Business English(Lecture 1).pdf

전체 글

(1)

Introduction

What is International

Business English?

(2)

International

Business English

Business English

(3)

Exchange of goods and services

across national boundaries

Trade operations of both

import and export

Purchase and sale of both visible

(4)

Business between nations

Agencies and companies concerned with trade

Obedience to laws and regulations of countries related

(5)

Agencies supporting import

and export

- Center of export support, Korea Small and Medium Business Administration

- KOTRA

- Korea Chamber of Commerce and Industry - Korea International Trade Association

- Korea Customs Service

- Korea Agro-Fisheries & Food Trade Corporation

- Korean Commercial Arbitration Board

(6)

Agencies concerned with the business of import and export

- Customs - Shipping companies - Airliners - Forwarders - Customs brokers

(7)

Financial agencies concerned with import and export

- Foreign exchange banks

- Korea Export-Import Bank (KEXIM) - Korea Trade Insurance Corporation - Insurance companies

(8)

to familiarize yourselves with

international trade, you need to understand its flow

Flow of business

Flow of freight

Flow of documents Flow of money

(9)

English used in international trade

English Technical terms

Documents and contracts

(10)

Importance of business letters

can lead to a good or positive result

can lead to success or failure of

(11)

7 C’s correct concise clear complete courtesy consider ation concrete

(12)

Sentences must be correct

(1) grammar (2) vocabulary (3) spelling (4) punctuation (5) capitalization

(13)

However we do business and we’ve never started arranging product

without getting a L/C

Find and correct five mistakes

(14)

Your jacket of ML-2001 turned out a little bit high in price while ML- 1001 turned out acceptable. we’d

like to ask you to cut down the price for that item to U$18.

How can you make these sentences better for a business letter?

(15)

Business letters should be

drawn up

as concisely as

possible

within the range of

what you have to convey

▶ must know

what to say

and

what to leave unsaid

(16)

Clearly express what to say

to avoid causing

misunderstanding

- Avoid using ambiguous

expressions that can make a

reader of the letter confused.

(17)

You have to say in a concrete

way.

- You have to let a reader of the

letter know what you want to

say in a concrete way.

(18)

You have to include all the

things that you need to say in

the letter regarding a given

business.

Especially about the inquiry

you received

.

(19)

You have to say in polite

language.

- Avoid using expressions that

can make a reader of the

(20)

You have to be considerate.

- Sometimes you need to put

yourself in the shoes of

(21)

Full block form

■ top of the letter

(1) sender (2) reader (3) date

(22)

(5) Salutation: Dear Sirs, (Gentlemen)

(double-spaced)

(6) Body

(double-spaced)

(7) Complimentary close:

Sincerely yours, Truly yours, Best regards,

(23)

(8) Name, the name of team company’s name

company’s address

(24)

From: Jo, Heungcheol

To: Lauren Clark

Date: March 13, 2017

Subject: Market Survey

(or, Re: Market Survey)

(25)

(body)

Best regards,

Jo, Heungcheol, GSIS

Pusan National University

33, Geumsam-Ro, 5 Gil, Geumjeong-Gu Busan, South Korea

수치

Updating...

참조

Updating...

관련 주제 :