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SCM 컨설팅 (전자산업사례를 중심으로)

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(1)

ṫ㎎㫛 Partner

2008. 10. 31

SCM ㏒☎㟯

㏒☎㟯

㏒☎㟯

㏒☎㟯

(ⳮⱺ▚⪯▖ᴪṦ

ⳮⱺ▚⪯▖ᴪṦ

ⳮⱺ▚⪯▖ᴪṦ

ⳮⱺ▚⪯▖ᴪṦ ⷻ⟖Ⱖᵆ

ⷻ⟖Ⱖᵆ

ⷻ⟖Ⱖᵆ

ⷻ⟖Ⱖᵆ)



SCM

㦮 㩫㦮

㩫㦮

㩫㦮

㩫㦮



Issues &

䟊ἆ

䟊ἆ

䟊ἆ

䟊ἆ ⹿㞞

⹿㞞

⹿㞞

⹿㞞



SCM Solution Overview

ᾓㄒ

ᾓㄒ

ᾓㄒ

ᾓㄒ

(2)

A.T. Kearney 48/00000/Production 3 KTA-0331/ 2008-10-22 /YC SCM ⱂ ⳿ⱂ

㨂䢲㣿

㨂䢲㣿

㨂䢲㣿

㨂䢲㣿 & ⹮䛞

⹮䛞

⹮䛞

⹮䛞

㩫⽊ / Ἒ䣣 / 䢲☯ 䐋䞿

㩫⽊

㩫⽊

㩫⽊

㩫⽊ / Ἒ䣣

Ἒ䣣

Ἒ䣣

Ἒ䣣 / 䢲☯

䢲☯

䢲☯ 䐋䞿

䢲☯

䐋䞿

䐋䞿

䐋䞿

Ὃ 㧦

Ὃ 㧦

Ὃ 㧦

Ὃ 㧦

㩲㫆

㩲㫆

㩲㫆

㩲㫆

ⶒ⮮

ⶒ⮮

ⶒ⮮

ⶒ⮮

㥶䐋

㥶䐋

㥶䐋

㥶䐋

㏢゚㧦

㏢゚㧦

㏢゚㧦

㏢゚㧦

㩲䛞

㩲䛞

㩲䛞

㩲䛞 / ㍲゚㓺

㍲゚㓺

㍲゚㓺

㍲゚㓺

SCMⰪ

Ⱚ ᇟዳⱺ⪺☆

ᇟዳⱺ⪺☆

ᇟዳⱺ⪺☆

ᇟዳⱺ⪺☆ ♶⌮ⱺጶ⺪

♶⌮ⱺጶ⺪

♶⌮ⱺጶ⺪

♶⌮ⱺጶ⺪ Ⲗ㬾ⱂ

Ⲗ㬾ⱂ 㰺Ṯᇦ

Ⲗ㬾ⱂ

Ⲗ㬾ⱂ

㰺Ṯᇦ

㰺Ṯᇦ

㰺Ṯᇦ ᇪᴒᤆ

ᇪᴒᤆ

ᇪᴒᤆ

ᇪᴒᤆ ⳿⇞ⱂ

⳿⇞ⱂ

⳿⇞ⱂ

⳿⇞ⱂ

ᣃጚ㬾ᤆ

ᣃጚ㬾ᤆ

ᣃጚ㬾ᤆ

ᣃጚ㬾ᤆ(Synchronized) ᇪẖṦ

ᇪẖṦ

ᇪẖṦ

ᇪẖṦ 㚟㩞

㚟㩞

㚟㩞 㪏▫ᤆ

㚟㩞

㪏▫ᤆ ც㍂

㪏▫ᤆ

㪏▫ᤆ

ც㍂

ც㍂

ც㍂(Value)Ṧ

Ṧ ⴆᇟ㩂᝾

ⴆᇟ㩂᝾

ⴆᇟ㩂᝾

ⴆᇟ㩂᝾

ᅭ.

The Institute for Supply Management

“㾲㫛㏢゚㧦㦮 ┞㯞⯒ 㿿㫇㔲䋺₆ 㥚䞮㡂 㫆㰗㦮 ἓἚ⯒ 㽞㤪䞮㡂

Seamless䞮Ợ ⿖ṖṖ䂮 䝚⪲㎎㓺⯒ ㍺Ἒ䞮ἶ ὖⰂ䞮⓪ ộ. Ὃ ㌂㔂㦚

㎇Ὃ㩗㦒⪲ 䐋䞿䞮⩺Ⳋ 㧎㩗/₆㑶㩗 㧦㤦㦮 Ṳ⹲ὒ 䐋䞿㧊 䞚㣪䞮┺.”

The Supply-Chain Council

“㑮㣪㢖 Ὃ 㦮 ὖⰂ, 㤦㧦㨂㢖 ⿖䛞㦮 㫆╂, 㩲㫆㢖 㫆Ⱃ, 㩲䛞 ⽊ὖὒ 㨂ἶ

㿪㩗, 㑮㭒 ⹥ 㭒ⶎὖⰂ, Ὃ ㌂㔂 ἓ⪲ Ṛ㦮 ⺆㏷, ⁎Ⰲἶ ἶṳ㠦Ợ㦮 ⺆╂

❇㦚 Ⱖ䞲┺.”

The Council of Logistics Management

“Ṳ⼚ ₆㠛ὒ Ὃ ㌂㔂 㩚㼊㦮 ㎇ὒ⯒ 㩲ἶ䞶 ⳿㩗㦒⪲ Ṳ⼚ ₆㠛 ⌊㦮 ⳾✶

ἓ㡗 ₆⓻ὒ Ὃ ㌂㔂 ⌊㦮 ⳾✶ 㠛㼊㠦 Ỏ㼦㍲ 㩚䐋㩗㧎 ἓ㡗 ₆⓻ὒ 㩚㑶㦚

㼊Ἒ㩗㧊ἶ 㩚⨋㩗㦒⪲ 㫆㩫䞮⓪ ộ.”

SCM (Supply Chain Management)⪺

⪺ ៪㩆

៪㩆

៪㩆 ⫖᳖

៪㩆

⫖᳖

⫖᳖

⫖᳖ ც⺪

ც⺪

ც⺪

ც⺪ ⳿ⱂ

⳿ⱂ

⳿ⱂ

⳿ⱂ

(3)

A.T. Kearney 48/00000/Production 5 KTA-0331/ 2008-10-22 /YC

SCM as Core Competency

SCM

is the core competency of

any manufacturer, as it defines

cost, quality

and delivery capability of a

company”

Speed of SCM

is

even more critical,

as price erosion gets faster

and product lifecycle gets

shorter”

SCM ⱂ ⳿ⱂ

According to Jong-Yong Yun, CEO, Samsung Electronics …

㧦⬢: ET News (2007.05.03)

0 d

+7 d

+21 d

+28 d

Inventories

Temporary

demand

drop

Demand/supply

propagation delay

Lack of visibility

across tiers

Cycles of excess

inventory & shortages

+

=

7 days 14 days 7 days

Retailer

Enterprise

Tier 1

Supplier

Tier 2

Supplier

Lack of Coordination leads to inefficiencies

Issues & 㩞ᆚ ℓ⨲

Higher COGS and Lower Profit Margins for all players in the supply

chain

(4)

A.T. Kearney 48/00000/Production 7 KTA-0331/ 2008-10-22 /YC

12-15 % advantage on

Inventory costs

-12 -10 -8 -6 -4 -2 0 Weeks before customer delivery Relative component cost 105 110 115 100 95 10 weeks of inventory, traditional model manufacturer

buys material this point

Few days of inventory, direct model manufacturer buys material at this point

15 % savings

Inventory cost advantage

Material procurement cost advantage

Low inventory model results in 20-30 % cost

25 50 0 Manufacturer & Channel Direct Manufacturer Days of

inventory 10 weeks of inventory

5-14 days of inventory

1

90 % of product cost is material cost

15 % annual depreciation in material cost

3-4 % in material costs overall as material is

brought about 8 weeks later

2

Issues & 㩞ᆚ ℓ⨲

Market Driven Change

Product

Process

Personnel

Simple & Speed

Transform individual processes into customer/market-driven

Enhance customer and supplier collaboration

Optimize and upgrade 4 Mega Processes

Improve value creation with enhanced marketing/sale/development

R&D

Mgmt

Demand

Mgmt

Supply

Mgmt

R&D Proc. Mfg. Lgts. Mktg. Sales Svc.

Market Driven Process

Im p ro ve su p p lie r ca p a ci ty to su p p o rt m a rke t n e e d s

6 Sigma / IT infrastructure

Im p ro ve C u st o m e r S a tisf a ct io n

Business Management

Delivering market needs Securing inter/intra company connectivity Active Collaboration Sharing product/logistics information Maintain market competitiveness to support customer needs Sensing market information

Strategy

Key

Actions

SCM Vision & Roadmap

Process Innovation Vision

Digital

ȿ

ȿ

ȿ

ȿ

-Company

(5)

A.T. Kearney 48/00000/Production 9 KTA-0331/ 2008-10-22 /YC

As-Was

Bi-Weekly / Monthly Cycle

Sales Manager Sales Subsidiary Sales & Marketing Global Support Purchasing Production Management

Weekly Global Planning Cycle

Key innovation areas enabled by SCM

• Real-time global information sharing (market and supply chain planning information)

• Generation of a single plan with simultaneous consideration of global constraints

• Reduction in global planning cycle time: by-weekly/monthly cycle ˧ daily/weekly cycle

Forecast /Order PSI Sales Plan Allocation Plan Production Plan Purchasing Plan

As-Is

Daily / Weekly Cycle

Sales Manager Sales Subsidiary Sales & Marketing Global Support Purchasing Production Management Forecast /Order PSI Sales Plan Allocation Plan Production Plan Purchasing Plan Con-current Planning on a Single Planning Table within a day Issues & 㩞ᆚ ℓ⨲ : S▖

As-Was

As-Is

Έͥ͑͢ͺ΄͵͑΅ΠΥΒΝ͑͵ΖΞΒΟΕ͑ͷΠΣΖΔΒΤΥ͙͑ΒΝΝ͑΄ͼΆΤ͚ 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 Έͥ͑͢ͺ΄͵͑΅ΠΥΒΝ͑͵ΖΞΒΟΕ͑ͷΠΣΖΔΒΤΥ͙͑ΒΝΝ͑΄ͼΆΤ͚ 0 2000 4000 6000 8000 10000 12000 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29

Customer Salesman MarketingLocal

HQ Marketing Global

Support

Traditional PSI method

amplifying bull whip effect

Every individual’s sales plan/ forecast Kept In “one real-time view” Checked against actual

Global Demand Mgmt and Consensus Based Forecasting

Key Innovation Areas Enabled by SCM

• Sequential to concurrent & consensus-based forecasting process on a single table

• MBO based on forecasting/inventory personalization (by sales subsidiary & salesman)

• No Forecast, No Allocation (NFNA)

• Sales plan based on consensus result of RTF (Return to Forecast) from GOC

Έͥ͑͢ͺ΄͵͑΅ΠΥΒΝ͑͵ΖΞΒΟΕ͑ͷΠΣΖΔΒΤΥ͙͑ΒΝΝ͑΄ͼΆΤ͚ 0 1000 2000 3000 4000 5000 6000 7000 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 HQ Marketing Global Support

Customer Salesman MarketingLocal Issues & 㩞ᆚ ℓ⨲ : S▖

(6)

A.T. Kearney 48/00000/Production 11 KTA-0331/ 2008-10-22 /YC

Global Command Center

As-Was

As-Is

Suppliers Plants Sales Subs

•Global Allocation by Global Command Center

•Concurrent Optimized Plan & Synchronization of Supply-Demand

•Allocation by each plant

•Supply plan and Distribution plan by local plants

Global Optimization by Concurrent Planning

Key Innovation Areas Enabled by SCM

• Global production/distribution planning with consideration of all sales and manufacturing subsidiaries

• Strategy driven planning for global resource optimization & profit optimization

• Global visibility of all global operations (APS UI, no order visibility)

Korea Plant

China Plant

Europe Plant

N.America Plant

Suppliers Plants Sales Subs Issues & 㩞ᆚ ℓ⨲ : S▖

As-Was

As-Is

ATP based on local inventory Inv. Shortage

“If you don’t have products in your warehouse and you can’t supply them, I will buy them from another vendor.”

On-Hand

AATP based on supplying plan

Allocation

Global Real-Time Order Promising (AATP)

Key Innovation Areas Enabled by SCM

• Pre-allocation down to salesman level based on forecast and production constraints

• AATP based on global inventory & production plan

• AATP policy based on customer priority and business policies

Salesman

ATP?

Customer On-Hand In-Transit In Prod. Prod plan Mat. Plan Customer Salesman Manager HQ Issues & 㩞ᆚ ℓ⨲ : S▖

(7)

A.T. Kearney 48/00000/Production 13 KTA-0331/ 2008-10-22 /YC

Benefits

I S P

Large inventory

level caused by

out of sync

between S and P

P

S

I

Case: Visual Display Division

Before SCM

After SCM

(1998)

(2002)

P S I P S I Issues & 㩞ᆚ ℓ⨲ : S▖

SCM Architecture

Demand Planning

Demand Fulfillment

Supply Chain Planning

Factory Planning

䐋䞿

䐋䞿

䐋䞿

䐋䞿 DB 㤊㡗

㤊㡗

㤊㡗

㤊㡗

Symphony UI

1 2 3 4 5 6

DeP

㭒┾㥚

㭒┾㥚

㭒┾㥚

㭒┾㥚 Sales Forecast

䐋䞿

䐋䞿

䐋䞿

䐋䞿 DB

㩲㫆

㩲㫆

㩲㫆

㩲㫆/䕦ⰺ

䕦ⰺ

䕦ⰺ

䕦ⰺ 㔺䟟㩫⽊

㔺䟟㩫⽊

㔺䟟㩫⽊

㔺䟟㩫⽊

㩲㫆⻫㧎

㩲㫆⻫㧎

㩲㫆⻫㧎

㩲㫆⻫㧎

FP

Suppliers

㭒㣪㧦㨂

㭒㣪㧦㨂

㭒㣪㧦㨂

㭒㣪㧦㨂

SCP

MP Allocation

DF

Real Time ⋿₆㟓㏣

⋿₆㟓㏣

⋿₆㟓㏣

⋿₆㟓㏣

GC/AP2/AP1 Forecasting Actual Order - ⋿₆㟓㏣⋿₆㟓㏣⋿₆㟓㏣⋿₆㟓㏣ ㌳㌆Ἒ䣣 ㌳㌆Ἒ䣣 ㌳㌆Ἒ䣣 ㌳㌆Ἒ䣣 / 㔺㩗㔺㩗㔺㩗㔺㩗 - ㍶㩗㔺㩗㍶㩗㔺㩗㍶㩗㔺㩗㍶㩗㔺㩗 -㭒㣪㧦㨂㭒㣪㧦㨂㭒㣪㧦㨂㭒㣪㧦㨂 Ṗ㣿⨟Ṗ㣿⨟Ṗ㣿⨟Ṗ㣿⨟

Sales / On-Hand / In-Transit RTF - P/O 㩲㞞㩲㞞㩲㞞㩲㞞 SOP 㧦㨂㏢㣪Ἒ䣣 㧦㨂㏢㣪Ἒ䣣 㧦㨂㏢㣪Ἒ䣣 㧦㨂㏢㣪Ἒ䣣 Availability Allocation Demand Forecast Dynamic Data (ⶒ☯ⶒ☯ⶒ☯ⶒ☯) Static Data (SC)

䕦ⰺ

䕦ⰺ

䕦ⰺ

䕦ⰺ Ệ⧮㍶

Ệ⧮㍶

Ệ⧮㍶

Ệ⧮㍶

(DeP/DF)

Symphony UI

6 1 2 3 4 5

Supply Chain

Master Data

Constraints

Mfg/Mat/Mold

Issues & 㩞ᆚ ℓ⨲ : S▖

(8)

A.T. Kearney 48/00000/Production 15 KTA-0331/ 2008-10-22 /YC

S&OP Process : Process Flows around SOP

Issues & 㩞ᆚ ℓ⨲ : S▖

Case Story will be here

Speed based operation strategy is required

Issues & 㩞ᆚ ℓ⨲ : ⱦ⇢ S▖

(9)

A.T. Kearney 48/00000/Production 17 KTA-0331/ 2008-10-22 /YC

Accurate availability information / delivery to improve customer

satisfaction and reduce inventory

Issues & 㩞ᆚ ℓ⨲ : ⱦ⇢ S▖

Case Story will be here

Customer Collaboration Case (Panasonic vs. Best Buy)

΁΄ͺ 0 2000 4000 6000 8000 10000 12000 W14 W16 W18 W20 W22 W24 W26 W28

VMI PSI

POS

Factory Operations

Category Management

Demand lift #2 DDC level planning and replenishment – regional promotions play #4 Factory receives visibility to VMI demand for prioritization #3 Tighter integration of marketing and SCM for

demand shaping and ‘sell to the plan’

achievement #1 Weekly PSI driven by end consumer demand – pull based planning & fulfillment

(No Lock)

Design a VMI process that positions PCEC to compete effectively against

emerging competition from the Direct Model as well as change the game on

current competition

0 100 200 300 400 500 1 2 3 4 5 6 78 9 10 11 12 Issues & 㩞ᆚ ℓ⨲ : ⱦ⇢ P▖

(10)

A.T. Kearney 48/00000/Production 19 KTA-0331/ 2008-10-22 /YC

2005 POS 2005 WOS

Panasonic Financial Benefits by SCM Innovation

Elevated to Tier 1 for Plasma – ‘Go To’ Brand

Tier 3 Supplier Retailer Relationship

Right Inventory at Right Place

Peak season, WOS shrank to only two weeks, with no out of stocks

Misaligned with Channel Inventory Support for Promotions

Improved by 75% 28+ days

Order to Delivery Cycle Time

> 93% ~70-80% Forecast Accuracy 70+% 40-50% Forecast Accuracy Avg. 4 weeks Avg. > 17 weeks

Weeks of Supply in Channel

Profitable Net Loss Operating Profits > 5X Fair Unit Sales After

Before

Metric

Ϭ ϭϬ ϮϬ ϯϬ ϰϬ ϱϬ ϲϬ ϳϬ ϴϬ ϵϬ Ϭ ϱϬϬ ϭϬϬϬ ϭϱϬϬ ϮϬϬϬ ϮϱϬϬ ϯϬϬϬ Ϭ ϰ ͬϬ ϯ Ϭ ϰ ͬϭ ϳ Ϭ ϱ ͬϬ ϭ Ϭ ϱ ͬϭ ϱ Ϭ ϱ ͬϮ ϵ Ϭ ϲ ͬϭ Ϯ Ϭ ϲ ͬϮ ϲ Ϭ ϳ ͬϭ Ϭ Ϭ ϳ ͬϮ ϰ Ϭ ϴ ͬϬ ϳ Ϭ ϴ ͬϮ ϭ Ϭ ϭϬ ϮϬ ϯϬ ϰϬ ϱϬ ϲϬ ϳϬ ϴϬ ϵϬ Ϭ ϱϬϬ ϭϬϬϬ ϭϱϬϬ ϮϬϬϬ ϮϱϬϬ ϯϬϬϬ Ϭ ϰ ͬϬ ϯ Ϭ ϰ ͬϭ ϳ Ϭ ϱ ͬϬ ϭ Ϭ ϱ ͬϭ ϱ Ϭ ϱ ͬϮ ϵ Ϭ ϲ ͬϭ Ϯ Ϭ ϲ ͬϮ ϲ Ϭ ϳ ͬϭ Ϭ Ϭ ϳ ͬϮ ϰ Ϭ ϴ ͬϬ ϳ Ϭ ϴ ͬϮ ϭ

POS Sales

Weekly PSI

2004 POS 2004 WOS 2006 POS 2006 WOS

Issues & 㩞ᆚ ℓ⨲ : ⱦ⇢ P▖

SCMⱂ

ⱂ ⷦ⭾

ⷦ⭾

ⷦ⭾

ⷦ⭾ ⪯„

⪯„

⪯„ ⫫⫗

⪯„

⫫⫗

⫫⫗

⫫⫗ ↮ᵆ

↮ᵆ 㩞៣

↮ᵆ

↮ᵆ

㩞៣

㩞៣

㩞៣ ⪯„Ṧ

⪯„Ṧ

⪯„Ṧ

⪯„Ṧ ⺪⮺㩂᝾

⺪⮺㩂᝾

⺪⮺㩂᝾

⺪⮺㩂᝾ SCM Solutionⱞ

ⵞⲖ㩂὚

ⵞⲖ㩂὚

ⵞⲖ㩂὚

ⵞⲖ㩂὚, ⱞⱂ

ⱞⱂ

ⱞⱂ ៪≪≮Ⱚ

ⱞⱂ

៪≪≮Ⱚ

៪≪≮Ⱚ

៪≪≮Ⱚ ⺫

⺫, ხ⳻ⳫⰦᵆ

ხ⳻ⳫⰦᵆ ☆ᵆ

ხ⳻ⳫⰦᵆ

ხ⳻ⳫⰦᵆ

☆ᵆ

☆ᵆ

☆ᵆ ⫚ᆮᤂ⪞

⫚ᆮᤂ⪞

⫚ᆮᤂ⪞

⫚ᆮᤂ⪞ Ⱳⰶ

Ⱳⰶ

Ⱳⰶ

Ⱳⰶ

SCM 㭒㣪

㭒㣪

㭒㣪

㭒㣪 㠛ⶊ

㠛ⶊ

㠛ⶊ

㠛ⶊ

SCM 㭒㣪

㭒㣪

㭒㣪

㭒㣪 Solution

1)

Strategic

Tactical

Operative

Demand Planning Supply Network Planning Customer Service & Order

Management Transfers & Warehousing External & Internal Supply Supply Chain Strategy

Supply Chain Performance Management

Procurement Planning Production Scheduling Demand Planning Supply Network Planning Customer Service & Order

Management Material Management Transfers & Purchasing Warehousing & Delivery External & inter Supply Supply Chain Strategy

Supply Chain Performance Management

Procurement Planning

Quota Management & Availability Check

Production & Packaging

Supply Chain Monitoring & Service Provider Management 1 2 4 3 5 6 5 7 8 10 5 9 9 6 Demand Fulfillment Demand Planning & Forecasting Sales & Operations Planning

Supply Chain Network Design

Supply Chain Event Management Supply Chain Performance Management

1 2 4 3 9-1 8 Procure Management 6 Production Planning 7-1 5 Production Scheduling & Dispatching 7-2 Manufacturin g Execution 10 Ware-house Manag ement 9-2 Transportation Management SCM Solutions

(11)

A.T. Kearney 48/00000/Production 21 KTA-0331/ 2008-10-22 /YC

Supply Chain Network Design

⳿㩗

⳿㩗

⳿㩗

⳿㩗

₆⓻

₆⓻

₆⓻

₆⓻ ⹥

䔏㎇

䔏㎇

䔏㎇

䔏㎇

Solution

䢲㣿

䢲㣿

䢲㣿

䢲㣿

㌂⪖

㌂⪖

㌂⪖

㌂⪖

Ὃ ⰳ 㩚㼊 㡗㡃(㤦㨂⬢ ῂⰺ㠦㍲ 㢚㩲䛞 ἶṳ ⺆㏷)㦚 ╖㌗㦒⪲ ṗ Ệ㩦✺㦮 㥚䂮, Ệ㩦✺㦮 㡃䞶, 㩲䛞 Mix, 㑮⺆㏷ 㩚⨋, 㨂ἶ 㤊㡗㩚⨋ ⹥ 㩲㫆 㤊㡗㠦 ὖ䞲 ṗ㫛 ╖㞞Ṛ㦮 Trande-Off ⿚㍳㦚 䐋䟊 㾲㩗㦮 Ὃ ⰳ ⍺䔎㤢䋂 㩚⨋㦚 㑮Ⱃ䞶 㑮 㧞☚⪳ 㰖㤦䞾 •⳾◎Ⱇ ╖㌗ –Ệ㩦 –㩲䛞 –䝚⪲㎎㓺 –㤊㏷⳾✲ –㤊㏷䋂₆ –㍲゚㓺 㑮㭖 –ἶṳ 㑮㣪 •⳾◎Ⱇ㦮 㣿㧊㎇ ⹥ 㥶㡆㍶ •╖㞞 ⼚ 㔲⸂⩞㧊㎮(What-If Analysis) •㾲㩗䢪 㠪㰚(Mixed-Integer Optimization) ㌂㣿 •㩫⨟㩗(Ὃ ⰳ 㤊㡗㦚 㥚䞲 䟃⳿⼚ ㌗㎎ ゚㣿)⿚㍳ Ṗ⓻ •UI 㰖㤦㦚 䐋䞲 ㌂㣿㧦 䘎㦮㎇ 㩲Ὃ •㣎⿖ ṳ㼊(㠧㎖, 㠧㎎㓺)㢖㦮 㡆☯ Ṗ⓻ •┺㹾㤦 ⿚㍳㦚 㥚䞲 ⁎⧮䝚, 㰖☚,㣪㟓 ❇㦮 Report 㩲Ὃ •㌂⪖ : ⁖⪲⻢ 㦮⬢₆₆ 㠛㼊 A㌂

•䢲㣿 Solution : i2㌂ ‘Supply Chain Strategist’

•䢲㣿 Activity : Supply Chain㦚 䐋䞿 ⹥ 㾲㩗䢪 䞿Ⰲ䢪

•䢲㣿 䣾ὒ : 㽳 $12.5(⺇Ⱒ)㦮 Supply Chain 㤊㡗゚㣿 㩞Ṧ

Supply Chain Network Design

Supply Chain Performance Management

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Solution

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Supply Chain ㌗㦮 ṗ㫛 ㎇ὒ㰖䚲㠦 ╖䞲 Visibility⯒ 䢫⽊, 㧊⯒ ⳾┞䎆Ⱇ 䞮ἶ, ⶎ㩲 ⹲㌳ 㔲 㧊⯒ ㌂㩚㠦 㡞䁷䟊 ╖㦧䞶 㑮 㧞☚⪳ 䟊 㭒㠊 㾲㽞 ⳿䚲⪲ 䞲 Supply Chain㦮 㤊㡗 ㎇ὒ⯒ ╂㎇䞶 㑮 㧞☚⪳ 㰖㤦䞾

•Dashboard 㩲Ὃ – ὖⰂ㧦 ὖ㩦㦮 View

•Scorecard 㩲Ὃ – 㔺ⶊ㧦 ὖ㩦㦮 View⪲㍲ KPI ㌗㎎ Drill-Down Ṗ⓻

•Business Event Management – ⶎ㩲⯒ ⹲㌳㔲䌂 㡂㰖Ṗ 㧞⓪ 㧊⻺䔎, Trend⯒ 㧦☯ Alert

•Reporting and Analysis – KPI ㎇ὒ㠦 ╖䞲 㩫⨟㩗 ⿚㍳ Data 㩲Ὃ ⹥ ⽊ἶ㍲ 㧧㎇㦮 㣿㧊㎇

•Data Integration – Portal ⹥ Extranet㦚 䐋䟊 ṗ㫛 ⽊ἶ㍲, ⿚㍳㍲, ₆䌖 㩫⽊✺㦚 㩲Ὃ䞾

•㥏₆⹮㦮 㔲㓺䎲㦒⪲ ㌂㣿㧦 㩧⁒㎇ 䢫⽊

•㌂⪖ : ⹎ 㩫⿖ ₆ὖ

•䢲㣿 Solution : Cognos㌂㦮 Aviation Logistics Management Information System

•䢲㣿 Activity : ṗ㫛 㤊㡗 ◆㧊䎆(゚䟟 㓺䅖㭚, ゚䟟₆ ㌗䌲, 㥶㰖/⽊㑮 䡚䢿, ⶒ⮮ 㩫⽊)⯒ 䐋䞿 ὖⰂ Supply Chain㌗㦮 㤊㡗 ⹥ ㎇ὒ 㩫⽊㦮 Ṗ㔲㎇㦚 䢫⽊

•䢲㣿 Benefit : Supply Chain㦮 䐋㩲⩻㦚 ⏨㡂 ⎚ $7⺇Ⱒ ╂⩂㦮 㤊㡗゚㣿 㩞Ṧ䞾

(12)

A.T. Kearney 48/00000/Production 23 KTA-0331/ 2008-10-22 /YC

Sales & Operations Planning

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Solution

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ἶṳ 㣪ῂ㠦 ╖㦧䞮Ⳋ㍲☚ 㧦㨂, Tool ⹥ ⶒ⮮/㌳㌆ Capa ❇㦮 䡚㔺㩗㧎 㩲㟓 㣪㏢⯒ 㿿⿚䧞 ἶ⩺䞮⓪ 㾲㩗䢪♲ 䐋䞿 㧦㤦㤊㡗Ἒ䣣 㑮Ⱃ㦚 㰖㤦䞾

•Constraints ⯒ ἶ⩺䞲 Feasible Planning (㧦㨂Ὃ /Tool Capa/ 㩲㫆 Capa)

–⳾◎ ⼚ Lot Sizing㦚 ἶ⩺䞲 Round Up

–EOL1)㦚 ἶ⩺䞲 㨂ἶ㏢㰚 ⹥ ㌳㌆Ἒ䣣 䐋㩲 –㩲㫆 Capacity ⿖㫇 㔲, 䔏㩫 ῂṚ ㍶䟟㌳㌆ 㰚䟟 –㧦㨂 ⿖㫇 㔲, ╖㼊 㧦㨂 ㏢㰚 –㡃⌊㌳㌆ Capacity ⿖㫇 㔲, ╖㼊 ㌳㌆㰖 ㍶䌳 –⳾◎, DC ⼚ Safety Stock 㩗㣿 •⁖⪲⻢ 㧦㤦㤊㡗 㾲㩗䢪 •Ệ⧮㍶ ⋿₆㠦 ╖䞲 JIT Planning (㩲㫆/⺆㏷) •Customer Service 䟻㌗㦚 㥚䞲 㩲㫆 ⹥ ⺆㏷㦮 㤆㍶㑲㥚 㩗㣿

–Demand Priority, Fair Share 㩗㣿

•What-if Analysis

•㌂⪖ : ⁖⪲⻢ 㩚㧦㠛㼊 B㌂

•䢲㣿 Solution : i2㌂ Master Planner

•䢲㣿 Activity : ⁖⪲⻢ ㌳㌆Ệ㩦✺㦚 ╖㌗㦒⪲ 䐋䞿 Ὃ ⰳ Ἒ䣣㦚 㑮Ⱃ 㾲㩗㦮 ⁖⪲⻢ 㧦㤦 䞶╏

㭒 1) EOL : End-Of-Life , ┾㫛

Sales & Operations Planning

Procure Management

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Solution

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䢲㣿

䢲㣿

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ERP㢖 㣎⿖ Ὃ 㠛㼊, ὖἚ₆ὖ ❇ Ệ⧮ 䕢䔎⍞ Ṛ㠦 㥏 ₆⹮㦮 㩚㧦 㫆╂㦚 ῂ䡚䞮㡂 ㌗䢎 Win-Win ὖἚ⯒ 䡫㎇䞮ἶ, 㔶㏣䞲 㫆╂㦚 㰖㤦䞮Ⳇ, ⁖⪲⻢ 㫆╂ 㼊㩲㦮 ₆⹮㦚 ῂ㿫䞾 •e-Sourcing㦚 䐋䞲 ⁖⪲⻢/㡺䝞 ㏢㕇 㼊㩲 ῂ䡚 –ῂⰺ ⶒ䛞 㩫⽊⯒ ㌗㔲 㧎䎆⎍㠦 Ợ㔲 –㩚㎎Ἒ⯒ ╖㌗㦒⪲ 㧶㨂 Ὃ ㌂ Search ⹥ ❇⪳ –㔶㼃㌂✺㦚 㕂㌂, 䘟Ṗ䞮㡂, Ὃ ㌂⪲ ㍶㩫, ❇⪳ –❇⪳♲ Ὃ ㌂㠦 ╖䞲 Ὃ ㌂ 䃊䌞⪲⁎ ὖⰂ •e-Bidding/㡃ἓⰺ⯒ 䐋䞲 䒂ⳛ䞮ἶ Ὃ㩫䞲 ῂⰺ –㧎䎆⎍㦚 䐋䟊 㧛㺆Ὃἶ ₆⓻ –Ὃ ㌂ RFQ ⹥ ′ỿ㍲ ⹲㏷ ₆⓻ –㩲㞞㍲ ⹥ ἂ㩗㍲⯒ 㑮㔶䞮㡂 䘟Ṗ䞮ἶ, 㧛㺆㦚 㑮䟟䞮㡂 Ὃ ㌂⯒ ㍶㩫䞮⓪ ὒ㩫 㰖㤦 –ῂⰺ ⶒ䛞㦮 䔏㎇, 㔲㧻 ἓ㨗䢮ἓ ❇㠦 ➆⧒ e-Bidding, 㡃ἓⰺ ❇ 㧛㺆⹿⻫ ㍶䌳 ₆⓻ •Ὃ 㠛㼊㢖㦮 䡧㠛(Collaboration)₆⓻ –Ὃ 㠛㼊 ⹥ 䡧⩻㌂㢖 㧎䎆⎍㦚 䐋䟊 Ὃ Ἒ䣣, ῂⰺἚ䣣, 㨂ἶ㩫⽊, ㍺Ἒ㩫⽊ ❇㦚 Ὃ㥶 –㩲䛞㦮 ㍺Ἒ ┾Ἒ⿖䎆 䞚㣪䞲 Ὃ ㌂ 㺎㡂 㰖㤦 ₆⓻ •㧎䎆⎍㦚 䐋䞲 㩚㧦 㩫⽊ ᾦ䢮 •㌂⪖ : ῃ⌊ 㻶ṫ㠛㼊 C㌂ •䢲㣿 Solution : i2 SRM Solution

•䢲㣿 Activity : 㤦㧦㨂㢖 MRO ⯒ 䙂䞾䞲 ⳾✶ 㧦㨂⯒ ╖㌗㦒⪲ e-procurement ῂ䡚

•䢲㣿 Benefit : Global Sourcing, ἓ㨗ṫ䢪⯒ 䐋䞲 ῂⰺ㤦Ṗ Ṧ㿫 ⹥ 㧎⩻ / ㍲⮮ ゚㣿 Ṧ㿫㦚 䐋䞲 㽳ῂⰺ ゚㣿 㩞Ṧ

(13)

A.T. Kearney 48/00000/Production 25 KTA-0331/ 2008-10-22 /YC

Production Planning

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Solution

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㌳㌆ 㩲㟓 㫆Ị(㧦㨂, Tool/㌳㌆ Capa ❇)㦚 Ṧ㞞䞲 Ὃ㧻 ┾㥚㦮 ㌗㎎ 㧒㩫 Ἒ䣣 㑮Ⱃ㦚 㰖㤦䞮㡂 ☯₆䢪♲ ⶒ⮮㦮 䦦⯚ὒ Constraint 㣪㏢㦮 㰧㭧 ὖⰂṖ Ṗ⓻䞮☚⪳ 䞾

•㧦㨂 ⹥ Capacity㦮 㩲㟓㦚 ἶ⩺䞲 Feasible Plan 㑮Ⱃ

–㌳㌆ 㔺㩗㠦 ➆⯎ Ἒ䣣 㫆㩫 –㑮㭒 ⋿₆ 㤆㍶ ㌳㌆ –Setup Time㦚 ⹮㡗䞲 Ἒ䣣 –╖㼊 Line 䞶╏ –㩲㟓㦚 ἶ⩺䞲 Ἒ䣣 㑮Ⱃ –䟃㹾 ⹥ 㤊㏷ 㔲Ṛ ἶ⩺ –╖㼊 㧦㨂 䞶╏ •What-If 㔲⸂⩞㧊㎮ Ṗ⓻ •Early Warning - 㧦㨂 ⹥ ㌳㌆⓻⩻㦮 ⶎ㩲⯒ ⹎Ⰲ 㡞䁷 •㑮㭒⼖☯ ⹥ Line Trouble㠦 ╖䞲 㥶㡆䞲 ╖㦧 •㌂⪖ : ⁖⪲⻢ 㩚㧦㠛㼊 B㌂

•䢲㣿 Solution : i2㌂㦮 Factory Planner

•䢲㣿 Activity : 䐋䞿 Ὃ ⰳ Ἒ䣣㦚 Ⱒ㫇㔲䋺Ⳋ㍲, Ὃ㧻㦮 㧦㤦 㩲㟓ὒ Capa 㩲㟓㦚 ⹮㡗䞮㡂 Ὃ㧻┾㥚㦮 㾲㩗 㧒⼚ ㌳㌆Ἒ䣣㦚 㑮Ⱃ䞾

Production Planning

Production Scheduling & Dispatching

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Solution

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㩲䛞 Out ₆㭖㦮 㧒⼚ ㌳㌆Ἒ䣣㦚 㿿㫇㔲䋺₆ 㥚䞲, ㍺゚ ⹥ Lot ₆㭖㦮 Shift⼚(䞚㣪 㔲, 㔲Ṛ⼚) ㌗㎎ ㌳㌆ 㓺䅖㭚㦚 㑮Ⱃ䞮⓪ ộ㦚 㰖㤦䞾

•㍺゚ ID ₆⹮㦮 ┾₆ Scheduling

(㔲Ṛ╖ ⼚, ㍺゚ ID ⼚ ㌳㌆ 㓺䅖㭚 㑮Ⱃ)

–㓺䅖㭚Ⱇ ἆὒ ⁎⧮䞓㦒⪲ 㩲Ὃ

•What-If 㔲⸂⩞㧊㎮

–Product-Mix㦮 ⼖ἓ㧊 Cycle Time㠦 ⹎䂮⓪ 㡗䟻

–Ramp-Up & Down㧊 ㍺゚ Load㠦 ⹎䂮⓪ 㡗䟻

–㡞㌗ Capa Utilization, ㌳㌆⨟, Cycle Time

–㍺゚ 㿪Ṗ ⹥ 䘦㐚 㔲, ㌳㌆㧊 ⹱⓪ 㡗䟻

•Dispatching

(Lot⼚ ㍺゚ ID⼚ Matching)

–Dispatching Rule ㍺㩫 Ṗ⓻

–Hot Lot 㰖㩫 Ṗ⓻

•㌂⪖ : ⁖⪲⻢ 㩚㧦㠛㼊 B㌂

•䢲㣿 Solution : Thira

•䢲㣿 Activity : 㔲Ṛ ┾㥚 Line 䒂㧛 Schedule㦚 Lot ┾㥚⪲ 㰖㩫

(14)

A.T. Kearney 48/00000/Production 27 KTA-0331/ 2008-10-22 /YC

Manufacturing Execution

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Solution

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䢲㣿

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㌳㌆ 䡚㧻㠦㍲ ㌳㌆ Lot✺ὒ ὖ⩾䞮㡂 ⹲㌳䞮⓪ ṗ㫛 ㌳㌆ 䢲☯✺㦚 䣾ὒ㩗㦒⪲ 䐋㩲䞮ἶ ὖⰂ䞶 㑮 㧞☚⪳ 㰖㤦䞾 •㔺㔲Ṛ ㌳㌆ 㰚䟟 ὖⰂ ⹥ 䐋㩲 •㌳㌆䡚㧻㠦㍲ ⹲㌳䞮⓪ Data⯒ 䚲㭖䢪, 㼊Ἒ㩗㦒⪲ ὖⰂ •䣾㥾㩗㧎 㨂Ὃ 䕢㞛 ⹥ 㿪㩗 ὖⰂ •ERP, 㧦☯䢪 㔲㓺䎲 ❇ 䌖 㔲㓺䎲Ṛ 㡆☯㦚 䐋䞲 㩫⽊ Ὃ㥶 •GUI, Web, XML ❇㦮 ㌂㣿㧦 䘎㦮 䢮ἓ 㩲Ὃ ⹥ ㌳㌆ 䡚㧻 ⌊ ⶎ㍲㦮 㾲㏢䢪 –㧧㠛㧦㣿 OI ⹥ UI 㩲Ὃ •㌂⪖ : ⁖⪲⻢ 㩚㧦㠛㼊 B㌂

•䢲㣿 Solution : Brooks㌂㦮 SiMAX

•䢲㣿 Activity : 㩚㼊 ⹮☚㼊 Ὃ㩫 㡗㡃(FAB, EDS, ASSY, TEST) 㦮 Shop Floor Level㠦㍲ Lot ┾㥚⪲ ⹲㌳䞮⓪ Ὃ㩫 Event✺㦚 䐋㩲 ⹥ ὖⰂ •䢲㣿 Benefit : 㧧㠛 䣾㥾 ⹥ 䣾ὒ⯒ 㯳╖ Manufacturing Execution

Transportation Management

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Solution

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䢲㣿

䢲㣿

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⺆㏷㭒ⶎ㦮 㰖Ⰲ㩗 ⿚䙂, Ṗ㣿䞲 ☚⪲ ⹥ 㹾⨟ 㩫⽊⯒ 㧊㣿䞮㡂 㾲㩗 Fleet ′⳾ ⹥ ⺆㏷ ἓ⪲⯒ ㌆㿲䞮ἶ, ☚㌗ 㧊☯ 㔲Ṛ/ỆⰂ ₆⹮㦮 ㎎⿖㧒㩫㦚 Ἒ㌆䞾㦒⪲㖾 ṗ 㹾⨟ ┾㥚㦮 ㌗㎎ ⺆㏷ ⬾䔎 ⹥ 㧧㠛㰖㔲 㩫⽊⯒ ㌳㎇䞾 •⺆㏷ 㧒㔲 㟓㏣(ATD) •㹾⨟ ⺆㹾 –ṗ 䣢㌂⼚ ⺆㹾 ⭆㠦 ⁒Ệ䞲 ┾㑲 ⶒ⨟ 䞶╏ ₆⓻ : 㭒⪲ ╊╏ ῂ㡃⼚⪲ ┾㑲 ⺆㩫 ⪲㰗 ῂ䡚 •Route 㾲㩗䢪 –ṗṗ㦮 㹾⨟ ⼚⪲ 㾲㩗㦮 㤊㏷ Route ㌳㎇ : 㩚㧦 㰖☚㢖 㡆Ἒ –㔺㩲 ☚⪲ 㩫⽊(ỆⰂ, 㓺䞒✲, 䣢㩚 ⹿䟻 ❇) ₆⹮㦮 ἓ⪲ 㾲㩗䢪 㞢ἶⰂ㯮 㩗㣿 –㩫䢫䞲 㤊㏷ ỆⰂ/゚㣿 ㌆㩫 •㓺䅖㭚Ⱇ –ṗṗ㦮 㹾⨟ ⼚ ㌗㎎ 㧧㠛 㓺䅖㭚 㩲㔲 : 㔲Ṛ 㣪㏢ ⹮㡗(㢫⽋ 㔲Ṛ, 㧊☯ 㔲Ṛ, ㍲゚㓺㔲Ṛ, 䦊㔳 㔲Ṛ ❇)

–㡞㩫 ☚㹿 㔲Ṛ(Estimated Time of Arrival, ETA) 㩫⽊ 㩲Ὃ

•㔺㔲Ṛ ⳾┞䎆Ⱇ ⹥ 㨂Ἒ䣣

•㌂⪖ : ⁖⪲⻢ 㦢⬢㠛㼊 D㌂

•䢲㣿 Solution : Descartes㌂㦮 Roadshow

•䢲㣿 Benefit : 䔎⩃㩗㨂 䣾㥾 10% 䟻㌗, 䔎⩃ 㭒䟟ỆⰂ 30% Ṧ㏢, 㤊䟟 䔎⩃ 11% Ṧ㿫

(15)

A.T. Kearney 48/00000/Production 29 KTA-0331/ 2008-10-22 /YC

Warehouse Management

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⳿㩗

⳿㩗

⳿㩗

₆⓻

₆⓻

₆⓻

₆⓻ ⹥

䔏㎇

䔏㎇

䔏㎇

䔏㎇

Solution

䢲㣿

䢲㣿

䢲㣿

䢲㣿

㌂⪖

㌂⪖

㌂⪖

㌂⪖

ⶒ⮮㎒䎆㦮 䣾㥾㩗㧎 㤊㡗 ⹥ 㧧㠛㦮 䘎Ⰲ㎇ὒ ㌳㌆㎇ 䟻㌗㦚 㥚䟊, 㧛ἶ, 㩗䂮, ⽊ὖ, 㿲ἶ ❇㦮 ⶒ⮮䢲☯✺㦚 㰖㤦䞾 •㔺㔲Ṛ ⳾┞䎆Ⱇ ⶒ⮮㎒䎆㦮 ⳾✶ 㧧㠛ἆὒ(㧛ἶ/㿲ἶ 㔺㩗, 㨂ἶ 䡚䢿, 㧧㠛 㔺㩗 ❇) Ṗ 㔺㔲Ṛ㦒⪲ 㔲㓺䎲㠦 ⹮㡗 •㧧㠛㧦 ☯㍶ ὖⰂ •䞿Ⰲ㩗㧎 ⪲㰗㠦 㦮䞲 㧧㠛㰖㔲 㧦☯ ㌳㎇ ⹥ 㧧㠛㧦 ☯㍶ ὖⰂ •㧧㠛/㧧㠛㧦 Transaction ὖⰂ ṗ㫛 ◆㧊䎆 ⿚㍳㦚 㥚䞲 ⪲⁎ 䕢㧒㦚 ⽊ὖ䞮㡂 䞚㣪 㔲, 㧧㠛 ㌳㌆㎇ ⿚㍳ •㧛,㿲ἶὖⰂ ⹪䆪✲ Scanning㦚 䐋䞲 㧛ἶ㻮Ⰲ ἶṳ 㭒ⶎ㠦 ➆⯎ 㧦☯ 㧧㠛 㰖㔲 ⹥ 㿲䞮 㔺㩗 ὖ •㩗䂮ὖⰂ 㾲㩗㦮 㩗䂮㥚䂮 㧦☯㌳㎇ •㨂ἶὖⰂ 㨂ἶ 㩫⽊ ὖⰂ •㌂⪖ : ῃ⌊ ⶒ⮮㩚ⶎ㠛㼊 E㌂

•䢲㣿 Solution : EXE㌂㦮 EXceed

•䢲㣿 䣾ὒ : ㌂ⶊ㰗㤦㦮 㠛ⶊ 60% 㩲Ệ, 㨂ἶ 㩫䢫☚ 䟻㌗(99.8%), 㠛ⶊ 䣾㥾 30% 䟻㌗, DC ὋṚ䢲㣿☚ 30% 䟻㌗, 㩲䛞 㥚䂮䕢㞛 㔲Ṛ 40% ┾㿫

Warehouse Management

Demand Planning & Forecasting

⳿㩗

⳿㩗

⳿㩗

⳿㩗

₆⓻

₆⓻

₆⓻

₆⓻ ⹥

䔏㎇

䔏㎇

䔏㎇

䔏㎇

Solution

䢲㣿

䢲㣿

䢲㣿

䢲㣿

㌂⪖

㌂⪖

㌂⪖

㌂⪖

㔲㧻 䔎⩢✲ ⹥ 䝚⪲⳾㎮ Ἒ䣣, 㩲䛞 㑮ⳛ㭒₆ ❇ ṗ㫛 㣪㏢✺㦚 ἶ⩺䞮㡂 Ṗ㧻 㩗䞿䞲 㑮㣪㡞䁷 ⳾◎㦚 ₆⹮㦒⪲ 㩗㭧㥾㧊 ⏨☚⪳ 㑮㣪⯒ 㡞䁷䞮ἶ, 㧊⯒ ὖ⩾ 㧎⩻✺ὒ 䄺ⷺ┞䅖㧊㎮ Ṗ⓻䞮☚⪳ 㰖㤦䞾 •Multi Level㠦㍲㦮 㑮㣪㡞䁷 Ṗ⓻(㰖㡃, 㩲䛞, 㔲Ṛ ❇) •⁎⧮䞓 ⿚㍳ Ṗ⓻ (MS Excelὒ 㡆☯) •㩲䛞 㑮ⳛ㭒₆(Product-life-cycle) ⹮㡗 •䝚⪲⳾㎮ Ἒ䣣 ⹮㡗 •OLAP ₆⓻ 㩲Ὃ㦒⪲ ┺㟧䞲 ὖ㩦㠦㍲ ⿚㍳ Ṗ⓻ •┺㟧䞲 䐋Ἒ䞯㩗 㑮㣪㡞䁷 ₆⻫ 㩲Ὃ ⹥ 㩗㩫 ⳾◎ 㧦☯ ㍶䌳 •㑮㣪㡞䁷 㩫䢫☚⯒ 㰖㏣㩗㦒⪲ ὖⰂ •㰖㏣㩗㦒⪲ 㡞㣎 ㌗䢿㠦 ╖䞲 Alert 㩲Ὃ

•Aggregation & Disaggregation

•What-If 㔲⋮Ⰲ㡺 Planning

•㌂⪖ : ⁖⪲⻢ 㩚㧦㠛㼊 B㌂

•䢲㣿 Solution : i2㌂㦮 Demand Planner

•䢲㣿 Activity : ῃ⌊ ⹥ 䟊㣎 䕦ⰺ⻫㧎㦚 ╖㌗㦒⪲ 䞲 Forecasting 㔺ⳛ㩲 ⹥ Consensus Forecasting (‘No Forecast No Allocation’)

(16)

A.T. Kearney 48/00000/Production 31 KTA-0331/ 2008-10-22 /YC

Demand Fulfillment

⳿㩗

⳿㩗

⳿㩗

⳿㩗

₆⓻

₆⓻

₆⓻

₆⓻ ⹥

䔏㎇

䔏㎇

䔏㎇

䔏㎇

Solution

䢲㣿

䢲㣿

䢲㣿

䢲㣿

㌂⪖

㌂⪖

㌂⪖

㌂⪖

Planned Inventory (On-Hand, In-Transit, Production, Production Plan)㠦 㦮䞲 ╖ ἶṳ ⋿₆㟓㏣㦚 㩲㔲 䞾㦒⪲㖾, ㌂㩚 ⋿₆㩲㔲, Early Warning, 䕦ⰺ 㫆㰗Ṛ 䣾ὒ㩗㧎 ⶒ⨟ ⺆⿚㧊 Ṗ⓻䞮☚⪳ 㰖㤦䞾

•Netting(㑲㑮 Forecast㢖 Order㦮 ⿚Ⰲ⯒ 䐋䞮㡂, 㔺㩲 㡺▪㠦 ╖䞲 Ὃ  㹾㰞 㾲㏢䢪)

–㑮㣪㡞䁷 Ṩ㠦 ╖䞲 Demand 㹾Ṧ

–Demand 㤆㍶ 㑲㥚 㰖㩫

•Allocation(㑮㣪㡞䁷 㧛⩻ 㭒㼊 ⼚ ⶒ⨟ 䞶╏)

–Allocation Policy㠦 ➆⧒ S&OP ἆὒ⯒ ἶṳ ⼚⪲ Allocation 䧮 (What-If Simulation Ṗ⓻)

•Promising(㔺㩲 Customer Order㠦 ╖䞲 ⋿₆㟓㏣)

–Ἒ䣣㨂ἶ(On-Hand, In-Transit, Production, Production Plan)⯒ ₆㭖㦒⪲ ἶṳ㠦Ợ ⋿₆ 㟓㏣㦚 䞾

–䞶╏⨟㠦 ⁒Ệ䞲 㔺㔲Ṛ ⋿₆ 㟓㏣

•㌂⪖ : ⁖⪲⻢ 㩚㧦㠛㼊 B㌂

•䢲㣿 Solution : i2㌂ Demand Fulfillment

•䢲㣿 Activity : 㑮㣪㡞䁷 Ṩ㠦 ╖䞲 Netting ⹥ Allocation, ⁖⪲⻢ ἶṳ 㭒ⶎ㠦 ╖䞲 ⋿₆㟓㏣

Order Promising

Supply Chain Event Management

⳿㩗

⳿㩗

⳿㩗

⳿㩗

₆⓻

₆⓻

₆⓻

₆⓻ ⹥

䔏㎇

䔏㎇

䔏㎇

䔏㎇

Solution

䢲㣿

䢲㣿

䢲㣿

䢲㣿

㌂⪖

㌂⪖

㌂⪖

㌂⪖

Ὃ ⰳ 㤊㡗㡃⨟㠦 㡗䟻㦚 ⹎䂮⓪ Ὃ ⰳ ㌗㠦㍲ ⹲㌳ Ṗ⓻䞲 ṗ㫛 㧊⻺䔎✺㦚 㔺㔲Ṛ㦒⪲ 㧎㰖䞮ἶ 㧊㠦 ╖䞲 㾲㩗㦮 ╖㦧㺛㦚 㑮Ⱃ䞶 㑮 㧞☚⪳ 㰖㤦䞾

•Monitor/Real Time Overview (Visibility)

㔲㧻 㑮㣪, ἶṳ㭒ⶎ, ㌳㌆, 㨂ἶ, 㑮/⺆㏷ 䡚䢿 ❇ὒ 㧊㠦 㡗䟻㦚 ⹎䂮⓪ ṗ㫛 㧊⻺䔎 㩫⽊⯒ 㔺㔲Ṛ㦒⪲ 㩲Ὃ䞾 (㡞; ἶṳ㑮㣪 ⼖䢪, ἶṳ㭒ⶎ ⼖ἓ, ㌳㌆⿞⨟ ⹲㌳, 㹾⨟⺆㏷ 㰖㡆 ❇)

•Notify/Alerting

㦮㌂ἆ㩫㧊 䞚㣪䞲 㧊⻺䔎 ⹲㌳ 㔲, 㦮㌂ἆ㩫ῢ㧦㠦Ợ 㔺㔲Ṛ㦒⪲ Alert Messaging (Mobile, E-Mail ❇)㦚 ⦚㠊 㭒㠊 Exception ὖⰂṖ ♮☚⪳ 䞾

•Simulation/Optimization

䟊╏ 㧊⻺䔎 㻮Ⰲ⯒ 㥚䞲 Action㦮 㔲⸂⩞㧊㎮ ⹥ 㾲㩗䢪⯒ 䐋䟊 ⁎ ἆὒ⯒ ㌂㩚㠦 䘟Ṗ䞶 㑮 㧞☚⪳ 䟊 㭒㠊 㦮㌂ἆ㩫ῢ㧦㦮 㦮㌂ἆ㩫㦚 㰖㤦䞾

•Control/Automated Event Management

㧊⻺䔎㠦 ╖㦧䞮₆ 㥚䟊 㔲⸂⩞㧊㎮ 䟊 ⽎ ἆὒ㠦 ➆⧒ ₆㫊㠦 ⌊Ⰶ 㦮㌂ἆ㩫㦚 ⼖ἓ䞮☚⪳ 䟊 㭢(㡞; ⺆㏷ἓ⪲ ⼖ἓ, 㨂ἶ 㨂䞶╏) •Measure/Performance Measurement 䡚㨂/ὒỆ Supply Chain㦮 㤊㡗䡚䢿㦚 㦮㌂ἆ㩫㧦✺㧊 䘟Ṗ䞶 㑮 㧞☚⪳ ὖ⩾ ㎇ὒ㰖䚲⯒ 㩲Ὃ䞾 •㌂⪖ : ⁖⪲⻢ ⶒ⮮㩚ⶎ㠛㼊 F㌂

•䢲㣿 Solution : G-Log㌂(䡚㨂⓪ Oracle㠦 䞿⼧♾)㦮 Global Command & Control Center(GC3)

•䢲㣿 Benefit : 㡆 $80(Ⱒ)㦮 㤊㡗゚㣿 㩞Ṧ, Order Cycle Time 60% ┾㿫

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Copyright ཱྀ 2008 by A.T. Kearney Korea LLC

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from A.T. Kearney Korea LLC. This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. A.T. Kearney Korea LLC is an associated firm, operating independently under the A.T. Kearney name.

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