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Introduction
What is International
Business English?
International
Business English
Business English
Exchange of goods and services
across national boundaries
Trade operations of both
import and export
Purchase and sale of both visible
Business between nations
Agencies and companies concerned with trade
Obedience to laws and regulations of countries related
Agencies supporting import
and export
- Center of export support, Korea Small and Medium Business Administration
- KOTRA
- Korea Chamber of Commerce and Industry - Korea International Trade Association
- Korea Customs Service
- Korea Agro-Fisheries & Food Trade Corporation
- Korean Commercial Arbitration Board
Agencies concerned with the business of import and export
- Customs - Shipping companies - Airliners - Forwarders - Customs brokers
Financial agencies concerned with import and export
- Foreign exchange banks
- Korea Export-Import Bank (KEXIM) - Korea Trade Insurance Corporation - Insurance companies
to familiarize yourselves with
international trade, you need to understand its flow
Flow of business
Flow of freight
Flow of documents Flow of money
English used in international trade
English Technical terms
Documents and contracts
Importance of business letters
can lead to a good or positive result
can lead to success or failure of
7 C’s correct concise clear complete courtesy consider ation concrete
Sentences must be correct
(1) grammar (2) vocabulary (3) spelling (4) punctuation (5) capitalizationHowever we do business and we’ve never started arranging product
without getting a L/C
Find and correct five mistakes
Your jacket of ML-2001 turned out a little bit high in price while ML- 1001 turned out acceptable. we’d
like to ask you to cut down the price for that item to U$18.
How can you make these sentences better for a business letter?
Business letters should be
drawn up
as concisely as
possible
within the range of
what you have to convey
▶ must know
what to say
and
what to leave unsaid
Clearly express what to say
to avoid causing
misunderstanding
- Avoid using ambiguous
expressions that can make a
reader of the letter confused.
You have to say in a concrete
way.
- You have to let a reader of the
letter know what you want to
say in a concrete way.
You have to include all the
things that you need to say in
the letter regarding a given
business.
Especially about the inquiry
you received
.
You have to say in polite
language.
- Avoid using expressions that
can make a reader of the
You have to be considerate.
- Sometimes you need to put
yourself in the shoes of
Full block form
■ top of the letter
(1) sender (2) reader (3) date
(5) Salutation: Dear Sirs, (Gentlemen)
(double-spaced)
(6) Body
(double-spaced)
(7) Complimentary close:
Sincerely yours, Truly yours, Best regards,
(8) Name, the name of team company’s name
company’s address
From: Jo, Heungcheol
To: Lauren Clark
Date: March 13, 2017
Subject: Market Survey
(or, Re: Market Survey)
(body)
Best regards,
Jo, Heungcheol, GSIS
Pusan National University
33, Geumsam-Ro, 5 Gil, Geumjeong-Gu Busan, South Korea
