Theories and Applications of Chem. Eng., 2005, Vol. 11, No. 2 1792
화학공학의 이론과 응용 제11권 제2호 2005년
Decision Support for Pricing in Competitive Gasoline Market
김 영, 박선원
*한국과학기술원 생명화학공학과 초미세화학공정센터
(sunwon@kaist.ac.kr*)Gas stations and refiner companies require a decision support solution that is beneficial in establishing smart and competent strategies to survive in the highly competitive gasoline market.
The solution should provide the ways for the better profit opportunities. For the first step, we need to collect of farm the market data for analysis, prediction, and the validation of scenario actions, and to understand market characteristic information from obtainable data. Then, customer and market behaviors are quantified and compared for the following step of prediction and profit analysis. A representative price elasticity of demand value is taken and considered in the profit analysis.
