국제통상영어

국제통상영어

제6장 대리점

원 광 대 학 교 유 하 상

hsu9690@hanmail.net

대리점

제6장

목 차

2

3

1

4

1. 대리점 소개 의뢰

We wish to sell our automatic copying machines in your country, and should like to be put in touch with a

company or individual who would be willing to represent us.

The representative we are looking for should be

experienced in this field, and should already be doing business with buyers of office equipment, having

contacts with suitable outlets.

On our part we can offer up to Bright machines with an international reputation, which are already being sold in many countries in Europe.

We look forward to hearing from you.

제6장 대리점

 Be(keep, get, come) in touch with ～과 접촉하다, 만나다, 연락 하다

 in touch with ~와 접촉하여, ~에 뒤떨어지지 않아(in contact with)

 We have keep more in touch with world developments.(우 리는 세상의 발전에 뒤떨어지지 않아야 한다.)

 As he is a diplomat, he comes in contact with many people.(그는 외교관이어서 많은 사람들과 접촉한다.)

 How soon can I get in touch with him?(그와 연락하는데 시간이 얼마나 걸릴까?)

 represent ～의 대리점을 맡기다 ( * We are represented in Tokyo. 폐사는 도교에 대리점이 있습니다.)

 outlet 판매상, retail outlet 유통경로, have extensive outlet 광 범위한 판로를 가지고 있다.

 reputation 평판

notes

제6장 대리점

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2. 대리점 요청

We are large motorcycle retail chain, with outlets throughout the UK, and are interested in the heavy

touring bikes displayed on your stand at the Milan Trade Fair recently.

As you are probably aware there is an increasing

demand in this country for machines of this type due to increasing traffic congestion, environmental problems and the acceptance of the motorcycle as a common means of transport, rather than just a teenage phase.

And sales of larger machines have increased by more than 70 percent in the last two years.

We are looking for a supplier who will offer us a sole agency to retail heavy machines. At present we

represent a number of manufacturers, but only sell machines up to the 600cc range, which would not

compete with the 750cc, 1000cc, and 1200cc models you make.

제6장 대리점

2. 대리점 요청

We operate on a 10% commission basis on net list

prices, with an additional 3% delcredere commission if required, and we think you could expect an annual turnover of more than ￡2,000,000. With an advertising allowance we would probably double this figure.

Our customers usually settle with us direct, and we pay our principals by bill of exchange on a quarterly basis.

You can be sure that our organization will offer you first class representation and excellent sales to guarantee the success of your products in this country.

We look forward to hearing that you are interested in our proposal

제6장 대리점

8

 outlet 매출창구

 turnover 매상고

 advertising allowance 광고비

notes

제6장 대리점

3. 회신

We were pleased to receive your letter of March 1 and to see that you were interested in the machines we

produce.

With regard to your offer, I should tell you straightway that we never use sole agencies anywhere in the world, but rely on merchants buying our products on their own account, then retailing them at market prices in their country.

We, of course, offer a 30% trade discount off net list

prices and a further 5% quantity discount for sales above USD 100,000. We have found sole agencies tend to be rather restrictive both for ourselves and our customers.

As far as advertising is concerned, you will be pleased to hear that we have arranged for an extensive

campaign which begins next month and features our heavy machines.

제6장 대리점

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3. 회신

We are sending dealers throughout Europe brochures, leaflets, and posters to hand to their customers.

You may, on our account, arrange television advertising programs tailored to the special needs in your area. But you should consult with us in advance for expenses in excess of USD 2,000.

Our terms of payment are 60 d/s bills, documents against acceptance.

Once again, thank you for writing to us, and please contact us if you have any more enquiries.

제6장 대리점

 straight away 바로

 retail 소매하다. ( * wholesale 도매하다)

 trade discount 동업자 할인(도매할인)

 quantity discount 수량할인

 feature 두드러지게 하다

notes

제6장 대리점

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4. 판매대리점 희망

We have learned from the Hong Kong Chamber of

Commerce that you are one of the leading exporters of Korean products and are willing to establish a sole

agency here with a view to opening up a new market for your products.

We are therefore writing you as we are very interested in entering into business relations with you.

For your information, we have been importing many kinds of Korean products since 1955. especially home appliances and general merchandise, and distributing them effectively.

We have close connections with many domestic wholesalers and retailers nationwide.

제6장 대리점

4. 판매대리점 희망

Our market research department reported that the

market is expected to be very active and there will be a large demand for your goods.

So we are in a position to place a large order with you.

If you are interested in doing business with us, please send us the terms and conditions of your Agency

Agreement.

For any information concerning our standing and

reputation, please refer to the Bank of Hong Kong, Hong Kong.

We look forward to your early and favorable reply.

제6장 대리점

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 the leading exporters 유수한 수출업체들

 a sole agency 독점대리점

 with a view to～ ～할 목적으로

 enter into business relations with～ = open an account with-

 for your information 참고로

 place an order with B : B 에게 -를 주문하다

notes

제6장 대리점

5. 회신

Thank you very much for your letter of August 22 expressing your eagerness to enter into business

connections with us. We understood from your letter that you are interested in making an agency agreement with us.

As your market research shows. market conditions are increasingly active and there would be a great demand for our products.

As regards a sole agency agreement, we have no hesitation in appointing you our exclusive sales

representative.

제6장 대리점

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5. 회신

However, it is usual with us to enter into such a

relationship only after examining the result of your sales efforts and the possibility of sales of our goods on a

large scale in your market. And also we would like to contact the reference named.

Under such circumstances, we would like to propose doing business with you on a non-exclusive basis for a while.

If you would care to deal with us on such a basis, we will be pleased to give you further details of our business.

We hope we will be able to do business with you in the near future.

제6장 대리점

 as regards ～에 관하여

 enter into ～를 개시하다

 market research 시장조사

 on a large scale 대규모로

notes

제6장 대리점

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6. 대리점 제의 거절

We have the pleasure of acknowledging your letter of June 10th in which you proposed to do business as our sole agent in your city.

From your last letter, we learned that your mode of doing business and your distribution network would be very effective in allowing us to expand the market for our goods.

However, we regret to have to inform you that we have just found a business partner who wishes to offer us their services as our sole agent in your market.

However, we shall keep your name on our files, and we will write to you when a new business opportunity arises in your country.

We thank you very much for your kind proposal and hope we will be able to do business together in the near future.

제6장 대리점

 acknowledge 받다 ; 받았음을 확인하다

 mode of doing business 거래방식

 distribution network 판매망

 regret 유감이다

notes

제6장 대리점

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7. 판매대리점 협정

This will confirm our agreement with you on your sales representation on a non-exclusive basis in the State of California, pertaining to our products.

You will pursue such leads as you may obtain or as we may supply to you. All sales will be made at such prices as mutually agreed.

You will use your best efforts to promote sales and obtain orders for us and at all times maintain goodwill between customers and the Company.

Our payment of commission to you will be made according to the schedule attached hereto, upon delivery of products sold.

indicated.

제6장 대리점

7. 판매대리점 협정

It is understood that you are not our employee but an independent contractor and, as such, responsible for payment of all taxes due and payable by you.

This agreement will remain in effect until terminated by either of us. If the foregoing contains the basic terms and conditions of our agreement, please return the copy of this letter with your signature where indicated.

제6장 대리점

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 pertaining to ～에 관계하는

 lead 선두 ; [led] 납

 attach 첨부하다

 employee 종업원

 remain in effect 유효하다

notes

제6장 대리점

8. 판매대리점 협정

We are pleased to appoint you as our exclusive sales representative to sell our products as listed separately on Schedule A.

1. Our prices may change from time to time.

2. Your territory where you can sell our products shall be in the States of Arizona, California, Colorado, Idaho, Montana, New Mexico, Nevada, Oregon, Utah,

Washington, and Wyoming.

3. We will furnish you with all sales materials for the products and will keep them updated.

4. You shall use your best efforts to promote, market, and sell our products within the Territory and abide by our policies.

5. The period of your representation shall be for two years.

6. Your commission as set forth on Schedule B shall be paid on the 25th of the month for all shipments made during the preceding month.

제6장 대리점

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8. 판매대리점 협정

7. You are an independent contractor and shall not be considered our partner or employee.

8. This agreement supersedes all prior agreements and shall be construed according to the laws of the State of California.

Please sign and return the copy to us. This formal

agreement will be worked out by our attorney for legal execution soon. Meanwhile, you are authorized to start your sales representing us as stipulated above.

제6장 대리점

• Esteemed

notes

제6장 대리점