Business English(Lecture 8).pdf

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Flow of Import

- Making business proposal

- Inquiry for credit

- Requesting an offer

- Making a counter offer

- Agreement, order, and contract


(4) Making business proposal

去來 提議

Proposing business to the exporter

who was introduced


(1) Introductory part

• Tell how you got to know the exporter.

• Introduce your company.


(2) Main part

Clearly state

the purpose of your letter



the item that you’d like to import


Ask to be sent

a catalogue or a price list


Tell the receiver

the bank to which he/

she can refer for your credit



You can mention the domestic market

regarding the item, if necessary.

You can suggest that you can place a

bulk order if the item is found

competitive in quality or price.

Use of a strategy of generating

an exporter’s interest in doing

business with you



(3) Closing part

Close by saying “looking forward to

receiving a reply soon”


From: Jo, Heungcheol

To: Shigeru Tamura

Date: May 10, 2017

Subject: Business Proposal

Asake Electronic Co. Ltd.

Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan


We, Hanguk, Inc. in Korea, have learned from

the Japan Chamber of Commerce that you are

interested in exporting your pressure rice cooker to the Korean market.

We are one of the well-established appliance dealers, and also export and import various

appliances. We enjoy a high level of reputation

by customers home and abroad.

As our new business, we would like to import

your pressure rice cooker in order to sell in

the domestic market. Therefore, please send us


with a price list. For any information as to our

credit standing you can refer to Hana Bank,

Geumjeong branch in Busan, Korea.

Your favorable reply would be appreciated. Best regards,

_____________________________________ _____________________________________ _____________________________________ _____________________________________


From: Sigeru Tamura

To: Jo Heungcheol

Date: May 20, 2017

Subject: Acceptance of Business Proposal

Hanguk Inc.

Geumsaem-Ro, 5 Gil, Geumjeong-Gu Busan, Korea


We thank you very much for your e-mail dated March 10, 2017, in which you proposed to open an account with us.

We are glad to learn that you are interested in importing our pressure rice cookers. As you requested, we are pleased to send you our catalogues with price list by air parcel post. The catalogues and price list will give you

details of the products you may be interested in. If there is any other information you may need, please let us know.


You can visit our internet homepage for more information, and please refer to Tokyo Bank, Shinagawa branch, Tokyo, regarding our credit rating.

We look forward to your favorable reply at your earliest convenience.

Best regards,

Shigeru Tamura, export team Asake Electronic Co. Ltd.

Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan


(5) Inquiry for credit

信用 照會

Making inquiry for the exporter’s

credit or financial standing

- Credit inquiry needs to be made

periodically, not just once.

You can never be careful enough!!!!!


Reference Bank Trade Reference Yearbook/ Directory Chamber of Commerce Credit Bureau


Credit bureaus

Dun & Bradstreet Information Services

Tokyo Merchantile Agency

Korea Trade Insurance Corporation

You can use the embassy or the

chamber of commerce to find

credit bureaus.


From: Jo, Heungcheol

To: Tokyo Bank

Date: May 22, 2017

Subject: Request for Credit Information

Dear Sirs/Madams,

We have recently proposed to open an account with Asake Electronic Co. Ltd., and we received your name from them as a reference.


We would appreciate it if you could provide us with your own experiences with this company about credit standing, the status, or reputation in the business world.

Any information you may give us will be held in strict confidence. We look forward to your


Best regards,

Jo, Heungcheol, overseas sales team Hanguk Electronics Corp.

33, Geumsam-Ro, 5 Gil, Geumjeong-Gu Busan, South Korea


(6) Requesting an offer

見積書 要請

Asking the exporter to make an offer


(1) Introductory part

• Express thanks for accepting

business proposal.


(2) Main part



the contents of the offer you want


- Description of goods

- Trade terms

- Quantity

- Delivery date

- Payment conditions


(3) Closing part

Close by saying “looking forward to

receiving a favorable reply soon”


From: Jo, Heungcheol

To: Shigeru Tamura

Date: June 1, 2017

Subject: Request for Offer

Dear Mr. Tamura,

We are glad to receive your email that our proposal is acceptable to you.


rice cookers (PRC-120) in accordance with followings:

Quantity: 2000 pcs

Trade terms: CIF Busan port, Korea

Delivery: within three months of receipt of L/C Payment terms: by an irrevocable L/C at sight

If your prices are competitive and your goods suit our trade, we will be able to give you large orders. Therefore, we will be very grateful if you provide us your offer showing your best prices and terms.


We look forward to receiving your reply soon.

Best regards,

Jo, Heungcheol, overseas sales team Hanguk Electronics Corp.

33, Geumsam-Ro, 5 Gil, Geumjeong-Gu Busan, South Korea


Including offer in a reply email

• Including quotation in a reply to

inquiry from a prospect

Drawing up an

offer sheet

and attach

it to a reply email

• Send quotation in the form of an


Items to be mentioned in offer

commodity description/ specifications

price / currency



terms of payment







Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan Tel.: (03) 1234-5678

e-mail: stamura@aska**


Messrs, Date: June 10, 2017

Hanguk Electronics Corp. Offer No.: AE 0426

33, Geumsam-Ro, 5 Gil, Geumjeong-Gu,

Busan, South Korea


Dear Gentlemen,

We have the pleasure to offer you the following goods on the terms and conditions hereinafter set forth:

④ Terms of payment: by an irrevocable L/C at sight

Time of shipment: within four months of receipt of


⑥ Packing: Export standard packing

Inspection: Manufacturer’s inspection to be final

⑧ Validity: Until June 20, 2017 ⑨ Origin: Japan


Item No. ⑩ Commodity Description ⑪ Quantity ⑫ Unit price ⑬Amount

CIF Busan Port, Korea in U.S. dollars

PRC-120 Pressure Rice Cooker 2,000 pcs US$120.00 US$240,000

Total Amount: US$240,000.00

Very truly yours,



(7) Making a counteroffer

修正 提案

Presenting a counteroffer to

the exporter


the seller or exporter can suggest

an alternative to the counteroffer

presented by the buyer or importer

▶ seller’s suggestion of an alternative


a kind of counteroffer


The buyer requested the seller

for an offer

(1) the buyer

presented an




unit price of a pressure rice cooker

as US$120.00

(2) the buyer

made a



price reduction with 10% off the


(3) the seller

suggested an



5% discount instead of 10%


(8) Agreement, order, and contract

合意, 注文, 契約

Agreeing on the terms and conditions,

Placing an order,


Order Sheet

Order letter

Signing offer



a standardized form of contract

drawing up


contract in duplicate


buyer countersigning

the final offer

presented by the seller

seller giving confirmatory signature on

the order sheet or order letter drawn

up by the buyer


In case that the seller presented offer,

▶ buyer’s signing his/her name just

below the seller’s signature in the offer

means that

the buyer read and

accepted the terms and conditions

suggested by the seller


the offer with the countersignature of


In case that the buyer placed an order,

▶ seller’s signing his/her name in the

order sheet or letter

means that


seller read and accepted the terms and

conditions suggested by the buyer


the order sheet or letter with the

signature of the seller

can be used as





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