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Market analysis • Candidate ideas 1st Design Review (Oct 05

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(1)

Good Morning!

Guten Tag!

안녕하세요

(Ahn Nyung Ha Se Yo!)

(2)

Faculty

Introductions Background Course

details Local issues

(3)

Faculty

Introductions Background Course

details Local issues

(4)

Sukwon

Cha Seungbum

Ha Jongwon

Kim Dongmok Kim

(5)

Geunther

Seliger Semih

Severengiz

(6)

Deba

Dutta Lalit

Patil Kazuhiro

Saitou

(7)

Faculty

Introductions Background Course

details Local issues

(8)

process of interaction and integration among the people, companies, and governments of different nations,

driven by international trade and investment

aided by information technology.

affects the environment, culture, …, human physical well-being in societies around the world

Carnegie Endowment for International Peace globalization101.org

(9)

of Global Innovation is having a profound

impact on the way companies do business and countries capture economic wealth

includes companies that are investing globally for R&D, engineering, production

is changing patterns of global demand

(10)

Global knowledge

Markets, Products and Technologies

Human resources and

skill sets

Information management

Local autonomy versus central

control

Distributed environments

(11)

Understanding the customer’s

wants

New customers with varying

preferences

Acquisition and use of local knowledge

Respecting cultural differences

One size does not fit all...

Accept (global) diversity

(12)

Faculty

Introductions Background Course

details Local issues

(13)

• I think it is only a slight exaggeration to say that our students are being prepared for practicing engineering in a world that existed when we were trained, but not for the 21st century.

William Wulf, President, National Academy of Engineering

(14)

• We never educate directly, but indirectly by means of the environment. Whether we permit chance environments to do the work, or whether we design

environments for the purpose makes a great difference

John Dewey (1916)

(15)
(16)
(17)

Lectures Semester-long

project

(18)

Lectures Semester-long

project

(19)

Part-I:

Product Conceptualiz ation/Design

(September)

Part-II:

Product Engineering

(October)

Part-III:

Product Manufacturi

ng and Distribution (November)

(20)

Intermingled with industrial case studies and analysis

Various departments as well as companies

Background reading will be assigned as appropriate

No textbooks

(21)

Understanding the global market/culture

Systematic product

innovation Team work

Project management

Patents and product

liability

Conceptual design

(22)

Material selection

Design for quality and manufacturing

Robust Design Eco design

(23)

ManufacturingEco Supply chain

management Product lifecycle Management

Business plan Entrepreneurship

(24)

•you are encouraged pursue

reading material on your own (on relevant sub-topics that

interest you)

•share findings with the class

Time will not permit a comprehensive coverage of the topics

(25)

Lectures Semester-long

project

(26)

University of Michigan

Seoul National University

Technical University

Berlin

• Distributed cross-cultural collaboration

• Working across time zones

• Two face-to-face meetings 8 global teams

• Varying customer requirements

• Varying product components

• Varying manufacturing … 8 global products

(27)

• Student teams decide for themselves, usually, early morning in the US

Time

• Team decision

• Video conference: 30 minutes to every team every week

Electronic tools

(28)

Final meeting

Dec 2 – Dec 7 at Berlin,

Germany Presentations, prototype

exhibition Everyone must be at Berlin

Kick-off meeting

Oct 01 – Oct 05 at

Seoul, Korea Meet teammates

from TUB and SNU Team work, other

lectures Everyone must be at Seoul

(29)

Project Proposal (Sep 20)

• Market analysis

• Candidate ideas

1st Design Review (Oct 05)

• Competitor analysis

• Conceptual design

2nd Design Review (Nov 06)

• Detailed design

3rd Design Review (Dec 07)

• Manufacturing and business plan

• Prototype exhibition

(30)

• Each team member learned valuable technical and personal skills.

The dynamics and setting of the class are truly extraordinary and we all have had an unforgettable experience.

Team 8 (2005)

• All in all, it was an amazing class. More than just a class, it was an experience that did more than any textbook could to change one's perspective on engineering design.

Brian Trease (2002)

• Working with teams in Germany, Korea and United States has given us an insight into the true nature of Globalization … Teamwork in an international team comprising students from three different continents opens a whole new perspective to “working” in general.

Team 7 (2007)

(31)

Sign-off for local

issues

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