농촌관광 활성화를 위한
융·복합 전략
⼯⬄❧ᝓルシ㈃ㆌ㈃ㆌ㎸㼫 ◼㎧ᝓシ㈃ㆌ㈃ㆌ㎸㼫㶟㎸ ル㪨ᝓ ᛣ㈃⑬᭴㛳ᛧᛸㄜ⛜㽐ⳋ㫃◶ㄇ㿼⚫㲠⬘ᝓ ル㪨᠗ᛧͬ㎧⿔䁃⬘䀻⬣㬗》㿼ㄧ᳧㹃ᗼㄧ㎧㘬ㅫᝓシㅛゐ㽀ᝓシᠧ䅓⯿ᝓシ ⬋┟㉗⪓᳧㽰 ͬ⎯㩓≃◧⿇⟳⇯ㅟ シᛇㄿ⊗ ŵ ᭴㛳ᛧᛸ䁃⬘䀻⍣ル㽃ㄜ⛜㽐↜ⳓ㠜ᝓ㞐㚔ᶫ䀴⬘⪓∧ ◟◼⪓㞐᳧㽀᭴⾬ᛣ㽀ᝓ⭳ Ŷ᭴㛳ᛧᛸ䁃⬘䀻⍣ル㽃ㄜ⛜㽐↜㽛た⪓∧ᝓčㅣ⛟⪓∧ ◼䀴ᝓシㅣ⛟》⪓㡛᳧㽀䀿ᚤo⾷㎧ᛜ㽀ᛜᶫⳃ䀿ᚤỻㅷㅟ⿔ Ộ≄㈃䀟 ☃㽰 ☃㽰ㅟᠧ㘤 ☃㽰㙿㽃᭴㛳ᚤ㈃ᝓシ Ⅳᶫ᩿㋣ⳃ⡂ᗧⅳ≃ ᳧㹃䀻 ㅟ⮫㙿⪣ⳇㅟ⮫ , 6 % 1 ᝓㅷ⊳3 ᭴㛳ᛧᛸ䁃⬘䀻⍣ル㽃ㄜo⛜㽐↜ ㅛ㘬⾷ⳋ⎗ゐㄧ㽃᭴㛳ᚤ㈃ᝓシㄿᛜⳄᚓ㽛〧◿ểⳃㅣ㠿㼿ᱻᙪㄧ⼫᳀Ჯ ㅛ㘬⾷ⳋ⎗ゐㄧ㞃㙿⍣⑬ⳃ㼿ㅷㄇ≔ᙳㅟゐ㽇⯿ㅯⲜᲯ ┛㆓㼿ᙗ᩿⛜⪓㼿♼⾷㛰ḐᲯ ㅛᶫ⬃ㄿ⎤㋸⽀ᶫ⬃ᛧ㞃㳷ㇼᶫ⬃⒐≄&,3ㄧ⬃㎧ㇼ⛛ㄇ㮜㎧シⳃⲋ㭃䀯㵿ㅛ㎧KWWSVHRMLQOJRNU〧 ᗧㅷ⊳ᛜ᷀⒐≄ⳃⲋ㭃KWWSZZZQOJRNUNROLVQHW⾷⬃ㅛゐ㼿ⳋ⯿ㅯⲜᲯ&,3㈃⾛♯䀟&,3
ሦ
ᆚᆾ
ẞᆚࢆཪᶾᤊॻ⓺ӮӿἮॻϮೋ↋૮ંॻ⓺ॻṦೋ↋૮Ὢ ⹆Ἢ၊1980ल૮ᕮ⤞▂↲ఆᶶἪ, 2000ल૮ᕮ⤞ંॻ⓺Ế`Ếἲ⹊ ẗⵊᆶἲỲॻ⓺↮ᷛЊᐊὪ⹆Ἢ၊▂↲ఆᶢṂ. ὢѺ▂↲ఆᶢḖ ॻ⓺ӮӿἮ՛ࢢӮӿ᫊ᾓᶾᤊ␖↮ⵆંᘲὢަ⃮⽶↋ϮⵆӎὶἪ, ॻ ⓺ҫ ᢶ၊Ả؞ᐆᢞᶳἪ၊லϯӿᐉӎὶ. צ࿚ࢆॻ⓺ӮӿἮᷚῲ⽶ᢞ ᶳ`Ӯ῾ᓢં ᕮ⃪ல ᢚᶳӮ῾ᶾᤊתఆᶢṂἪ, ࢢẗலᆶ ἲỲॻᢚ⒢ⷆὢࢆॻ⓺ᣋ⹊⒢ⷆἪ၊ὢზᶢ↮ӎὶᶢ↮`ὦ⹊ ⹂ḮᾓἲἎலⵆં `ⵊҲϮὶἺὢ↮`ఆᶢṂ. ᓦᷞ՚ંὢ࿚ⵊ `ⵊҲᅪקᓣⵎᨆὶંᐗᴶἪ၊ॻ⓺Ӯӿἣ·ᓣ ⵗῲྣ▂↲ἲ ᫊ⵆᷮ. ᢚἣ·ᓣⵗἮӮӿᢞᶳᢶ၊Ảῲྣὢ؞ᓢ ંᓦ↶`⪧ὢ. Ӯӿὢἣ·ᓣⵗἲ⦣ⵢᢞᶳᷯᷛἲ⸃·⹃૮ⵢṂ؞ഺ ጦὢ. ὢ࿚ⵊቢἮॻ⓺Ӯӿலᆶ␚Ϯ↮ὢ. ഞཪᤊॻ⓺ӮӿἲӪўḮЇ Ἦ ᕮ⃪ல ᢚᶳ, צѱலᆶἲỲॻ⓺↮ᷛЊᐊᢚᶳἪ၊ᆺ▂ ↲ⵆ؞ᓢં, ᓦ↶`ὦἣ·ᓣⵗ⪧ἲῲྣ`Ἢ၊⹃૮ⵆᷚॻ⓺Ӯӿᢞ ᶳ`ᾓ؞ᐆἲᆶဖⵎⴲẂϮὶ. ᓦᷞ՚ંὢ࿚ⵊӮ῾ⵆᶾᤊᵿⵊ⁞ᢚḮᕲᤋἲ⦣ⵢॻ⓺Ӯӿ⹊⹂ ᅪỲⵊἣ·ᓣⵗῲྣἲ ᫊ⵆᷮ. ኖ⊪။ᓦᷞ՚ࢢẗӪᵿⵊ⁞ᢚ·ᕲ ᤋҞӪϮॻ⓺Ӯӿ⹊⹂ᅪỲⵊ ⸃ᏽ▂↲ᶾᆼἮலẮὢఆئᐂ . ᆶ↮ᆷἪ၊ᷞ՚ᶾⷿ⁞ⵢ⃪ᫎኖӮҲᕲӪӣேᷞ՚ᅪᨆⵢ ⃮㈜↮ᷛ⹊⹂ᤪ⤞ᷞ՚↲ᶾѺϾᢚೊᆞ. 2016. 12. ⵊ՛ॻ⓺ҫ ᷞ՚ẾᾓخخئẂᵫ
연구 배경 및 내용 ೋὢ↋Ϯⵆቢᤊ՛ᏪӮӿᘲ↮▊ὢ↮`Ἢ၊↋Ϯⵆᷚ, 2015ल ؞⃮Ἢ၊Ӯӿᘲ┋↮▊ᵏὢGDP ૮ᘲ1.04%غ↮ᾓⵆᷮ. 2014ल؞ ⃮Ἢ၊Ӯӿᢞᶳᢚᶳ⒢Ḯᢚᨆல2006ल૮ᘲϯϯ8.7%Ḯ17.5%Ϯ ↋ϮⵆંӮӿᢞᶳኖல↮`Ἢ၊⛒↮ӎὶ. Ӯӿᢞᶳὢᾓⵆቢᤊॻ⓺Ӯӿ᫊ᷛ↮`Ἢ၊⹃૮ఆᶢṂ. 2014ल ؞⃮Ἢ၊ᷞϲ՛ࢢӮӿ┋ྷ૮ᘲॻ⓺Ӯӿ┋ྷἮ8.4%ᶾὢᅢӎὶ. ேᘲ ἲॻ⓺Ӯӿ↮▊┋ᵏἪ၊⹆ᢞⵆቢॻ⓺Ӯӿ᫊ᾓኖંᷞϲ1.2⁞Ế ᶾὢᅪѱἪ၊▂ ఆӎὶ. ῲ⒢Ӯӿ᫊ᾓᶾᤊ␖↮ⵆંॻ⓺Ӯӿᘲ ὢ20%ᶾὢᅢંᤎ↲՛ᶾંᏦ♆↮ኩⵆӎὶ↮ᆺ, ẞᆚࢆཪҫẞலὢ ॻ⓺Ӯӿὢॻ⓺؞ᐆᢞᶳἪ၊ὦ᫋ఎ ல၊ᾓⵆᷮ. צ࿚ࢆ ᕮॻ⓺Ӯӿ⹊⹂ Ἦॻ⓺Ӯӿἲॻ⓺؞ᐆᢞᶳἪ၊⹊ ⹂ⵆဒંתᓢંᷚῲ⽶ॻϮೋ↋૮ࢆॻ⓺ᆶἲॻṦೋ↋૮ ␖ẾᶾᤊתⵆંⵊҲᅪ↮શӎὶ. ᢚӮӿᕮጦἮӮӿ⹊ேἲ↮Ếⵆં ᵿⵊᢞᶳᕮጦӪᢞᶳᷞӮᶾഞᅦἣ·ᓣⵗἲ⦣ⵢⵆࢆᢞᶳἪ၊⸃· ⹃૮ఆᶢṂ. ഞཪᤊἣ·ᓣⵗἮӮӿᢞᶳᓦ↶`⪧ὢ, Ӯӿᢞᶳ↮ ϮઓⵊᐊῲἲỲⵢᤊં`ק`Ἢ၊ἣ·ᓣⵗἲ▂↲ⵢᵪⵊં῾ὢ૧Ỳ `Ἢ၊ᐉᴲᷚ↮ӎὶ. ὢંॻ⓺Ӯӿὢཪӎᅢ↮ᴸ. ᓦᷞ՚ંᢞᶳᕮጦϲἣ·ᓣⵗ, ؞ᨎ`ἣ·ᓣⵗὢॻ⓺Ӯӿᓦ↶ὢॻ ⓺Ӯӿ⹊⹂ᅪỲⵊⵣῲྣὢཪંὦ᫋Ἢ၊ᕮ⤞▊ᐊⵆӎὶ. ὢ࿚ⵊ ὦ᫋ἲᐂ⣃Ἢ၊ॻ⓺Ӯӿᶾᤊὢზᶢ↮ӎὶંᵿⵊᢚီᅪᐊբⵆᷚ ᫊ ⵖӪே᫊ᶾ, ὢᅪ⦎૮၊ॻ⓺Ӯӿ⹊⹂ᅪỲⵊἣ·ᓣⵗῲྣἲ `Ӫ ၊ ᫊ⵆંѱἲኗ`Ἢ၊ⵊ.연구 방법 ᓦᷞ՚ંᤎᷞ՚ᏽӮဖ ᶾ૮ⵊጦⶺѮ⦎, ⦣Ҳᕲᤋ, ॻ⓺ӮӿӪ Ӯဖఊ⃪Ẃ⃪⒢ᶾ૮ⵊᤒጦ⁞ᢚ, ॻ⓺Ӯӿἣ·ᓣⵗ▂↲ᢚီ⁞ᢚ⡚ ѺऒϮ↮ᐗᒃἪ၊▂↲ఆᶶ. ጦⶺѮ⦎ᅪ⦣ⵢᤊંӮӿᢞᶳᏽॻ⓺Ӯӿ ЊाӪᒂỲ, צᆚӎӮӿᢞᶳ⬖࿚ὲᒮ⹂Ḯἣ·ᓣⵗ⪧ἲᕲᤋ ⵆᷮἪ, ὢṦᶾல ᕮॻ⓺Ӯӿ⹊⹂ ▂↲⣊ᏽӪḮⵊҲ ᅪᕲᤋⵆᷮ. ⦣ҲᕲᤋἮ⡚ѺాϮ↮ᕮᕲἪ၊ὢზᶢ›. ⒙⇦, ᢚᶳ⒢⦣Ҳᅪ⹊ẗⵆ ᷚॻ⓺↮ᷛӮӿᢞᶳᏽⵆỲᕮጦኖἲᕲᤋⵆᷮ. ె⇦, 2005ल, 2010ल, 2014लᢞᶳᷞӮⱊᅪ⹊ẗⵆᷚӮӿᢞᶳὢ↮ࢊ10लϲ⸃·⹃૮ఆ ᶢḖኖ᪣ἲᕲᤋⵆᷮ. ᤒጦ⁞ᢚં┋ऒϮ↮ᅪ᫊ⵆᷮ. ⒙⇦, ॻ⓺Ӯӿἣ·ᓣⵗ⣊ᅪᕲᤋ ⵆ؞Ỳⵢॻ⓺⒢ⷆ·⼢ᵿᆶἲ૮ⱊᅪ૮Ἢ၊ᤒጦ⁞ᢚᅪ᫊ⵆᷮӎ, ┋244 ЊᆶἲᶾᤊἿૣⵆᷮ. ె⇦, ॻ⓺᫊·՞ॻ⓺Ӯӿἣ·ᓣⵗ⣊ᅪᕲᤋⵆ ؞Ỳⵢ ՞ᏽலॻᓣⵗ᫊ॻ⓺Ӯӿૢ૧ӣጢẾἲ૮Ἢ၊ᤒጦ⁞ᢚᅪ᫊ ⵆᷮἪ, ┋121Њ᫊·՞ᶾᤊ⁞ᢚᶾἿⵆᷮ. ᤹⇦, ॻ⓺Ӯӿἣ·ᓣⵗ⣊ ᏽ ᨆẂᶾ૮ⵊῲጦϮҚἲᕲᤋⵆ؞Ỳⵢ ㈔ⵊ՛ॻᶢ⓺Ӯӿⵇ Ếἲ૮Ἢ၊ᤒጦ⁞ᢚᅪ᫊ⵆᷮἪ, ┋47ታ૮ⵇԾᨆᏽᐃᢚᷞ՚ ὢ⁞ᢚᶾἿⵆᷮ. ᆶ↮ᆷἪ၊, ல᫊Ꮺॻ⓺Ӯӿҫⷆ⣊Ḯἣ·ᓣⵗ ᨆẂᅪᕲᤋⵆ؞Ỳⵢῲ՛6૮ӿᷛ·⪧ᒲ᫊ᶾў⃪ⵆં20ᤦὢ⃪Ꮺἲ૮ Ἢ၊ᤒጦ⁞ᢚᅪ᫊ⵊҞӪ, ┋300ታல᫊Ꮺὢ⁞ᢚᶾἿૣⵆᷮ. ॻ⓺Ӯӿἣ·ᓣⵗ▂↲ᢚီ⁞ᢚં՛ࢢᢚီ⁞ᢚḮⵢṦᢚီ⁞ᢚ, צᆚӎ ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲ἲỲⵊ↮ᷛўᑲࣺ᪒՚▃ᢚီ⁞ᢚἪ၊՚ᕲ ⵆᷚᨆⵆᷮ. ⪧⽶՛ࢢṦॻ⓺Ӯӿἣ·ᓣⵗ▂↲ᢚီ⁞ᢚંᵿⵊἣ· ᓣⵗἎ⸃ἲᐊբⵆᷚ ᫊ⵆંѱἲኗ`Ἢ၊▂↲ⵆᷮ. ᓦᓢӎᤊᶾં⡚ ѺԾἏᕮጦӪἣ·ᓣⵗ, ጦ⹂᷶ᨎᕮጦӪἣ·ᓣⵗ, ⵊᐗᕮጦӪἣ·ᓣⵗ,
Ṧ᫋ᢞᶳᕮጦӪἣ·ᓣⵗ, ICT ᕮጦӪἣ·ᓣⵗ, ↮ᷛϲ(Ếϲ)ἣ·ᓣ ⵗ, ؞⢮ἣ·ᓣⵗἪ၊՚ᕲⵆᷚᢚီ⁞ᢚҞӪᅪ ᫊ⵆᷮ. 연구 결과 및 시사점 <ᤒጦ⁞ᢚҞӪ> ᤒጦ⁞ᢚᅪ⦣ⵢॻ⓺Ӯӿӣ(ॻ⓺Ӯӿᆶἲ), ᘲ(ல᫊Ꮺ), (↮⒢ ૢ૧ӣጢẾ, ॻ⓺ӮӿῲጦϮ)ᤦ⃪⒢ኖాॻ⓺Ӯӿἣ·ᓣⵗἲᇒẞ ẂⵊῲྣἪ၊ὦ᫋ⵆӎὶંѱἪ၊⹃ὦఆᶶ. ⪧⽶ὢᤦ⃪⒢ંᷞӮ ᢞᶳᕮጦӪἣ·ᓣⵗἲ⦣ⵢᢶ၊Ả⸃⣊ॻ⓺Ӯӿⱶἲ▊ⵆંῲྣ, צᆚӎ؞ॻ⓺Ӯӿ⹊ேᷞҲᅪ⦣ⵊ⬖⢒↮⹂ῲྣాϮ↮ᅪἣ·ᓣ ⵗῲྣ⃪Ẃ▂↲ᐗⶓἪ၊ὦ᫋ⵆӎὶ. ⵊ⮦ॻ⓺Ӯӿᆶἲ૮ⱊ, ᫊·՞ ॻ⓺Ӯӿૢ૧ӣጢẾ, ॻ⓺ӮӿῲጦϮኖాॻ⓺Ӯӿ⹊⹂ᅪỲⵢᵿⵊ ῲጦᕲᵪḮἣ·ᓣⵗὢẂⵖἲЃ⁞ⵆӎὶἪࢆ, ὢᅪⷲⵎᨆἪ၊ ᵿⵊῲጦ↿ંῲጦϮӪⷿဓऒ⪦Ẻ⡚Ϯᇒẞᕮ ⵊѱἪ၊⁞ᢚఆ ᶶ. ॻ⓺Ӯӿ⹊⹂ᅪỲⵢᤊંጪᆚ`ὦⳲཪ⨚Ϯᷚῲ⽶ẂⵊѱἪ၊ ࢆ⢮࢚. ⅷ, ॻ⓺Ӯӿᆶἲ૮ⱊࢆ᫊·՞ॻ⓺Ӯӿૢ૧ӣጢẾἮॻ⓺Ӯӿ ⹊⹂ᅪỲⵢ᫊ᤒӪЇἮጪᆚ`ὦⳲཪ⨚ϮᇒẞẂⵆӎ↮`ⵆӎ ὶ. צ࿚ࢆὢ࿚ⵊ⁞ᢚҞӪᅪல᫊ᏪᨆẂ⁞ᢚҞӪḮᷞҞⵆᷚᕲᤋⵆቢ, ⶓ⺲ⴲẂⵊॻ⓺ӮӿὦⳲཪં؞ὦⳲཪӪંᆚICT ὦⳲཪ, ῲ⦣ ϮḓᨇᐃὦⳲཪ, ॻ⓺Ӯӿ૮↮ᷛࢢԾ⦣ὦⳲཪᏽԾ⦣ᤊᘲ᪒ӪЇ ἮὦⳲཪཪⵎᨆὶ. ⵊ⮦, ૮ல⃪᫊Ꮺἲ૮Ἢ၊᫊ⵊᤒጦ⁞ᢚҞӪᶾഞᅢቢ, Ӯӿᘲ Ꮶ྆ॻ⓺ӮӿᨆẂϮⷲᾚḮંᇒẞᅢѺᒮ⹂ఎѱἪ၊ῲᇋఆӎὶ. ⅷ, ॻ⓺Ӯӿኗ`, ேᐆἎ⸃, ᨇᐃ᫊ᤒ, Ծ⦣ᤊᘲ᪒, ᤎ⸦ⵆંⳲ၊צྖ ᵿⵊ☏ቢᶾᤊᨆẂᒮ⹂Ϯ᷶ఊ.
<՛ࢢṦᢚီ⁞ᢚҞӪ> ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲՛ࢢṦᢚီᅪ⁞ᢚⵊҞӪἺӪЇἮᤝ Ϯ↮᫊ᢚ῾ἲல▊ⵎᨆὶᶶ. ⒙⇦, ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲ӪӮဖ ⵊўኖᢚီ▊ᐊ῾ὢታ⹃ⵊ⤺ᆶӮӿᤒ ӪظἮӮဖὢὶἺἲ ᐊҚⵆᷮ. ⅷ, ؞ॻ⓺Ӯӿὢ⃪၊ॻᢚ⒢ⷆὢࢆॻ⓺ᣋ⹊⒢ⷆἲἪ ၊▂↲ఊᐆቢ, ᓦᷞ՚ϯᢚီંἺ᫋Ӯӿ, ԾἏӮӿ, ጦ⹂᷶ᨎӮӿ, ῲ⦣ ጦ⹂Ӯӿॻ⓺Ӯӿᶾᤊ↮ⶓⵆં⃪ Ϯᇒẞ␖ᒲ`ὢӎታ⹃. ె⇦, ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲؞⓶ẾἮⵢ૧↮ᷛள⪧ⵊॻ⓺ ẾӪᓢἎẾὦѱἪ၊ೊ࿚࢚. ᫊ᆾⵢἣ·ᓣⵗῲྣ᫊ᷛॻ⓺Ӫ ⵖۆ↮ᷛᶾ؞ᐆⵆӎὶἺἲᴺᨆὶ. ᤹⇦, ॻ⓺Ӯӿἣ·ᓣⵗῲྣ⬖ંॻᶳṦᕲᵪᶾᤊῲጦ⹂ఊ↿, ؞ ᶳ, ῲጦϮӪⷿဓ`ऒ⪦Ẻ⡚՚▃ᏽὢẗᶾဒὶ. थ⇦, ICTḮЇἮᢶ၊Ả؞ᨎᶾⵊॻ⓺Ӯӿἣ·ᓣⵗἮӮӿᘲ ᓢתἲ⡚Ѻ↋૮᫊✊Ӯӿ⹊ே␦ᷚᅪ⓷↲ⵎើᆺᴲશཪὦဓὢᕮ ⵊॻ⓺ᶾᤊӮӿᴶࢢᶾⴲẂⵊὦဓἲ૮⒢ⵆંẂⵊᨆὢఆંѱ Ἢ၊ࢆ⢮࢚. ᤝ⇦, ॻ⓺Ӯӿἣ·ᓣⵗ▂↲ἲỲⵢᤊંЊᒲᢚᶳ⃪⒢Ἇᓢં, ⸻՞ᢚီḮЇὢЊᒲᢚᶳ⃪⒢ϲⷿဓ᫊᪒⥊՚▃ὢᓢẂⵆ , ῲጦ⹂ఊϲ↮Ế⁞↯ὢⴲẂⵆ. <ॻ⓺Ӯӿ⹊⹂ᅪỲⵊἣ·ᓣⵗῲྣ▂↲ᐗⶓ> ᓦᷞ՚ંᵿⵊ⁞ᢚḮᕲᤋҞӪᅪᐂ⣃Ἢ၊ἣ·ᓣⵗॻ⓺Ӯӿ▂↲ἲ Ỳⵊ·ᾓ؞`ὦ ᐗⶓӪὢᅪⷲⵆ؞Ỳⵊॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂ ↲Ӫ ᅪ ᫊ⵆᷮ. ሪ΅, ἣ·ᓣⵗॻ⓺Ӯӿ▂↲ ᐗⶓᶾંἺӪ ЇὢऒϮ↮ᅪ ᫊ⵆᷮ. ⒙⇦, ӣ⃪ல⸃ॻ⓺ӮӿᶾᤊᨆẂ⃪ல⸃ॻ⓺ ӮӿἪ၊ῲ⹆ⵢᵪⵊ. ె⇦, ॻᢚ⒢ⷆὢࢆॻ⓺ᣋ⹊⒢ⷆ, צᆚӎᆶἲ
Ἢ၊▂↲ఊ؞ॻ⓺Ӯӿ ૮ӪᒂỲᅪ⹃૮ⵢᵪⵊ. ᤹⇦, ॻ⓺Ӯ ӿ⹊⹂ᅪỲⵊ ↮Ếᐗⶓἲῲ⹆ⵢᵪⵊ. ⅷ, ᷯॻ⒢ⷆ᫊ᤒ, ⵇ᪣ Ӯ, ⫾ᇒ᫊ᤒӣ؞ᐆ՚▃↮ẾᶾᤊᘲᨆẂϮ⹃૮ఆ ӎὶં⽾ᆯ, ѢЃ♆Ἆ, ᣋ⣊⒢ⷆ, Ἲ᫋⒢ⷆ, ᷛᢚἎ`ᏽጦ⹂Ế⒢ⷆ, ῲ ⦣·ⶓ⦎·ጦ⹂·᷶ᨎ⒢ⷆӪӮဖఊ᫊ᤒ՚▃ᏽ ᘲᶾ૮ⵊ↮ẾὢЃ⹂ఆ ᶢᵪⵊ. थ⇦, ЊᒲӣἏᶾᤊ↮ᷛॻ⓺Ӯӿўᑲࣺ᪒ἏἪ၊ῲ⹆ ఎⴲẂϮὶ. ὢ࿚ⵊ ᐗⶓἲⷲⵆ؞ỲⵊᐗᴶἪ၊ἺӪЇὢᤝϮ↮ॻ⓺Ӯ ӿἣ·ᓣⵗῲྣ▂↲Ӫ ᅪ ᫊ⵆᷮ. ⒙⇦, 1᫊·՞ᒲ1⤺ᆶॻ⓺ӮӿἏ ἲ⦣ⵢ↮ᷛᒲ␖ᒲ⹂Ḯॻ⓺Ӯӿἣ·ᓣⵗ⹂Ϯⵖۆ▂↲ఆᶢᵪⵊ. ె⇦, ॻ⓺Ӯӿϲ↮Ế⁞↯Ӫῲጦ؞ᶳἲἏⵆᷚॻ⓺Ӯӿᢞᶳ⹂Ḯ`ק`ὦ ᫊ᾓ␦ᷚᅪ⓷↲ⵢᵪⵊ. ᤹⇦, ӮӿᘲᨆẂᒮ⹂ᶾഞᅦἣ·ᓣⵗ⸃ ॻ⓺ӮӿὦⳲཪ՚▃ἲ⹃૮ⵎⴲẂϮὶ. थ⇦, ᨆẂЊᒲ⹂, ᕲῶ⹂၊ ὦⵊᆶὢ⡚၊Ӯӿ⹃૮ᶾ૮Ἷⵆ؞ỲⵢICTḮὦӣ↮ઓἲҞⵗⵊὦ ⤞⫞ᗺ⛒᎒શ⛮ᶾ᥆ῲྣἲ`ק`Ἢ၊▂↲ⵎⴲẂϮὶ. ᤝ⇦, ॻ⓺ Ӯӿἲॻ⓺ҫ ؞ᐆᢞᶳἪ၊Ἇⵆ؞Ỳⵢॻ⓺Ӯӿ↲⽓Ҳἲᨆᆫⵆᷚ Ӯဖ↮Ếᢚᶳἲᓢ⒢Ҳ`Ἢ၊▂↲ⵆંⵊ⮦, ἣ·ᓣⵗॻ⓺Ӯӿ▂↲⹃ ૮ᅪỲⵢӮҲᕮ⒆Ḯⷿဓᢚᶳἲ`ק`Ἢ၊ᐊբⵎⴲẂϮὶ.
ABSTRACT
Convergence Strategies to Vitalize Rural Tourism
The present study is based on the awareness that industrial convergence and technological convergence are the core strategies and the essence of rural tourism. There are two main purposes of the study; 1) discovering and presenting various examples of rural tourism which can show convergence in rural areas; 2) presenting convergence strategies as policy tasks to vitalize rural tourism.
In order to achieve the purposes, this study employes 4 main methods including literature review for previous studies and related policies, statistical analyses, surveys of principal agents related to rural tourism, and case studies for convergence in rural tourism.
As results, this study presents policy implementation direction of convergence strategies in rural tourism and policy tasks for the strategies. For the implementation direction, this study suggests to consider the following poiloy directions; 1) the transition from the provider-oriented rural tourism to consumer-oriented rural tourism; 2) expansion of policy scope in rural tourism; 3) the change of policy direction to support the vitalizations of rural tourism; and 4) promoting governance establishment for local rural tourism instead of nurturing individual provider.
This study also suggests to consider the following policy tasks; 1) fostering one theme rural tourism in one rural si or gun; 2) nurturing specialized enterprises and middle supportive organizations for rural tourism; 3)
constructing infrastructure for convergence type of rural tourism; 4) developing interactive communication strategies, and 4) advancing a promotion plan for rural tourism industries and discovering collaborative programs among related government departments.
Researchers: Kim Kwangsun; An sok; Park jiyeon Research period: 2016. 6. ∼ 2016. 12.
␖ီ
제1장 서론 1. ᷞ՚ᐞҫᏽኗ` ··· 1 2. ⃪Ẃᷞ՚ࢢẗӪᐗᒃ ··· 4 제2장 관광산업의 패러다임 변화와 농촌관광 1. ӮӿᢞᶳЊाӪᒂỲ ··· 7 2. Ӯӿᢞᶳ⬖࿚ὲᒮ⹂Ḯἣ·ᓣⵗ⹂ ··· 12 3. Ӯӿᢞᶳ՚⁞Ḯᕲ⯚ ··· 17 4. Ӯӿᢞᶳᒮ⹂ᶾഞᅦॻ⓺ӮӿЊाӪᒂỲᤒ ··· 23 5. Ҟᏽᕲᤋ՚⁞ ··· 26 제3장 우리나라 농촌관광 정책의 변화와 실태 1. ॻ⓺Ӯӿ⹊⹂ ▂↲ᐞҫ ··· 29 2. ᫊૮ᒲॻ⓺Ӯӿ⹊⹂ ⃪Ẃࢢẗ ··· 31 3. ᕮӮӿᢞᶳἣ·ᓣⵗᏽ↮ᷛӮӿ↮Ế ··· 44 4. ॻ⓺Ӯӿ ӪḮⵊҲ ··· 49 제4장 농촌관광 운영 및 융·복합 실태 1. ⣊⁞ᢚЊẂ ··· 55 2. ॻ⓺Ӯӿἣ·ᓣⵗ▂↲⣊ ··· 57 3. ல᫊Ꮺॻ⓺Ӯӿҫⷆ⣊Ḯἣ·ᓣⵗᨆẂ ··· 70 4. ॻ⓺Ӯӿἣ·ᓣⵗ⣊ᏽல᫊ᏪᨆẂ⁞ᢚҞӪ᫊ᢚ῾ ··· 79제5장 농촌관광 융·복합 전략 추진의 국내외 사례 1. ᢚီ⁞ᢚЊẂ ··· 83 2. ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲՛ࢢᢚီ ··· 86 3. ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲Ὢᓦᢚီ ··· 138 4. ॻ⓺Ӯӿἣ·ᓣⵗ▂↲ἲỲⵊ↮ᷛўᑲࣺ᪒՚▃ᢚီ: ⸻՞ ··· 154 5. ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲ᢚီ᫊ᢚ῾ ··· 175 제6장 농촌관광 활성화를 위한 융·복합 전략 추진 방향 1. ἣ·ᓣⵗॻ⓺Ӯӿ▂↲ ᐗⶓ ··· 179 2. ॻ⓺Ӯӿἣ·ᓣⵗῲྣ▂↲Ӫ ··· 186 부록 1. Ӯӿ↲⽓ᒃ ᶾഞᅦ။‧ⶶϮ‧ᫎӎ‧↮ Ӯӿᢚᶳ⒢ ··· 203 2. Ӯӿᢞᶳ⪧ᨆᕲᅆḮⵊ՛ⱊ⃮ᢞᶳᕲᅆᘲԾ ··· 204 3. ॻ⓺Ӯӿ⹊⹂ᅪỲⵊἣ·ᓣⵗ⣊⁞ᢚ: ᆶἲ⁞ᢚ ··· 209 4. ॻ⓺Ӯӿ⹊⹂ᅪỲⵊἣ·ᓣⵗ⣊⁞ᢚ: ᫊·՞ӣጢẾ⁞ᢚ ··· 219 5. ॻ⓺Ӯӿ⹊⹂ᅪỲⵊἣ·ᓣⵗ⣊⁞ᢚ: ῲጦϮ⁞ᢚ ··· 227 6. ॻᶢ⓺ӮӿᐊῲᐗᴶᆶဖἲỲⵊல᫊ᏪᨆẂ⁞ᢚ ··· 235 7. ॻᶢ⓺Ӯӿἣ·ᓣⵗᢚီἎ⸃ᒲ⺲ᓢ ··· 243 참고문헌 ··· 251
ⱊ␖ီ
제2장 <ⱊ2-1> EUӮӿᢞᶳᕲᅆ ··· 9 <ⱊ2-2> UN-WTOӮӿᢞᶳᕲᅆ ··· 10 <ⱊ2-3> ⷲӮӿᢞᶳ⪧ᨆᕲᅆЊẂ ··· 11 <ⱊ2-4> ⵊ՛ⱊ⃮ᢞᶳᕲᅆ၊ῲ⹆‧ᨆ ఊᓦᷞ՚Ӯӿᢞᶳᕲᅆ ··· 19 <ⱊ2-5> ↮ᷛᒲӮӿᢞᶳᢚᕲ⯚(2014ल) ··· 22 제3장 <ⱊ3-1> ॻ⓺Ӯӿ⼢ᵿẾЊᐊᢚᶳ⃪ẂࢢẗӪ▂↲ⷲ⹗ ··· 33 <ⱊ3-2> ᢚᶳἲ⦣ⵊॻ⓺Ӯӿᆶἲ⁞ⷲ⹗(2011ल) ··· 35 <ⱊ3-3> Ӯӿ(⒢ⷆ‧⼢ᵿ)؞ᐆ՚▃ᕮጦᢚᶳᘲԾ ··· 36 <ⱊ3-4> ॻᆪ▃ᢞ᫋ⱶᕮॻ⓺Ӯӿ⹊⹂ᅪỲⵊ2016ल4૮ᕲᵪ28ЊӪ ··· 43 <ⱊ3-5> Ӯӿ↲⽓5ЊलҲᕮጦᒲ▂↲ῲྣ ··· 45 <ⱊ3-6> ↮ᷛӮӿ↲⽓ῲྣӪᢚᶳҲ ··· 48 제4장 <ⱊ4-1> ᤒጦ⁞ᢚЊẂ ··· 56 <ⱊ4-2> ॻ⓺ӮӿῲጦϮᏽ᫊‧՞ӣጢẾॻ⓺Ӯӿἣ·ᓣⵗᶾ૮ⵊὦ᫋··· 60 <ⱊ4-3> ॻ⓺Ӯӿἣ·ᓣⵗῲྣⷲᾚ⹊⹂⮷Ϯ ··· 62 <ⱊ4-4> ॻ⓺Ӯӿἣ·ᓣⵗῲྣᏦ྆Ẃ⮷Ϯ ··· 64 <ⱊ4-5> ॻ⓺⒢ⷆ‧⼢ᵿᆶἲⷿဓऒ⪦Ẻ⡚⹊ẗኗ` ··· 67 <ⱊ4-6> ॻ⓺⒢ⷆ‧⼢ᵿᆶἲኗ`ᒲ ᓢ⦣ᫎ؞ᨎ⹊ẗ⣊ ··· 68 <ⱊ4-7> ॻ⓺Ӯӿ⹊⹂ᅪỲⵢⴲẂⵊ ᕮ↮ẾᨆẂ ··· 70 <ⱊ4-8> ૮ல᫊ў⃪ॻ⓺Ӯӿᐗጦ↮ᕲ⯚ ··· 72 <ⱊ4-9> ૮ல᫊ў⃪ⶓ⺲ॻ⓺Ӯӿᐗጦ↮ᨆẂ ··· 77제5장 <ⱊ5-1> ҫ؞லὢ⒊᫊௪↮ᓢ࿚Ḓቢ௪↮ἣ·ᓣⵗЊẂ ··· 88 <ⱊ5-2> ௪↮ᓢ࿚Ḓቢ௪↮ἣ·ᓣⵗ↮Ế ··· 91 <ⱊ5-3> ᴲ⪦ὦḒᆚἣ·ᓣⵗЊẂ ··· 95 <ⱊ5-4> ૮ᆶἲᴲ⪦ὦḒᆚἣ·ᓣⵗ⃪⒢ᏽᷛⵎ ··· 96 <ⱊ5-5> ᴶୃᆶἲἣ·ᓣⵗЊẂ ··· 102 <ⱊ5-6> ᴶୃᆶἲἣ·ᓣⵗ⃪⒢ᏽᷛⵎ ··· 104 <ⱊ5-7> ᴶୃᆶἲॻ⓺Ӯӿἣ·ᓣⵗ↮Ế ··· 105 <ⱊ5-8> ⓺ॻϮᇉ↿⦎Ẃἣ·ᓣⵗЊẂ ··· 109 <ⱊ5-9> ⓺ॻϮᇉ↿⦎Ẃἣ·ᓣⵗ⃪⒢ᏽᷛⵎ ··· 112 <ⱊ5-10> ⒊պᷛἣ·ᓣⵗЊẂ ··· 117 <ⱊ5-11> ᤚ↲Ѓ⒊պᷛἣ·ᓣⵗ⃪⒢ᏽᷛⵎ ··· 119 <ⱊ5-12> ҫ؞லᷞ⒊՞ᷞ⒊ॻ⓺ӮӿCBᤪ⤞ἣ·ᓣⵗЊẂ ··· 124 <ⱊ5-13> ᷞ⒊ॻ⓺ӮӿCBᤪ⤞ἣ·ᓣⵗ⃪⒢ᏽᷛⵎ ··· 126 <ⱊ5-14> ῲ⦣ӎ⣋ᆚ⁞⪦՚ᅲᶾἣ·ᓣⵗЊẂ ··· 131 <ⱊ5-15> ῲ⦣ӎ⣋ᆚ⁞⪦՚ᅲᶾἣ·ᓣⵗ⃪⒢ᏽᷛⵎ ··· 134 <ⱊ5-16> ὢ♆᷶ᨎ Њ╊ЊẂ ··· 150 <ⱊ5-17> ⸻՞4૮▃Ӫ7૮պᷛ ··· 155 <ⱊ5-18> ⸻՞⃪ẂӮӿẾ ··· 157 <ⱊ5-19> ⸻՞2016लጦ⹂Ӯӿ⹊⹂ᢚᶳ ··· 158 <ⱊ5-20> ⸻՞ॻ⓺ӮӿẢᷯ⒢ⷲ⹗ ··· 159 <ⱊ5-21> ⸻லॻԾᅆᤪ⤞Ⳳ၊צྖⷲ⹗ ··· 162 <ⱊ5-22> ⸻லॻԾᅆᤪ⤞2016ल▂↲ᢚᶳⷲ⹗ ··· 163 <ⱊ5-23> ⸻՞ॻ⓺Ӯӿ▂↲ῲྣᒲ⃪Ẃ▂↲ࢢẗ ··· 166 <ⱊ5-24> ⸻՞ॻᶳ؞ᨎᤪ⤞ॻ⓺⒢ⷆӮӿ▂↲ᢚᶳⷲ⹗ ··· 167 <ⱊ5-25> லॻԾᅆᤪ⤞ᷛⵎӪ؞ઓ ··· 169 <ⱊ5-26> ⸻⦣␦⃪ᷚ⒢ⷲ⹗Ӫ⃪Ẃ⹊ேࢢẗ ··· 171
צᆪ␖ီ
제1장 <צᆪ1-1> ᷞ՚⼾ᅲல ··· 6 제2장 <צᆪ2-1> 4ᕮጦᐊῲҲὢ၎ ··· 13 <צᆪ2-2> Ӯӿᢞᶳ⬖࿚ὲᒮ⹂ ··· 15 <צᆪ2-3> ἣ·ᓣⵗӮӿ ᷯᷛ ··· 17 <צᆪ2-4> Ӯӿᢞᶳῲ⺲ᐗᷞҲ՚⁞(2005ल) ··· 20 <צᆪ2-5> Ӯӿᢞᶳῲ⺲ᐗᷞҲ՚⁞(2010ल) ··· 20 <צᆪ2-6> Ӯӿᢞᶳῲ⺲ᐗᷞҲ՚⁞(2014ल) ··· 20 <צᆪ2-7> ↮ᷛἎ⸃ᒲӮӿᢞᶳ⪧⹂ல(2014ल) ··· 22 <צᆪ2-8> ᷞ՚⃪ẂࢢẗӪᕲᤋ՚⁞ ··· 27 제3장 <צᆪ3-1> ॻᶢ⓺⒢ⷆ·⼢ᵿᆶἲ᷶ᢞ↮Ếῶ␖ ··· 39 <צᆪ3-2> ॻ⓺Ӯӿ⫾ Ӫ⸻ᓢ ··· 41 <צᆪ3-3> ॻ⓺Ӯӿ┋ྷᒮ⹂ ··· 50 제4장 <צᆪ4-1> ॻ⓺Ӯӿⵣẗᶢᤎ ··· 58 <צᆪ4-2> ॻ⓺Ӯӿᆺ ல ··· 73 <צᆪ4-3> ॻ⓺ӮӿጢҫⷆὢἎ ··· 74 <צᆪ4-4> ⶓ⺲ॻ⓺Ӯӿ⃪Ẃኗ` ··· 75 <צᆪ4-5> ⶓ⺲ॻ⓺Ӯӿὢ⹊⹂ఆ؞ỲⵢϮᾓẂⵊẂ ··· 78<צᆪ4-6> ⶓ⺲ॻ⓺ӮӿⵣⳲ၊צྖંӮӿࢢẗ ··· 79 제5장 <צᆪ5-1> ἣ·ᓣⵗॻ⓺Ӯӿኖᒂᢚီᤎ ··· 84 <צᆪ5-2> ἣ·ᓣⵗॻ⓺Ӯӿኖᒂᢚီᤎ ··· 85 <צᆪ5-3> ҫ؞லὢ⒊᫊௪↮ᓢ࿚Ḓቢ௪↮ἣ·ᓣⵗ՚⁞ ··· 87 <צᆪ5-4> ௪↮ᐃጪӮ ··· 90 <צᆪ5-5> ௪↮ӣᷞ ··· 90 <צᆪ5-6> ௪↮ӮဖԾἏ⒢ⷆⳲ၊צྖ ··· 90 <צᆪ5-7> ܱ௪↮▃ ··· 90 <צᆪ5-8> ௪↮ᓢ࿚Ḓቢ௪↮ἣ·ᓣⵗऒ⪦Ẻ⡚ ··· 91 <צᆪ5-9> ؞ᾓ՞૮ᆶἲᴲ⪦ὦḒᆚἣ·ᓣⵗ՚⁞ ··· 94 <צᆪ5-10> ᴲ⪦ὦḒᆚጢὦ♢⮆ ··· 97 <צᆪ5-11> ᴲ⪦ὦḒᆚВ࿚ᆚ ··· 97 <צᆪ5-12> ᴲ⪦ὦḒᆚӣ᷶⒢ⷆⳲ၊צྖ ··· 98 <צᆪ5-13> ӣቢ ··· 98 <צᆪ5-14> ᕮᢞ૮ᆶἲᴲ⪦ὦḒᆚἣ·ᓣⵗऒ⪦Ẻ⡚ ··· 99 <צᆪ5-15> ᴶୃᆶἲἣ·ᓣⵗ՚⁞ ··· 101 <צᆪ5-16> ⵊẾ↲Ⴚ⒢ⷆ ··· 103 <צᆪ5-17> ᱓༦⒢ⷆ ··· 103 <צᆪ5-18> Ởᙇ᫋૧ ··· 103 <צᆪ5-19> ⹗⦎ᨇ ··· 103 <צᆪ5-20> ᴶୃᆶἲἣ·ᓣⵗऒ⪦Ẻ⡚ ··· 104 <צᆪ5-21> ᴶୃᆶἲἣ·ᓣⵗᵿ`Ӫ ··· 107 <צᆪ5-22> ⓺ॻϮᇉ↿⦎Ẃἣ·ᓣⵗ՚⁞ ··· 108 <צᆪ5-23> ⓺ॻϮᇉ↿⦎Ẃ᪒⦎ཿ ··· 111 <צᆪ5-24> ⓺ॻϮᇉ↿⦎ẂἺ᫋⒢ⷆⳲ၊צྖ ··· 111 <צᆪ5-25> ⓺ॻϮᇉ↿⦎ẂВ࿚ᆚ♢⮆ ··· 111
<צᆪ5-26> ⓺ॻϮᇉ↿⦎ẂϮӣⱶᨎᙣ ··· 111 <צᆪ5-27> ⓺ᆶἲॻϮᇉ↿⦎Ẃἣ·ᓣⵗऒ⪦Ẻ⡚ ··· 113 <צᆪ5-28> ⒊պᷛἣ·ᓣⵗ՚⁞ ··· 116 <צᆪ5-29> ኖᐂὪᵟ ··· 118 <צᆪ5-30> ῲ؞ῲў ··· 118 <צᆪ5-31> ⣊ᵿӿᐊῲ؞ ··· 118 <צᆪ5-32> BIS ᤊᘲ᪒ ··· 118 <צᆪ5-33> ᤚ↲Ѓ⒊պᷛἣ·ᓣⵗऒ⪦Ẻ⡚ ··· 120 <צᆪ5-34> ᤚ↲Ѓ⒊պᷛᐗጦЋӪ ··· 122 <צᆪ5-35> ᷞ⒊ॻ⓺ӮӿCBᤪ⤞ἣ·ᓣⵗ՚⁞ ··· 123 <צᆪ5-36> ᒿᷯ⒢ⷆ ··· 125 <צᆪ5-37> ᣋ⣊⒢ⷆ ··· 125 <צᆪ5-38> Ϯ ⒢ⷆ ··· 125 <צᆪ5-39> ⬊⫺⫞ ··· 125 <צᆪ5-40> ᷞ⒊ॻ⓺ӮӿCBᤪ⤞ἣ·ᓣⵗऒ⪦Ẻ⡚ ··· 127 <צᆪ5-41> ᷞ⒊ॻ⓺ӮӿCBᤪ⤞Ӫ ··· 129 <צᆪ5-42> ῲ⦣ӎ⣋ᆚ⁞⪦՚ᅲᶾἣ·ᓣⵗ՚⁞ ··· 130 <צᆪ5-43> ῲ⦣ӎ⣋ᆚ⁞⪦ӎ⣋ᨇᐃ↮ ··· 133 <צᆪ5-44> ῲ⦣ӎ⣋ᆚ⁞⪦Ἲ᫋ᤊᘲ᪒: ⁞᫋ቂЊᐊ ··· 133 <צᆪ5-45> ⵆᒲᫎխ⢶८ὢഞཪᐞẞ؞⒢ⷆ ··· 133 <צᆪ5-46> ⛖ᒒ᥆ᏽⵊ᫋⛮ὢ⤞ᆯ ··· 133 <צᆪ5-47> ᪒ࢳ┚ᷯ⒢ⷆ ··· 133 <צᆪ5-48> ῲ⦣ӣ᷶⒢ⷆ: ӎጢᫎᆺ؞ ··· 133 <צᆪ5-49> ῲ⦣ӎ⣋ᆚ⁞⪦՚ᅲᶾἣ·ᓣⵗऒ⪦Ẻ⡚ ··· 135 <צᆪ5-50> ῲ⦣ӎ⣋ᆚ⁞⪦՚ᅲᶾἣ·ᓣⵗᇒ▊ᵏӪ ··· 137 <צᆪ5-51> ἣ·ᓣⵗॻ⓺Ӯӿኖᒂᢚီᤎ ··· 139 <צᆪ5-52> ᆶὢზ⪦Ϯὢೊ᫊᪒⥊ ··· 142 <צᆪ5-53> ᓢ ӣ⸶⮆ὢ↮ᏽ᪒⣚Ⳳྎᆚ ··· 144
<צᆪ5-54> ᷶ᨎ ⃪ᏪӪᤊ⯚⤞ ··· 146 <צᆪ5-55> ὢ♆᷶ᨎ ❆ᤷ⪦Ḯⱶ՞ ··· 147 <צᆪ5-56> ‘↲⇊⒢ⷆ’ Ⳳ၊צྖࢢẗ ··· 153 <צᆪ5-57> ⸻՞ॻ⓺Ӯӿҫᷯ⒢Ꮺϲ⁞↯⹂ ··· 160 <צᆪ5-58> ⸻՞ॻ⓺Ӯӿἣ·ᓣⵗࢢẗ ··· 164 <צᆪ5-59> ⸻՞ॻ⓺ӮӿᆶἲӮဖᕮᤊḮϲ↮Ế⁞↯, Ꮺϲ⒢ⷲ⹗ ··· 165 <צᆪ5-60> ⸻⦣␦ᷚⷲ⹗ӪӮҲ ··· 170 <צᆪ5-61> ⸻⦣ࢢॻ⓺Ӯӿ⁞↯Ӫᵿⵊ⃪⒢ḮӮҲ ··· 172 <צᆪ5-62> ᫊؞ᒲ⸻՞ॻ⓺Ӯӿ⃪Ẃ⪧⇃ ··· 174 제6장 <צᆪ6-1> ᾓ⫾⓷ὢ၎ἲ`ẗⵊॻ⓺⤺ᆶӮӿҲᨆᆫᏽ▂↲⒢Ҳ ··· 188 <צᆪ6-2> ॻ⓺Ӯӿἣ·ᓣⵗ▂↲ᏽ⹊⹂▂↲՚⁞ ··· 192 <צᆪ6-3> Ở⓺ॻ⓺Ӯӿ ᓢ ӣᢚီ ··· 198
ᤊ၎
1.
ᷞ՚ᐞҫᏽኗ`
՛Ϯҫ ϮᐊῲⵆӎϮҲೋὢ↋Ϯⵎᨆ။ӮӿӪЇἮᷚϮᶾ૮ⵊ ᘲ↮▊ὢ⹃૮ఆ؞ᆶဖὢ. ೋὢ`ἲഺં⃪၊᫋Ⴚⱶᘲᘲὢ ῲ⒢ೋᶾᤊ␖↮ⵆંᘲὢ⡚↮ᆺ, ϮҲೋὢ↋ϮⵆቢᤊὢṦᶾ↮ ▊ⵎᨆὶંᷚ↮Ϯ⛒↮؞ഺጦὢ. Ӯӿᶾ૮ⵊᘲ↮▊ὢ↋Ϯⵖᶾഞ ཪ՛Ϯ`Ἢ၊லӮӿᢞᶳὢ⸃ᏽᾓⵆѺఊ. ὢ ᤎ↲՛ἲἪ ၊ᆼἮࢆཪᶾᤊӮӿᢞᶳἮ՛ᕮᅪ↋૮ⵖἮጪ၎ᨆᆼἮὪᆚᅪ▊ⵆ ંᢶ၊Ả؞ᐆᢞᶳἪ၊ὦ᫋ఆӎὶ. OECD ᓢӎᤊᶾഞᅢቢ, 2014ल؞⃮Ἢ၊Ế՛ҫẞӮӿᕮጦὢ↯ `Ἢ၊؞ᷚⵆંGDP ૮ᘲᘲὢ4.1%ᶾὢᅢӎὶ. ῲᢞᶳӎẗ 5.9%ᅪ, ῲ⒢ᤊᘲ᪒ᨆ▊21.3%ᅪӮӿᕮጦὢૢ૧ⵆӎὶ(OECD 2016). ῲᤦҲ`Ἢ၊ંᷚ·Ӯӿᕮጦ↯ϲ`ὦῲ⒢؞ᷚϮGDP9.8%, ӎẗ 9.4%ᶾὢᅢંѱἪ၊▂ ఆӎὶ(World Travel & Tourism Council 2015).ẞᆚࢆཪҫẞலҫ ᐊῲӪ՛Ꮺೋ↋૮ᶾഞཪӮӿᕮጦᾓ ὢϮ⹂ఆӎὶ. 1970लᆺⵆୂཪலϮҲ՛ࢢᘲ↮▊ᶾᤊ᫋Ⴚⱶᏽ
ᘲ⃪ᅆἺႺⱶᶾ૮ⵊᘲ↮▊ὢ␖↮ⵆંᘲὢᵫ40%ᶾὢᅢ↮ᆺ, 2015ल ҫẞேᘲὢ13.4%၊ᶢᶶ. ᐆቢḒཫጦ⹂ḮἺ᫋ᨇᐃ, Ծ⦣ӪЇ ὢ ӮӿӪ Ӯဖⵊ ᕲᵪ ᘲ↮▊ὢ ՛ࢢ ᘲ↮▊ᶾᤊ ␖↮ⵆં ᘲἮ 1970ल19.3%ᶾᤊ2015ल28.9%၊↋Ϯⵆᷮ.1 ՛Ꮺὢ↯`Ἢ၊Ӯӿ ᘲᶾ↮▊ⵆંᷞϲ┋ᵏ᫊ᷛ2015ल؞⃮Ἢ၊15,160,937ᐟᆺẾ, ᷞϲӮӿ ┋ྷἮ197,825,692Ὢᶾὢᅢӎὶ. ὢં2010लலḮᘲԾⵆᷚϯϯ73.0% Ḯ52.6% ↋ϮⵊҞӪὢ(ጦ⹂⒢ἏӮӿᕮ2011, 2016). ᵌӮӿᘲ┋↮ ▊ᵏἮ2015लẞᆚࢆཪGDP ૮ᘲ1.04% ኖᅪࢆ⢮ࢢӎὶ. ẞᆚࢆཪᶾᤊலӮӿᕮጦ᫊ᾓὢὢѺ⹃૮ఆቢᤊ, ӮဖᢞᶳὦӮӿᢞᶳ ᫊ᷛ῾␖⸃·⹃૮ఆӎὶ. Ӯӿᢞᶳ⪧ᨆᕲᅆᶾഞཪኖᅪ☏ ⵆቢẞ ᆚࢆཪҫẞ2014ल؞⃮Ἢ၊ῲ՛ᶾӮӿᢞᶳᕮጦᢚᶳ⒢Ϯ547,563Њ, ᢚં1,756,509ታὢᕲ⯚ⵆӎὶ. ὢં2006ल૮ᘲϯϯ8.7%Ḯ17.5% Ϯ↋ϮⵊҞӪὢ. ὢ ẞᆚࢆཪலӮӿὢҫ ᾓἲᐂ⣃Ἢ၊, ՛Ϯҫ ↮`ὦᾓϮઓἲҚὦⵆંᢶ၊Ả؞ᐆᢞᶳἪ၊ὦ᫋ఆӎὶ. ӮӿᢞᶳᾓἮॻ⓺Ӯӿ⹃૮லҚὦⵊ. ॻ⓺ӮӿὢὪ⏻ᕮ⤞ᾓ ⵆ؞᫊ⵊἎᤎ↲՛ҫẞॻ⓺Ӯӿ᫊ᾓὢӮӿᕮጦᶾᤊ␖↮ⵆં ᘲὢ20%ᶾⵆӎὶ. ҫᾯӪῲጦ`ὦҫᷯἲ⦣ⵢӮӿ᫊ᾓᶾ`ק` Ἢ၊␦ᷚⵆቢᤊॻ⓺Ӯӿἲ‘ᢚᶳ’ὢᴲ‘ᢞᶳ’Ӯ῾ᶾᤊתⵢḖҞӪ ὢ. ῲጦ`ὦӮӿҫᷯ⒢Ϯ↮ᷛ`Ἢ၊ើᆺᴲશཪῲ՛`Ἢ၊ऒ⪦Ẻ⡚⹂ ఆᶢᢞᶳ`⁞↯⒢ҲᅪЄ▂ӎὶંѱἮጪ၎, ᷚ࿚ᕲᵪḮἣ·ᓣⵗἲ⦣ ⵢЊᒲ⹂, ᕲῶ⹂, ⫺⮦⹂ఊᘲᨆẂᅪ▗ ⵎᨆὶல။ᵿⵊⳲ၊צྖ ἲЊᐊⵆӎὶ. ẞᆚࢆཪҫẞᶾં1980ल૮غ↮ᆺⵆୂཪல՛ᏪᶾѺॻ⓺ӮӿἮᇒ ẞ࢝ᤎẗᶢᷮ. ॻ⓺↮ᷛἪ၊ӮӿἲमḒୂཪலצѱἮצ࣓ᢞ⁹ӎጪ ᆿἮӡὢࢆታᪧ↮ᅪᴲᓢӎḒંἎེᶾᕶӪ. ॻ⓺ᶾ૮ⵊ⒢ⷆӪ 1 Ⴚ: ⦣Ҳ⒛. ՛ᏪҲ ⦣Ҳ, ╊ᘲ↮▊.
ંўᆚϮሪኗ`Ӯӿὢᶶ. צ࿚ࢆӮӿᕮጦ᫊ᾓኖ⒢Ϯ⛒↮ӎ, ӮӿᘲὢЊᒲ⹂ఊኗ`Ἢ၊ᵿⵊἎ⸃Ӯӿἲ▂՚ⵆѺఆቢᤊॻ ⓺Ӯӿᶾ૮ⵊᘲᨆẂࢆ᫊ᾓኖ᫊ᷛᾓⵆᷚṂ. ὢ ંॻ⓺Ӯӿ ὢӪўḮંᆚ, ॻ⓺ҫ ᶾ૮ⵊ؞ᷚϮ↋૮ⵆቢᤊॻ⓺↮ᷛҫ ؞ᐆ ંॻ⓺ᢶ၊Ả؞ᐆᢞᶳἪ၊ᾓⵎᨆὶં؞૮Ϯ⸃ఆӎὶ. צ࿚ࢆӮӿᕮጦ᫊ᾓ⹃૮, ॻ⓺Ӯӿᾓᶾலẞᆚࢆཪॻ⓺ӮӿἮⶓ ⺲↮`ὦᾓἲỲⵢᷚῲ⽶ᆼἮⵊҲ῾ἲקᓣⵢᵪⵊ. Ӯӿᕮጦ ⒢⬖࿚ὲᒮ⹂ᅪӎဒⵎഺ, ὢ غ↮ `ת᫊ᷛᒮ⹂ఆᶢᵪ ⵆં⹗ἲᇌӎὶ. ẞᆚॻ⓺Ӯӿᶾં⣊ᣋ`ⵊҲḮᾓӪ ᶾᤊ ⹆ҫὢ↮ⵊҲᆼἮ ᵫ῾ὢᾚⵆӎὶ؞ഺጦὢ. ẞᆚࢆཪᶾᤊॻ⓺Ӯӿὢ᫊ఊ↮30लϮྷὢ⽆. 10लὢቢЃᢞὢ ᒮⵊӎⵆ↮ᆺẂↆЇᴲᤊંЃᢞᒮ⹂ லϮᴲશཪ10लὢቢᤦὢ Њᒫⵊ. צ↮ᆺᤦЊᒫὢᤦ␖ီંὶᶶἲᆺⵊ30लϲẞᆚॻ⓺Ӯӿ Ἦ⡚Ѻᐂ߾ѱὢᶴ. Ӯӿ᫊ᾓὢ⹃૮ఆቢᤊӮӿᕮጦἮᢶ၊Ảᾓேဓ Ἢ၊ᤊᢞᶳ؞ᐆἲЄ▂ᶢϮӎὶંலॻ⓺ӮӿἮ‘ᢞᶳ’ὢᴲ‘ᢚᶳ’ Ӯ῾ᶾᤊתఆӎὶ. Ӯӿᕮጦὢ՛Ϯҫ ࢆ↮ᷛҫ ↮Ϯઓⵊᾓ ἲҚὦⵎ‘⃪ᷞ’Ἢ၊ὦ᫋ఆӎὶંᐆቢ, ॻ⓺ӮӿἮॻᶳӪ↮ᷛЊᐊᶾ૮ ⵢᕮᨆ`ὦ‘⁞ᷞ’ ᷛⵎἲЃẂᐉᴲṂ. ӮӿᢞᶳὪᐆᶾᤊંӮӿ⬖࿚ὲ ᒮ⹂Ḯᇌጪဒᢶ၊Ả؞ᨎӪἣⵗ, צᆚӎᵿⵊᕮጦӪᓣⵗἲ⦣ⵢᢶ ၊ẢӮӿⱶЊᐊᏽᢶ၊Ảᢞᶳ⒢Ҳ⸃Ἢ၊᫊ᾓἲ⹃૮ⵆӎᕮϮϮ♆ ᅪ⹃૮ⵆӎὶ↮ᆺ, ॻ⓺Ӯӿᶾંצ࿚ⵊἣ·ᓣⵗ૮ᤦᅪᐉᴲὢӎ⹊ẗ ⵎᆺⵊ⃮ᘲ⣊ᤦலὢზᶢ↮↮ኩⵆӎὶ. ὢӪЇἮᐞҫⵆᶾᤊ, ᓦᷞ՚ંӮӿᕮጦὢ↮ᷛҫ ᏽ՛Ϯҫ ᅪҚ ὦⵎᨆὶંᢞᶳἪ၊ᆚᇒخⵆӎὶӎ, ॻ⓺Ӯӿ᫊ᷛॻ⓺↮ᷛҫ ᢶ၊Ả؞ᐆᢞᶳἪ၊ᾓⵎϮઓὢ⡚ં῾ᶾ⃪ኗⵊ. צᶾலẞᆚࢆ ཪॻ⓺Ӯӿҫẞᷚῲ⽶ᾓᶾᆼἮⵊҲϮὶં῾, צᆚӎὢ࿚ⵊⵊ Ҳᅪקᓣⵆ؞ỲⵢᤊંӮӿᕮጦ⒢ᒮ⹂, ⪧⽶ἣ·ᓣⵗῲྣ⹃૮ᅪ ॻ⓺Ӯӿ᫊ᷛᨆẗ·⹊ẗⵎᨆὶᶢᵪⵊંὦ᫋ἲᷞ՚▊ᐊ῾Ἢ၊ᢪӎ
ὶ. ᓦᷞ՚ᶾᤊંॻ⓺Ӯӿἣ·ᓣⵗἲῲⷮᢶ၊ẢⷲἪ၊ὦ᫋ⵆ↮ંᴸ ં. ἣ·ᓣⵗἮӮӿᢞᶳᢶ၊Ảⷲὢ؞ᓢંᓦ྆⪧ὢ, ὢંॻ ⓺Ӯӿᶾᤊலᅢ↮ᴸ. ᆺὪᐆӮӿᢞᶳᶾᤊંᵿⵊἣ·ᓣⵗἲ⦣ⵢ ᢶ၊ẢӮӿⱶἲЊᐊⵆӎ᫊ᾓἲ⹃૮ⵆӎὶંᐆቢ, ॻ⓺ӮӿἮᷚῲ⽶ ॻᶳᣋᢞὢࢆᆶἲ⹊⹂ᶾᕮϮఊೋ↋૮ᨆὢཪંὦ᫋ᶾሦጪӎὶં ጦ Ϯὶ. ᓦᷞ՚ᶾᤊંॻ⓺Ӯӿᶾ૮ⵊὢ࿚ⵊ ⵊఊὦ᫋ἲᓢ⹃૮ ⵆંⵊ⮦, ॻ⓺Ӯӿᶾᤊὢზᶢ↮ӎὶંἣ·ᓣⵗ⣊ᅪ⁞ᢚⵆӎ, ⪧⽶ ᵿⵊᢚီᅪᐊբⵆᷚ ᫊ⵖӪே᫊ᶾ, ὢᅪ⦎૮၊ॻ⓺Ӯӿ⹊⹂ᅪỲⵊ ἣ·ᓣⵗῲྣἲ `Ӫ ၊ ᫊ⵆંѱἲኗ`Ἢ၊ⵊ.
2.
⃪Ẃᷞ՚ࢢẗӪᐗᒃ
ᷞ՚ኗ`ἲⵆ؞Ỳⵢᓦᷞ՚ 2ᾓᶾᤊંӮӿᢞᶳ⬖࿚ὲᒮ ⹂ᅪѮ⦎ⵆӎὢᅪ⦎૮၊ॻ⓺ӮӿЊाӪᒂỲᅪ῾Ѯⵊ. Ӯӿᢞᶳ ЊाӪᒂỲᅪᤒ ⵆӎ, ҫ ⬖࿚ὲᒮ⹂ᶾഞཪӮӿᢞᶳ᫊ᷛᶢඒ⬖࿚ ὲᒮ⹂ᅪҘᶢṂં↮ᅪѮ⦎ⵊ. ⬖࿚ὲᒮ⹂ᶾഞཪӮӿᕲᵪϮᶢ ඩѺᢞᶳᕮጦἪ၊⸃ఆӎצ՚⁞Ϯᒮ⹂ఆᶶંϮᅪᕲᤋⵊ. ὢᅪ⦣ⵢ Ӯӿᢞᶳ⬖࿚ὲᒮ⹂ϮᘲᨆẂᶾתўⵊἣ·ᓣⵗⷲ⹂၊ࢆ ⢮ࢆંⷲὲἲ ᫊ⵊ. ॻ⓺Ӯӿ᫊ᷛӮӿᢞᶳἣ·ᓣⵗ⹂ཪંᒮ⹂ ᵿἲഞᅢӎὶἪ, ὢᶾഞཪॻ⓺ӮӿЊाӪᒂỲϮ؞ὦ᫋ᓢ ં⻖ᴚୂ⹃૮ఆᶢᵪⵊં᫊ᢚ῾ἲல▊ⵆѺఊ. ὢ࿚ⵊ४ᅪỲⵢ 2ᾓᶾᤊં⃪၊ጦⶺ⁞ᢚᅪ⦣ⵊ؞ᷞ՚Ѯ⦎ᐗ ᒃὢ⹊ẗఆᶶ. ҫ ⬖࿚ὲᒮ⹂, Ḛೊ⨚ᶢᆚↆӪ⨚ᶢᆚↆᘲԾ, ॻ⓺ӮӿЊाӪᒂỲᶾ૮ⵊ؞ᷞ՚ᅪѮ⦎ⵆᷮ. Ӯӿᢞᶳᕲᅆ ᅪỲⵊӮဖ⪧ᨆᕲᅆ᫊ᷛѮ⦎ⵆᷮ. ὢṦᶾலӮӿᕮጦᢞᶳ⸃Ӫᢞᶳ՚⁞ᒮ⹂, Ӯӿᢞᶳᕲ⯚ἲᕲᤋⵆ؞ỲⵢᢞᶳᷞӮⱊḮῲ՛ᢚᶳ⒢⁞ ᢚ⦣ҲႺἲ⹊ẗⵆᷮ. 3ᾓᶾᤊંẞᆚࢆཪॻ⓺Ӯӿ ࢢẗӪӪἲѮ⦎ⵊ. 1980ल ૮ὢ⺲Ӯဖ ἲ3Ҳ᫊؞၊՚ᕲⵆӎϯҲᒲ၊⃪Ẃॻ⓺Ӯӿ⹊ ⹂ ࢢẗӪ⪧ἲᕲᤋⵆᷮ. צᆚӎࢢẗἲⵗⵆᷚॻ⓺Ӯӿ⹊ ⹂ ⃪ẂӪḮⵊҲἲ ᫊ⵆᷮ. ⃪၊؞ᷞ՚ࢢẗӪӮ ဖᕮ⒆ጦѢὢࢆ Ⴚ, ᶦ၎Ⴚἲ⹊ẗⵆᷮ. 4ᾓᶾᤊંॻ⓺ӮӿẢᷯ⣊Ḯἣ·ᓣⵗ⣊ᏽᨆẂἲᕲᤋⵆᷮ . ὢᅪỲⵢ┋ऒϮ↮ᤒጦ⁞ᢚᅪ᫊ⵆᷮ. ῲ՛ॻ⓺⒢ⷆ·⼢ᵿᆶἲ ᆶἲ૮ⱊᅪ૮Ἢ၊ⵊᤒጦ⁞ᢚ, ῲ՛ॻ⓺᫊·՞ॻ⓺Ӯӿૢ૧ӣጢẾἲ ૮Ἢ၊᫊ⵊᤒጦ⁞ᢚ, ㈔ⵊ՛ॻᶢ⓺ӮӿⵇẾἲ૮Ἢ၊᫊ⵊῲ ጦϮᤒጦ⁞ᢚ, ῲ՛6૮⪧ᒲ·ӿ᫊ᷛў⃪Ꮺἲ૮Ἢ၊᫊ⵊல᫊Ꮺᤒጦ ⁞ᢚϮὢᶾⵢ૧ⵊ. ὢᅪ⦣ⵢॻ⓺Ӯӿӣ, ᨆẂ, ጢ, ῲ ጦϮᵿⵊὢⵢӮҲҚἲᓣⵗ`Ἢ၊⁞ᢚⵆᷚᕲᤋⵆᷮ. 5ᾓᶾᤊંॻ⓺Ӯӿ⹊⹂ᅪỲⵢἣ·ᓣⵗῲྣἲ▂↲ⵊᢚီᅪᐊբⵆ ᷚⵢ૧ᢚီ⪧ἲᕲᤋⵆᷮ. ᢚီ⁞ᢚં⡚ѺᤦϮ↮၊՚ᕲఊ. ⒙⇦ ં՛ࢢἣ·ᓣⵗॻ⓺Ӯӿᢚီᶾ૮ⵊ⁞ᢚὢ. ὢᅪỲⵢ9Њலᒲ၊ϯϯ 1~2ЊᢚီϮ⯚ⵖఆல။ᢚီᅪᤎ ⵊ⺲, ┋16Њᢚီᶾ૮ⵊⷲᾓᐗጦ Ӫ☣ὦ⤞ᗞἲ⦣ⵢϯॻ⓺Ӯӿᢚီἣ·ᓣⵗ⣊Ḯ⪧, Ӫἲ ⁞ᢚ·ᕲᤋⵆᷮ. ᕲᤋҞӪᅪ⦣ⵢϯἣ·ᓣⵗᢚီᅪትϮ↮၊Ἆ⸃⹂ⵆᷮ . ὢᕮᕲἮ㈜↮ᷛ⹊⹂ᤪ⤞Ḯӣேᷞ՚၊▂↲ⵆᷮ. ాᑶ⇦ં▗⒛ ல⸻՞ॻ⓺Ӯӿ☣ᢚီᕲᤋὢ. Ỳ16Њἣ·ᓣⵗॻ⓺ӮӿᢚီḮ ᆚ⸻՞ᢚီᶾᤊંἣ·ᓣⵗॻ⓺Ӯӿ▂↲ἲỲⵊ↮ᷛॻ⓺Ӯӿ↮ Ế⒢ҲḮ⃪Ẃ⃪⒢ϲⷿဓऒ⪦Ẻ⡚՚▃ᶾ⓶῾ἲాᶢᕲᤋⵆᷮ. ᤦ ᑶ⇦ંὪᓦἣ·ᓣⵗॻ⓺Ӯӿᢚီὢ. ẞᆚࢆཪᓢॻ⓺ӮӿЊाὢ ሪ΅லέఆӎ ૮ὢఆᶶὪᓦἣ·ᓣⵗॻ⓺Ӯӿᢚီᅪᕲᤋⵖ Ἢ၊᭖ẞᆚॻ⓺Ӯӿ ᶾᨆὶંⵖᅪல▊ⵆӎⵆᷮ. 6ᾓᶾᤊંὢᕲᤋἲ⦎૮၊ἣ·ᓣⵗॻ⓺Ӯӿ▂↲ἲỲⵊ ᐗ
ⶓἲ ᫊ⵊ. צᆚӎᓢᤦᕮ`Ἢ၊ὢᅪⵆ؞Ỳⵊॻ⓺Ӯӿἣ·ᓣⵗ ῲྣӪ ᅪ ᫊ⵊ.
Ӯӿᢞᶳ⬖࿚ὲᒮ⹂Ḯॻ⓺Ӯӿ
1.
ӮӿᢞᶳЊाӪᒂỲ
4141# ખધ# ᦥ# ખધṆ⍛⓮# ল
ӮӿᢞᶳӮဖ؞ᷞ՚૮ᕮᕲἮӮӿᢞᶳЊा ᅪ᫊லⵆ↮ᴸ ӎὶ. ὢંῲ⦣`ὦᢞᶳӮ῾ᶾᤊӮӿὢᒲல(Ὢ) ᢞᶳᕮጦἪ၊ὦ ᫋ఆ↮ᴸᵆ؞ഺጦὢ. ᆺҫ ᐊῲᶾഞᅦ՛ᏪϮ⒆ᕲೋ↋૮, Ӯ ӿὪ⹂, Ծ⦣⮦↋૮, Ӯӿἲ⦣ⵊᵿⵊ⒢ⷆᨆẂ↋૮Ἢ၊ Ӯӿ᫊ᾓὢ⹃૮ఆቢᤊ, ᤎ↲՛ἲἪ၊ӮӿἲᒲலᢞᶳἪ၊ᓢӎ תⵆ؞ỲⵢӮӿᢞᶳ⪧ᨆᕲᅆᅪ ⵆᷚᵿⵊҫ ᕲᤋἲ᫊லⵆӎὶ. ὢḮЇἮ⹗ⵆᶾᤊӮӿᢞᶳЊाἲ ⵆ؞ỲⵢᤊંӮӿ, צᆚӎ ὢḮἎᢚⵊẗᶢᏦᅪѮ⦎ⵎⴲẂϮὶ. UN-WTOᶾഞᅢቢᷯᶢⱊⷲ Ἢ၊travel, trip, tourism trip(tourism) ὢӮӿંὢḮἎᢚⵊẗᶢ၊ ᫊ ఆӎ ὶ(The Department of Economic and Social Affairs of the United Nations Secretariat, 2010). ሪ΅travelἮᶢඒ؞ϲேᴶᶢඒኗ`Ἢ၊ᤊ၊ ᅦ↮῾ἲὢேⵆંỲཪ ఊ. TripἮὪ`Ἢ၊ў⃪ⵆં↮῾ᶾᤊ ▊ᐊⵢ᫊צў⃪↮၊ఆᴲḚഺغ↮travelἲᏦⵊ. TravelӪtripἮ⦣ẞᆚᆾ၊‘ᷚ’Ἢ၊ᑶᷛఎᨆὶ. ᐆቢẞᆚᆾ၊‘Ӯӿ’ἲὪ⛙ં tourism ંtourism tripҫẞંᐗጦ(visitor)⹊ேἪ၊ ఎᨆὶં , ᷚ؞ᤊᐗጦᫎὪ`ὦᣋ⹊⹆ҫἲᒅᶢࢆ⃪Ẃல␗↮၊ᷚ (trip)ἲⵆંᢚེἪ၊ᤊ, ᐗጦⵆં↮ᷛᶾᤊӎẗఆંኗ`ὢᴲᘲⅶશ᪒ ࢆ΅ᏽ؞⢮Њὦ`ὦኗ`Ἢ၊1लὢⵆᷚἲⵆંᅪᆾⵊ. ὢ࿚ⵊἎᢚЊाἲⵗⵎഺӮӿ(tourism ંtourism trip)ὢ“ᢚེ ὢЊὦ`‧ᢚᶳ`‧ῲጦ`ኗ`ἲϮ↮ӎצὪ⹆ҫἲඎࢆᅦࢆ ཪࢆ↮ᷛἪ၊ὢேἲᨆᐆⵆંᢚ‧ጦ⹂‧ҫ `ⷲ”ὢཪⵎᨆὶ. ὢ ḮЇἮЊाἲᐂ⣃Ἢ၊Ӯӿᢞᶳ(tourism industry)Ἦ“Ӯӿὢὢზᶢ↶ᨆὶ ல။ ⱶἲ ӣⵆં Ὢဖ ⹊ே”၊ ఎ ᨆ ὶ. ὢḮ ἎᢚⵆѺ UN-WTO & ILO(2014)ંӮӿᢞᶳἲ“ῲ⸃`Ἢ၊ӮӿӮဖⱶἲᣋᢞⵆં ⹊ே”၊ ⵆӎὶἪ, ⸦⃪New South Wales ⃪Ӯӿ⒛(Destination NSW 2012)ἮӮӿᢞᶳἲ“Ὢ⹆ҫ(Ϯ ⹆ҫ)ἲඎࢆᤊⵆંᘲⅶશ᪒Ḯᾚ Ꮶ, ΅⹊ேὢϮઓⵆல။, Ӯဖ ⱶӪᤊᘲ᪒ᅪ↯`Ἢ၊ ӣⵆ ંኖᢚᶳ”Ἢ၊ ⵆӎὶ.
4151# ખધṆ⍛⓮# ᨪ⒚
؞४ᅪⵗⵎഺӮӿᢞᶳἮ“ᢚེὢЊὦ`‧ᢚᶳ`‧ῲጦ`ኗ`ἲ Ϯ↮ӎצὪ⹆ҫἲඎࢆᅦࢆཪࢆ↮ᷛἪ၊ὢேⵆંᨆᐆఆં ᾚ⹂Ḯᤊᘲ᪒ ӣ⹊ே”Ἢ၊ ⵎᨆὶ. ὢѺӮӿᏽӮӿᢞᶳЊ ाἲ ᫊ⵆᷮ↮ᆺ, ӮӿᢞᶳҫẞЊᒲᢞᶳ⹊ே՚⒢`Ἢ၊ᶢඒѱἲӮ ӿᢞᶳᶾ⯚ⵖⵆࢾጦ ંᷚῲ⽶Ѻఊ. ᣋᢞӪ ҞӪὦ╊ᣋᢞ ጪἲ؞⃮Ἢ၊ᢞᶳᕲᅆϮὢზᶢ↮ંᘲⵢӮӿᢞᶳ╊ᣋᢞጪἮᇒẞ ᵿⵊ⸃⣊ᅪ↮શ؞ഺጦᶾ؞ᢞᶳᕲᅆ၊ંӮӿᢞᶳᒂỲᅪᤒ ⵎ ᨆᶴ. ⅷ, ӮӿᢞᶳᒂỲંӣ⪧ ⹊ே⸃⣊ᶾⵢᤊϮᴲશཪ ᘲ⪧ ⹊ே⸃⣊ᶾⵢᤊᤒ ఊ.ᝓ❫ ❫⌿ȸ 㽔⒐ ㋣ḃ ᛧᛸ⪗⾬ ❧❫ ᛧᛸ⪗⾬ 㮜 ㄈ⪨㮜 ᶫⳃᗫ 㘏 ⿓ᘄ Ƞ 㫄ⳃ゛ Ƞ ᠗㪧 ㄈ⪨ ⿓ᘄ Ƞ ⯿⪨㮜 㽛⽸ ◶ ⼯ ⿓ᘄ Ƞ ᶫ⬃ ⯿⪨ ⿓ᘄ Ƞ 㽔ᛜ㮜 Ƞ Ⰰ◼ 䀟㬻 ◶ ㄇ⪓ Ⰰ◼ Ƞ 䄛ᗧ ◶ ᠗㪧 ᠗㚛⌿ Ⰰ◼ Ƞ 㢇㼸ㆌ ⇯㘏↰㳳㩓ㅷ᷀㘏⽣ㆌ 㲟⇯ㅣ㳳㩓 Ƞ ㄳⳄ⊳ ⇯ⲋ㮇ⅸ ◶ ㅛ᷀たⳄ⬃⠫ⲋ 䁃᷀ Ƞ ㄳ⊳⬃⠫ⲋ 䁃᷀ Ƞ ㅷ᷀㘏 ◶ ᠗㪧ㆌ⠫ㅫ᳧ ㅷ᷀㘏 ◶ 㲟⇔ ⇳㲟 ㅫ᳧ Ƞ ⇯㩓⎓⾷ㅛ⬿ ◶ ⲋ㷓㠇 ゐ㹯 ⇳㲟 ㅫ᳧ Ƞ ⬃⠫ⲋ ◶ ᠗㪧 ᛧ∏ 䁃᷀ ⿓㽰⪓ ◶ ⿓㽰⼯ 䁃᷀ Ƞ ᠗㪧 ⽤⬃⠫ⲋ ◶ ᛧ∏ 䁃᷀ Ƞ ㅷ⊳ (8 &RPPLVVLRQKWWSHFHXURSDHXHXURVWDWVWDWLVWLFVH[SODLQHGLQGH[SKS)LOH.H\BHFRQRPLFBL QGLFDWRUVBIRUBWKHBWRXULVPBLQGXVWULHVBSHUFHQWDJHVB(8BSQJ 㹃 ! (8ㄿ ᛧᛸ⪗⾬ ❫⌿ ὢ࿚ⵊὢἎ၊ᆼἮ՛Ϯᶾᤊᒲல⪧ᨆᕲᅆᅪ ⵆᷚӮӿᢞᶳᒂỲ ᅪᤒ ⵆӎὶ. ӮӿᢞᶳἮὪᢞᶳᕮጦἪ၊ᕲᅆఎᨆᶴં⪧Ἢ၊ ὦⵢ⪧ᨆᕲᅆᅪ ⵆᷚӮဖᕲᤋἲ᫊லⵆંѱὢὪᐆ`ὢ. ᷶ᅪᶢ EUҫẞӮӿᢞᶳἲ⡚ѺԾ⦣, ᨇᐃ, Ἲ᫋Ⴚ, ே␖ᏽ؞⢮(ᾓᘲ)ὲ૮, ᷚ ᢚ‧ᷚᴶࢢ‧᷶ᵫᤊᘲ᪒ ᏽ ؞⢮Ӯဖ⹊ே5૮ᕲᵪ၊՚ᕲⵊ⺲, ϯ ᕲᵪᶾⵢ૧ⵆંⵛኗἲ⃪᫊ẂӮӿᶳӪᕮᕲӮӿᶳἪ၊ல՚ᕲⵆӎὶ. UNWorld Tourism OrganizationἮӮӿᘲⱶӪὢᶾӮဖఊӮӿ⹊ே ἲ⡚ѺᷢాϮ↮၊՚ᕲⵆᷚӮӿᢞᶳἲ ᫊ⵆӎὶ(The Department of Economic and Social Affairs of the United Nations Secretariat, 2010). ὢᷢ
ᝓ❫ ᛧᛸ ⪨㹯 ᛧᛸ 䁃᷀ ☐┟ㅷ⍣ ル㽃 Ⰰ◼ ⬃⠫ⲋ ☐┟ㅷ Ⰰ◼ ㄳⳄ⊳ ㈃ᛜ ⬃⠫ⲋ ㄳⳄ⊳ ㈃ᛜ 䁃᷀ 㚇ᶫ⿓ᘄ ゛⮈ ⬃⠫ⲋ 㚇ᶫ⿓ᘄ ゛⮈ ᶫ≃⿓ᘄ ゛⮈ ⬃⠫ⲋ ᶫ≃⿓ᘄ ゛⮈ ⯿⪨⿓ᘄ ゛⮈ ⬃⠫ⲋ ⯿⪨⿓ᘄ ゛⮈ 㽔ᛜ⿓ᘄ ゛⮈ ⬃⠫ⲋ 㽔ᛜ⿓ᘄ ゛⮈ ゛⮈ㆌ⠫ ⇳㪯 ⬃⠫ⲋ ゛⮈ㆌ⠫ ⇳㪯 ⿓㽰⪓ ◶ ᠗㪧 ⽤ ⬃⠫ⲋ ⿓㽰⪓ ◶ ᠗㪧 ⽤ ⬃⠫ⲋ 䁃᷀ ┟䀻 ⬃⠫ⲋ ┟䀻 䁃᷀ ⲋ㷓㠇 ◶ ⇯㩓⎓⾷ㅛ⬿ ⬃⠫ⲋ ⲋ㷓㠇 ◶ ⇯㩓⎓⾷ㅛ⬿ 䁃᷀ ᘃ⚫ ᗧ⚫ ᛧᛸ 㲠⬘ㄫ ᩿㪧ᱻ ㆓䀻 ᘃ⚫ ᗧㄿ ᛧᛸ 㲠⬘ㄫ ᩿㪧ᱻ ㆓䀻 ⭳⏋ ᘃ⚫ ᗧ⚫ ᛧᛸ 㲠⬘ㄫ ᩿㪧ᱻ ⬃⠫ⲋ ᠗㪧 ᘃ⚫ ᗧㄿ ᛧᛸ 㲠⬘ㄫ ᩿㪧ᱻ 䁃᷀
ㅷ⊳ 7KH 'HSDUWPHQW RI (FRQRPLF DQG 6RFLDO $IIDLUV RI WKH 8QLWHG 1DWLRQV 6HFUHWDULDW
㹃 ! 81:72ㄿ ᛧᛸ⪗⾬ ❫⌿ Ϯ↮ંӣ⦣ⱶᏽ⹊ேὢࢆሦ↮ాϮ↮ંϯ՛Ϯᒲ⹗ᶾഞཪ ᫊ⵎ ᨆὶல။՚ఆᶢὶ. UN-WTOંEUҫẞᓢӮӿᢞᶳᒂ⃪ᅪ⯛ँ Ѻᤒ ⵆᷚጦ⹂ᤊᘲ᪒, ᪒⯚☎ᏽ⡚ᆚᶾὢ᥆ᤊᘲ᪒ᕲᵪல⯚ⵖⵆӎὶ. ẞᆚࢆཪҫẞᶾંӮӿᢞᶳᕲᅆḮ⣊⫺ᴳἲỲⵢాϮ↮ᐗᒃᶾ ᤊתⵆӎὶ. ⵆࢆંӮӿᢚᶳ⒢؞⓶⦣Ҳ⁞ᢚὢ. ே⁞ᢚં「Ӯӿ↲⽓ ᒃ」ᶾתўⵆᷚ။‧ⶶϮ‧ᫎӎ‧↮ ఊ20,769ЊӮӿᢚᶳ⒢(214ल؞⃮)ᅪ ૮Ἢ၊2007लᕮ⤞ᇒलὪᐆⷲ⹗, ᢚᶳ⒢ⷲ⹗, ӎẗⷲ⹗, ᾚጢⷲ⹗, ῲ ў྆⹊ẗⷲ⹗, җ↋ᓢἎⷲ⹗, ᷞϲὢẗЋ, ᫊ᤒⷲ⹗ἲ⁞ᢚⵆӎ ὶ. 「Ӯӿ↲⽓ᒃ」ἮӮӿᢚᶳἲ“ӮӿЋἲỲⵆᷚẢᦏ·ᨇᐃ·Ἲ᫋·Ảே·Ḓ ཫ·⼢ᵿંẗᷛἲ ӣⵆўࢆצᐄᶾӮӿᶾദᆞ᫊ᤒἲЄ▂ᶢὢᅪὢ ẗⵆѺⵆંᶳ”Ἢ၊ ⵆӎὶંᷚᶳ, Ӯӿᨇᐃᶳ, ӮӿЋὢẗ᫊ᤒᶳ, ՛ ᶳ, ♢↮०ᶳ, ἎẾ᫊ᤒᶳ, Ӯӿ⮦᫊ᤒᶳ7Њᶳ(૮ᕲᅆ)ὢὢ ᶾ⯚ⵖఊ(ᕮ။1 ␦⁞).
᳧❫⌿ ⭳❫⌿ ㇼㄿ 㽜ⳓ ᛧᛸ⪗⾬ ᛧᛸ ⯣㼸⾬ᶫ⏋⾬ ㈃た ㄣ≃ ᛧᛸᘄ⾷ ㄿ㉛㼿ᱻ ⪗⾬ ᛧᛸ ゛⯿⾬ ᛧᛸ Ⰰ◼⾬ ᛧᛸ ㄳⳄㇷ ◶ ㋣ㇷ⾬ ⿓㽰⪓ ◶ ⿓㽰⛛㉗ ⬃⠫ⲋ⾬ ㈃䁳ㄿ⾬ ┟䀻 》Ⅴ ◶ ⇯ ⲋ㷓㠇⪗⾬ 㡛㎧᭟⾬ ⪨䀟ㄿ㉛ ᛧᛸ⪗⾬ ᛧᛸ ᙛ⬋⾬ シⅿ ᛧᛸ⪗⾬ㄧ ⼫Ჯ㎧⎳ 㽜ⳓ ᛧᛸ⪗⾬ ㄫ ⛛㉗㼿᠗ ル㽛 ᷀◿᷿ᱻ ⪗⾬ ᛧᛸ ◶ ⇯ゐ㹯 ⭳⏋⾬ ᛧᛸ ⛛㾿 ◶ ㄜ⬃⠫ⲋ⾬ ⇯ ㆌ⠫⾬ ❧❫ㄜ ᛧᛸ⪗⾬ ᛧᛸ ⠫ㅟ㎄ ⯣㼸⾬ ❧❫ㄣ≃ ᛧᛸᘄ⾷ ㄿ㉛㼿ᱻ ⪗⾬ ❧❫ ᛧᛸ ゛⮈⾬ ❧❫ ᛧᛸ Ⰰ◼⾬ ❧❫ ᛧᛸ ㄳⳄㇷ⾬ ◶ ㋣ㇷ⾬ ❧❫ ᛧᛸ ᛜㆌ⾬ ❧❫ ᛧᛸ ᠗㪧 ⬃⠫ⲋ⾬ ᛧᛸ ㎧シ⪗⾬ ᛧᛸ ᝓ ᘃ☃⾬ ᛧᛸ⪗⾬ㄫ ㎧シ㼿᠗ ル㽃 ❧┟ ᛧᛸ ᛜᛜ᠗ᛧ ᛧᛸ ㄈ⬃⠫ⲋ⾬ ᛧᛸ㚛 㹃 ! 㿫㽰 ᛧᛸ⪗⾬ 㲠⯿❫⌿ ᘃほ ాᑶ⇦ંӮӿᢞᶳ⪧ᨆᕲᅆὢ. ẞᆚࢆཪં2010ल2ỂӮӿᢞᶳ⪧ᨆᕲ ᅆϮ ఊὢ⺲ⷲᾚ 3␖Њ ᕲᅆϮ᫊ఆӎὶ. ⷲӮӿᢞᶳ⪧ᨆ ᕲᅆંӮӿᢞᶳ⫺⺖Ӫᅪⵖۆᴺᨆὶல။ⵆ؞Ỳⵢ‘ⵣӮӿᢞᶳ’ ἲἪ၊Ӯӿᢞᶳᶾ૮ⵊ؞ᷚலḮᷛⵎᶾഞཪ‘⸦’, ‘ᕮᕲ`ẗ’, ‘↮Ếᢞᶳ’Ἢ၊ᷯᷛᒲᕲᅆᅪ▂Ϯⵆᷚᕲᅆ՚⁞ᅪ՚▃ⵆӎὶ(ᤦⵊࢢ ẗἮᕮ။2 ␦⁞). ⅷ, Ảᨆᶳὢࢆᨇᐃᶳ, Ἲ᫋῾ᶳ, Ӯӿ᧪ⴿᶳ, ՛ ᶳ, ጦ⹂‧Ḓཫ΅᪒⯚☎ḮЇἮⵣӮӿᢞᶳើᆺᴲશཪὢḮ↯ϲ`Ἢ၊ᷞ ҲఊᷞӮᢞᶳὢࢆ↮Ếᢞᶳᕲᵪغ↮Ӯӿᢞᶳᶾ⯚ⵖⵆӎὶંѱὢ. ὢં
ӮӿᕮጦἲᵿⵊᕮጦӪᷞҲఊᢞᶳ⒢ҲӮ῾ᶾᤊתⵆӎὶἺἲ Ꮶⵊ.
2.
Ӯӿᢞᶳ⬖࿚ὲᒮ⹂Ḯἣ·ᓣⵗ⹂
5141# ▲# ゾᖂၺ┚⓮# ᩖ㏪
ҫ ᢚᶾᤊצϲᾓ؞`ὦᒮ⹂ᵿἲᆼἮὢὢҫ ⬖࿚ὲᒮ⹂ ၊ᤒታⵆᷚṂ. ҫ ⬖࿚ὲᒮ⹂ᶾ૮ⵊ४ᶾંᢚ‧ҫ `ᒮ⹂ંጪ ၎, ؞ᨎ`ᒮ⹂, ᢞᶳ՚⁞ᒮ⹂, ཪὢⳲ᪒⢮Ὢᏽᘲ⬖⤢ᒮ⹂ᷚ࿚ Ϯ↮ᒮ⹂Ẃὦὢүᷚ↮ӎὶ. צᆚӎὢ࿚ⵊᷚ࿚Ẃὦᶾⵊҫ ⬖࿚ὲᒮ⹂ંӮӿᏽӮӿᢞᶳ⬖࿚ὲᶾலᒮ⹂ᅪ⓶྆ⵆӎὶ. Keller(2012)ҫẞҫ ⬖࿚ὲᒮ⹂ᅪ4ᕮጦᐊῲҲὢ၎Ἢ၊ᤒታ ⵆቢᤊ╊תҫ ᐊῲҲᶾᤊӮӿᕮጦὢⵖۆᾓⵆӎὶἺἲ↮`ⵊ. צંὦᅆҫ ᐊῲҲϮ18ᤦ؞غ↮ॻᶳҫ ᶾᤊ19ᤦ؞ᢞᶳⷯታ ὢ⺲צ▂ᤦϮຊဥⵢ↲ᢞᶳҫ , 20ᤦ؞ᤊᘲ᪒ҫ , צᆚӎ21ᤦ؞⒢ ⷆҫ ၊ᒮ⹂ఆᶢṂӎᤒታⵆӎὶ. צᆚӎᤊᘲ᪒ҫ ᫊૮Ḯ⒢ⷆҫ ᫊૮ᶾӮӿᢞᶳὢᾓ·ᐊῲⵢṂἺἲ↮`ⵆӎὶ. Keller(2012)⃪ᾓ૮၊20ᤦ؞ᶾѦⒾҫ ⬖࿚ὲἮᤎ↲՛ἲἪ ၊ᤊᘲ᪒ҫ ၊ῲ⹆ⵆᷮ. OECD Ế՛ҫẞ20ᤦ؞ᆾᶾંῲ⒢ҫ ᶾᤊᤊᘲ᪒ᢞᶳὢ␖↮ⵆંᘲὢGDP ૮ᘲ70%ᅪआӎὶંᐆቢ, ⁞ᶳ Ἦேᘲὢ20%ᶾᏦ♆↮ኩⵆӎὶ(OECD 2000). צὢ࿚ⵊⷲἮ ᨊ⽶ῲ⒢ҫ ⹊ேᶾᤊ␖↮ⵆંᤊᘲ᪒ᢞᶳᘲὢঀᴲ↮ંѱᆺἲ Ꮶⵆ↮ંᴸં. OECD(2000)ᶾⵆቢᤊᘲ᪒ҫ Ϯ⹂ఆቢᤊాϮ↮ా ೊ࿚↲⪧ὢࢆ⢮ࢆѺఆᶶ. ὢⵆࢆંᾚ⹂ⱶ(products)Ӫᤊᘲ᪒ⱶ (services)ὢጤἺ(bundle)Ἢ၊ᷞҲఆંҫẞϮᆼᴲ↮ંҫⶓ↋૮, צᆚӎᅦⵆࢆંϯᤊᘲ᪒؞ᶳὢⵣᕮᕲἲ Ṧⵆӎᅦ⹊ேἮ૮ᕮᕲῲጦ ⹂ఊ⢮ᤊᘲ᪒؞ᶳἲ⦣ⵢṦ⃪⹂(outsourcing)ⵆંҫⶓ↋૮ὢ.
⎣ ! ❧┟ ☃ᚫ ㅛ≇
Keller(2012)Ϯҫ ᐊῲҲᆶ↮ᆷऒᑶ⇦ᕮጦἪ၊ ᫊ⵆં⒢ⷆҫ ં ᤊᘲ᪒ҫ Ϯᓢ⹂ఊ⸃⣊ཪⵎᨆὶ. ⒢ⷆҫ ંկק`Ἢ၊ᘲ ᶾѺᢶ၊Ả⒢ⷆἲᤊᘲ᪒ⵆંᕮጦἲᏦⵊ. Pine Ⅱ & Gilmore(1999) ં↮ᤊᘲ᪒ҫ ં ⱶὢࢆᤊᘲ᪒ᅪᘲᶾѺῲⵆં␖Ếᶾሦጪ ↮ᴸӎ, ᢶ၊Ả؞ᶣἲᷞⵆં⒢ⷆᤊᘲ᪒ᅪ ӣⵖἪ၊᭖ᕮϮϮ♆ᅪ ೋⵆંҫ ཪ ⵆӎὶ. ҫⷆҫ ᶾᤊኖᢚᶳἮӣᷞἲỲⵊጢ૮ὢ , ؞ᶳἮᘲᶾѺϯὦఎᆺⵊӣᷞἲᆺᶢࢢં⹊ேἲⵊ. ጢ૮Ỳ ӣᷞἲ⦣ⵢᘲᶾѺ⒢ⷆἲ ӣⵆંᶾંऒϮ↮S(4Ss)ᶾ⓶῾ὢ⃪ ᶢ↲. ⒙⇦ંӎЋᆺ (Satisfaction) ↋૮, ె⇦ંӎЋ⽚ᣋ(Sacrifice) ў, ᤦᑶ⇦ંӎЋϾே(Surprise) ⁞, थ⇦ંӎЋآᾓϾ(Suspense) ᷞ▊ὢ. ὢ࿚ⵊẾ♇ⵆᶾ⒢ⷆҫ ંᘲᶾѺḒཫᷯᷛ⒢ⷆ, ԾἏᷯ ᷛ⒢ⷆ, ல⃪ᷯᷛ⒢ⷆ, ⢾Ꮶ⃪ᷯᷛ⒢ⷆऒϮ↮ᷯᷛ⒢ ⷆἲ ӣⵆѺఊ. ὢᅪ⦣ⵢᘲἮᨆே`⒢ⷆἮጪ၎ઓே`⒢ⷆ, `ק`⒢ⷆ, צᆚӎ⹗ᶾ૮ⵊኞέἲᘲⵆѺఊ. Keller(2012)ҫ 4ᕮጦᐊῲҲὢ၎ἮӮӿᢞᶳᶾல᫊ᢚⵆંᐂϮ` ↮ᴸ. ẞᤎ<צᆪ2-1>ᶾᤊᓪᨆὶೝὢ20ᤦ؞ᤊᘲ᪒ҫ ࢆ21ᤦ؞
⒢ⷆҫ ᶾᤊӮӿᢞᶳἮ⃪Ẃⵣᢞᶳⵆࢆὢ. ᤊᘲ᪒ҫ Ϯ⹂ఆ ቢᤊᓢὢં⪧Ӫ⒢ⷆҫ Ϯ ᫊ⵆંᤊᘲ᪒᫊ᾓẾᆚંӮӿᢞᶳ ⬖࿚ὲᒮ⹂ᵿӪ⡚Ѻᅢ↮ᴸ. ᤊᘲ᪒ҫ Ϯ⹂ఆቢᤊࢆ⢮ࢆં ⁞ᶳ⢮ᢞᶳᕮጦӪҞⵗ, צᆚӎϯ؞ᶳⵣᕲᵪᅪ Ṧⵆӎ૮ ᕮᕲṦ⃪ᅪ⦣ⵢᷚ࿚ᕲᵪ؞ᶳӪⷿဓऒ⪦Ẻ⡚ᅪ՚▃ⵆંѱἮᐂ၊Ӯ ӿᢞᶳᶾᤊࢆ⢮ࢆӎὶંᵿⵊἣ·ᓣⵗῲྣӪᇓἲЇὢⵆ؞ഺጦὢ. ࢝ ᤎ↮ᷛᶾᤊᵿⵊ⒢ⷆἲᘲⵆંӮӿᢞᶳҫẞ, ⒢ⷆҫ Ϯ ᫊ⵆં ᵿⵊᷯᷛ⒢ⷆἲᘲᶾѺ ӣⵆ؞Ỳⵢᢶ၊Ả؞ᨎ, ᢶ၊Ảᢞᶳ Ӫἣ·ᓣⵗὢ⹂ఆӎὶ.
5151# ખધṆ⍛⓮# ゾᖂၺ┚# ᩖ㏪⏖# Ⓥ㔽㋿㏪
ҫ ⬖࿚ὲὢᒮ⹂ⵢṂೝὢӮӿᢞᶳࢢᕮᶾᤊல⬖࿚ὲᒮ⹂Ϯὶᶶ . Ӯӿᢞᶳ⬖࿚ὲᒮ⹂ᅪὢἿᤋ(2015)ἮḚೊ⨚ᶢᆚↆ(old tourism)Ӫ ⨚ᶢᆚↆ(new tourism)Ἢ၊ᵿᕲⵆᷚᤒታⵆӎὶ. Ḛೊ⨚ᶢᆚↆἮ1980ल ૮ὢῲ૮ྷᣋᢞ᫊૮ᶾ૮ྷᘲᐗ᫋ἲഞཾ૮Ӯӿ᫊૮ᅪᏦⵊ. ᓢḮҫⷆὢ૮`Ἢ၊ᕮ ⵊᘲᶾѺ⃪၊җ⹂ఊӮӿⱶἲӣ ⵆӣӮӿᢞᶳ᫊૮ὢ. ὢ᫊૮ᶾંҫ ᾓӪⵖۆᘲ ೋὢ↋Ϯⵖᶾഞཪ, ϮᢚཪંὪӪ↯ᶳ`Ὢᶾᤊᒅᶢࢆ⼢᫋ἲ◖ⵆဒ ં⼢Ϯኗ`Ἢ၊ӮӿᨆẂϮ↋૮ⵊ᫊؞ᷮ. Ӯӿᢞᶳὢጢӣⵢ⒛ ᢞᶳἪ ၊ϯӿᐉ؞ல↮ᆺ, ૮ӮӿӮӿẾЊᐊᐗ᫋Ӫᘲᐗ᫋ὢ↮Ϯઓⵆ ↮ኩⵆંᘲ⫾᫊ᷛ`↮ᴸᵆ. 1980ल૮Ḯ1990ल૮ᶾὢᅢ࿚⨚ᶢᆚↆὢᾓ·ᐊῲⵆ؞᫊ⵆᷮ. ὢⅶἺᕮ⤞ᢶ၊ẢITᐊῲӪᏦംᶢᇒЊ⒢ᾓ, ᷚϮ᫊ϲ↋૮ᶾഞᅦ ᘲጦ⹂`ϯᏽᒮ⹂ఊẃ՚Ϯ↋૮ఆቢᤊӮӿᶾலᢶ၊Ảᒮ⹂ ὢὪᶢ࢚. ẞᤎᘲέᾓᶾᤊὪ⹂ఊ૮Ӯӿᶾ᫋ⵢ↲ᐆቢ, ᢚ `Ἢ၊ϯЊὦᵿⵊϮ♆ӮӪཪὢⳲ᪒⢮ὪὢᐉંᕲỲ؞ϮӮӿᶾலᐆᷯఆᶶ. ᢶ၊Ả؞ᨎӪᇒ⒢ᅪὢẗⵢ ᓢḮҫⷆἲ▃`ⵊ ᘲὢᨊⵊ⼢᫋␖Ếὢᴲ, ῲጦ⹂ఆӎЊᒲ⹂ఊӮᢚḮ؞Ҳᐊ ؞၊Ӯӿἲ▂՚ⵆંҫẞϮ⹃૮ఆᶶ. ӣḚೊ⨚ᶢᆚↆ᫊ ૮Ḯંᆚ, ὢ ંᘲӮ῾ᶾᤊᒮ⹂ఊᘲẃ՚▗ ἲỲ ⵢӮӿӣὢᵿⵊᕲᵪᢞᶳӪ⹊ᐊⵊἣ·ᓣⵗἲலኖⵆӎὶ. ⎣ ! ᛧᛸ⪗⾬ㄿ 㴏⇓ㅫ ⚧䀻 ㅷ⊳ ㅛㄸ⬄ ⨚ᶢᆚↆἪ၊Ӯӿᢞᶳ⬖࿚ὲᒮ⹂ંӮӿᨆẂ, Њᐊ૮, Њᐊ ⃪⒢, Њᐊᐗ᫋Ӯӿῲ⒢ᶾᒮ⹂ᅪ⓶྆ⵆᷮ(ὢேẾṦ2014). ӮӿᨆẂ ☏ቢᶾᤊંӮӿᘲẃ՚Ϯᵿⵢ↮ӎӮӿỲϮ῾῾ୂϮ♆↮ⶓ `Ἢ၊ᒮ⹂. ӮӿЊᐊ૮☏ቢᶾᤊંῲ⦣`ὦӮӿЊᐊᒂỲḮҫ ҲϮ⹃ᾓఆᶢ⢮ᢞᶳᕲᵪḮἣ·ᓣⵗὢ⹃ᢞఆᶶ.2 Њᐊ⃪⒢☏ቢᶾᤊ 2 ἣⵗἮెὢ१ᴲᤊⵆࢆϮఆંѱὢӎ, ᓣⵗἮెἲⵗⒾঁἮѱἲᏦⵊ. ⅷ, ἣⵗἮᓣᨆѱὢҞⵗఆᶢῲⷮᢶ၊Ảѱἲ▊ⵆંҫẞὢ, ᓣⵗἮҞⵗẂ ὢ؞⪧ἲἎ↮ⵊ᫊ࣶ↮ᅪ▊ⵆંҫẞὢ(՚ᓦ⒎2015; ὢேẾ Ṧ2014). צ࿚ࢆᓦᷞ՚ᶾᤊંాҫẞᅪᶲᏮ⽶՚ᕲⵆ↮ᴸӎ‘ἣ·ᓣⵗ’ὢཪં ẗᶢ၊ᢚẗⵊ.
ંЊᐊᶳើᆺᴲશཪ↮⒢Ḯ⃪ᏪᵿⵊὢⵢӮҲὢЊᐊ⃪⒢၊ ␦ᷚⵎⴲẂὢ↋૮ⵆᷮ. Њᐊᐗ᫋ᶾὶᶢᤊலӪўӮӿ↮ጪᆚ` ЊᐊᓢંⳲ⪦ỖᶢЊᐊӪᢤ↶ⶓᶾ؞ᐆⵊᐗ᫋Ἢ၊ῲ⹆ఆᶶ. ⨚ᶢᆚↆἪ၊⬖࿚ὲὢῲ⹆ఊӮӿᢞᶳᶾᤊ⪧⽶⃪ኗᐉӎὶંⷲ ἮӮӿᢞᶳӪ⢮ᢞᶳᕲᵪᏽᫎ؞ᨎϲἣ·ᓣⵗ↋૮ὢ. ૮ྷᣋᢞӣᾓ ᶾᤊ ⱶᣋᢞӪЇὢὪ⹂ఊ૮ኖ⒢Ӯӿӣ, Ὢἲᒅᶢࢊ⼢ ϮϮኗ`ὢᶶӮӿᘲḮᆚ, ⨚ᶢᆚↆⵆӮӿᢞᶳἮᵿⵊϮ♆Ḯ ኗ`Ἢ၊▂՚ఆં⫺⮦⹂ఊᘲӮӿẃ՚ᅪ▗ ⵆ؞Ỳⵢ⢮ᢞᶳ ᕲᵪᏽᫎ؞ᨎᕲᵪḮἣ·ᓣⵗἲ⦣ⵢᵿⵆѺᕲ⹂ఆᶶ. ॻ⓺Ӯӿ, ⛖ᒒ᥆ Ӯӿ(MICEӮӿ), ႺӮӿ, Ἲ᫋Ӯӿ, ᧪ⴿӮӿ, ⯚☎Ӯӿ, ⡚ზⅶӮӿ, ጦ⹂ Ӯӿ, ᪒ᆶ⪦ӮӿὢӮӿᢞᶳᶾᤊἣ·ᓣⵗὢ⹂ఊҞӪཪⵎᨆὶ( Ếᤛ2013; ὢேẾṦ2014). ὢ ંӮӿᢞᶳὢᷞ᪒Ѻἣ·ᓣⵗᢞᶳἪ၊ ὦ᫋ఆӎὶἪ, Ӫўᘲⶓཫ`ὦᢞᶳὢཪંὦ᫋ᓢંᵿⵊἣ·ᓣⵗ ἲ⦣ⵢ↮ᷛӮဖᢞᶳἲ↲⽓ⵆં⓷ᇒᢞᶳἪ၊ῲ⹆ఆӎὶ(Ḓⷲ 2014). Ӯӿ ᷯᷛⵊӪўᶾંᨇᐃ, ⵛӣ, ᫋ἺႺ, ᷚᢚ, Ӯӿ↮ ᶾ՛ⵊఆѱὢ, ╊תᶾં᷂⤞⤺ὦሪ⪦, Ⴚ, MICE, ᪒⯚☎, ICT, ⁞ ᶳᵿⵊᢞᶳᕲᵪḮἣ·ᓣⵗἪ၊⹃૮ఆӎὶ(ᴶ⽚‧Ếᤛ2013).
⎣ ! ㄜo⛜㽐 ᛧᛸㄿ ㇼ㘬 ⿔
3.
Ӯӿᢞᶳ՚⁞Ḯᕲ⯚
6141# ખધṆ⍛⓮# ㎫ệ# ᩖ㏪
ᵌᤊᤒታⵆᷮೝὢӮӿᢞᶳἮὪᐆ`ὦᢞᶳᕲᅆ၊ં՚ᕲⵎᨆᶴ. Ὢ ⵊἎ⸃ᤊᘲ᪒၊՚ᕲఎᨆᶴӎ, Ӯӿᢞᶳᒂ⃪᫊ᷛ↮`Ἢ၊⹃૮ఆᶢ Ṃ؞ഺጦὢ. צ࿚ࢆӮӿ᫊ᾓὢ⹃૮ఆӎӮӿᢞᶳὢᾓⵆቢᤊᆼἮᤎ↲ ՛ᶾᤊંⱊ⃮ᢞᶳᕲᅆḮંᅦ⪧ᨆᕲᅆᅪ⦣ⵢӮӿᢞᶳἲᕲᅆⵆӎצᒂ ⃪ᅪᤒ ⵆӎὶ. ẞᆚࢆཪ᫊ᷛ2010लᕮ⤞Ӯӿᢞᶳ⪧ᨆᕲᅆᅪ ⵆᷚẢẗⵆӎὶ. צ࿚ࢆ⯚ⵖఊᢞᶳⵛኗᓣӪὢ၊ὦⵊᢞᶳኖӪ૮ ▂ҲϮઓጦ Ϯὶᶢצ૮၊⹊ẗⵆ؞ᶾંⵊҲϮὶ. ᓦᷞ՚ᶾᤊંUN-WTOḮEU(Eurostat)Ӯӿᢞᶳ⪧ᨆᕲᅆᅪ␦ӎⵊ⺲ ẞᆚࢆཪӮӿᢞᶳ⪧ᨆᕲᅆᅪᷞ՚ኗ`ᶾᇌѺᨆ ⵆᷮ. צᆚӎᨆ ⵊ Ӯӿᢞᶳ⪧ᨆᕲᅆᅪⵊ՛ⱊ⃮ᢞᶳᕲᅆᤦᤦᕲᅆ၊ῲ⹆ⵆᷮ. ὢ࿚ⵊӪ ἲўⒾᓦᷞ՚ᶾᤊӮӿᢞᶳ՚⁞ࢆኖ⣊ᅪᕲᤋⵎᨆὶંӮ ӿᢞᶳᕲᅆᅪ<ⱊ2-4>ḮЇὢ ᫊ⵆᷮ. ẞᆚࢆཪӮӿᢞᶳ՚⁞ᅪ⫺ᴳⵆ؞ỲⵢỲᶾᤊ ᫊ⵊᓦᷞ՚Ӯӿ ᢞᶳᕲᅆᤦᤦᕲᅆⵛኗἲᢞᶳᷞӮⱊ⦣ⵗᕲᅆ၊, ὪᕮⵛኗἮ؞ᓦ ᕮጦᨆ⃮Ἢ၊ῲ⹆ⵆᷚ2005लல, 2010लல, 2014लல؞⓶Ϯҗ؞⃮⨚έ ᢞ▊ⱊᶾ`ẗⵆᷮ. ὢᅪ⦣ⵢ╊תᵫ10लϲӮӿᢞᶳ⸃ᏽ՚⁞ᒮ ⹂ᅪᕲᤋⵆᷮ. ᕲᤋҞӪંӮӿᢞᶳὢᶢඒᢞᶳᕲᵪḮἣ·ᓣⵗⵆቢᤊⷲ ᾚӮӿᢞᶳ՚⁞ᅪ⸃ⵆѺఆᶶં↮ᅪᓢ⃮ᷚ. ᓦᷞ՚Ӯӿᢞᶳᕲᅆᅪ`ẗⵢӮӿᢞᶳἲᨇᐃᤊᘲ᪒ᶳ, Ἲ᫋῾ᶳ, ⵛӣ Ảᦏᤊᘲ᪒ᶳ, ⒎லẢᦏᤊᘲ᪒ᶳ, ல၊Ảᦏᤊᘲ᪒ᶳ, ᨆẢᦏᤊᘲ᪒ᶳ, Ḓཫ ᤊᘲ᪒ᶳ, ጦ⹂ᤊᘲ᪒ᶳ, ؞⢮ᢚᶳ↮Ếᤊᘲ᪒ᶳ9ЊᕮጦἪ၊՚ⵆᷮ. ὢϲצᆚӎὢӪ⢮ᢞᶳᕮጦӪῲ⺲ᐗᷞҲᅪᕲᤋⵊҞӪ2005ल, 2010ल, צᆚӎ2014लϯϯ<צᆪ2-4>Ḯ<צᆪ2-5>, <צᆪ2-6>ӪЇὢࢆ ⢮ࢆӎὶ. ᷚ؞ᤊ৶ᷚҖᓪѱἮ9ЊӮӿᢞᶳᕮጦӪ⢮ᢞᶳᕮጦӪ ῲ⺲ᐗᷞҲᓢં, Ӯӿᢞᶳࢢ9Њᕮጦϲῲ⺲ᐗᷞҲᒮ⹂ὢ. 2005लல ᶾંὢ9ЊᕮጦϲᷞҲ லϮ૮`Ἢ၊ᵫ↮ᆺ, 2010लӪ2014ल ᶾંὢϲῲ⺲ᐗᷞҲӮҲϮ῾῾ୂЃ⹂ఆӎὶ. ⅷ, 2005लலᶾં↮ ᓢӮӿᢞᶳ⸃ லϮ૮`Ἢ၊࢜ᵆἺἲᏦⵊ. צ࿚ࢆ╊תἪ ၊Ḛᨆ။ὢ9ЊᕮጦӮӿᢞᶳ⸃ லϮ῾␖Ѓ⹂ఆӎὶ. ⅷ, ᨇ ᐃᶳ, Ἲ᫋῾ᶳ, Ảᦏᤊᘲ᪒ᶳἲἪ၊⸃ఆӪўӮӿᢞᶳӪḒཫᤊᘲ ᪒ᶳ, ጦ⹂ᤊᘲ᪒ᶳ, ؞⢮ᢚᶳ↮Ếᤊᘲ᪒ᶳӪЇἮᢶ၊Ảᢞᶳᕮጦ⹊ᐊⵊ ἣ·ᓣⵗἲ⦣ⵢⷲᾚӮӿᢞᶳ՚⁞Ϯ⸃ఆᶶἺἲᴺᨆὶ.
ᛧᛸ⪗⾬ 㲠⯿❫⌿ 㽃㹃㋧⪗⾬❫⌿ ⬟⬟❫⌿ 㤻ể ᛧᛸ ⯣㼸⾬ᶫ⏋ ㈃た ᛧᛸ ◣㹯 ◶ ⬇┣ゐ㹯 ⭳⏋⾬ ᛧᛸ ゛⯿⾬ 㚇ᶫ゛⮈⾬ ⬟♫ⲋ ゛⮈⾬ ᠗㪧 ❧ㇼ᠗ ⿓ᘄ ㄈ⪨ ゛⮈⾬ た㽔 ⿓ᘄ ゛⮈⾬ 㽔 ⿓ᘄ ゛⮈⾬ ⍀ ⯿⪨ ⿓ᘄ ゛⮈⾬ ㇼ᠗ 㽔ᛜ ゛⮈⾬ ❧ㇼ᠗ 㽔ᛜ ゛⮈⾬ ᛧᛸ Ⰰ◼⾬ 䀟㬻⾬ ⿓ᛧ⾬ 䄛⽸㤿ᶫ ゛⾬ 㚔⭳ᬫ ⯿∏ⳃ⬋ ゛⾬ ᠗㪧 ᛧᛸⰀ◼ⳃ⬋ ゛⾬ ᛧᛸ ㄳⳄㇷ ◶ ㋣ㇷ⾬ ㅣ◿ ㄳⳄㇷ⾬㽃Ⳅ ㅣ◿ ㄳⳄㇷ⾬㋸Ⳅ ㅣ◿ ㄳⳄㇷ⾬ㅣⳄ ㅣ◿ ㄳⳄㇷ⾬⬃⽸Ⳅ ㅣ◿ ㄳⳄㇷ⾬᠗㪧 た ㅣ◿ㄇ䅌 ㋣ㇷ⾬ ┛ᶫㄇ䅌 ㋣ㇷ⾬ ᠗㪧 ㋣ㇷ⾬ ⿓㽰⪓ ◶ ⿓㽰⛛㉗ ⬃⠫ⲋ⾬ ㅣ◿ ◶ た ⿓㽰⪓⾬ ⿓㽰⪓⾬ ᠗㪧 ⿓㽰⛛㉗ ◶ ⽤ ⬃⠫ⲋ⾬ ㈃䁳ㄿ⾬ ⳃ ◶ 㽰⪓ ᳧㽰⾬ ┟䀻 》Ⅴ ◶ ⇯ ⲋ㷓㠇⪗⾬ ᛜⳃ⬋ ゛⾬ ◼┣ᛧ ゛⾬ ⪓㎧ ᛧ⎓ ゛⾬ Ⳅ┣シ ◶ ᷀┣シ ゛⾬ ㅷᛜシ ゛⾬ ᠗㪧 ᶫ⬃ᛧ ⪓㎧ ◶ ㄇ⪓ ⿓ᗧ ᛧ∏ ⬃⠫ⲋ⾬ ᚤ㋣ㆌ ゛⾬ ᛏ㻫ㆌ ゛⾬ ⲋ㪋ㆌ ゛⾬ た ᠗㪧 ⲋ㷓㠇ⳃ⬋ ゛⾬ ㄇシ㎧ ◶ 㬳⎯㳳㩓 ゛⾬ ᠗㪧 》Ⅴㆌ ゛⾬ ᪁ⳃㆌ ゛⾬ た ᠗㪧 ❫⌿ ⼯ ḃ 》Ⅴ ᛧ∏ ⬃⠫ⲋ⾬ 㡛㎧᭟⾬ ᠗㪧 ᘓ⟻⎨ ◶ ⚇㳬⾬ ᛧᛸ ᛜᛜ᠗ᛧ ┟䀻 ◶ ᛧᛸ㽰ㇼ ᠗㪧 ⪗⾬㎫䅌 㽰ㇼ
⎣ ! ᛧᛸ⪗⾬ㄿ 䂫☐ᚫ ᝓ㉗ᬫ ⎣ ! ᛧᛸ⪗⾬ㄿ 䂫☐ᚫ ᝓ㉗ᬫ ⎣ ! ᛧᛸ⪗⾬ㄿ 䂫☐ᚫ ᝓ㉗ᬫ ㅷ⊳ 㽃ㄧ㽰 ⪗⾬ᛧ㹃㽛᳠ ᶫ ㋣ ㉳㠈 䀻⪛㹃ᱻ 䂫☐ᚫ 㠈 䀻⪛㹃ᱻ ☐ᚫ⍣ ⛛⿓㋧ ☘❫ㄏㄧ 㚛 ☐ ῷᱻ 䂫☐ 㰓ㅬ 㜄⽈⾷⬃ ⪗⾬ㅛ 㘏㎧㼿ᱻ ⠫㋸ㅛ シ ⼯ㄿ シịㄧ ᛧᛸ⾬ㄿ ⬟❧ ⪗⾬ㅛ 䀻⪛㹃ᱻ ᛧᛸ⾬ ⬟❧ ⪗⾬ ᗫㄿ 䂫☐ ᚫ⍣ ⛛⿓㋧ 䀻⪛㹃ㄿ ⪰ㄧ 㰓ㅬៃ⒏⍣ ᩿㪧 ⪰ㅛ ㎫㽇⯿≄ 㰓ㅬ⽈ㅛ ⎵ㄧ ᙪㄫ ㄿ◟㽃
6151# ખધṆ⍛⓮# ❖⎃ᩚ# ୲ᠾ⏖# ᬚㆂ
ᓦᷞ՚ӮӿᢞᶳᕲᅆᅪᢞᶳᷞӮᕲᤋᶾ`ẗⵊҞӪӮӿᢞᶳἮӮဖᢞ ᶳᕮጦӪῲ⺲ᐗᷞҲЃ⹂ᅪ⦣ⵢצṦᷞἲ↮`Ἢ၊⹃૮ⵆᷚṂ. ὢ ᅪ⦣ⵢӮӿᢞᶳኖ⒢லᕲታᾓⵆᷮἲѱἪ၊᷶☏ⵎᨆὶ. Ӯ ӿᢞᶳኖḮᕲ⯚ᅪᕲᤋⵆ؞Ỳⵢᵌᤊ ᫊ⵊᓦᷞ՚Ӯӿᢞᶳᕲᅆ ᅪῲ՛ᢚᶳ⒢⁞ᢚ⦣Ҳᕲᤋᶾ`ẗⵆᷮ. ᕲᤋҞӪ2014ल؞⃮Ἢ၊ẞᆚࢆཪӮӿᢞᶳᶾં┋1,757⒊ታὢᢚⵆ ӎὶંѱἪ၊ࢆ⢮࢚. ὢંῲᢞᶳᢚ૮ᘲ8.8%ᶾⵢ૧ⵊ. צᆚӎ 2006ल૮ᘲ17.5% ↋ϮⵊҞӪὢ. ⃪ኗⵎᢚⵛἮῲ⒢Ӯӿᢞᶳᢚ 41.6%Ϯॻ⓺᫊·՞ᶾᕲ⯚ⵊં῾ὢ. ὢંӿᷛ·⪧ᒲ᫊Ӯӿᢞᶳᢚ ᕲ⯚ᓢঀἮᘲὢ. Ὢᐆ᫊ҫẞӮӿᢞᶳᢚῲᢞᶳ૮ᘲ ᘲὢ8.2%ὢӎ, ӿᷛ·⪧ᒲ᫊ҫẞலேᘲὢ8.4%ὦᐆⵢ, ՞↮ᷛӪ லॻᓣⵗ᫊ંேᘲὢϯϯ11.4%Ḯ9.1%၊ࢆ⢮ࢊ. 2014ल؞⃮Ἢ၊՛ ࢢ ⁞ᶳᢚᘲὢῲᢞᶳ૮ᘲ19.6%ὦѱἲӎဒⵆቢ, ॻ⓺᫊·՞ᶾᤊ ῲᢞᶳ૮ᘲӮӿᢞᶳᢚᘲὢ૧⽶⡚ં῾ἲᴺᨆὶ. ӮӿᢞᶳⵆỲᕮጦᒲ၊ᢢ⮢ᓢୂཪலॻ⓺᫊·՞Ἦ૮ᕮᕲⵆỲᕮጦᶾ ᤊᢚᶳ⒢ᏽᢚᨆϮ↋ϮⵆᷚṂ. ՞↮ᷛҫẞ2006ल૮ᘲ2014ल ؞⃮Ἢ၊ӮӿᇒᶳӪᷚᶳ, Кᘂᆯᏽᒎ⫳ᶳἲ ṦⵆӎӮӿẢᦏᶳ, ᨇ ᐃᶳ, Ἲ᫋Ⴚᶳ, ⛖ᒒ᥆ᶳ, ጦ⹂‧Ḓཫᏽ΅᪒⯚☎ᶳ⃪Ẃᕮጦᶾᤊᢚ ᨆϮኖా↋Ϯⵆᷮ. லॻᓣⵗ᫊லே؞ϲேᴶ⛖ᒒ᥆ᶳ(-2.5%)ӪӮӿ (-5.8%)ᢚᨆϮϾⵊѱἲ ṦⵆӎંኖⵆỲᕮጦᶾᤊ ᢚᨆϮ↋Ϯⵆᷮ. ↮ᷛᒲ⪧⹂லᶾᤊலॻ⓺᫊·՞Ἦல᫊ᶾᘲⵢӮӿᢞᶳὢ⪧⹂ఊѱἪ၊ ࢆ⢮࢚. ᢚᨆ؞⃮έ↮Ҳᨆ(Location Quotient)ᅪᕲᤋⵊҞӪ՞↮ᷛ Ӫலॻᓣⵗ᫊ᶾᤊኖాӮӿᢞᶳἮέ↮ҲᨆЀὢ1.0 ὢἪ၊ࢆ⢮࢚Ἢ, ⪧⽶ῲ⸃`ὦॻ⓺ὢཪⵎᨆὶં՞↮ᷛἮӮӿᢞᶳ⪧⹂லϮ⢮Ἆ⸃ ↮ᷛӪᘲԾ᫊ϮᾓঀѺࢆ⢮ࢆӎὶἪ, ӮӿẢᦏᶳӪᷚᶳ, ⛖ᒒ᥆ᶳἲ ṦⵊኖⵆỲᕮጦᶾᤊ⪧⹂ఆᶢὶ. ᢞᶳኖᶾὶᶢᤊࢆ⪧⹂ல ᶾὶᶢᤊኖా, ὢ ӮӿᢞᶳἮॻ⓺ҫ ؞ᐆᢞᶳὢཪⵎᨆὶ. ᛧᛸ⪗⾬ ❧┟ ㎧⿔ ᶫ᭴⛜㽐ⳃ ㅣ◿ⳃ ᛸ⿔㲠⚫ⳃ ᛧᛸ⭳⏋⾬ ᛧᛸ゛⮈⾬ Ⰰ◼⾬ ㄳⳄ⊳⾬ ⿓㽰⾬ 㣏⚋⬿⾬ ◶ ⇯ⲋ㷓㠇⾬ ᘓ⟻⎨ ◶ ⚇㳬⾬ ᛧᛸ㽰ㇼ ᛧᛸ⪗⾬ ᚫ ᳧⠫ ⠫㋸ ᬫ ᳧⠫ ㎄ᗧㄏ ㋣ ⪓⾬㚛㉗⪓㮜ᚫ ᬫ ◶ ᬫ ᠗㋧ㅷ⊳ ㅛゐ ᛧᛸ⭳⏋⾬⾷ᱻ 㽃㹃㋧⪗⾬❫⌿ ⬟⬟❫⌿ ⪨ㄿ Ďᛧᛸ ◣ 㹯 ◶ ⬇┣ゐ㹯 ⭳⏋⾬ď⎳ 㷓㽏ⳃ㪛 ㅷ⊳ ⪓⾬㚛㉗⪓ᗨ ᶫ 㹃 ! ㎧⿔⚫ ᛧᛸ⪗⾬ ㉬⪓ㅷ ❫㷓ᬫ ル ⑬ ⎣ ! ㎧⿔ㄇ㿼⚫ ᛧᛸ⪗⾬ 㲠䀻ᶫᬫ ㅷ⊳ ⪓⾬㚛㉗⪓ 㮜ᚫㅷ⊳
4.
Ӯӿᢞᶳᒮ⹂ᶾഞᅦॻ⓺ӮӿЊाӪᒂỲᤒ
ᵌᤊᢢ⮢ᓢᵆೝὢӮӿᢞᶳ⬖࿚ὲἮῲᐆ`ὦҫ ⬖࿚ὲᒮ⹂ Ḯᇌጪဒ⡚Ѻᒮ⹂ఆᶢṂ. ᨇᐃᶳ, Ἲ᫋῾ᶳ, Ảᦏᤊᘲ᪒ᶳ(Ծ⦣)ἲ Ἢ၊૮ኖ૮Ӯӿὢⵆ᫊૮Ḯંᆚὢ ંᵿⵊᕲᵪḮἣ· ᓣⵗἲ⦣ⵢӮӿᢞᶳᒂỲḮἎ⸃ὢ⹃૮ఆӎᵿ⹂ఆᶶ. ὪᐆӮӿᕲᵪ ᶾᤊંॻ⓺Ӯӿ᫊ᷛӮӿᢞᶳ⬖࿚ὲᒮ⹂ϮẢᤊ⸃ఊ૮ᴶӮӿ ંἣ·ᓣⵗӮӿⵊἎ⸃ὢཪ ⵆ↮ᆺ, ॻ⓺Ӯӿ᫊ᷛῲ⒢Ӯӿᢞᶳ ⬖࿚ὲῲ⹆ᆺ⡪ὢࢆ⡞ᒮ⹂ᅪҘӎὶ. ẞᆚࢆཪҫẞ؞ॻ⓺ӮӿЊाἮॻϮᅪӮӿҫ⃪ᷯ⒢၊, ॻ⓺ᆶἲ ἲӮӿ⹊ேỲ၊Ѓ⁞ⵆᷚṂ(ᐃ᫊ⷲṦ2012). ॻ⓺Ӯӿ⃪Ẃኗ` Ἢ၊ંல᫊ᏪӪॻ⓺⃪ᏪϲԾᅆ⹊ேⅷ, லॻԾᅆϮЃ⁞ఆᶢṂ(Ἆᪧẞ· ὢ⽚␚2005; ὢ␚⽚2005). ॻ⓺Ӯ῾ᶾᤊॻ⓺ӮӿἮ↮ᶢ↮ᷛ⹊⹂ ẢேἪ၊ ఆ؞லⵊ(ὢ␚⽚2005). ૮Ӯӿ᫊૮ᶾ⃪ᅪὢზӣ Ӯ῾ὢ, Њᒲ⹂ఆӎᵿ⹂ఊᘲẃ՚▗ ἲЃ⁞ⵆંӮ῾Ἢ၊ῲ⹆ఊ Ӯӿᢞᶳ⬖࿚ὲᒮ⹂Ḯંᆚ, ॻ⓺ӮӿἮᷚῲ⽶ӣӮ῾ᶾᢚ၊ᾏ ⷮὶ. ὢંॻ⓺Ӯӿὢ૮Ӯӿᶾ૮ⵊ૮ᴶ`Ӯӿⵊ⸃⣊၊, ᘲ ᵿⵊϮ♆Ḯẃ՚ᅪ▗ ᫊⢒؞Ỳⵊἣ·ᓣⵗӮӿⵊ⸃⣊၊ᾓⵢ ṂંᢚӪંኖᨊఊӮ῾ὢ. צቢॻ⓺ӮӿἮᶢඩѺ ఆӎצᒂỲϮᤒ ఎᨆὶἲغ? Sharpley & Roberts(2004)ંॻ⓺Ӯӿἲⱊ⃮⹂ఊ⬖⢒↮⼢Ϯ૮ྷᣋᢞἲᏦⵆં ૮Ӯӿᶾ૮ⵊ૮ᴶӮӿⵆࢆ၊ᾓⵆ؞᫊ⵆᷮӎᓦ. צ࿚ቢᤊॻ ⓺Ӯӿἲ“ॻ⓺ᶾέ↮ⵆᷚॻ⓺⹆ҫ, ҫ , ᷛᢚ, ጦ⹂, έ↮ᓣⵗ` ⬖⤢ἲᐆᷯⵆӎ, ॻ⓺(rurality)ἲ⒢ⷆⵆ؞ỲⵢⵆંӮӿἲᏦ”ⵊӎ ᆾⵊ. ᷚ؞ᤊॻ⓺ὢ“ὦ՚Ꮾலࢆ⦎↮ὢẗӪЇἮ؞ઓ`Ẃᶾ ⵆ؞ᓢં, ॻ⓺⃪Ꮺᶾⵢ↿ⵗ`Ἢ၊᪣ೋఊὦ᫋ἲᐆᷯⵆӎ՚⒢ ᢚ-ጦ⹂`ᾚⷲ(representation)ᶾⵆં↮ק⽶ጦ⹂`ὦ↮ᷛἲᏦ”ⵊӎ ఆӎὶ. ὢᶾⵆቢॻ⓺ὢ↮ק⽶ጦ⹂`ὦѱ(cu lturally bound)ὢཪⵎᨆὶἪ, ഞཪᤊॻ⓺ӮӿἮጦ⹂`⒢၊ᤊॻ⓺ ἲ⒢ⷆⵆંѱἲኗ`Ἢ၊ὢზᶢ↮ંӮӿὢ. ὢ ᅪഞᅢቢॻ⓺Ӯӿὢॻᶳ↮ᷛ, צᆚӎॻ⓺↮ᷛᶾᤊᐊᣋⵆં ᇒẞᵿⵊᒂỲ⪧Ӫ⹊ேἲ⯚ⵖⵆѺఊ. ὢᶾഞཪIrshad(2010)ં ॻ⓺Ӯӿἲॻᾓ؞ᐆંॻᶳ؞ᐆӮӿᆺἲ⯚ⵖⵆંѱὢᴲશཪᷞἲ ં⼢Ϯ(ᶾ❂⨚ᶢᆚↆ), லᓢ⹊ே, ᢞ⹊ே, ᪧᆶ⹊ே, ኖⷆ⹊ே, ᪒⯚☎, Ѣ ЃӮဖӮӿ, ᢚ࣓, ᨆⵇᷚ, ᷶ᨎⱶᏽἎᢞӮӿᇒẞӿᒂỲⵊᒂỲᅪ ЄંѱἪ၊ὦ᫋ⵊ. ጪ၎Ϯᾓᨊᨆⵊ⸃⣊ᅪ؞⃮Ἢ၊ᓪഺॻ⓺ӮӿἮ ① ॻ⓺↮ᷛᶾέ↮ⵢᵪⵆ(έ↮), ② ኖ؞ᶳ, Ḓ᪒⮆ὢ᪒, ᷞᏽ ἎᢞӪ⓷, ῲ⦣ᢚḮ⓷, ῲ⦣`Ӯ᪣Ӫ⓷ॻ⓺⪧ᨆᶾ ⵢᵪⵆӎ(ॻ⓺⪧ᨆ), ③ ᫊ᤒὢࢆѢ▃ጪኖὢἎ↮ఆᶢᵪ ⵆ(ኖॻ⓺), ④ ῲ⦣`ὢӎᆚѺᾓⵆቢᤊ՛↮`Ἢ၊Ӯᆚఆӎ ↮ᷛᾓ؞`ὦὢ῾ἲỲⵢЊᐊఆં⪧(Њᐊॻ⓺ᏽ↮⃪ᷛᏪᷞҲ) ἲ↮मᵪⵊ. ỲḮЇἮ⪧ἲ↮શંॻ⓺Ӯӿᶾ૮ⵊᨆẂϮ↋ϮⵆંѱἮᷚ࿚Ϯ↮ Ếὦὢὶἲᨆὶ(Irshad 2010). ⒙⇦, ⁞၊Ảல᫊ᣋ⹊ᶾᤊᒅᶢࢆӎ ⵆંல᫊Ꮺẃ՚Ḯὢᅪ▗ ᫊⢒ંॻ⓺ӣϲẾҗᶾὶ. ె⇦, Ꮶ ംᶢᶾⵢ⓷↲ఆંᨆẂὢ. ⅷ, ᢶ၊ẢཪὢⳲ᪒⢮ὪᣋᢞἲỲⵢᢶၛӎ ⽓Ꮶ၊ẢӮӿҫⷆἲ▃`ⵆӎὢᅪῲ⫺ⵆંᏦംᶢᷛⵎ᫊ᷛॻ⓺Ӯӿ ἲ⹊⹂ⵆં؞ᷚⵆӎὶ. ᤹⇦, ᢚ`ὦ᫋ᒮ⹂ᶾⵊ⹆ҫᶾ૮ⵊ Ӯ, ⪧⽶ὦϲ-⹆ҫϲӮҲᶾ૮ⵊӮὢ↋૮ⵊѱலॻ⓺Ӯӿὢ⹊⹂ ఆં؞ᷚⵆᷮ. थ⇦, Ծ⦣Ӫ⦣ᫎᐊ, ᷚἲỲⵊ ♆ᏽҫ ` ᾓᒫ ўϮॻ⓺ᶾ૮ⵊתἲ↋૮᫊✊ॻ⓺Ӯӿ⹊⹂ᶾ؞ᷚⵆᷮ. ᤝ⇦, ೋӪ΅᫊ϲ↋૮၊ᵪṦ(ॻ⓺)ᶾᤊὢზᶢ↮ંᵿⵊ΅⹊ ேᶾ૮ⵊẃ՚Ϯ↋૮ⵆᷮ. ᤝ⇦, ӎⵇဓᷚϮὢᵪṦ⡚ᆚᶾὢ᥆, ᶾ❂⨚ᶢᆚↆ, ⪧ᨆኗ`Ӯӿᶾ⡞Ӯἲ؞ẦὢѺఆᶶӎ, ⪧⽶Њὦ⃪ ⹃ᢞὢள⪧ⵊҫⷆӪॻ⓺Ӯӿᶾ૮ⵊẃ՚ᅪ⓷↲ⵆӎὶ. ᷚᤝ⇦, Ἆᢞ