Flow of Import
- Making business proposal
- Inquiry for credit
- Requesting an offer
- Making a counter offer
- Agreement, order, and contract
(4) Making business proposal
去來 提議
■
Proposing business to the exporter
who was introduced
(1) Introductory part
• Tell how you got to know the exporter.
• Introduce your company.
(2) Main part
•
Clearly state
the purpose of your letter
.
•
State
the item that you’d like to import
.
•
Ask to be sent
a catalogue or a price list
.
•
Tell the receiver
the bank to which he/
she can refer for your credit
.
☞
You can mention the domestic market
regarding the item, if necessary.
☞
You can suggest that you can place a
bulk order if the item is found
competitive in quality or price.
▶
Use of a strategy of generating
an exporter’s interest in doing
business with you
.
(3) Closing part
•
Close by saying “looking forward to
receiving a reply soon”
From: Jo, Heungcheol
To: Shigeru Tamura
Date: May 10, 2017
Subject: Business Proposal
Asake Electronic Co. Ltd.
Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan
We, Hanguk, Inc. in Korea, have learned from
the Japan Chamber of Commerce that you are
interested in exporting your pressure rice cooker to the Korean market.
We are one of the well-established appliance dealers, and also export and import various
appliances. We enjoy a high level of reputation
by customers home and abroad.
As our new business, we would like to import
your pressure rice cooker in order to sell in
the domestic market. Therefore, please send us
with a price list. For any information as to our
credit standing you can refer to Hana Bank,
Geumjeong branch in Busan, Korea.
Your favorable reply would be appreciated. Best regards,
_____________________________________ _____________________________________ _____________________________________ _____________________________________
From: Sigeru Tamura
To: Jo Heungcheol
Date: May 20, 2017
Subject: Acceptance of Business Proposal
Hanguk Inc.
Geumsaem-Ro, 5 Gil, Geumjeong-Gu Busan, Korea
We thank you very much for your e-mail dated March 10, 2017, in which you proposed to open an account with us.
We are glad to learn that you are interested in importing our pressure rice cookers. As you requested, we are pleased to send you our catalogues with price list by air parcel post. The catalogues and price list will give you
details of the products you may be interested in. If there is any other information you may need, please let us know.
You can visit our internet homepage for more information, and please refer to Tokyo Bank, Shinagawa branch, Tokyo, regarding our credit rating.
We look forward to your favorable reply at your earliest convenience.
Best regards,
Shigeru Tamura, export team Asake Electronic Co. Ltd.
Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan
(5) Inquiry for credit
信用 照會
■
Making inquiry for the exporter’s
credit or financial standing
- Credit inquiry needs to be made
periodically, not just once.
You can never be careful enough!!!!!
Reference Bank Trade Reference Yearbook/ Directory Chamber of Commerce Credit Bureau
Credit bureaus
Dun & Bradstreet Information Services
Tokyo Merchantile Agency
Korea Trade Insurance Corporation
▶
You can use the embassy or the
chamber of commerce to find
credit bureaus.
From: Jo, Heungcheol
To: Tokyo Bank
Date: May 22, 2017
Subject: Request for Credit Information
Dear Sirs/Madams,
We have recently proposed to open an account with Asake Electronic Co. Ltd., and we received your name from them as a reference.
We would appreciate it if you could provide us with your own experiences with this company about credit standing, the status, or reputation in the business world.
Any information you may give us will be held in strict confidence. We look forward to your
Best regards,
Jo, Heungcheol, overseas sales team Hanguk Electronics Corp.
33, Geumsam-Ro, 5 Gil, Geumjeong-Gu Busan, South Korea
(6) Requesting an offer
見積書 要請
■
Asking the exporter to make an offer
(1) Introductory part
• Express thanks for accepting
business proposal.
(2) Main part
•
S
tate
the contents of the offer you want
.
- Description of goods
- Trade terms
- Quantity
- Delivery date
- Payment conditions
(3) Closing part
•
Close by saying “looking forward to
receiving a favorable reply soon”
From: Jo, Heungcheol
To: Shigeru Tamura
Date: June 1, 2017
Subject: Request for Offer
Dear Mr. Tamura,
We are glad to receive your email that our proposal is acceptable to you.
rice cookers (PRC-120) in accordance with followings:
Quantity: 2000 pcs
Trade terms: CIF Busan port, Korea
Delivery: within three months of receipt of L/C Payment terms: by an irrevocable L/C at sight
If your prices are competitive and your goods suit our trade, we will be able to give you large orders. Therefore, we will be very grateful if you provide us your offer showing your best prices and terms.
We look forward to receiving your reply soon.
Best regards,
Jo, Heungcheol, overseas sales team Hanguk Electronics Corp.
33, Geumsam-Ro, 5 Gil, Geumjeong-Gu Busan, South Korea
Including offer in a reply email
• Including quotation in a reply to
inquiry from a prospect
Drawing up an
offer sheet
and attach
it to a reply email
• Send quotation in the form of an
Items to be mentioned in offer
commodity description/ specifications
price / currency
quantity
amount
terms of payment
packing
shipment
inspection
validity(有效期間)
ASAKE ELECTRONIC CO., LTD.
Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan Tel.: (03) 1234-5678
e-mail: stamura@aska**
OFFER
① Messrs, ② Date: June 10, 2017
Hanguk Electronics Corp. ③ Offer No.: AE 0426
33, Geumsam-Ro, 5 Gil, Geumjeong-Gu,
Busan, South Korea
Dear Gentlemen,
We have the pleasure to offer you the following goods on the terms and conditions hereinafter set forth:
④ Terms of payment: by an irrevocable L/C at sight
⑤ Time of shipment: within four months of receipt of
L/C
⑥ Packing: Export standard packing
⑦ Inspection: Manufacturer’s inspection to be final
⑧ Validity: Until June 20, 2017 ⑨ Origin: Japan
⑨ Item No. ⑩ Commodity Description ⑪ Quantity ⑫ Unit price ⑬Amount
CIF Busan Port, Korea in U.S. dollars
PRC-120 Pressure Rice Cooker 2,000 pcs US$120.00 US$240,000
Total Amount: US$240,000.00
Very truly yours,
ASAKE ELECTRONIC CO., LTD. (Signature)
(7) Making a counteroffer
修正 提案
■
Presenting a counteroffer to
the exporter
■
the seller or exporter can suggest
an alternative to the counteroffer
presented by the buyer or importer
▶ seller’s suggestion of an alternative
is
a kind of counteroffer
The buyer requested the seller
for an offer
(1) the buyer
presented an
offer
with
the
unit price of a pressure rice cooker
as US$120.00
(2) the buyer
made a
counteroffer
of
price reduction with 10% off the
price
(3) the seller
suggested an
alternative
of
5% discount instead of 10%
(8) Agreement, order, and contract
合意, 注文, 契約
■
Agreeing on the terms and conditions,
Placing an order,
Order Sheet
Order letter
Signing offer
