Business English(Lecture 7).pdf

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(1)

Flow of Import

- Understanding how import flows

- Understanding technical terms

related to import

- Learning and practicing how to

write letters for some steps

(2)

Agreement and placing an order Suggesting counter offer

Proposing offer Inquiry for credit

Making business proposal

Seeking for business connection Checking regulations on import

(3)

Customs clearance

Payment/ Receipt of documents Arrival of shipping documents (Shipment on the party of seller)

Opening L/C Import approval Contracting import

(4)

(1) Making domestic market survey

國內

市場 調査

Marketability/ Profitability

市場性 收益性

Distribution channels

流通經路

Popularity

流行性

Taste

趣向

Preference

選好度

(5)

(2) Checking regulations on import

輸入

規制 確認

Import banned items

輸入

禁止 品目

Import restricted items

輸入

制限 品目

Import automatic approval items

輸入

自動 承認 品目

(6)

(3) Seeking for business connections

= exporter or suppliers

供給處 物色

Considerations in selecting a seller

- Willingness to export

- stability in supplying

(price, quality, or due date)

- Price competitiveness

(7)

How to seek for suppliers

- Using the Internet

- Being introduced or recommended

- Using exhibitions held at home or abroad

- Requesting foreign embassies

-

(commercial attaché 商務官)

- Requesting the chamber of commerce

- Requesting the association of goods

you want to import

(8)

Using sites on the Internet that provide

information on manufacturers, suppliers,

or exporters

Asian Sources

www.asiansources.com

Global Sources

, based in Hongkong

www.globalsources.com.hk

(9)

(1) Introductory part

(10)

(2) Main part

Write what you want, or what

you are planning, followed by

making a request to introduce

suppliers.

Tell the receiver the bank to

which he/ she can refer for your

credit. (信用 照會處 明示)

(11)

(3) Closing part

Close by saying “looking forward to

receiving a reply soon”

(12)

From: Jo, Heungcheol

To: The Japan Chamber of Commerce

Date: May 1, 2017

Subject: Looking for Exporters of Pressure

Rice Cookers

The Japan Chamber of Commerce Marunouchi, Chiyoda-ku,

(13)

Dear Sirs/Madams,

We, Hanguk Inc. in Korea, are one of the well- established appliance dealers, and also export and import various appliances. We enjoy a high level of reputation by customers home and

abroad.

As we would like to import pressure rice

cookers from Japan with your assistance in

order to sell in the domestic market, would you please introduce to us some reliable appliance

makers for a pressure rice cooker?

(14)

For any information as to our credit standing

you can refer to Hana Bank, Geumjeong branch

in Busan, Korea.

We are looking forward to your favorable reply soon with thanks.

Best regards,

________________________________________ ________________________________________ ________________________________________

(15)

From: Seiji Tanaka

To: Jo Heungcheol

Date: May 5, 2017

Subject: Introduction of Exporters of Pressure

Rice Cookers

Hanguk Inc.

Geumsaem-Ro, 5 Gil, Geumjeong-Gu Busan, Korea

(16)

Dear Mr. Jo Heungcheol,

In compliance with your request by e-mail of May 1, 2017, we suggest that you contact the following firm who may be interested in the export to the Korean market.

Asake Electronic Co. Ltd.

Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan

Person in charge: Mr. Shigeru Tamura, export team

Tel.: (03) 1234-5678/ e-mail: stamura@aska**

(17)

If there is anything we can do for you, please do not hesitate to let us know.

Best regards,

Seiji Tanaka, secretary

(18)

(4) Making business proposal

去來 提議

Proposing business to the exporter

who was introduced

(19)

(1) Introductory part

• Tell how you got to know the exporter.

• Introduce your company.

(20)

(2) Main part

Clearly state the purpose of your letter

.

State the item that you’d like to import.

Ask to be sent a catalogue or a price list.

Tell the receiver the bank to which he/

she can refer for your credit.

You can mention the domestic market

regarding the item, if necessary.

(21)

(3) Closing part

Close by saying “looking forward to

receiving a reply soon”

(22)

From: Jo, Heungcheol

To: Shigeru Tamura

Date: May 10, 2017

Subject: business Proposal

Asake Electronic Co. Ltd.

Minami-Shinagawa, Shinagawa-Ku, Tokyo, Japan

(23)

We, Hanguk, Inc. in Korea, have learned from

the Japan Chamber of Commerce that you are

interested in exporting your pressure rice cooker to the Korean market.

We are one of the well-established appliance dealers, and also export and import various

appliances. We enjoy a high level of reputation

by customers home and abroad.

As our new business, we would like to import

your pressure rice cooker in order to sell in

the domestic market. Therefore, please send us

(24)

with a price list. For any information as to our

credit standing you can refer to Hana Bank,

Geumjeong branch in Busan, Korea.

Your favorable reply would be appreciated. Best regards,

_____________________________________ _____________________________________ _____________________________________ _____________________________________

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