Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective
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(2) 94 ∣ Jeong Eun Kim & Chul Joo Uhm.
(3) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 95. 2. Literature Review 2.1 Marketization of Higher Education.
(4) 96 ∣ Jeong Eun Kim & Chul Joo Uhm. 2.2 Genre Analysis and University Brochures.
(5) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 97. Table 1. Structural organization of university brochures (Osman, 2008). 3. Method 3.1 Data Collection.
(6) 98 ∣ Jeong Eun Kim & Chul Joo Uhm. 3.2 Procedures. 4. Results and Discussion 4.1 Move Structures in Six University Brochures.
(7) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 99.
(8) 100 ∣ Jeong Eun Kim & Chul Joo Uhm. Table 2. Move structure analysis of six university brochures.
(9) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 101. …. … —. ….
(10) 102 ∣ Jeong Eun Kim & Chul Joo Uhm. … …. …. …. …. … … …. … ….
(11) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 103. … … …. …. …. … … … … …. … …. … … ….
(12) 104 ∣ Jeong Eun Kim & Chul Joo Uhm. ….
(13) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 105.
(14) 106 ∣ Jeong Eun Kim & Chul Joo Uhm.
(15) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 107.
(16) 108 ∣ Jeong Eun Kim & Chul Joo Uhm.
(17) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 109.
(18) 110 ∣ Jeong Eun Kim & Chul Joo Uhm. 4.2 Other Move Structure: From Whose Voice?.
(19) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 111.
(20) 112 ∣ Jeong Eun Kim & Chul Joo Uhm. 5. Conclusion.
(21) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 113. References. é ó. í.
(22) 114 ∣ Jeong Eun Kim & Chul Joo Uhm.
(23) Marketization of University Brochures in Korea and the US: From a Genre Analysis Perspective ∣ 115. Jeong Eun Kim. Chul Joo Uhm. Received on January 20, 2017 Revised version received on March 20, 2017 Accepted on March 31, 2017.
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