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In-line Skate Clothing Interest of In-line Skaters(I)

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(1)‚“~~Öë²æ *6² *4^, 2004 _\¢^a. J. Kor. Soc. Cloth. Ind. Vol. 6, No. 4, pp.440-446(2004). ž¢žÊš8~ ž¢žÊšÞ ~‹(L). B¦ Á.* Á`8

(2) 1). 1) 2). 1). 2). &’&ÎÓ&v N~Öë* –c*^& :¶ž". In-line Skate Clothing Interest of In-line Skaters(I) 1). 1). Young-Ran Kim , Tai-Soon Yoo. 2). and Ki-Yeu Jo. 1) Dept. of Fashion Industry, Catholic Universty of Daegu, Kyungsan, Korea 2) Dept. of Beauty Design, Geochang Provincial College, Geochang, Korea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~ ÿ^²f 450ò« &ï~ ž¢žÊF ž’& ® º ©b‚ ¾æÒ (^z¢, 2003). $ ‚"öº 40&–Nê &Ë VÖ f .F‚ ž¢žÊ&šÞ¢ ?j ;ê¢ ‚ (¢*ÊF, 2003). ö jî¢ ‚" &’öBê ž¢žÊ &šÞ î¢Ê &²& 5ú, 6ú v Nf Ú ;ê‚ ÊF‚ B 'j ™:rj & . šB ÊFº æzB ¢š*Êæ¢" ²j¶ ~ ÚÒB » ’ž ʾj ϗB * > ®º N~^zz(fashion culture code)‚ Aj ^¢ † rš . ¯, ž¢žÊ&šV. š B® ž¢žÊ&šÞò ¶Vº ©š jî¢ BW ‚Âj ¶Z . V¢B ž¢žÊ&šÞÏ®~ “Özf ·‚ Ê&š V ~ »’¢ jò"Ú BWj ò— B* > ®º ž¢žÊ &šÞÏ®~ B& jº~ . ²j¶ f ¶š ¶Vº ÊF¢ ~F ö "–¢ z . ÊFö &‚ ^f ÊF ~~ ²j& 1980j& šê 'b‚ Ã&~&b¾ ÊF ‚ÿj *‚ ~êf ‹ö &NB ’& j‚ ;š . ö jî¢ ÊF ‚ ÿš ¢ç‚ *>ö {ÖNb‚ ÊF F> _f *^&. ö ~šBò OÏ>~ ~š N~ Þ2& >î . V¢B ž¢žÊ&šV ~ ~‹¢ 2kŽb‚B º’ ¢ ^ªzB î&+ *Ûö êæj * ö jî¢ î‚Ú N. ‚~ î' æzf Ëçb‚ &FÏ~ ;& ôš ¢ æ ® . *&ž f š; 5 Úö &‚ &

(3) š Ã&~ ÚKN" Þ &Þ8ö ôf ö.æ¢ R«~ ® . ß®, Ú' ‚ÿöò jî¢ îr~ ¶–æræ º’> ®bæ‚ š¢ ò—B * > ®º ÊF& ‚Wz> ® .  7 ž¢žÊ&šÞº ¾r ·š Ϛ~– _" WêB‚š ì j ö jî¢ ¢ç‚ *ËöBê *~ 'f B£b‚ † > ®º F ÊF~ ¢«b‚ '7j A ® . ž¢žÊ&šÞº 1760j& ò Ú^ >Nf~ æz¢ Ð æ.~ ;‚ ;O~² >îb–, ¢>'b‚ ž¢žÊ&šÞ B·Ò~ Ξ«j &‚ žÏ~ Š:.š(rollerblade) ¢ ¦šVê ~¾ «“f ž¢žÊ&šÞ‚(http://100. naver.com, http://my.dreamwiz.com) 1980j& šê /Ï® W Ë~ ®º ÊFš . ÖÒ¾¢öBê 1998j Ê΢žš¢º š#š –ç>î ž¢žÏ® B–ëÚ~ ڞ ž¢ž7²–Òö ~~š *Ò Corresponding author; Young-Ran Kim Tel. +82-53-853-3531, Fax. +82-53-853-3531 E-mail: [email protected]. 440.

(4) ž¢žÊš8~ ž¢žÊšÞ ~‹(I). ~ Þ2~ z& F > ®º º²ö &‚ öïš &ˆ ©b‚ V&B . 2. 2.1.. šV 8ã. 

(5). &(involvement)º ²j¶ ~ ¯ÿö 'Ëj ¢~º 7º ‚ ö.æö𢠆 > ®b–, &êº ÚÊ Ò²š ß;‚ Òbö &š &æº &~ ;ê¾ ¶¢º 7ºê¢ a~–, Mitchell(1979)f ç~ 'Ëj ;–~ ß;‚ ¶š¾ ç ö ~š ® ¢bBê 'W $º ‹¾ Ïÿ~ ·j ‚ š "º Ú' >&~ çæ>¢ ;~~& . &º ß; ç" &NB Ï'j W~J ¢'ž & j Vޚº ç' &(situational involvement)f ï² & ç(B®)³Wö &š &j <º æ³' &(enduring involvement)‚ ¾2 > ® (Bloch, 1981). ¯, ž¢žÊ&šV. ~ ž¢žÊ&šÞö &‚ ‹º æ³' &" &‚B &NB® ’«  ¯ÿö 'Ëj A² B . Kapferer & Laurent(1985)º ‹f ¶–æ, ¶V‚*~ ç ûW(æ'), *þæ'j &~ Nöb‚ C: . ¾ Antil (1984)f &~ " ’Wº²& æ'B Bž~ 7ºWš¢  ~, Zaichkowsky(1985)ê › Bvj F‚ »’f &~&, &ö "–‚ Bž~ 'Wb‚ ;~& Mittal(1989)   &~ ;ê Úæº 7ºW~  Nöb‚ â . $‚ &~ >&f Bž~ &~¾ vÚêf &NNb‚ žš B~º ‹, &, 6;' ÷O~ >&š ¸f Ú~ çž &(high involvement)f  >&š Ôf && (low involvement)‚ ¾*Úæ–(šV#, 1984), &~ >&š ¸jöö V¢ &NB ‚ÿj z ôš ~² >–, >&ö V¢ ;öï~ ;ê, ‚Ï~º ;ö~ «~, 7ö &‚ ê š ¢ê . Ò Nicholls(1984)º &~ º²¢ task(ªZ)f ego~ v Nöb‚ J«~&º– ¸f task involvement¢ &ê Ò² f ¸f ego involvement¢ &ê Ò²ö jš z Z * ÿn ÊFö ^~º ©b‚ J«~& . Ò ÊF &~ >&" ÊF æf ÊF ~ö &‚ ¶~ ‹¢ ;W † r 'Ëj † > ®rj Solomon(1983)f Ò~& . ¯, ž¢žÊ&šÞö &‚ & ;êö V¢ ;öï ‚ÿ ;ê 5 ;& ¢î ö jî¢ ~‹ö &‚ ºžê ¦ ª'b‚ š² ¾æÆ ©š . æ‚ ž¢žÊ&šÞ & >&ö Vž î&+*Ûb‚  *^zB Ë ^ªz& &Ë~ . ž¢žÊšÞ ~‹ ²j¶ö² ~f Ú', Ò'b‚ &7‚ &ê¢ &æ – pªìº F¯~ æz‚ ž~ æ³'ž &" ;öï š jº‚ B®š . J¾Æ~ Ëf ²j¶ "ê' ˚– ~~B®f ~~ ' ßWb‚ ž~ 8Ë' ޛö j 2.2.. 441. î¢ Ò' ò—j º’~² > ’ , OÏ ";öB ¶¢ º ¶–æ, ò—, ‹ª ~ ·‚ 6;f ²j~ ÿ8& > – ãþj Û~ ç®F, ’ ¯ÿ, &~æ'ö 'Ëj ~ ² B . $‚ Ò² f ê, ς, †>¯, Wêö ®Ú ~j ç û' B‚ ÒÏ~² >æ‚  º²& Bž~ ãËö · ‚ ;‚ 'Ëj "² B . Solomon(1986)f ÚÊ ;~ ~~ çûWf ËKö &‚ ¶²j Ã&Ò > ®Ú ß;‚ †öB~ Bž~ *~ö &‚ æž~ >Ïj Ϛ~² † > ê ®  ~& . ÚÿF> f ~" ž B® j Òώb‚Ž  š Ú ÿF>ªj ž~êƒ ¶" æžö² êæj "² B . š ‚ ";öB ÊFö &‚ †ö jî¢ ö Vž Bž~ ;ÚWê c–>Ú ê (DicksonÁPollack, 2000). .(runner) š ÒÏ~º ®®~ 2 ‚, zF~ «~, zF~ zæ, Z, êf ?f ‡^BÒ f ž F > ~ æ*f ËKj 6~V *š ÒÏ>Úê  Nash~ "—æö ~& . Casselman & Damhorst(1993)~ ’ Ö"öBê ҚšÒÊÞº Қšçj *š :¶žB F«‚ ÊF 2Â~ ~j «rb‚ ’Wöb‚B~ Wf æ* ö &‚ ¶¦j  W'ž ҚšÒÊÞ ¶jçj Fæ ‚  ~& . 3.. \O». \^B 1. ž¢žÊ&šV~ ž¢žÊ&šÞ ~‹ö &‚ ~* ºžj ª~‚ . 2. Wê ž¢žÊ&šÞ ~‹ ºž~ Nš¢ rj . 3. ž¢žÊ&šÞ ãKö Vž ž¢žÊ&šÞ ~‹º ž Nš¢ C² . 4. ž¢žÊ&šV~ ž¢žÊ&šÞ &f &>&ö V ž ž¢žÊ&šÞ ~‹ºž"~ &ê¢ ªC‚ . 3.1.. \&ç  ’º &’æ~ úãVË, v~ö, «', ã§& v öB ž¢žÊ&š+j ¶Vº ž¢žÊ&šV¢ &ç b‚ 3ú 12¢öB 19¢ Қ 300«j ª~ ºÂ~ J^– Ò¢ ¯~& . ²>B J^æ7 ÒÏ &˂ 220¦¢ Ûê¾ Ò ~& . ’&ç 7 25~29~ ž¢žÊ&šV& 101« 50.5%‚ & Ë ôf º*¢ Næ~& . Îfê nêº Î 124«56.4%,  96« 43.6% š–, bš £ 88%‚ Þ7' &j šº © b‚ ¾æÒ . $‚ ž¢žÊ&šÞ¢ ê ãKf 1j šÚ& &Ë ôf ©b‚ ¾æ¾ ‚" ž¢žÊ&šÞ~ †ž WËj ¾æêj r > ® . ’Ú'ž ’&ç~ ž’Ûê' ßWf j¾ Table 1" ? . 3.2..

(6) 442. ‚“~~Öë²æ *6² *4^, 2004j. \ç~ ž\Ûê ßW nê ¢bÞ *¢bÞ 5 2.3 2.3 _ 20^ ò. Table 1.. 20~24. 73. 33.3. 35.6. 24~29. 101. 50.5. 86.1. 30. 31. 12.9. 100. 124. 56.4. 56.4 100.0. ^ šç Wê Î  Ö>¦ > 8> ãK 1~6Bú 7~12Bú 13~18Bú 19Búšç. 96. 43.6. 193. 87.7. 87.7. 27. 12.3. 100.0. 99. 45.0. 45.0. 87. 39.5. 84.5. 9. 4.1. 88.6. 28. 11.4. 100.0. /;ê\ G;꒺ ž¢žÊ&šÞ &ê, ž¢žÊ&šÞ ~‹ , ž’Ûê' æžb‚ ’W>î . ž¢žÊ&šÞ &ê ¿êº ž¢žÊšV~ žVf Dickson & Pollack(2000)~ ¿ê¢ Æ&‚ C 6^“ 56 ¿ ê‚ \W~& . î‚ B·B ¿ê~ Öêº Cronbach alpha .827‚ ÖWš ž;>î . ž¢žÊšÞ ~‹ ¿êº Casselman & Damhorst (1993), Dickson & Pollack(2000)~ ¿ê¢ 8.‚ >;Áj ~ ž¢žÊšV~ žV¢ Û~ C 50^“ 56 ¿ê ‚ ‚« \W~& . B·B ¿ê~ Cronbach alpha Öê ê > .938‚ ÖW𠏲 ¾æÒ . 3.3.. Ûê¾Ò  \~ ¶òº SPSS WIN 10.0 programj šÏ~ ž \Ûê' ßW ' “Ï~ j G;~8 *~ nêªC j ~&b–, ' G;ê\~ Öê¢ ¦Ã~8 *š Cronbach ~ alpha ê>¢ ÖÂ, Ú'¢~ê¢ rj~, ~‹¿ê ~ ÚÒB ºžj ª~~8 *~ Kaiser ;z varimax rotationö ~‚ factor analysis¢ ¯~ ºžj ºÂ~& . ž\Ûê' æž ž¢žÊšÞ ãK ~‹f~ Nš¢ C®V *~ æïªCj ~&b–, Nšö Vž Òê ¦Ãj *~ Duncan test¢ ~& . êf ~‹ ~*¿ê*~ çj rjV *~ Pearson~ çªCj. ~&, ê~ >&ö V¢ &  ' ÷ê ~‹ Nš¢ C®V *~ t-test¢ ~& . Î \~ Öº ¶ÿÖ B F~>&ö &~ šC~ æ p \¶~ F~>& J;ö V¢ F~>& .05 V&ö B šC>Úr . 3.4.. 4. 4.1.. Ö . ž¢žÊšV~ ž¢žÊšÞ ~‹ ºž\`. ž¢žÊšV~ ž¢žÊšÞ ~‹ ºžªC Ö º Table 2f ? . ºžªC Ö *Ú 50^“ 7 F~& 1 šçž 11B~ ºžb‚ ª~>îb¾ JK ®º 5B~ ºžòj j~&. . C 32^“b‚ \W~& *Ú J«ïf 50.543%š–, Cronbach alpha .927‚ ÖWš ž;>î . B1ºžf 13^“b‚ eigen value 13.605š–, J«ïf 27.210%, Cronbach alpha .928š . B1ºž~ ÚÏf ž¢ž Êš+  ž ž¢žÊšVf jL~ ±f 2Â~ ž¢žÊšÞ ~j « Ú~– ž¢žÊš+j *‚ ]j ÒV¢ ö~– «bJ ‚ . ö jî¢ ~š ž¢ž Êš+~ Kj öš"º Þ' .¢ Î ž¢žÊš +  ž¢žÊš+ ~ö ãj ôš º ºž ‚ \W >Ú® . ¾B ‘R*æË’𢠫«~& . B2ºžf 4^“b‚ eigen value 3.831š–, J«ïf 7.662%, Cronbach alpha .736b‚ ¾æÒb– ºž\–º ž ¢žÊš+   ¾f ‚ÿ ËçB VËj V&~º © b‚ ~š Úÿ·ö \†Aæ pj ö jî¢ ž Ê

(7) F ~~fê \êB ž¢žÊš+ VËj ;z** > ®º ~ ö ‹¢ &æº ©b‚ \W>Ú® . V¢B ‘‚ÿVË’š ¢ ««~& . B3ºžf 4^“b‚ eigen value 3.446š–, J«ïf 6.892%, Cronbach alpha .825š . "‚ ž¢žÊšÞ ~ ö &‚ ‹¢ FBʖ¾ ;¢ á² >º öÂj ¶~ jºf Ú¦ö væ p ž¦‚¦V~ ;ö  V&j vº ©b‚ 6 ö, 6Ú %, žV] ÿ^² ; ö ~š~º ºžb‚ ‘;~š’š¢ ««~& . B4ºžf 6^“b‚ eigen value 2.482š–, J«ïf 4.963%, Cronbach alpha .765‚ ¾æÒb– ÿ^² 5 ž ž¢žÊšV~ ~¯ÿö ‹¢ š–  ~ ~; & ÿ¢~æ pj r Ò' ®ÞŽj ãþ~² >º ©b‚ >êƒ   F҂ ~;¢ Fæ~Jº– ž¢žÊšÞ ~‹ö .6j º ® . ¾B B4ºžf ‘>¢î’‚ ««~& . B5ºžf 5^“b‚ eigen value 1.908š–, J«ïf 3.816%, Cronbach alpha .766b‚ ~ö &‚ ‹f Ö;j ¶b‚¦V ÂB~– &Ë~š ž ž¢žÊšVfº. ššB .ö j– ¾ ÚÞÒº ž¢žÊšÞ ~j ö~– ©j *šB¢š &Ïf  æ 7º‚ ºžb‚ ·Ï~æ pº ©b‚ \W>Ú ®Ú 𢠑BW"Ë’š¢ ««~& . 9êö 8ž ž¢žÊšÞ ~‹ Wêö V¢ ž¢žÊšÞ ~‹& F~‚ Nš¢  & . Nš¢ jL‚ Öº Table 3 ? . ‚ÿVË~*ºžš F~>& .05öB Ûê'b‚ F~‚ N š¢ &b– ζ(3.884)& ¶(3.695)ö j~ ¸~ . B W"Ë~*ºžöBº ¶(3.244)& ζ(3.026)ö j~ ¸ 4.2..

(8) ž¢žÊš8~ ž¢žÊšÞ ~‹(I) Table 2.. ž¢žÊš8~ ž¢žÊšÞ ~‹ ºž Factor. B1ºž  F«‚ Êš+ 2Â~ ]j «  .. ž ÊšV  z q®º ]j «bJ žK‚ . *^ Êš+ &~ ‚& ®º ]j «  . ž¢ž ÊšÞ ]~ 2º 7º~ .. ž Ò²~ Fj rÚê Êš+j *š Î ž ]j «V¢ ±j‚ . ç&Oö² _'b‚ šº Êš+ ]j F^‚ . ¾~ ]š q® º ïj V *š žK‚ . æz~º Êš+ N~ö š ô . ßê‚ Êš+ šÊÞ¢ *š î ]j Ò  . Êš+j *š ßê® B·B ]ò «º . î‚Ú Êæ¢~ Êš+ ]j <  .. ž ž¢žÊšV& «V *ö î‚Ú Êæ¢~ ]j «º . ÊšV~ ]f Êš+ ;ê¢ öš& . B2ºž Êš+ † r Ú ÿ·j ~V ’Ú ]j «º . Êš+(ž)j z ŽÒ ~êƒ êæj "º ]j F^‚ . :¶ž º Þn~ Êš+š ¾ >º ž¢žÊ šÞ ]j F^‚ .. ž Ê.~ ~ \êB ž¢žÊš+ö êæj "º ]j F^‚ . B3ºž 6 öš¾ ç6 Ú % Òêj ^~ ž¢žÊšÞ ]j Ö;‚ . *ö \«‚ ãþš ®º ç‚~ ž¢žÊšÞ ]j \ ~J ‚ . ž¢žÊšÞ ]j Ú r ÿ^²öö² bÚ . žV]š¾ PCÛ öB ;¢ Ạ. B4ºž î‚Ú ž¢žÊšÞ ]j «îj r ž Ò²~ ] ¢r "J‚ . R\ š « ®º © j݂ ®î~ ž¢žÊšÞ ]j Ò  . ž¢žÊšÞ ]j F† r Ú R\ š «º © ?f æ«~ ž¢žÊšÞ ]j F‚ . ž¢žÊšÞ Ϊö ^C®j r ž Ò² ~ Êš+ ] ¢ r Úï~² ¶¦ .. ž ö ª rº jƒ Ú ž¢žÊšÞ ]š ®Þ ~² ¶æz¢ê  Šª. š « ®º © ?f ©j «  . ò£ R\ š î‚Ú Êæ¢~ ž¢žÊšÞ ]j «V ·~š ¾ê © j ݂ ©j îNšB «bJ ‚ . B5ºž F > ®º ‚ ž¢žÊšÞ ]ö ÚÞÒº ‡^BÒ¢ ~J žK‚ . Ú² ¾ ÚÞÒº ž¢žÊšÞ ]š¢š &Ϛ jz¢ê S Ò¢ ‚ . &Ë~š κ ž ž¢žÊšÞ ]j «  º 'š ¶"  . .ö jº ž¢žÊšÞ ]¢æ¢ê ž Ò²  ž ]j «  . îrö º ï皾 :¶ž~ ž¢žÊšÞ ]š .ö jš \«š¢ ‚ .. ~ šº F~>& .05öB Ûê'b‚ F~~² ¾æÒ . 8 æ ~*ºž *öº F~‚ Nš& ìº ©b‚ ¾æÒ . ¯, ž¢žÊšÞ ~‹öBº ÎB~ W' ßWš æV'b ‚ ·Ï~º ©b‚ šC>Úê . Casselman & Damhorst(1993)~ \ ÖöBê W Қ šÒÊÞº ~j ۂ ' 

(9) f  >& êìš ¶ 8 R*~ ¢~b‚ Aj rrš J«>Ú^ \ Ö& ¢~Nj r > ® . ž¢žÊšÞ ãK ž¢žÊšÞ ~‹ ž¢žÊšÞ¢ ê ãKö V¢B ž¢žÊšÞ ~‹ ö &~ ïj jL‚ Öº Table 4f ? . ‚ÿ8Ë ~‹ºžf F~>& .05öB Ûê'b‚ F~ ‚ Nš& ®î . ÒêªCj ~  Ö 1Bú~6Bú 4.3.. 443. Factor loading .835 .771 .737 .706 .653 .642 .636 .627 .593 .593 .591 .561 .547 .808 .747 .640 .542 .788 .736 .654 .612 .670 .667. Eigen value 13.605. Variance of explained 27.210. Cronbach α .928. 3.831. 7.662. .736. 3.446. 6.892. .825. 2.482. 4.963. .765. 1.908. 3.816. .766. .654 .647 .581 .537 .602 .587 .555 .551 .520. Wêö 8ž ž¢žÊšÞ ~‹ Nš ž¢žÊšÞ 9ê n ï R&ÞN ~‹ R*æË Î 123 2.815 .822  96 2.985 .662 ‚ÿ8Ë Î 124 3.884 .660  96 3.695 .594 ;~š Î 122 3.318 .841  96 3.635 .819 >¢î Î 124 2.668 .651  96 2.587 .569 *9"Ë Î 124 3.026 .733  96 3.244 .615 Table 3.. *p<.0 **p<.01. t -1.689 2.201 * -2.804 .970 -2.398 *.

(10) 444. ‚“~~Öë²æ *6² *4^, 2004j. ž¢žÊšÞ ãK ž¢žÊšÞ ~‹ Nš n ºž ï R&ÞN F 99 2.864 .767 R*æË 1Bú~6Bú 7Bú~12Bú 87 2.919 .716 .272 13Bú~18Bú 9 3.056 .719 19Bú šç 24 2.830 .916 99 3.691 .621 ‚ÿ8Ë 1Bú~6Bú a 7Bú~12Bú a b 87 3.837 .649 3.085* 13Bú~ 18Bú a b 9 3.833 .599 19Bú šç b 25 4.107 .593 98 3.682 .779 ;~š 1*ú~6*ú b 7*ú~12*ú a b 87 3.327 .895 4.834** 13*ú~18*ú a 9 3.083 .559 19*ú šç a 24 3.160 .797 99 2.642 .623 >¢î 1*ú~6*ú 7*ú~12*ú 87 2.617 .570 .293 13*ú~18*ú 9 2.800 .756 19*ú šç 25 2.587 .715 99 3.060 .635 *9"Ë 1*ú~6*ú 7*ú~12*ú 87 3.151 .684 .591 13*ú~18*ú 9 3.289 .825 19*ú šç 25 3.197 .878 Table 4.. *p<.05 **p<.01. " 19Bú šç(4.107)öB F~‚ N𢠾æÚî . ãKš ôj>ƒ ‚ÿ8Ëö &‚ ~‹& ¸jæº ã˚ ®î . ;~š~‹ºžf F~>& .05öB Ûê'b‚ F~‚ Nš& ®î . ÒêªCj ~  Ö" 1Bú~6Bú(3.682)" 13Bú~18 Bú(3.083), 19Bú šç(3.160)öB F~‚ N𢠾æÚî. . ãKš ôj>ƒ ;~š W˚ Ôjæº ã˚ ®î . ~ÒÏ~ >f çû'¢ ö jî¢ Ú' ¯;zf (3.691). ê &Nš ® . Donnelly & Young(1988)f . zã>& º †>¯" &êìš FË~² š8 *š "ê‚ &j ~ö ¾æÚº ©b‚ ~& . Fiore(1986)º ζ& »’F>¢ &çb‚ ‚ ’öB Ê

(11) F~ ËK" 8Fš ÎÚæº F> š ‚ Êæ¢~ »’ j z F^~ «º ©b‚ ¾æÒ  ~&, Solomon & Douglas(1985)~ ’öB z W'š ¶6 ®º W š ^ö jš ÿò " C ö²  ~ ËK j çûz~V *‚ >b‚ ~j Òφ jºWj ‚ ¶¢ º ©b‚ J«~& . Solomon(1983)  z ¸f Ö«>&j &ê ÊšVº š* † ãþš ¶V¢~~ ¶²j B~º ©b‚ V&‚.  C:b– ²³ö &‚ çûb‚Ž ~j Òφ jº¢ ‚ ¶¦  ~  ’~ Ö"f ¢~‚ . ¯, ç‚ ·~ *" †öB~ W& ò—B Bžf ¸f † æj &æ– †š ¶~ ;ÚW" ¦Nj ž ;AV *‚ ž¦ææ .& ~b‚B † ;z~ jºW j –~ ¶¢æ áŽj a‚ . ž¢žÊšÞ 

(12) B ž¢žÊšÞ ~‹ ž¢žÊ&šÞ &f ž¢žÊ&šÞ ~‹ ~*ºž *~ ç&&êº Table 5f ? . R*æË, ‚ÿVË, BW"˺ž" F~>& .05öB Ûê 'b‚ F~‚ ;' ç&&ê¢ ¾æÚî . ¯ ž¢žÊ&š Þö &†>ƒ R*æË, ‚ÿVË, BW"˺žê Ã&~º ãËj ¾æÚî . ž¢žÊ&šÞ &>&ö Vž ž¢žÊ&šÞ ~‹ ~ N𢠒Ú'b‚ ÚÚV *‚ &ê ç~ ÷ö Vž ~‹ ' ~¦ºžö &‚ jvÖ"º Table 6" ? . R*æËöBº F~>& .05öB Ûê'b‚ F~‚ Nš& ®î . &ê& ç(3.056)ž ÷š ~(2.662)ž ÷ö j~ 4.4.. ž¢žÊšÞ  ž¢žÊšÞ ~‹f~ ç  R*æË ‚ÿ8Ë ;~š Pearson çê>  1.000 F~{V (·ã) Pearson çê> .154 1.000 ~‹ R*æË * . F~{V (·ã) Pearson çê> .205 .330 1.000 ‚ÿ8Ë ** ** . F~{V (·ã) Pearson çê> .030 .522 .214 1.000 ;~š ** ** . F~{V (·ã) Pearson çê> -.129 .346 .190 .418 >¢î ** ** ** F~{V (·ã) Pearson çê> .142 .671 .265 .291 B9"Ë (*) ** ** ** F~{V (·ã) Table 5.. *p<.05 **p<.01. >¢î. *9"Ë. 1.000 . .243. 1.000. **. ..

(13) ž¢žÊš8~ ž¢žÊšÞ ~‹(I) ž¢žÊšÞ >&ö 8ž ž¢žÊšÞ ~ ‹ Nš ~‹ ê N ï R&ÞN t 66 2.662 .592 -2.828 R*æË ~ 59 3.056 .910 ** ç 66 3.602 .694 -3.134 ‚ÿ8Ë ~ 59 3.977 .638 ** ç 66 3.327 .704 -.555 ;~š ~ 59 3.414 .999 ç 66 2.742 .548 1.591 >¢î ~ 59 2.567 .685 ç 66 2.942 .664 -2.344 BW"Ë ~ 59 3.243 .771 * ç Table 6.. *p<.05 **p<.01.  R*æË ~*ºžö* ~‹& ¸~ . ‚ÿ8Ëö*º F~>& .05ö* Ûê'b‚ F~‚ Nš& ®î . ê& ç(3.977)ž ÷š ~(3.602)ž ÷ö j~ ~‹& ¸ ~ . B9"˺žö*º F~>& .05ö* Ûê'b‚ F~ ‚ Nš& ®î  ê& çž ÷š ~ž ÷ö j ~ ~‹& ¸ º ©j r > ® . Solomon(1986)~ \ Ö ¶~ †ö ¸f >&~ Ò²f † >¯ö Nš Šª£j R*~º ~~ jº9 j ‚ ¶¢º ©b‚ ¾æ¾ ÿ¢‚ Ö¢ ž . ö jî¢ ÚÊ >b‚*~ ~f çû' ~f Ú' ‚ÿj ;z ~º ©ê Nš ® . Casselman & Damhorst(1993)~ \ Ö ¸f  >& ~ ҚšÒÊÞº ¯;z :¶ž 5 :H¢ö &‚ ~‹ & ¸~b–, Úö &‚ šš;ê& ¸rj r > ® . ¯ ¸f >&~ ҚšÒÊÞº  š º\~º Ú' ¯ »\ö '.‚ ~j «º . š‚*  \~ Öf ¢~ Žj r > ® . 5.. ÖV # *Þ. ž¢žÊš8~ ž¢žÊšÞ ~‹ö &‚ ºžª +b‚ ºÂ* ~*ºžj '' R*æË, ‚ÿVË, ;~š, >¢î, BW"Ëb‚ ««~& . ¢>'ž ~¯ÿ" îR&æ‚ ÎWf ž¢žÊšÞ ~ ‹ 7 ‚ÿ8Ëö  ôf &

(14) j, Wf BW"Ëö ¸ f ‹¢ & . šº Îf~ W' ßWj >'‚ ©b‚ ž ¢žÊšÞ ~ B·  š‚ ßWj J‚ :¶ž" 8 ËWš º’>Úê . ž¢žÊšÞ ãKš ^>ƒ ‚ÿVËö &‚ ~‹& ¸f >š ãKš j>ƒ ~‹ ºž 7 ;~š ~*º žö ¸f ‹ ãËj  .¶f ãK¶*ö ~º’ Ò “š šæ‚ š¢ ^ªz‚ ž¢žÊšÞ ~š BB>Ú ^¢† ©b‚ ÒòB .. 445. öò jî¢ î+ *Û  ; ã‚f 7²’ ;¢ ’ª~¢ † jºWš {ž>î . ž¢žÊšÞö & B ž¢žÊšVº R*æË, ‚ÿVË, BW"Ë~ ~*ºž ö ¸f ~‹¢ & . ¯, ž¢žÊšV~ ž’& .> ƒ Ã&~º ãËj š, ‚ ³ ÊF‚ n;B *~¢ 6~ ®bæ‚ 6ê'b‚ &~ ;ê& ¸f ²j¶ š WË † º^šæ‚ Bž~ BWj Ϫ® ‚ † > ®b– ‚ÿVËö B£j Aæ pº ž¢žÊšÞ ~~ ·‚ BBš º’>Úê . ž¢žÊšÞ ~j *‚ ²j¶ jºf F^ö &‚ ;  ªCj *~ ÊFö &‚ Ö«,

(15) Ò-Ú' ÿ·Ëç VË, Êæ¢ F^ " &NB ’& jº~–, Væ ž Ê F¢ &çb‚ ‚ ’& jv ¦Æ>Ú^¢ † jºWš ®. . öò jî¢ Bž~ WÿV, WÏßW, ê, † f ~j çû' ꒂ ÒÏ~V *‚ ãËö B‚ Ç~² ' Ëj "Ab– ֏>Ú Ö; 5 ‹ö 'Ëj ¢‚ .  æ‚ Nê Bž~ ßWj J‚ ’ê º’>Úê . ‚Þ žV]j šÏ‚ –¾º *Û'ž ² 6f Ò & ç *j ۚ 箚 šÿ~º N¢ž "wb‚ 10&f 20 && &Ë &

(16) j <º ª¢š . ž¢žÊšÞ  off-line. Ë º žV]j ‚Ï‚ on-line networkj ۂ žV] jéêÚ(out door) "w֚ žVš . ž¢žÊšÞº 20& ê>~ X²ª ^&f ‚ ;ÚW j æò ²j¶ š ¶Væ‚ N~Vë f žV]j ¾~ FÛ &nb‚ ' ‚Ï~V *šB  ~ ¢š*Êæ¢, ^ zz~ ªCb‚ Ë*Ûj ^ò BB~º ©š º’B . æ‚ žV]j ۂ *^ Ë~ ‚Wz& j> ºšš– 30& ê>, 40& ê> šê~ Ê&šV j *‚ *^'ž offline Ë~ BB" ‚Wz& º’B .. ^^ò ~f; (2002) ~

(17) êö 8ž ž8] "MÖ~ ~®î *j Ê®î æö R \. , 52(5), 187-196. ^z¢ (2003) ["M] ž¢žš *9j «º . 4. 3. š8# (1984) ²j¶ ¯ÿ Ξö ®ÚB~ ¶jÖ«ö ‚ \. BÞ&L &ö CÒ*¢^. ¢*Ê

(18) F(2003) [.&] ž¢žÊšÞ. 3. 28. –F’ (1999) ²j¶~ ~ >&ê ~ "wW˚ ~~ 6

(19) ÚöB~ ²j¶;Bö ~º 'Ë. ‚“~~Öë²æ, 1(2), 109-118. Antil J.H. (1984) Conceptualization and operationalization of involvement. Advances in Consumer Research, 11, 203-213. Bloch P.H. (1981) An exploration into scaling of consumers' involvement with a product class. Advances in Consumer Research, 8, 61-65. Casselman-Dickson M.A. and Damhorst M.L. (1993) Female bicyclists and interest in dress: validation with multiple measures. Clothing and Textiles Research Journal, 11(4), 7-17. Dickson M.A. and Pollack A. (2000) Clothing and identity among.

(20) 446. ‚“~~Öë²æ *6² *4^, 2004j. female in-line skaters. Clothing and Textiles Research Journal, 18(2), 65-72. Donnelly P. and Young K. (1988) The construction and confirmation of identity in sports subcultures. Sociology of Sport Journal, 5, 223-240. Fiore A.U. (1986) Meaning attributed to sports apparel by soccer players. Unpublished manuscript. In Casselman-Dickson M.A. and Damhost M.L.(1993) Female bicyclist and interest in dress: validation with multiple measures. Clothing and Textiles Research Journal, 11(4), 7-17. Kapferer J.N. and Laurent, G. (1985) Consumers involvement profile; New empirical results. Advances in Consumer Research, 12, 290215. Mitchell A.A. (1979) Involvement; A potentially important mediator of consumer behavior. Advances in Consumer Research, 6, 191196. Mittal B. (1989) A theoretical analysis of two recent measures of. involvement. Advances in Consumer Research, 16, 697-702. Nicholls J.G. (1984) Achievement motivation: Conceptions of ability, subjective experience, task choice and performance. Psychological Review, 91, 328-346. Solomon M.R. (1986) Dress for effect. Psychology Today, April, 2028. Solomon M.R. (1983) The role of products as social stimuli: A symbolic interactionism perspective. 10, 319-329. Solomon M.R. and Douglas S.P. (1985) The temale clotheshores: From aesthetics to tactics. In M.R. Solomon (Ed), The psychology of fashion Lexington, M/f: Lexington Books, 387-401. Zaichkowsky (1985) Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-352. http://100.naver.com http://my.dreamwiz.com (2004 12 10 ). j ú ¢ 7>.

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