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Hallyu: Twenty-Five Years and Beyond on the occasion of the
25th Anniversary of Korea’s Membership in the OECD 28 October 2021
Background
December 2021 will mark the 25th anniversary of Korea’s membership in the OECD. One of the key motivations for joining this group was Korea’s desire to develop its services industries. It is perhaps no coincidence that, in the year preceding Korea’s accession to the OECD, President Kim Young-Sam was amazed that the box-office revenues of the US blockbuster film Jurassic Park (1993) amounted to the annual sales for 1.5 million Sonatas, Hyundai’s leading car produced at that time.
Twenty-five years later, Korea’s cultural industries are among the most dynamic in the world. “Hallyu” has become a significant growth engine of the Korean economy. Korea accounts for 2.6% of global market share of the cultural content industries, which is the seventh-largest in the world, generating about 114 billion USD in sales, 10.3 billion USD in exports, and 660,000 jobs. Moreover, it has been constantly and rapidly growing, with an expectation of continued growth of 4.4%
through 2022. In this regard, it is worthwhile discussing what are the success factors of Hallyu.
As in many other sectors across countries, Hallyu is facing new challenges. The COVID-19 pandemic is likely to have long-lasting effects on all aspects of our lives and livelihoods, making it inevitable for Hallyu to continue to transform itself in order to adapt to the new global challenges. This seminar will provide an opportunity to draw some lessons from Hallyu’s success as well as insights on how to transform the future challenges into opportunities for the sector’s continued success.
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Organizers
〮 Permanent Delegation of the Republic of Korea to the OECD
〮 Korean Cultural Center (Korean Embassy to France)
〮 ECIPE (European Center for International Political Economy)
Sponsors
〮 AKS (Academy of Korean Studies)
〮 OECD (Organisation for Economic Co-operation and Development)
〮 Permanent Delegation of the Republic of Korea to UNESCO
Venue : Korean Cultural Center Auditorium, 20 rue La Boétie, 75008 Paris
The events will take place in the physical format and available seats are limited to the maximum 80 persons with pass sanitaire.
Time and Date: Thursday 28 October 2021, 14:30-17:30 Language: English
Program
Time Session Speakers/Presenters
14:30-14:40 Opening remarks Korea’s Ambassador to the OECD 14:40-14:50 Congratulatory message Director of the Korean Cultural Center 14:50-16:10 The success of the Korean
film and music industries and its implications (Presentations) Q&A
Prof. Patrick Messerlin, Sciences Po Paris (Korean film industry)
Dr. Jimmyn Parc, Sciences Po Paris (K-drama)
Daniel Koch, Musikexpress(K-pop) Moderator: Karen Maguire
(OECD Secretariat) 16:10-17:20 Hallyu: Challenges and
opportunities for the future (Panel session)
Prof. Suweon Kim (Hankuk University of Foreign Studies)
Madleen Kamrath (Business Insider
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Q&A Deutschland)
Daniel Koch (Musikexpress) Bastian Meiresonne (Vesoul
International Film Festival of Asian Cinemas)
Moderator: Karen Maguire (OECD Secretariat)
17:20-17:30 Concluding remarks Karen Maguire (OECD Secretariat)
The first session (presentations) of this event seeks to show the Korean industrial powerhouse in two areas: film and K-pop. If people are now more or less aware of Korea’s success at international film festivals or K-pop’s growing visibility in the global market, very few realize that these results rely upon industrial success through systematic business efforts. Today, the Korean film industry is larger than most of Europe’s, and the K-pop industry was the first to actively engage in digital on-line music, now taken for granted in music industries around the world. All of these developments have taken place in an international environment reflected in the original vision of the OECD.
The second session (panel) looks at specific challenges and opportunities for the future: the role of the state in supporting the international dimension of cultural industries, the function of business in a new globalized and digitized environment, and the challenges that the COVID-19 pandemic has brought to Korea, as well as other useful implications.
Short biography of speakers and panelists
Hyoung Kwon Ko is Ambassador of the Permanent Delegation of the Republic of Korea to the OECD since 2019. Prior to his nomination, he was First Vice-Minister of the Ministry of Economy and Finance. He has bountiful professional experiences in the area of economy and development, including Head of the Creative Economy Initiative in Korea, Executive Director of the Asian Development Bank and World Bank Consultant as Advisor to the Mongolian Minister of Finance. He worked more than 30 years in the Korean Ministry of Economy and Finance.
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Hae-Oung John is Executive Director of the Korean Cultural Center in Paris. He occupied the position of head of the artistic projects, managing, production and planning departments at Seoul Arts Center from 1987 until 2019. He was visiting professor of Culture and Arts Administration course at Seoul Cyber University until 2019.
Bastian Meiresonne is ArtisticDirector at Vesoul International Film Festival of Asian Cinemas in France. He is also consultant for several international film festival; International Film Festivals Neuchâtel International Fantastic Film Festival (NIFFF), Festival Européen du Film Fantastique de Strasbourg and French Korean Film Festival (FFCP).
Daniel Koch was the on-line editor of German Rolling Stone until 2012 and editor-in-chief of one of the largest German music magazines – INTRO magazine – until 2018. Since then, he has been working as a freelance editor, brand consultant, copywriter, radio and podcast host, and cultural journalist for several German music and film magazines such as Musikexpress, Diffus Magazin, Applause by Ticketmaster, and Arthaus. On top of his journalistic work, he is a brand advisor and helps connect brands with pop culture and music. With Madleen Kamrath, he writes weekly music journalistic pieces about K-Pop for Musikexpress.
Jimmyn Parc is a visiting lecturer at Sciences Po, France, and a research associate at the Institute of Communication Research, Seoul National University in Korea. His research projects are related to the competitiveness of organizations, industries, and countries. His current research focuses on the cultural industries that are faced with a changing business and trade environment, as well as new challenges from digitization
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Karen Maguire is Head of the Local Employment, Skills and Social Innovation Division in the OECD’s Centre for Entrepreneurship, SMEs, Regions and Cities. The Division provides data, policy analysis and capacity building to national and subnational governments in the areas of local economic development, local actions for employment and skills, entrepreneurship, the social economy and culture
Madleen Kamrath is head of audio, social media and video at German news publisher Business Insider Deutschland. After studying communication and journalism in Mainz, she finished a traineeship at the German journalism school Axel-Springer- Akademie, before starting at Germany’s biggest newspaper BILD, quickly working her way up to leading positions in social media and video. On the side, she finished a Bachelor in communicational studies at Freie Universität Berlin. Aside from creating multimedia content and spreading it on the Internet, she writes occasionally about topics that interest her, such as K-Pop and the music industry.
Patrick Messerlin is Professor Emeritus of economics at Sciences Po Paris, and Chairman, Steering Committee of the European Centre for International Political Economy (ECIPE), Brussels. His current research deals with economic and trade relations between Europe and East Asia, with a particular focus on cultural industries.
Suweon Kim is an assistant professor in Department of International Development Studies at the Graduate School of International and Area Studies, Hankuk University of Foreign Studies. She has been writing on the role of creative industries and digital innovations in development in the context of South- South cooperation.
