Prof. Dr. SSL of FP by C for LDV – pp. 1
Management of Technology 07
• 166125-01
• Management of Technology
• Spring 2014
• Sync Sangwon Lee, Ph. D
• D. of Information & Electronic Commerce
• WONKWANG University
Management of Technology / 2014-1-WKU-MOT-A04.pptx
• 01. Management
• 02. Enterprise Competitiveness
• 03. Management of Technology
00. Contents
Prof. Dr. SSL of FP by C for LDV – pp. 3
• Management
• = The process of getting things done with and through others
• = Goal proposition and its practice by not me but others
Management of Technology / 2014-1-WKU-MOT-A04.pptx
• Approaches of Management
01. Management
• Motivation
• Leadership
• Communication
• Coaching
• Vision
• Mission
• Performance
• Planning
• Forecasting
• MBO(management by objectives)
• …
(Hard) Task-oriented (Soft) People-oriented Approaches of Management
Prof. Dr. SSL of FP by C for LDV – pp. 5
• Changes of Role and Action
Doing
Managing
http://www.atmarkit.co.jp
Management of Technology / 2014-1-WKU-MOT-A04.pptx
• Manager
01. Management
= A person who allocates human and material resources and directs the operations of a department or an entire organization
= A person whose achievements is evaluated by others’ performances Manager
Prof. Dr. SSL of FP by C for LDV – pp. 7
• The Right of Management
The Right of Management
Management of Technology / 2014-1-WKU-MOT-A04.pptx
01. Management
• Factors of Management
Enterprise activities
Enterprise resources Factors of Management
Technology Development Production Sales
Manpower + Capital + Information
Prof. Dr. SSL of FP by C for LDV – pp. 9
• House of Management
Zongtae Bae, KAIST
기 획 조직화 지 휘 통 제
기술 경영
생산 경영
마케 팅
인사 조직
재무 관리
정보 경영
경영전략 <관련분야>
경제 회계 국제경영 기업가정신 통계 상법/지배구조 사회책임경영
Management of Technology / 2014-1-WKU-MOT-A04.pptx
02. Enterprise Competitiveness
• Sources of Enterprise Competitiveness
Technology Innovation Marketing
Sources of Enterprise Competitiveness
Peter Drucker
The business enterprise has two and only two basic
Prof. Dr. SSL of FP by C for LDV – pp. 11
• Smile Curve
• = Movement of sources of enterprise competitiveness
Zongtae Bae, KAIST
Management of Technology / 2014-1-WKU-MOT-A04.pptx
• Survival Inequation
Survival Inequation02. Enterprise Competitiveness
Prof. Dr. SSL of FP by C for LDV – pp. 13
• Producer profit = Production Price – Product Cost
• Generating production when Price > Cost
• Consumer Benefit = Product value – Production Price
• Generating purchasing when Value > Price
• Value of production is determined by consumers.
• Price of production is determined by market.
• Cost of production is determined by producers
Determinations Consumer Benefit Producer Profit Survival Inequation
• Survival Inequation
Management of Technology / 2014-1-WKU-MOT-A04.pptx
Value Creation by Production Innovation Cost Reduction by Process Innovation Price Advance (= Markup)
Maximizing Profits by Survival Inequation
02. Enterprise Competitiveness
• Survival Inequation
Prof. Dr. SSL of FP by C for LDV – pp. 15
• Roles of Technology Innovation
Product Innovation Value Creation (Economy of Scope) Process Innovation Cost Reduction (Economy of Scale) Roles of Technology Innovation
http://blog.naver.com/gojump0713
