목 차
제1장 연구개요 ······································································································3
제1절 연구배경 및 목적 ···················································································3
1. 연구배경 ·······························································································3
2. 연구목적 ·······························································································8
제2절 연구범위 및 방법 ···················································································9
1. 연구범위 ·······························································································9
2. 연구방법 ·······························································································9
3. 연구 플로우 ·························································································10
제2장 서울시 소매업의 특성 분석 ··········································································13
제1절 소매업 및 영세소매업의 개념 ································································13
1. 소매업 및 영세소매업의 정의 ·································································13
2. 분석자료 ······························································································15
제2절 서울시 소매업의 구조 분석 ····································································17
1. 개요 ·····································································································17
2. 업종별 사업체 분포 및 추이 ···································································17
3. 업종별 종사자 분포 및 추이 ···································································20
4. 업종별 매출액 분포 및 추이 ···································································23
제3절 서울시 소매업의 주요 특성 분석 ·····························································26
1. 영세성 ·································································································26
2. 창업과 폐업 ························································································33
3. 재무성과 ·····························································································51
4. 점포 특성 및 조직형태 ···········································································54
5. 공간적 특성 ·························································································59
제3장 서울시 종합소매업의 특성분석 ······································································71
제1절 종합소매업의 분류체계 ·········································································71
1. 종합소매업의 중요성 ·············································································71
2. 종합소매업의 분류체계 ··········································································72
제2절 서울시 종합소매업의 구조 분석 ·····························································73
1. 개요 ·····································································································73
2. 업종별 사업체 분포 및 추이 ···································································74
3. 업종별 종사자 분포 및 추이 ···································································77
4. 업종별 매출액 분포 및 추이 ···································································80
제3절 서울시 종합소매업의 주요 특성분석 ························································83
1. 영세성 ································································································83
2. 창업과 폐업 ·························································································89
3. 재무성과 ···························································································103
4. 점포 특성 및 조직형태 ·········································································109
5. 공간적 특성 ·······················································································114
제4장 서울시 영세소매업의 자생력 강화 방안 ·······················································129
제1절 소매업 관련 주요 현행 정책 ·································································129
1. 중소기업청의 지원정책 현황 ·······························································129
2. 서울시의 주요 지원정책 현황 ·······························································135
제2절 향후 정책방향 ·····················································································139
1. 협동조합을 활용한 영세소매업의 협업화 강화 ·······································140
2. 소셜 프랜차이즈 육성을 통한 체인화율 제고 ·········································144
3. 소매업 생태지도의 작성 및 활용 ··························································146
4. 슈퍼닥터제의 업그레이드 ····································································148
5. 상권별 특화 및 전문상점 육성 ······························································150
6. 전업훈련을 통한 소매업 병목현상 해소 ················································152
참고문헌 ··········································································································155
부 록 ··········································································································161
영문요약 ··········································································································175
