단행본
김위찬, 르네마보안(2005). 블루오션전략, 서울: 교보문고
제임스 H. 길모어, 조지프 파인(2007/2010). 소비자들이 진정으로 원하는 것은 무엇인가?: 진정성의 힘, 서울: 세종서적
크리스 빌튼, 스티븐 커밍스(2015). 창조전략: 경영과 혁신을 다시 연결하라, 서울: 커뮤니케이션 북스
홍성태(2016). 배민다움: 배달의 민족 브랜딩 이야기, 북스톤 Bernd H. Schmitt(1999). Experiential Marketing, Free Press
Catmull, E. (2008). How Pixar fosters collective creativity. Boston: Harvard Business School Publishing.
Dweck, C. S.(2006). Mindset: The new psychologu of success, Newyork:
Random House.
Howkins, John(2001). The Creative Economy: How Peole Make Money from Ideas, London Penguin
Robert K. Yin(2003). 사례연구방법, 한경사
학술지
김소영, 안성아, 장대철(2013). 예술기반창조경영의 개념과 유형, ｢문화경제연구｣, 16(2), 41-63
Lasaleta, J. D., Sedikides, C., & Vohs, K. D.(2014). Nostalgia weakens the desire for money. Journal of Consumer Research, 41(3), 713-729 Xun(Irene) Huang, Zhongqiang(Tak) Huang, Robert S. Wyer.(2016). Slowing
Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience," Journal of Consumer Research, 43(3), 372-387
참고문헌 125
전문잡지 및 신문기사
박지원(2015). 집단 창의와 협업, 우리는 왜 픽사(Pixar)처럼 안될까?. LG Business Insight. 1369, 21-27
이상우(2016.03.02). 현실과 가상의 융합, 마이크로소프트 홀로렌즈. The Gear.
아시아투데이(2014.10.4.). ‘“스포츠마케팅? 나 만큼 해봐”...레드불, 최고의스포츠 후원자’
헤럴드경제(2016.10.12.). ‘알베르토 알레시 “훌륭한 디자이너는 좋은 시인…
디자인도 인간의 감성 자극해야”’
Advertising Age(2016.7.5.). ‘Chili's Goes for ‘Hamburger Hippie’ Vibe in New Campaign’
Anthony S. D. & Johnson M.(2014.5.14). What a Good Moonshot Is Really For. Harvard Business Review.
Bolton, C.(2016.10.12). Microsoft Hololens eyes enterprises adoption amid crowded field. CIO
Boston Consulting Group(2014.1). How Millennials Are Changing the Face of Marketing Forever
CNN(2016.7.28). ‘Google's moonshot projects lost $859 million last quarter’
Dweck C. & Hogan K.(2016). How Microsoft Uses a Growth Mindset to Develop Leaders. Harvard Business Review.
Dyson, J & Beard Alison(2010). Life’s Work: James Dyson. Harvard Business Review. 2010 July-August Issue.
Fox(2015.10.5.). ‘A robot sold us a Chris Cornell CD at Best Buy’
Harvard Business Review Staff(2014). How companies can profit from
“Growth Mindset”. Harvard Business Review. November 2014 Issue.
Hastings, R.(2009). Netflix’s Culture. Slideshare. (Retrieved from http://www.slideshare.net/reed2001/culture-1798664)
Hubspot(2016.8.19.). ‘7 of the Coolest Experiential Marketing Campaigns
126 산업의 문화화 활성화를 위한 국내외 사례 분석
We've Ever Seen’
McCord, P(2014). How Netflix Reinvented HR. Harvard Business Review.
2014 January-February Issue.
McGregor L. & Doshi N(2015). How Company Culture Shapes Employee Motivation. Harvard Business Review.
Mediator(2015.11.03.). ‘Brand X Artist Collaborations’
Nerdist(2015.10.6.). ‘Pepsi celebrates BACK TO THE FUTURE with limited edition ’Pepsi Perfect’ bottles.
Pine, B. J., & Gilmore, J. H.(1998). Welcome to the experience economy.
Harvard business review, 76, 97-105
Shutterstock(2016.11.2.). ‘Nostalgia Marketing: Why Brands Chooseto Resurrect Retired Products, Mascots, and Ad Campaigns’
The Wall Street Journal(2016.10.30). Astro Teller Outlines Alphabet’s Moonshot Philosophy.
Venture Beat(2008.4.21.). ‘Why retro innovation is the mostlucrative kind’
Watkins M. D(2013). What Is Organizational Culture? And Why Should We Care?. Harvard Business Review.
WIRED(2013.1.17.). ‘Google’s Larry Page on Why MoonShots Matter’
Well Good(2015.10.26.). How to weigh your accomplishments at Grand
참고문헌 127
현대카드 홈페이지 https://www.hyundaicard.com/index.jsp LG전자 홈페이지 https://www.lge.co.kr/lgekor/main.do
Demodern 홈페이지 http://demodern.com/projects/nike-digital-retail-experience Dezeen 홈페이지
https://www.dezeen.com/2016/05/12/fast-food-aid-vitamin-supple ments-junk-food-lovers-tokyo-japan/)
Packaging of the World
http://www.packagingoftheworld.com/2015/09/becks-scratchbottle-li mited-edition.html
Pinterest(Guinness Class)
https://www.pinterest.com/pin/556053885214532905/
RedbullStratos 홈페이지 http://www.redbullstratos.com/
Well good 홈페이지
http://www.wellandgood.com/good-advice/lean-cuisine-weigh-your -accomplishments-grand-central/
다이슨홈페이지 https://www.dyson.co.uk/
몰스킨 일본 공식 트위터 계정 (twitter.com/moleskinjp) 알레시 홈페이지 http;//www.alessi.com
에버노트 홈페이지 https://evernote.com/partner/moleskine/
제임스 다이슨 재단 홈페이지 http://www.jamesdysonfoundation.com/
조해너배스포드 홈페이지 https://www.johannabasford.com/edinburgh-fringe/
트렉터소다컴퍼니 홈페이지 https://tractorsodaco.com/
팬톤카페 홈페이지 http://www.pantone-cafe.com/
128 산업의 문화화 활성화를 위한 국내외 사례 분석