올림포스 독해의 기본2

(1)

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수능

다음 글의 빈칸에 들어갈 말로 가장 적절한 것은? [ 10-수¹ 능ANALYSIS]

The Internet really is a strange and wonderful place. Information of all sorts, shapes and sizes is at our fingertips, whether through a computer, smartphone or tablet device, and we take full advantage of that. The statistics will vary

depending on which article you rad but the story is the same. If we are searching for product

information, film reviews, travel advice or just general knowledge, the vast majority of us will turn immediately to the world wide web in the hope that it will satisfy our desire for knowledge. The result is a very revealing digital footprint of our needs. This can offer more ___________________ than any other data. When this information is fully

contextualized, marketers can start to understand customer behaviors in what has become their very native digital environment.

① insight about customers

② information about the statistics

③ important components of the devices

④ serious problems about general knowledge

⑤ critical reasons of using the Internet of marketers

다음 글에서 전체 흐름과 관계 없는 문장은? [10-수능² ANALYSIS]

The Internet really is a strange and wonderful place. Information of all sorts, shapes and sizes is at our fingertips, whether through a computer, smartphone or tablet device, and we take full advantage of that. The statistics will vary

depending on which article you read but the story is the same. ① If we are searching for product information, film reviews, travel advice or just general knowledge, the vast majority of us will turn immediately to the world wide web in the hope that it will satisfy our desire for knowledge. ② The result is a very revealing digital footprint of our needs. ③ This can ofter more insight about customers than any other data. ④ Marketing campaigns can be hardly adapted to more effectively influence the consumer. ⑤ When this information is fully contextualized, marketers can start to understand customer behaviours in what has become their very native digital environment.

(2)

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1번

다음 글의 내용을 한 문장으로 요약하고자 한다. 빈칸 (A) 와 (B)에 들어갈 말로 가장 적절한 것은? [ 10-1]³ In a perfect world, consumers would pay more for good companies' products than unethical

companies' products if the product were relatively homogeneous. But does this really happen? To find out, researchers conducted a series of experiments. They showed consumers the same products ― coffee and t-shirts - but told one group the items had been made using high ethical standards and another group that low standards had been used. A control group got no information.

In all of the tests, consumers were willing to pay a slight premium for the ethically made goods. But they went much further in the other direction: they would buy unethically made products only at a steep discount. What's more, consumer attitudes played a big part in shaping those results.

→ People with high standards for corporate behavior (A)_________ the ethical companies with bigger premiums and punished the unethical ones with bigger (B)________.

① deceived / discounts

② deceived / service

③ rewarded / discounts

④ rewarded / service

⑤ deliberated / discounts

다음 글의 밑줄 친 부분 중, 문맥상 낱말의 쓰임이 적절하 지 않은 것은? [10-1]⁴

In a perfect world, consumers would pay more for good companies products than unethical

companies products if the product were relatively

① homogeneous. But does this really happen? To find out, researchers conducted a series of

experiments. They showed consumers the same products-coffee and t-shirts- but told one group the items had been made using high ethical standards and another group that low standards had been used. A control group got no information. In all of the tests, consumers were ② willing to pay a slight premium for the ethically made goods. But they went much further in the other direction: they would buy unethically made products only at a steep discount. What’s more, consumer ③ attitudes played a big part in ④ interrupting those results. People with high standards for corporate behavior rewarded the ethical

companies with bigger premiums and punished the

⑤ unethical ones with bigger discounts.

(3)

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주어진 글 다음에 이어질 글의 순서로 가장 적절한 것은? ⁵ [10-1]

In a perfect world, consumers would pay more for good companies’ products than unethical

companies’ products if the product were relatively homogeneous.

(A) A control group got no information. In all of the tests, consumers were willing to pay a slight premium for the ethically made goods. But they went much further in the other direction: they would buy unethically made products only at a steep discount.

(B) What’s more, consumer attitudes played a big part in shaping those results. People with high standards for corporate behavior rewarded the ethical companies with bigger premiums and punished the unethical ones with bigger discounts.

(C) But does this really happen? To find out, researchers conducted a series of experiments.

They showed consumers the same products ─ coffee and t-shirts ─ but told one group the items had been made using high ethical standards and another group that low standards had been used.

① (A)―(C)―(B) ② (B)―(A)―(C) ③ (B)―(C)―(A)

④ (C)―(A)―(B) ⑤ (C)―(B)―(A)

다음 글에 대한 추론으로 적절하지 않은 것은? [ 10-1]⁶ In a perfect world, consumers would pay more for good companies’ products than unethical

companies’ products if the product were relatively homogeneous. But does this really happen? To find out, researchers conducted a series of experiments. They showed consumers the same products ─ coffee and t-shirts ─ but told one group the items had been made using high ethical standards and another group that low standards had been used. A control group got no information.

In all of the tests, consumers were willing to pay a slight premium for the ethically made goods. But they went much further in the other direction: they would buy unethically made products only at a steep discount. What’s more, consumer attitudes played a big part in shaping those results. People with high standards for corporate behavior rewarded the ethical companies with bigger premiums and punished the unethical ones with bigger discounts.

① The consumers’ personal values affected the consumption decision making.

② Consumers purchased the unethically made products at a steep discount.

③ The results of experiments were not very different from what they guessed.

④ In the experiments, there was a group which did not know whether the products were made

ethically or not.

(4)

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다음 글의 내용을 한 문장으로 요약하고자 할 때 빈칸 (A) 와 (B)를 주어진 <보기>의 단어를 이용하여 완성하시오.

(단, 필요한 경우 단어의 어형변화, 중복 사용 가능) [ 10-1]⁷ Consumers would pay more for good companies’

products than unethical companies’ products if the product were relatively homogeneous. This is called a buycott, the opposite of a boycott,

deliberately purchasing a company’s or a country’s products in support of their policies. But does this really happen? To find out, researchers conducted a series of experiments. They showed consumers the same products ― coffee and t-shirts ― but told one group the items had been made using high ethical standards and another group that low standards had been used. A control group got no information. In all of the tests, consumers were willing to pay a slight premium for the ethically made goods. But they went much further in the other direction: they would buy unethically made products only at a steep discount. What’s more, consumer attitudes played a big part in shaping those results.

→ People with high standards for corporate behavior buycotted by (A)________ and boycotted by (B)________.

<보기>

ethical / unethical / punish / reward / companies / bigger premiums / bigger discounts / with

(5)

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2번

[서술형 4] 다음 밑줄 친 대명사가 가리키는 것을 영어로 쓰 시오. (본문의 단어를 변형 없이 그대로 쓸 것) [ 10-2]⁸ Life is too short to chase unicorns. ① It’s too precious to rely on a rabbit’s foot. The real

solutions we seek are almost always hiding in plain sight; unfortunately, ② they’ve usually been obscured by an unbelievable amount of fake, an astounding flood of “common sense" that turns out to be nonsense. Ever hear your boss evoke the frog-in-boiling-water metaphor? (“Toss a frog into a pot of hot water and it will jump right back out. But if you place a frog in lukewarm water and slowly raise the temperature, it will boil to death.") It’s a lie

─ a very complete lie. Anyone ever tell you “fish stink from the head down"? Not true. Just a fish tale that actually turns out to be fishy. You may wonder how it ever became a maxim at all. Over time, myths and mistrusts get thrown around so often ③ they eventually feel familiar and start to sound like the truth.

다음 빈칸에 들어갈 말로 가장 적절한 것은? [ 10-2]⁹ Life is short to chase unicorns. It’s too precious to rely on a rabbit’s foot. The real solutions we seek have been obscured by fake, an astounding flood of “common sense” that turns out to be nonsense.

Ever hear your boss evoke the frog-in-boiling- water metaphor? (“Toss a frog into a pot of hot water and it will jump right back out. But if you place a frog in lukewarm water and slowly raise the temperature, it will boil to death.”) It’s a very complete lie. Anyone ever tell you “fish stink from the head down?” Not true. You may wonder how it ever became __________________ at all. Over time, myths and mistrusts get thrown around so often they eventually feel familiar and start to sound like the truth.

① an extremely magnificent error

② an expression of a general principle

③ a lukewarm reaction from audiences

④ maximizing the effects of behaviors

⑤ a maximal saying mentioned by scientists

(6)

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3번

다음 글의 밑줄 친 부분 중, 어법상 어색한 것은? [ 10-3]¹⁰ The upside of the Internet is that it is democratic

― anyone can say ① what they like - but the downside is that there is no quality control. Far from being an electronic oracle infallibly dispensing wisdom, it contains the views not only of

credentialed experts but also of ② uninformed idiots ― and everything in between. There is, of course, a huge amount of useful, accurate and trustworthy information online, but it is not always easy to find. Search engines like google may help, but it is important to keep in mind ③ that page rankings are determined by popularity rather than truth. Since conspiracy theories ④ surrounded events such as 9/11 are popular, they are likely to appear high on such rankings, but this does not mean they are true. So if we are to avoid ⑤ being misled, we need not only the ability to locate information, but also the critical thinking skills to evaluate it.

[서술형] 다음 글을 읽고 물음에 답하시오. [10-3]¹¹ The upside of the Internet is that it is democratic – anyone can say what they like – but the downside is that there is no (A) quantity control. Far from being an electronic oracle infallibly dispensing wisdom, it contains the views not only of

credentialed experts but also of (B) uninformed idiots – and everything in between. There is, of course, a huge amount of useful, accurate and trustworthy information online, but it is not always easy to find. Search engines like Google may help, but 페이지 순위는 인기에 의해 결정된다는 것을 명심하는 것이 중요하다 rather than truth. Since conspiracy theories surrounding events such as 9/11 are popular, they are likely to appear (C) low on such rankings. So if we are to avoid being misled, we need not only the ability to locate information, but also the critical thinking skills to (D) evaluate it.

(1) 위 글의 밑줄 친 단어들 중 문맥상 낱말의 쓰임이 적절 하지 않은 것을 2개 골라 올바르게 고치시오.

(2) 위 글의 밑줄 친 우리말을 아래 주어진 영어 단어를 모 두 활용하여 순서대로 배열하시오. (조건: 가주어 it, 진주어 to-V 구조를 활용할 것)

(keep in mind / page rankings / popularity / determined / to / it is / are / that / important / by)

(7)

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[서술형] 다음 글을 읽고 ‘검색 엔진의 상단에 노출되는 정 보가 반드시 사실인 것은 아니다’라는 주장의 근거를 본문 에서 찾아 그대로 쓰시오. [10-3]¹²

The upside of the Internet is that it is democratic

─ anyone can say what they like ─ but the downside is that there is no quality control. Far from being an electronic oracle infallibly dispensing wisdom, it contains the views not only of

credentialed experts but also of uninformed idiots

─ and everything in between. There is, of course, a huge amount of useful, accurate and trustworthy information online, but it is not always easy to find.

Search engines like Google may help, but it is important to keep in mind that page rankings are determined by popularity rather than truth. Since conspiracy theories surrounding events such as 9/

11 are popular, they are likely to appear high on such rankings, but this does not mean they are true.

[서술형 3] 다음 글을 읽고 요약문을 본문의 단어를 이용하 여 완성하시오. (필요할 경우 본문의 단어를 변형할 것) [ ¹³ 10-3]

─ anyone can say what they like ─ but the downside is that there is no quality control. Far from being an electronic oracle infallibly dispensing wisdom, it contains the views not only of

─ and everything in between. There is, of course, a huge amount of useful, accurate and trustworthy information online, but it is not always easy to find.

11 are popular, they are likely to appear high on such rankings, but this does not mean they are true. So if we are to avoid being misled, we need not only the ability to locate information, but also the critical thinking skills to evaluate it.

→ Internet cannot (1)________ information quality and the (2)________ determines the page ranking on the search engines. So, we need to think (3)________ to evaluate information as well as to locate it.

(8)

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다음 글을 읽고 주어진 해석에 부합하도록 (A)와 (B)를 주 어진 <보기>를 활용하여 완성하시오. (단, 어형 변화, 중복 사용 가능) [ 10-3]¹⁴

― anyone can say what they like ― but the downside is that there is no quality control. Far from being an electronic oracle infallibly dispensing wisdom, it contains the views not only of

― and everything in between. There is, of course, a huge amount of useful, accurate and trustworthy information online, but it is not always easy to find.

11 are popular, they are likely to appear high on such rankings, but this does not mean they are true. 우리가 잘못 안내되는 것을 피하려 한다면, 우리는 정 보의 위치를 정확하게 찾아내는 능력뿐만 아니라, but also the critical thinking skills to evaluate it.

<보기>

be / avoid / mislead / location / accuracy / the ability / information / not only / to

→ If we are (A)____________________________, we need (B)______________________________.

(9)

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정답

①

1

④

2

③

3

④

4

④

5

⑤

6

(A) rewarding ethical companies with bigger premiums, (B) punishing unethical companies with bigger

7

discounts

① Life / ② The real solutions we seek / ③ myths and mistrusts

8

②

9

④

10

(1) (A) quantity → quality, (C) low → high / (2) it is important to keep in mind that page rankings are

11

determined by popularity

Since conspiracy theories surrounding events such as 9/11 are popular, they are likely to appear high on

12

such rankings, but this does not mean they are true.

(1) control / (2) popularity / (3) critically

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(A) to avoid being misled / (B) not only the ability to accurately locate information

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