Market Analytic Study for Development of Korean Ginseng

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302-122 1136

(Tel : 042-470-9481, Fax : 042-470-9005, E-mail: [email protected])

손창규, 유사라

Market Analytic Study for Development of Korean Ginseng

Sa-ra Yoo, Chang-gue Son

Internal Department of Oriental Medicine College, Daejeon University

Objective : To build a basis of a research strategy for development of Korean ginseng as a global competitive medical product in the world market by Korean Oriental medicine group.

Methods : Survey of all literature or analysis reports about market patterns related to ginseng or ginseng products in Korea and in other countries.

Results : Korean ginseng and it products have rapidly decreased in share of the world market since the 1980s, with Korean ginseng occupying just 3% of the Hong Kong ginseng market in 2005. While Korean ginseng has been satisfied with consumption within the large Korean market itself, it now has only 1% of world market share.

Conclusion : A systematic strategy is needed to strengthen global competitiveness of Korean ginseng based upon development of novel customer-tailored ginseng products. In addition, experience and science-based research in the Oriental medicine field should be involved in the process.

Key Words : Ginseng, Korean ginseng, market share, Oriental medicine

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1990 1 6500

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연구 방법

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결과 및 고찰

1. 한국에서의 인삼의 재배와 생산량 변동추이

36,404 (1990 ) 15,793 (2005

) 15 43%

16% .

14,000 15,000

(table 1). 1

1978 (1990 ) 5808

3 ,

.

1990 1994 1998 2000 2001 2002 2003 2004 2005

( ) 36,404 30,500 22,170 23,011 19,310 23,430 18,106 13,797 15,793 (ha) 12,184 10,123 10,349 12,445 13,018 12,873 12,016 13,081 14,153

( ) 13,889 14,292 11,478 13,664 13,215 16,662 15,172 14,668 14,561

( ) 1,978 2,665 3,137 3,728 3,735 5,598 5,784 5,681 5,808

2. 한국에서의 인삼 제품의 생산과 시장 규모

.

. 1

( 1 5 , 2005 ) 7 1

.

2005

5 8 , 2

2 3 (table 2).

2

5 6

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2

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.

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3. 한국 인삼 제품의 수출과 수입 실적

1990 1 6 5

2002 5 5

2006 8 9

(Fig. 1). 200

,

. 80~90%

2002

( , )

2003

( , )

2004

( , )

2005

( , )

, 4,529(1.6) 6,953(2.2) 11,683(3.3) 2,925(1.3)

5,344 (1.8) 4,901 (1.5) 4,817 (1.4) 1,139 (0.5)

10,257 (3.5) 5,607 (1.8) 9,652 (2.7) 4,174 (1.8)

3,781 (1.3) 7,581 (2.4) 3,461 (1.0) 739 (0.3)

8,667 (3.0) 8,388 (2.6) 6,897 (2.0) 7,559 (3.3)

11,538 (4.0) 13,934 (4.4) 13,355 (3.8) 13,002 (5.6)

, 63,749(22.4) 82,256(25.8) 91,145(25.7) 1,065 (0.5)

13,709 (4.7) 13,114 (4.1) 35,205 (9.9) 1,842 (0.8) 111,356(38.1) 101,918(32.0) 110,343(31.1) 153,724(66.6)

10,226 (3.5) 14,228 (4.5) 6,926 (2.0) 1,110 (0.5)

49,504(16.9) 60,055(18.8) 60,810(17.2) 43,601(18.9)

292,660(100) 318,935(100) 354,294(100) 230,880(100)

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2 (table 3).

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4. 세계 인삼시장의 규모와 한국 인삼의 점유율

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160 140 120 100 80 60 40 20 0

1990 1994 1998 2000 2002 2004 2006년

수출량 : 백만 불

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0

1990 1994 1998 2000 2002 2004 2006년

수입량 : 백만 불 180

( ) 1998 1999 2000 2001 2002 2003 2004 2005 2006

58 7 20 13 28 10 74 100 23

17 7 10 42 0.4 32 31 47 192

7,804 6,091 4,172 4,586 4,971 2,591 2,594 3,699 4,397

259 133 218 281 176 20 494 818 1227

29,766 24,354 26,056 26,405 28,425 30,575 31,822 32,350 29,324

586 5,94.7 2,505 4,235 3,392 4,998 4,742 4,947 3483

31,864 40,899 43,255 31,977 8,886 22,714 40,882 32,205 34,495

0 127 474 290 422 162 274 59 191

12,515 12,975 5,483 11,785 12,726 11,286 13,788 14,094 20,359

29 54 37 46 25 78 129 197 236

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2005 2

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(Fig 2).

: 2000

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80%

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(Table 4).

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, 30%

2005 3

.²⁷⁾

,

기타(0.6%) 일본(1.4%)

한국(2.9%) 대만(11.6%)

중국(11.9%)

대만(5.9%)

한국(3.1%) 기타(21.0%)

미국(21.7%)

중국(35.6%) 일본(7.2%)

싱가폴(5.7%)

캐나다(71.6%)

2000 2001 2002 2003 2004 2005 2006

( ) 2,555 3,079 3,290 3,108 5,011 4,751 7,173

( ) 1,649 2,544 3,117 3,770 4,085 4,729 4710

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:

2004 52

15% ,

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1302194020) 2005 745 2

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5. 한국 인삼의 경쟁력확보를 위한 전략과 한의

계의 역할

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1% .

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,

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,

. 2003

( )

2004

( )

2005

( ) (%)

3,324 3,127 2,224 29.8

1,021 1,056 2,136 28.7

63 2,093 1,436 19.3

306 1,591 762 10.2

0 0 249 3.3

235 6 215 2.9

115 313 214 2.9

5,361 8,391 7,452 100

2007 ( )

(No. R01-2007-000-11248-0).

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, 2006.

26. 2005 , , 2006

27. 2006 (www.kati.net),

. 2007

28. , , , , .

, J. Ginseng Res, 2006;30:165-171.

29. , , 2006

30. , , 2000

31. , , 2003

32. http://www.thinkfood.co.kr, , 2006