Moderator: Dr. Vineeta Datta Roy, Professor, BIMTECH Panellists:
Neelima Khetan General Manager, CSR & Sustainability at Coca-Cola - India and South West Asia
Hyun-Woo Bang Senior Vice President & Rebecca, General Manager
Samsung Electronics
Ashish Srivastava Strategy & Planning Department/ Deputy Manager, Doosan Power Systems
India Pvt. Ltd
CSR FORUM REPORTKOREA INDIA 43 Dr. Ashesh Ambasta,
VP- Social Investment, ITC Limited
Umash Dhal
Vice President (HR), LG Electronics Stephen
Vice President, Hyundai Motors
Nalin Kapoor, Group Head of Marketing,
Hyundai Motors Sushama Oza CEO, Adani Foundation
Dr. Vineeta Datta Roy, Professor, BIMTECH chaired the session by welcoming the panellist as doyens in the field that they represented. Commending about the growth chart of Korea since 50 yrs. she said South Korea from being the poorest country in the world, has shown an astonishing trajectory of success which is no less than a miracle.
Today South Korea has the coveted OECD status and has become the largest economies of Asia to become the 15th largest economy of the world and it's the 7th country to enter 2050 club. She said that the Value system of Korea Government is of extreme commitment. It expects its companies to put the nation point of view above their self-interest.
CSR FORUM REPORT KOREA INDIA 42
to spread the message of responsible business that streaks a right balance between 3 Ps.
He concluded his speech with a hope the forum will open opportunity to exchange views and ideas on important subject of CSR and also reform the movement towards social responsible practices
Sibani Swain, IES, Economic Adviser, Ministry of Corporate Affairs, GoI appreciated the efforts of the Korean embassy for sensitizing its companies on CSR in India. CSR is not a new concept but it is for the first time anywhere in the world that this mandated responsibility has made a way in the legislation in India.
Indian corporate business has emerged as the strongest prime mover of economic growth of India. This is attributable to the way corporates business has moved and emerged progressively in these years. Today private sector shares one-third of gross domestic capital formation and one-fourth of gross domestic saving of India. However with this, there is also rising challenge of sustainability and continuity.
The CSR under companies Act 2013 is all about improving the quality of life of the local community and society at large. Under the act, CSR activities need to be undertaken in project /program mode. These activities are to be undertaken on regular basis within a defined time frame and must have a definable impact of society. The responsibility of monitoring such activities and evaluating the impact thereof is bestowed upon the CSR committee of the company itself and not with the government.
Ms. Swain said that it was reassuring for her to hear from Hon'ble ambassador to Korea that there would be constant monitoring and reviewing by the CSR activities of Korean companies by the embassy.
Explaining the CSR clause as put forth by GOI, MS. Swain said though as per schedule 7, many activities are mentioned for liberal interpretation but despite that many activities even in the list will not be considered CSR by GOI as any activity undertaken in the normal course of business would not be accounted as CSR.
Here activities carried for environmental sustainability or labour welfare in normal course of business as mandated under various laws, will not be treated as mandatory 2% CSR expenditure.
She said, It is Important to understand that CSR should not to be contemplated as resource gap filling. As central and state government already spend sufficiently over 11 L crores of rupees on social sector activities which is 10% GDP. Significance of CSR is a way corporates can change the life and livelihood patterns of poor population in the neighbourhood. It is about inculcating good will amongst people, introducing corporate management amongst the development process, bridging the trust deficit.
Jyoti Vij , DSG , FICCI, quoting FICCI Secretary General Dr. A.Didar Singh statement in her opening remarks said, it is remarkable to see the efforts being made by the Korean government in bringing the companies in aggregating their efforts in CSR in not only country but outside the country. This is exemplary and one definitely needs to learn from this.
FICCI has also been striving to contribute in this agenda. FICCI is working on aggregating the efforts of the company needs. It has emplaned a large number of NGOs already working in the domain of socio-economic development, which can help the company to identify the credible partners and the projects already ready.
Based on the corporates requirements, FICCI is helping them connect with the right partners. What FICCI intends to do is hand hold the company right from the inception stage of CSR project to monitoring and evaluation of the impact assessment etc.
FICCI is trying to aggregate efforts on the PM step towards "Swatch-bharat". At the end Ms. Vij thanked the Hon'ble ambassador for partnering with FICCI.
Session I: Panel Presentation: Corporate Social Responsibility Sharing of Best Practices:
Moderator: Dr. Vineeta Datta Roy, Professor, BIMTECH Panellists:
Neelima Khetan General Manager, CSR & Sustainability at Coca-Cola - India and South West Asia
Hyun-Woo Bang Senior Vice President &
Rebecca, General Manager Samsung Electronics
Ashish Srivastava Strategy & Planning Department/
Deputy Manager, Doosan Power Systems India Pvt. Ltd
CSR FORUM REPORTKOREA INDIA 43 Dr. Ashesh Ambasta,
VP- Social Investment, ITC Limited
Umash Dhal
Vice President (HR), LG Electronics Stephen
Vice President, Hyundai Motors
Nalin Kapoor, Group Head of Marketing,
Hyundai Motors Sushama Oza CEO, Adani Foundation
Dr. Vineeta Datta Roy, Professor, BIMTECH chaired the session by welcoming the panellist as doyens in the field that they represented. Commending about the growth chart of Korea since 50 yrs. she said South Korea from being the poorest country in the world, has shown an astonishing trajectory of success which is no less than a miracle.
Today South Korea has the coveted OECD status and has become the largest economies of Asia to become the 15th largest economy of the world and it's the 7th country to enter 2050 club. She said that the Value system of Korea Government is of extreme commitment. It expects its companies to put the nation point of view above their self-interest.
CSR FORUM REPORT KOREA INDIA
44 CSR FORUM REPORTKOREA INDIA 45
The session was then followed by short presentations by the panellists:
Neelima Khetan, General Manager, CSR & Sustainability at Coca-Cola - India and South West Asia, presented, the initiatives of Coca Cola in the CSR space. She said that for companies like Coca-Cola, sustainability has been as old as company. With globally changing role of brands, People have instinctively started looking at brands as having a responsibility not only to promote their own products but brands having the responsibility on pushing the envelope on overall environmental concern. Coca-Cola sustainability framework is about enhancing personal wellbeing, building strong communities and protecting the environment. Within each of these, there are then many sub-work areas.
Ms. Khetan said that, Coca-Cola leadership priorities are around W's which is 'Women', 'Water' and 'Wellbeing'. Speaking further on Water stewardship, she said water is business imperative for Coca-Col a. Coca-Cola in India is at 130% replenishment level. It has now striking sharp declined in quantity of water required to produce the same quantity of beverage.
Furthermore, One prominent initiative that she mentioned is of 'Project Unnati' in Andhra Pradesh which involves maintaining both limited resource - 'water' and 'land' to produce more number of mangoes from the same land and quantity of water. Another project that she mentioned was 'Project Parivartan', in this they have trained and empowered over lakhs of poorest retailers in the country about retail management.
Under 'Project support my school', they have covered and invested in over 600 schools till now in collaborations with various partners. Ms. Khetan said that 'Coca-cola' through the brand power Coca Cola has been able to get large number of people in this issue. She said that since the 2% CSR mandate has been passed, the challenge is now to understand the essential of what one is trying to achieve from all of this. What should be considered as CSR or sustainability from amongst many social development process and what should be considered as business imperative?
CSR FORUM REPORT KOREA INDIA
44 CSR FORUM REPORTKOREA INDIA 45
The session was then followed by short presentations by the panellists:
Neelima Khetan, General Manager, CSR & Sustainability at Coca-Cola - India and South West Asia, presented, the initiatives of Coca Cola in the CSR space. She said that for companies like Coca-Cola, sustainability has been as old as company. With globally changing role of brands, People have instinctively started looking at brands as having a responsibility not only to promote their own products but brands having the responsibility on pushing the envelope on overall environmental concern. Coca-Cola sustainability framework is about enhancing personal wellbeing, building strong communities and protecting the environment. Within each of these, there are then many sub-work areas.
Ms. Khetan said that, Coca-Cola leadership priorities are around W's which is 'Women', 'Water' and 'Wellbeing'. Speaking further on Water stewardship, she said water is business imperative for Coca-Col a. Coca-Cola in India is at 130% replenishment level. It has now striking sharp declined in quantity of water required to produce the same quantity of beverage.
Furthermore, One prominent initiative that she mentioned is of 'Project Unnati' in Andhra Pradesh which involves maintaining both limited resource - 'water' and 'land' to produce more number of mangoes from the same land and quantity of water. Another project that she mentioned was 'Project Parivartan', in this they have trained and empowered over lakhs of poorest retailers in the country about retail management.
Under 'Project support my school', they have covered and invested in over 600 schools till now in collaborations with various partners. Ms. Khetan said that 'Coca-cola' through the brand power Coca Cola has been able to get large number of people in this issue. She said that since the 2% CSR mandate has been passed, the challenge is now to understand the essential of what one is trying to achieve from all of this. What should be considered as CSR or sustainability from amongst many social development process and what should be considered as business imperative?
CSR FORUM REPORT KOREA INDIA
46 CSR FORUM REPORTKOREA INDIA 47
Hyun-Woo Bang, Senior Vice President & Rebecca, General Manager, Samsung Electronics, Appreciated Korean Embassy and FICCI for arranging this congregation.
Samsung is a global company with presence in over 80 countries with 90,000 employees all over the world. It has annual sales of 220 billion, he said. Most of the Samsung products reflect their CSR strategy. Example, their phone comes with special features for People with different needs. The key objective for Samsung's CSR is to create a positive change for people, helping them live life full of possibility. Today Samsung has set up 5 pillars of CSR which includes education, employability, community - health, sports and outreach.
For education, Samsung equips schools with smart devices to resolve education gaps and foster a smart education environment for students from economically disadvantages backgrounds. Samsung's smart class uses electronic devices such as the smart board, notebooks, printers and tablets as learning platform for these children.
They have over 200 smart classes till date.
Under employability, Samsung provides ICT training program to help disadvantaged youth groups to acquire skills for better employment. Through this they have touched 30,000 students and unemployed technicians across 18 state and central government institutes. Samsung has specially set up Samsung technical schools with the latest technical equipment for hands-on, trade specific training on technology, installation, service and repair. Currently 18 such institutes are running. Till date over 75% of these trained youth have got employment.
Under community and health vertical, they have the "Samsung Naum Village project' which is partial adoption of village. The village that they have currently undertaken is the Baidpura village in Uttar Pradesh. In which they are providing economic independence through infrastructure development like recreational centre, a smart class, medical centre facility. The smart class has already been set up at the village and is operational, while the medical centre is in the process of construction.
A very recent project that Samsung has started is 'Smart Healthcare project'. Samsung provides medical equipment and technology to improve survival and functional outcome among injured patients and enhances the pre-hospital care through prompt diagnoses or life-saving treatment which is critical during the 'golden hour' for a trauma patient. Samsung' automated biochemistry, immunology and haematology equipment at the hospital provides fast diagnosis reducing time between injury and treatment.
Speaking on the Sports vertical, Samsung has an exclusive program called the 'Ratna' program. They have been working in this domain since 1998. They have been sponsoring Indian and as well as the individual players in the field of wrestling, boxing, archery and shooting as an encouragement to sports. Till date they have sponsored 45 athletes. Athletes like Abhinav Bindra and Mary Kom have been a part of the Samsung family from their early career days.
In addition, the outreach program that they have is between donation, mentoring and volunteer programs whereby they contribute to local communities through employees' donation, mentoring and community outreach programs.
CSR FORUM REPORT KOREA INDIA
46 CSR FORUM REPORTKOREA INDIA 47
Hyun-Woo Bang, Senior Vice President & Rebecca, General Manager, Samsung Electronics, Appreciated Korean Embassy and FICCI for arranging this congregation.
Samsung is a global company with presence in over 80 countries with 90,000 employees all over the world. It has annual sales of 220 billion, he said. Most of the Samsung products reflect their CSR strategy. Example, their phone comes with special features for People with different needs. The key objective for Samsung's CSR is to create a positive change for people, helping them live life full of possibility. Today Samsung has set up 5 pillars of CSR which includes education, employability, community - health, sports and outreach.
For education, Samsung equips schools with smart devices to resolve education gaps and foster a smart education environment for students from economically disadvantages backgrounds. Samsung's smart class uses electronic devices such as the smart board, notebooks, printers and tablets as learning platform for these children.
They have over 200 smart classes till date.
Under employability, Samsung provides ICT training program to help disadvantaged youth groups to acquire skills for better employment. Through this they have touched 30,000 students and unemployed technicians across 18 state and central government institutes. Samsung has specially set up Samsung technical schools with the latest technical equipment for hands-on, trade specific training on technology, installation, service and repair. Currently 18 such institutes are running. Till date over 75% of these trained youth have got employment.
Under community and health vertical, they have the "Samsung Naum Village project' which is partial adoption of village. The village that they have currently undertaken is the Baidpura village in Uttar Pradesh. In which they are providing economic independence through infrastructure development like recreational centre, a smart class, medical centre facility. The smart class has already been set up at the village and is operational, while the medical centre is in the process of construction.
A very recent project that Samsung has started is 'Smart Healthcare project'. Samsung provides medical equipment and technology to improve survival and functional outcome among injured patients and enhances the pre-hospital care through prompt diagnoses or life-saving treatment which is critical during the 'golden hour' for a trauma patient. Samsung' automated biochemistry, immunology and haematology equipment at the hospital provides fast diagnosis reducing time between injury and treatment.
Speaking on the Sports vertical, Samsung has an exclusive program called the 'Ratna' program. They have been working in this domain since 1998. They have been sponsoring Indian and as well as the individual players in the field of wrestling, boxing, archery and shooting as an encouragement to sports. Till date they have sponsored 45 athletes. Athletes like Abhinav Bindra and Mary Kom have been a part of the Samsung family from their early career days.
In addition, the outreach program that they have is between donation, mentoring and volunteer programs whereby they contribute to local communities through employees' donation, mentoring and community outreach programs.
CSR FORUM REPORT KOREA INDIA
48 CSR FORUM REPORTKOREA INDIA 49
CSR FORUM REPORT KOREA INDIA
48 CSR FORUM REPORTKOREA INDIA 49
CSR FORUM REPORT KOREA INDIA 50
Ashish Srivastava, Deputy Manager, Doosan Power Systems India Pvt. Ltd. said Doosan is a 118 years old Korean company and has been present in India since 1995 but as consolidate company came 4 years back in 2010. The company operates in b2b market and is one major company in ISB (infrastructure support business). It is a major company in water, power and business and has presence in over 38 countries and employs over 42,000 employees. 90% of their workforce in India consists of Indians human resource.
Doosan aims to be the 'global CSR leading Company by 2020'. Doosan works with the mission to support responsible and sustainable growth. They Feel that CSR must be linked to business and also cater to community needs. They have strong employee volunteering focus. Doosan has adopted international CSR and sustainability frameworks to strengthen CSR footprints.
Doosan's CSR footprint spans over Global CSR, Under-privileged Children support, Nurturing Talent, Need based program, support to low income group and External support such as sponsorship.
Since 2012, Doosan in India has played various roles to improve education level of under-privileged children through consistent efforts to enhance their education environment. They believe that , while the CSR programs should fulfil legal obligations , the main aim should be to provide true benefit of the whole community and infusing a sense of pride amongst the Doosan Employees".
The CSR roadmap of Doosan is to step up from Managerial CSR to strategic CSR.
CSR FORUM REPORTKOREA INDIA 51 Goal
Mission Pillars
Priorities
Enabler Demand of Society
Global CSR Leading Company by 2020
(become one of the fortune World’s most Admired Company) Supporting Responsible and Sustainable Growth
Growth of People Growth of Business
Develop Strong CSR Governance (Execution systems and Employee Commitment) Global CSR Initiative : ISO 26000 / Un Global Compact
Strengthen people development within the group influence sphere Build great workplace with focus on human respect
Minimum environmental footprint through green management
Reinforce Fair operation Improve product & service accountability
Strengthen Stakeholder participation
Develop strategic community
& development
I. Developing People II. Reliable Operations III. Responsible Engagement The Doosan Way
CSR VISION
Proud Global Doosan
6 6
nt le t a of on ita vitluC
support for th e und
dgeerprivile Sup
port a rea era
da se uc oF
Business oriented
Community Focused
Social contribution
system
To earn respect of local communities, infuse sense of pride amongst our employees and
long-term business sustainability
Business Oriented Community focused
Identifying areas aligned with Business
Need based Community Development Programs Employee Engagement
Execution of social Contribution activities by Employees Cultivation of
talent
Support for underprivileged
lCultivation of talent : Supporting growth and development of human resources
lSupport the underprivileged: Helping youth, specially-abled and women
l Community based programs: Enhancing local communities competitiveness by partnering with local stakeholders
Goal
Direction
Activity Community Based
Programs vSocial Contribution Strategy
Doosan Community
Blueprint Doosan Group’s Social
Contribution Brand
Doosan Heavy Industries & Construction’s flagship social contribution activity
COMMUNITY BLUEPRINT