Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China
Market Segmentation of Converging New Media Advertising: The Interpretative Approach Based on Consumer Subjectivity
Effects of Store Commitment on Consumer Attitude Toward Mass Cosmetic Brand Store and Revisit Intention
An Empirical Study on Individual and Social Commerce Factors Impacting Shopping Value and Intention to Repurchase in Social Commerce and Moderating Effects of Perceived Security
제 2부 마케팅 계획 수립을 위한 기초
The Relationships among Brand Assets, Customer Satisfaction, Brand Trust, and Brand Loyalty related to Golf Products
Effects of Purchasing Factors through Social-commerce of Beauty Service on the Consumer Satisfaction and the Repurchasing Intention
기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에 미치는 영향
제 14 장
A Study on the Social Media Marketing 4 Type Model : Case Study and Marketing Effect Evaluation
Companies of Cross-Cultural Communication in Jakarta Multinational Adaptation
Shopping Orientation Impacting Reuse Intention of O2O Services: Focusing on the Moderation of Impulse Buying Tendency
제15장 사일로에서 시너지로
Influences of Consumer Perceived Risks and Valence of Word of Mouth Information on Purchase Intention in Social Commerce
A Content Analysis for Website Usefulness Evaluation: Utilizing Text Mining Technique
고2_1606 모의고사
박카스 광고 분석을 활용한 교회교육콘텐츠 개발
A Study of Marketing Strategy of Social Welfare Labor Business
Glasses Industry Marketing Activation Strategy in Online Market
The Impact of Omnichannel Shopping Experience and Channel Integration on Customer Retention: Empirical Evidence from China*
Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall
The Relationship between Brand Personality and Brand Preference of Casual Apparel Brands - Focusing on the University Students in Korea -
In regional economic conditions, Women Targeted Fashion Tights, Leggings for Marketing Activation Strategy
The Impact of Life Satisfaction, Quality Consciousness, and Religiosity on Customer Switching Intention to Halal Cosmetic*
