Analysis of Multichannel Choice Behavior based on Apparel items
Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data
Consumer Perceptions, Evaluations and Attributes of Outdoor Wear Differentiation
A Study on Fashion Brand Online Impression Formation and its WOM Effect According to Online Review Types of Supporters
Study on Recognitions of Luxury Brands by Using Social Big Data
TheManagementofInternational DistributionChannels: Focusing onthe Perspective Korean Exporting Companies
The Relationship between Brand Personality and Brand Preference of Casual Apparel Brands - Focusing on the University Students in Korea -
Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall
Segmentation of Chinese Fashion Product Consumers according to Internet Shopping Values and Their Online Word-of-Mouth and Purchase Behavior
Global Pricing Strategy of the SPA Brand: Comparison with GDP and Big Mac Index
Brand Marketing Strategy of Live Streaming in Mobile Era : A Case Study of Tmall Platform
The Relationship between Type of Ad Framing and Brand Attachment
A Study on the Image Types and User's Preference on Image-based Fashion Curation of Domestic and Foreign SPA Brands
Effects of Loyalty Program Values of Beauty Services on Store Loyalty through Customer Satisfaction and Switching Barrier
The Effect of Fashion Brand Apps on Smartphones Flow and Consumer Satisfaction in Mobile Shopping
The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity
Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention
강의자료실 - 자료실 - 언장광장(삼척) - KNU광장 - 강원대학교
Electronic Word of Mouth and User Generated Content
Effects of Shopping Motives and Apps Browsing on Mobile Impulse Buying of Fashion Products
Study on the Tasting of Distributors*
Suggestions for Korea's Corporate Image, Product Image, and Purchase Intention with Consumer Hostility: Focusing on Korean Wave and Satisfaction Variables
The Relationships among Brand Assets, Customer Satisfaction, Brand Trust, and Brand Loyalty related to Golf Products
The impact of Marketing Communication Content Distributed on Social Networks on Electronic Word-of-Mouth
