2020 AMAZON FULFILLMENT SERVICE 아마존 성공을 위한 100% 활용법
AMZInsiderGroup.com
SELLER VS VENDOR
Seller Central Vendor Central
• Open to anyone
• Sell directly to Amazon’s customers
• Flexible logistical options
• Quick payment terms
• Brand controls retail pricing
• less advertising options
• Invite only
• Sell to Amazon
• Fixed logistical options
• Traditional payment terms
• Amazon controls retail pricing
• More advertising options
VENDOR CENTRAL
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SELLER CENTRAL
SELLER FULFILLMENT OPTION
5
FULFILLED BY AMAZON (FBA)
TWO DAY SHIPPING TO ONE DAY / SAME DAY
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INVENTORY 가 많으면 더 잘 팔린다?
FASTER SHIPPING TO RANK
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HOW TO QUALIFY ONE DAY SHIPPING (SAME DAY)
Inventory > Inventory Planning > Restock Inventory
인벤토리가 나눠지는 과정
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1DAY SHIPPING 을 위해 무조건 많이 보낸다?
Month Standard-size Oversize
January - September $0.69 per cubic foot $0.48 per cubic foot October - December $2.40 per cubic foot $1.20 per cubic foot
Month Standard-size Oversize
January - September $0.99 per cubic foot $0.48 per cubic foot
Regular
Dangerous Goods
1DAY SHIPPING 을 위해 무조건 많이 보낸다?
●Overage fee
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1DAY SHIPPING 을 위해 무조건 많이 보낸다?
●Inventory Score
●Excess inventory
●Sell-through
●Stranded inventory
●In-stock inventory
1DAY SHIPPING 을 위해 무조건 많이 보낸다?
●Long Term Storage Fee
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REMOTE FBA
키파 KEEPA (FREE)
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KEEPA 로 알 수 있는 데이터
●시간과 날짜에 따른 Sales Data 의 변화와 History
●가격에 변화에 따른 Sales Data 의 변화와 History
●Review Count 에 따른 Sales Data 의 변화와 History
●경쟁사의 Buybox Price
●경쟁사의 Lightening Deal 가격과 History
●아마존과 Tagger의 진입 History
●Review wipe out History
KEEPA
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KEEPA
KEEPA
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KEEPA
KEEPA
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EXTRA TIP #1 - SMALL AND LIGHT PROGRAM
EXTRA TIP #2 – MFN + FBA
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EXTRA TIP #3 – REPACKAGE
EXTRA TIP #4 – SELLER FULFILLED PRIME (SFP)
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EXTRA TIP #4 – SELLER FULFILLED PRIME (SFP)
EXTRA TIP #5 – HELIUM10 REFUND GENNIE
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Lost , Damaged Units by FBA Warehouse
QA
FOR MORE INFORMATION
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●AMZinsiderBlog.com
●AMZgroup.com
●AMZMasterKorea.com (Closed)
●Helium10.com AMK10 / AMK50
●KAKAOTALK ID: jiwoongyang
