Business English(Lecture 1).pdf

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Introduction

What is International

Business English?

International

Business English

Business English

 Exchange of goods and services

across national boundaries

 Trade operations of both

import and export

 Purchase and sale of both visible

Business between nations

Agencies and companies concerned with trade

Obedience to laws and regulations of countries related

 Agencies supporting import

and export

- Center of export support, Korea Small and Medium Business Administration

- KOTRA

- Korea Chamber of Commerce and Industry - Korea International Trade Association

- Korea Customs Service

- Korea Agro-Fisheries & Food Trade Corporation

- Korean Commercial Arbitration Board

 Agencies concerned with the business of import and export

- Customs - Shipping companies - Airliners - Forwarders - Customs brokers

 Financial agencies concerned with import and export

- Foreign exchange banks

- Korea Export-Import Bank (KEXIM) - Korea Trade Insurance Corporation - Insurance companies

 to familiarize yourselves with

international trade, you need to understand its flow

Flow of business

Flow of freight

Flow of documents Flow of money

 English used in international trade

 English Technical terms

 Documents and contracts

Importance of business letters

 can lead to a good or positive result

 can lead to success or failure of

7 C’s correct concise clear complete courtesy consider ation concrete

Sentences must be correct

However we do business and we’ve never started arranging product

without getting a L/C

Find and correct five mistakes

Your jacket of ML-2001 turned out a little bit high in price while ML- 1001 turned out acceptable. we’d

like to ask you to cut down the price for that item to U$18.

How can you make these sentences better for a business letter?

Business letters should be

drawn up

as concisely as

possible

within the range of

what you have to convey

▶ must know

what to say

and

what to leave unsaid

Clearly express what to say

to avoid causing

misunderstanding

- Avoid using ambiguous

expressions that can make a

reader of the letter confused.

You have to say in a concrete

way.

- You have to let a reader of the

letter know what you want to

say in a concrete way.

You have to include all the

things that you need to say in

the letter regarding a given

business.

Especially about the inquiry

you received

.

You have to say in polite

language.

- Avoid using expressions that

can make a reader of the

You have to be considerate.

- Sometimes you need to put

yourself in the shoes of

Full block form

■ top of the letter

(1) sender (2) reader (3) date

(5) Salutation: Dear Sirs, (Gentlemen)

(double-spaced)

(6) Body

(double-spaced)

(7) Complimentary close:

Sincerely yours, Truly yours, Best regards,

(8) Name, the name of team company’s name

company’s address

From: Jo, Heungcheol

To: Lauren Clark

Date: March 13, 2017

Subject: Market Survey

(or, Re: Market Survey)

(body)

Best regards,

Jo, Heungcheol, GSIS

Pusan National University

33, Geumsam-Ro, 5 Gil, Geumjeong-Gu Busan, South Korea