Effect of Special Order Products and Mobile SNS Promotions on Perceived Brand Luxury and Brand Relationship
What Kind of Fun Food Marketing Do Customers Want?*
Comparative Analysis of Consumer‘s Impulse Buying Behavior with Different Household Incomes: Empirical Evidence from Faisalabad
Analysis on Magazine Advertisements of Fashion Brands which Replaced Creative Directors - Focused on 'Saint Laurent', 'Louis Vuitton', and 'Gucci' -
A Study on Effective Advertising Execution of Mobile Game
Effects of Store Commitment on Consumer Attitude Toward Mass Cosmetic Brand Store and Revisit Intention
Customized Marketing Design Strategies Using Beacon
강의자료실 - 자료실 - 언장광장(삼척) - KNU광장 - 강원대학교
The Effect of Advertising Models' Characteristics of Hallyu Cosmetics on Brand Personality and Brand Attitude: Focused on Chinese Consumers
Effect of Sales Promotion and the Consumer Product Evaluation: A Review and Synthesis
Shopping Orientation Impacting Reuse Intention of O2O Services: Focusing on the Moderation of Impulse Buying Tendency
New Marketing Strategies for Fast Fashion Brands in South Korea: An Exploration of Consumer's Purchasing Experiences
The Effect of Make-up Artist Experiences on Brand Loyalty through Mediation of Trust and Brand Satisfaction
A Study on the Model Attribute Factor and Image Cognitive in the Asian Fashion Industry - Focused on the comparison of 2017 F/W Seoul fashion week and Hong Kong fashion week -
The Effect of Sustainable Fashion Brand's Advertising Color and Expression on Consumers' Emotions and Perceptions - Focus on Instagram -
Evaluate Role of Negative Emotions effect in Advertising 1
Male Consumer's Perceptions of Fashion Brands' Advertising Investment and Brand Equity
Research on the Effect of Creative Fashion Consumer Efficacy on Innovative Fashion Product Acceptance
The Influence Relationship among Consumers' Characteristics, Information Search, and Purchase Decision in On/Offline Retailing Environment
A Study on the Characteristics of Christian Dior's Brand Communication through YouTube Channel Fashion Film Analysis
Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China - Focusing on Shanghai -
