LESE204
Department of Food and Resource Economic
Food Marketing Channel
Department of Food and Reso
- System associated with marketing institutions
- channel where products go through from producers to consumer
Trading without Market
/middle men
Low efficiency, large number of transactions
Producers
Consumers
LESE204
Department of Food and Resource Economic
1. Concept of marketing channel
■ food marketing channel Trading with
Market
/middle men
High efficiency, small number of transactions
Producers
Consumers Market
Middle men
Department of Food and Reso
Wholesale Market (Wholesalers)
Retail Market (Retailers) Assemblers
Storage
Big Mart
Food Processor
Food service industry (Restaurant)
Consumers Producers
Cooperatives
Market at
Farm
level
LESE204
Department of Food and Resource Economic
2. Types of marketing channel
■ Food marketing channel – example
<Water Melon>
* Number indicates shares of volume
Source: Agro-fisheries cooperation
Department of Food and Reso
<Garlic>
* Number indicates shares of volume
Source: Agro-fisheries cooperation
LESE204
Department of Food and Resource Economic
2. Types of marketing channel
■ Food marketing channel – example
<Pork>
* Number indicates shares of volume
Source: Agro-fisheries cooperation
Department of Food and Reso
<Beef>
* Number indicates shares of volume
Source: Agro-fisheries cooperation
LESE204
Department of Food and Resource Economic
3. Wholesale market in Korea
■ Wholesale markets of agricultural products in Korea
지역/부류 계 공 영
도매시장
일반법정도매시장 민 영
소계 청과 수산 축산 양곡 약용 도매시장
계 50 33 14 5 2 5 1 1 3
서 울 4 2 2 - 1 - 1 - -
부 산 4 3 1 - - 1 - - -
대 구 3 1 2 - - 1 - 1 -
인 천 3 2 1 - - 1 - - -
광 주 3 2 1 - - 1 - - -
대 전 2 2 - - - - - - -
울 산 1 1 - - - - - - -
경 기 5 4 1 - - 1 - - -
강 원 3 3 - - - - - - -
충 북 2 2 - - - - - - -
충 남 2 1 - - - - - - 1
전 북 4 3 - - - - - - 1
전 남 3 1 2 2 - - - - -
경 북 8 3 4 3 1 - - - 1
경 남 3 3 - - - - - - -
Source: Affis
Department of Food and Reso
1) Wholesale Market Cooperation (도매시장 법인)
- assemble the products and facilitate the transaction via auction or consignment sale
- auctioneers belong to wholesale market cooperation 2) wholesalers (중도매인)
- have own store in the wholesale market,
- sell the products procured from Wholesale Market Cooperation to the other wholesalers or other big buyers such as big marts
3) Other participants(매매참가인)
- the participants who buy large amount regularly, such as food processors or big retailers etc.
LESE204
Department of Food and Resource Economic
3. Wholesale market in Korea
■ Major Participants in the wholesale markets of agricultural products
Source: Affis
Department of Food and Reso
구분 합계
관리사무
소 도매법인 중도매인 매 매
관련상인 하역인
산 지 (공사)직
원 임직원 (중도매법인) 참가인 유통인
'08
계 21,810 885 3,133 8,429(1,835) 575 4,437 4,351 10,841 공 영 18,867 885 2,551 7,829(1,809) 396 3,228 3,978 8,676
일반법정 2,638 - 559 577(26) 150 994 358 2,148
민 영 305 - 23 23 29 215 15 17
중 앙 12,480 481 1,539 4,840 183 2,958 2,479 6,443 지 방 9,025 404 1,571 3,566 363 1,264 1,857 4,381
민 영 305 - 23 23 29 215 15 17
Source: Affis
LESE204
Department of Food and Resource Economic
3. Wholesale market in Korea
■ Wholesale market of agricultural products in Korea
Source: Affis
Department of Food and Reso
Source: Affis
