OREGON KORUS – GROWING OPPORTUNITY FOR OREGON AGRICULTURE

OREGON KORUS – GROWING OPPORTUNITY

FOR OREGON AGRICULTURE

KOREA -- LAND OF THE MORNING CALM

PRESENTATION OVERVIEW

Oregon Exports to Korea

Summary of Oregon Industries benefiting from US-Korea Free Trade Agreement

Industry Sector and Commodity Specifics

Success Stories

Oregon KORUS trade strategy and key

prospects

OREGON’S 5

LARGEST EXPORT MARKET

OREGON EXPORTS TO KOREA

KOREA INVESTMENT IN OREGON

 NH-Hay: Hay and straw exporter to Asian markets, located in Albany-Portland office open in 2012

 Farwest Steel: Processor and distributor of carbon steel products, located in Eugene

 Hyundai Shipping : Ships to the Port of Portland, office in Portland

 Hanjin Shipping: Ships to the Port of Portland, Office in Portland

 Asiana Cargo: Direct Air Freight transfer from PDX to South Korea. Ships agricultural products.

$404 MILLION IN EXPORTS TO KOREA

Cereals,

$289,066,776 Fruit and

Vegetables,

$32,868,613 Seafood,

$838,689 Beverages,

$148,315

Seed and Feed,

$73,681,238

Other,

$7,695,667

Source: Euromonitor International

SEOUL FOOD AND HOTEL TRADE SHOW

OREGON PINOT

OREGON FRESH BLUEBERRIES

SEOUL

• Modern

• Trendy

• 25 Million

• 2^nd largest Metro area in the World

QUICK FACTS

 48.7 Million People

 Size of Indiana

 Mountainous landscape

 Peninsula - Seafood Culture

 83% of the population is urban

 Strong Competition

Source: CIA Factbook

FOOD TRENDS

 Health and Wellness

 More Meat and Dairy

 Bakery

 Coffee Shops

 Wine and Beer

 Specialty Seafood

 Decline in Demand from Japan

 Food Safety

 Traceability

OREGON KORUS TRADE STRATEGY

 Preserve and Promote Oregon Reputation

 Analysis of Tariff Reduction Impacts

 Trade Missions

 Trade Shows

 Fresh Blueberry Promotion

 Social Media

 Food Events and Wine Tastings

PROSPECTS

Frozen Vegetables

Seafood

Cherries

Wine

Craft beer

Potatoes

Beef

Berries

Dried fruit and nuts

Feed products

THANK YOU!

Contact:

Amanda Welker Oregon Dept. of Agriculture

awelker@oda.state.or.us