places and time in the service process. It can design a more reasonable service model to allow the work of poverty alleviation to enter a virtuous circle of sustainable development. At the same time, this paper proposes the model of setting up an online platform for activities related to poverty alleviation through aesthetic education. In this way these activities will not be restricted by distance, which will provide them with a new channel. Aesthetic education’s platform of helping the poor can be used to create new forms of poverty alleviation, such as appointment poverty alleviation, long-distance poverty alleviation7) content poverty alleviation, individualized education and so on. This will allow people such as the CEO, artist, art college student, poor student, and headmaster to use the new mode to more efficiently implement poverty alleviation through aesthetic education. We call this platform the Aihe Poverty Alleviation Community, which is a collaborative community intended to work towards poverty alleviation. It is managed by Tri-Color Glazing Art Aihe Village, and art students are provided instruction related to specialized aesthetic education teaching for poverty alleviation. Through scheduling art practice activities of college students at different times, the platform is used to make arrangements to conduct poverty alleviation at poor primary schools. This can reduce stress on enterprises, and can contribute to the rational development of poverty alleviation courses in aesthetic education.. <Figure 12> Framework for a new model of poverty alleviation through aesthetic education. 7) Jiang Youwei & Xiao Xiaolei,. 『Endogenous Creative System Based on Rural Cultural Resources』, Decoration. Magazine, 2018년4월호, No. 300, p.34 기초조형학연구 20권 5호 (통권95호). 37.
(12) 4.5. Effectiveness Analysis By upgrading the existing WeChat public account at Tri-Color Art Aihe Village, the author has added educational modules such as Appointment Teaching, Online Teaching and Online Art Exhibition, as well as Aihe Community (social platform for aesthetic education) to increase the interaction between artists and art students. As a result, the artist's service to Aihe Village is no longer confined to the one-day art exhibition, but has been expanded to other aspects such as online counseling. Regular participation in and efforts towards Aihe Village’s poverty alleviation activities also helps college students broaden their horizons by learning and communicating with artists.8) At the same time, college students can teach aesthetic education courses in poor primary schools, gain practical work experience, and solve problems for which enterprises are unable to provide manpower so these students can teach in poor primary schools. 4.5.1. Feedback in Questionnaire Form After using the new service model for 6 months, the author re-investigated the usage feedback of the CEO, artist, art college student, poor student, and headmaster in questionnaire form. These questionnaires showed that 100% of respondents were satisfied with the optimized service model, 67% were very satisfied, and 0% were dissatisfied, indicating that these were ideal results. 4.5.2. Achievement Rate of Aesthetic Education Courses. <Figure 13> Platform usage analysis. Six months after using the new service model, the satisfaction level of the aesthetic education programs for Aihe Village's six poverty-stricken primary schools reached 100%. A total of four arts colleges and universities participated in the appointment of poverty alleviation. Based on a total of 50 students in each class, each poverty alleviation activity lasted for three weeks, while only eight classes of art college students were qualified to participate in teaching and were able to successfully teach at the six poor primary schools. 8) He Renke, Guo Yuman, Hou Xie, etc,. 『Community Innovation Based on Community: New Channel Design and. Social Innovation Project』, Public Art, 2016, pp.14-21 38.
(13) 4.5.3. Analysis of Utilization Rate The updated education and social modules on the WeChat public account were visited by 2791 and 342 people, respectively. The low traffic was due to defects in the functions of the social module. A total of 8 classes and 378 people completed appointments to participate in the education module. The actual number of people who completed poverty alleviation was 362, which guaranteed that each class at the six poverty-stricken primary schools had two art classes and two music lessons twice a week. My research has proven the efficacy of this service model. Therefore, I suggest that in the case of the saturation of hardware for precision poverty alleviation, in order to ensure the long-term effects of poverty alleviation through aesthetic education, enterprises should invest in the construction of education platforms for precision poverty alleviation.. 5. Conclusion and References Service design is a profession that can solve comprehensive problems.9). This research solves the problem of the sustainability of enterprises' precise poverty alleviation. Considering the diverse needs of stakeholders and based on the example of Aihe Village, a new service system is developed to ensure the maximization of interests and rationalization of processes for each stakeholder.10). This analysis of the original model of poverty alleviation can help find the pain points that prevent service from continuously developing. It discussed the problem of pattern analysis using the AT-ONE model, summarized the problem, and rejected the model of enterprises’ direct precision poverty alleviation for poor students. Instead, we used the enterprise model to support efforts for artists to make money at Aihe Village, and also provided a guide for college students who intend to teach primary school students at local schools. By adopting this model, we proposed that college students should mainly participate in teaching aesthetic education, promoting poverty alleviation, and establishing a platform for poverty alleviation through aesthetic education. This can build a sound and sustainable cooperation service system for all stakeholders. The significance of this research is that Aihe Village's service system can provide a reference for other cultural enterprises to reasonably integrate their existing resources and activities and form their own service system. Many of the world’s less-developed countries are affected by the problem of unequal access to educational resources. These countries have abundant traditional cultural resources, but tend to have underdeveloped economies. They can use their local cultural resources to improve local aesthetic education and form a virtuous circle. In conclusion, the work of service design is creating the best user experience at the minimum cost11).. 9) Pan Lusheng[J],. 『Design Value and Transformation Path of Traditional Cultural Resources』, Journal of Nanjing. University of the Arts (Art and Design), 2014, pp.9-11 10) Zhong Fang & Ma Jinyi,. 『Ezio Manzini: Design when everybody designs』, Electronic Industry Press, Beijing,. 2016, p.60. ISBN-10: 7121285061 11) http://www.service-innovation.org/about/ 기초조형학연구 20권 5호 (통권95호). 39.
(14) 참고문헌 Zhong Hongwu, 『China Enterprises Poverty Alleviation Research Report』, Social Science Literature Publishing House, 2016, p.7 『Sports Keys of the Department of Physical Education and Art Education of the Ministry of Education in 2018』, Department of Physical Education and Art Education, Ministry of Education, 2018, p.11 Enterprises participate in poverty alleviation: poverty alleviation into the mainstream The effect still needs to be improved June 27, 2018, the People's Political Consultative Conference Network 『Zhong Hongwu, China Enterprises Poverty Alleviation Research Repor』, Social Science Literature Publishing House, 2016, p.8 Marrow & Alfred J, 『The Practical Theorist: The Life and Work of Kurt Lewin』, ISBN 0-934698-22-8 (Marrow studied as one of Lewin's students), 1984 http://www.service-innovation.org/about/ Jiang Youwei & Xiao Xiaolei, 『Endogenous Creative System Based on Rural Cultural Resources』, Decoration Magazine, 2018년4월호, No. 300, p.34 He Renke, Guo Yuman, Hou Xie, etc, 『Community Innovation Based on Community: New Channel Design and Social Innovation Project』, Public Art, 2016, pp.14-21 Pan Lusheng[J], 『Design Value and Transformation Path of Traditional Cultural Resources』, Journal of Nanjing University of the Arts (Art and Design), 2014, pp.9-11 Zhong Fang & Ma Jinyi, 『Ezio Manzini: Design when everybody designs』, Electronic Industry Press, Beijing, 2016, p.60. ISBN-10: 7121285061 http://www.service-innovation.org/about/. 40.
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