국제비즈니스영어
Ⅱ. 거래제의서
1. 거래처선정과 거래제의서의 의의
거래처를 소개 받은 후 예상거래처에 거래를 제의하는 서신을 발송
권유서: 알고 있는 회사 앞으로 특정물품의 구매 또는 판매를 권유하는 서신
거래의 첫 번째 서신임을 유의하여 AIDA원칙에 따라 신중히 작성
2. 내용구성과 주요표현 (1) 내용구성
Opening
-상대방을 알게 된 경로
(거래알선기관, 무역업자명부, 거래알선사이트 등의 명기) - 거래제의서를 보내게 된 취지
Body
-자기회사에 대한 간단한 소개
(경력, 영업형태, 업계에서의 지위, 취급품목, 전문성 내지 우월성 등) - 수출입 희망 품목, 가격, 품질, 수량, 선적, 결제 등의 거래조건 제시 - 신용조회처의 명기
- 협조와 조속한 답신의 요청
국제비즈니스영어
① Opening
Through the courtesy of the Spain Chamber of Commerce and Industry, we have learned that you specialize in the import of electric machinery.
We understand from the World Business Directory that your firm is one of big importers of stationary in Portugal.
We would like to take this opportunity to introduce ourselves to you.
We are writing to you with an keen desire to open an account with you.
② Body
Our firm is a Seoul-based trading concern having branch offices in the major trading centers of the world and handling a wide range of
merchandise.
We are an importer-exporter of general merchandise, machinery and equipment, having a background of more than 20 years business.
Our usual payment terms are 90 days' sight draft under an irrevocable letter of credit in U.S. dollars.
We are pleased to inform you that we are able to supply any quantity within two weeks after receipt of your order.
국제비즈니스영어
③ Ending
We look forward to your favorable reply at your earliest convenience.
Should you like to have any further information, please do not hesitate to contact us by e-mail or fax.
거래제의서
Gentlemen:
Your name and address were given through the Greater New York Chamber of Commerce as one of the well- known importers handling various travel Bags and we are writing you with a keen desire to open an account with you.
As you will see in the enclosed catalogue, we have been established here for more than thirty years as exporters of Travel Bags. In this line of business we enjoy a specially advantageous position as we have wide and direct connections with the first-class manufacturers in Korea, and you may be assured that any orders you may send us will be executed at the lowest market prices and on the best terms possible.
We do business on a banker’s confirmed letter of credit, under which we may draw a draft at sight. Prices are based on FOB Pusan in U.S. dollars, but we can make up CIF prices or delivery price at any port of your country, if you so desire.
Our banker is Korea Exchange Bank, Seoul, to whom you may refer for our business status.
If you are interested in travel bags, please write us conditions upon which you are able to transact with us.
국제비즈니스영어
회신